FOREIGN INVESTORS COUNCIL 2021/2022
INTERVIEW
ALEKSANDAR LJUBIĆ, FIC EXECUTIVE DIRECTOR
Our Commitment To Digitalisation
PROVED TO BE RIGHT The pandemic has shown the importance of digitalisation, not only in the financial sector, but rather also in all other sectors in which the digitalisation of operations will enable easier and more efficient work. The FIC, through our network of member companies, will support the educating of citizens to ensure that digital solutions are equally available to all.
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ext year will mark two decades since the founding of the Foreign Investors Council. And, judging by news posted on the FIC website, the FIC has continued to gain new members even during this time of the COVID-19 Pandemic. Here we discuss what’s new in the work of the Council’s Executive Office and its plans for the future with FIC Executive Director Aleksandar Ljubić. How many companies are FIC members today? The number of members of the Foreign Investors Council increases every year, and that is certainly something that fills us with pride, but we are even more satisfied with the fact that we are, alongside state institutions, one of the first addresses that potential new foreign investors in Serbia turn to. In the countries in which they operate, they are referred to us because we bring together a large community of over 120 companies 48
that have invested over 36 billion euros and employ more than 100,000 people, which ensures that they feel well received in our company and that they know that they can rely on our knowledge resources. Compared to 2020, how has the work of your office changed in 2021, in the sense of the main areas of support to your members? The main objectives of the FIC during last year were to ensure the health and safety of employees, maintain the continuity of operations and enable companies to adapt quickly and efficiently to the new circumstances. The most important task of the executive office was to provide them with support in all activities. We are still in a state of increased readiness and are prepared to leap to the aid of every member. However, this year we’ve more or less returned to normal life and regular FIC activities. While the 2020 White Book dealt with the impact
