JAPAN
The Best Is Yet To Come Five years after it was founded, the Japanese Business Alliance in Serbia is clearly a success story. According to JBAS President Goran Pekez, it is thanks to huge investments that it is becoming one of the leading investors’ clubs in Serbia. However, he insists, the full development of JBAS is yet to come
GORAN PEKEZ, JBAS President
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he Japanese Business Alliance in Serbia (JBAS) will commemorate its 5th anniversary in March 2022. For this CorD Magazine interview, we asked JBAS President Goran Pekez to reflect on the association’s early days and ponder its future development. Looking back, to what extent have your initial expectations about the role of the association been met? The JBAS of Japanese Companies in Serbia was formed on the initiative and enthusiasm of several representatives of Japanese companies in Serbia, but also with the support of the Embassy of Japan. It was prompted by our sincere desire to exchange views and strengthen our local cooperation, but also to introduce the local business community to the Japanese business culture and its values. I see JBAS today as a success story. Our chamber has become the prime contact of two economies, but our activities in Serbia have also attracted enormous interest from Japanese investors. By virtue of huge investments, we are becoming one of the leading investors’ clubs in Serbia. And yet, we are yet to develop fully. We remain a reliable partner to all Japanese institutions in Serbia, first and foremost the Embassy of Japan in Serbia, JETRO and JICA. We are celebrating our first five years together with over 50 members. I’m grateful to all the co-founders and
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