We Give Modern Technologies Meaning

Since its very first day, LOGO has endeavoured to provide its clients with a complete range of solutions, services and products reqired by a business user. LOGO’s integrated solutions save both time and money

At this time when technologies are changing on an almost daily basis, the market is bringing new challenges that can only be handled successfully by the best. It hasn’t always been easy for LOGO either, but the company’s team didn’t give up because they are building the future in line with their vision. And speaking in this CorD Magazine interview, company president Jovan Veljković reveals just what kind of future they want.

How long did you need to become one of the region’s ICT industry leaders?

LOGO is a company that has been dedicated to its vision for a full three decades, while building a connected, smart and secure future. The modest beginnings of our founders, on foundations of core values like initiative, innovation, tenacity, excellence and integrity, have enabled us to reach the position we occupy today. With stable growth in the number of employees and the engaging of top experts, we achieved significant increases in annual revenues, which – in return – has enabled us to research and invest in new technologies.

Your innovative solutions are used in telecommunications, energy, the judicial system, education, healthcare... but that’s also offered by others, so what

Two successfully completed pilot projects on the European market represent the first time LOGO has stepped beyond the borders of the former Yugoslavia distinguishes your company among the competition?

With a sense of pride in our knowledge, quality and expe - rience, we design, implement and connect the communication, security and energy potential of our clients and society as a whole. With our solutions, we strive to give meaning to modern technologies. In contrast to the majority of our competitors, we have possibilites to provide our users with an in-house E2E service and solution.

On the basis of data from one of the projects, we can clearly illustrate the benefits of system integration that’s obtained through the broad scope of our portfolio. With the integrating of the technical protection system, audio system and wireless voice and data transmission system, we made it possible for our client to make a 25% reduction in the number of employees required for supervision tasks. The integration of these systems represents an important step towards a more efficient and modern way of managing facilities.

LOGO is known for its large, national projects. Have any of them stood out in terms of volume or importance? Are there any announcements of similar large jobs that are of general importance?

We are extremely grateful for all the opportunities we’ve so far had in our business. One project that’s close to our hearts is the opening of the Experience Centre at our new premises. Further to this, I would add that our colleagues have invested more than 35,000 working hours in order to realise our vision. According to a remark made by one of our longstanding foreign partners covering the EMEA region, LOGO has set up a cutting edge Experience Centre in the area of weak current. We work constantly to generate new business opportunities. From the past year, we would single out in particular two pilot projects on the European market that we completed successfully, because they represent the first time LOGO has stepped beyond the borders of the markets of the former Yugoslavia. On othe basis of one of the successful projects, we decided to make a big move: opening a company in Germany. We are ready for new challenges and have set ourselves the goal of turnover from new foreign projects exceeding ten of our revenue streams already during this year.