INTERVIEW
Market Demands Are The
MOST IMPORTANT GUIDE PROKOPIJE PERIĆ CEO, PLUS D.O.O.
Plus d.o.o. Podgorica is a major importer of consumer goods on the Montenegrin market. Its products span from healthy food, through cosmetics, personal care and household chemicals, to household products. According to official reports, it accounts for more than 45% of sales of imported cigarettes and is the absolute leader in the tobacco products category
T
he basic principles of our business are effective and efficient distribution, the synergy of international products, successful launches, excellent cooperation with retail and customer satisfaction and trust - explains Mr Perić, emphasising that its staff give the company its greatest advantage over competitors
■ Your company is a leader in successful business and knowledge, but also in the way it does business. What are the basic principles of your business? Are all these great results based on them?
- Caring for our partners and staff, stable company development and profit growth, 34 | MONTENEGRO BUSINESS SECTOR 2022
and active contribution and support to developing the community are our basic postulates. We believe that only in this way can we be sure of always moving forward. Our company is an important importer of consumer goods on the Montenegrin market. We do business in a large number of categories, from healthy food, through cosmetics and personal care products, to household chemicals and household products. The basic principles of our business are effective and efficient distribution, synergy of international products, successful launches, excellent cooperation with retail and customer satisfaction and trust. With a diverse offering, the number of customers is increasing day by day, and so we are expanding our range. Bearing in mind that Montenegro is a tourist destination, we listen to the needs of the market, both in and out of season. A great sales team, with suggestions and criticism, is an important compass for us.
- The Montenegrin market is much smaller than others in the region, but it is incomparably more complex. Both domestic consumers and tourists visiting Montenegro have very high expectations, especially in terms of the quality of the products they buy every day. Considering the geography of Montenegro, as well as the tourist season, distribution is extremely demanding, which stretches our logistics capacity. Our priority is high quality brands, including Sobranie, Winston, Una, Esse, L’Oreal, Zewa, Garnier, Libresse, Philips, Durukan, Hausbrandt, Ronnefeldt, Pago, B52 and many others that quickly gain regular and loyal consumers. I would also like to mention the category of smokeless tobacco products, where we were pioneers on the Montenegrin market with NUSO products and ISMOD devices, and relatively quickly showed great potential in this category.
■ The Montenegrin market is small,
nance and competitive advantage by your wide range of consumer goods?
but specific, among other things because it needs to meet the needs of the local population, but also tourists from all over the world. What else distinguishes it?
■ Can you explain your market domi- Our company really has by far the most diverse range of products in a large number of categories, but we are constantly working to further expand it and launch
