Business
DR NATAŠA MRATINKOVIĆ, MND Dental
A Smile Reflects One’s Personality
Photo: Andreja Damjanović; Make up: Nataša Brašanac
Thanks to the fact that Dr Nataša Mratinković always strives to keep pace with the times and new trends in dentistry, MND dental is the county’s first specialist practice for Invisalign therapy, one of the most relevant contemporary therapies for correcting adults’ teeth with opportunities to learn, improve and advance, both for me personally, for the practice and for all those who have been or remain part of the practice. We always try to keep pace with the times and new trends in dentistry, so we’ve often been the first to bring cutting-edge therapies to Serbia from around the world. That is certainly something that gives me an infinite sense of pride. So, for me, this path looks like an eternal quest for more innovative and better treatments that help patients acquire the smile they’ve always wanted.
M
y female and professional inquisitiveness is the biggest “culprit” for my insatiable desire to seek out new therapies and solutions. I’m happy that I’m able to share this curiosity of mine, but also the knowledge and skills that it has brought me, with my colleagues through education - notes a proud Dr Mratinković.
The MND Dental specialist practice has entered its second decade of operations under its current name. How would you describe the path you’ve traversed to date? Challenging? Inspirational? I’m very proud of the tradition and durability of our practice. This path has certainly been challenging, initially difficult, but also filled 36
Empowered Women 2021
You have more than 2,000 regular patients who place their trust in you over and over again. How did you “bind” them to you? It was certainly through more than mere technical proficiency... I don’t think technical proficiency is something that should be overlooked, while it is certainly implied, but there are naturally other factors that patients consider when choosing which dentist to trust. First and foremost, we strive to ensure our patients feel comfortable while at the practice. It is very important for us to devoted ourselves to each patient and to listen to them. We also strive to always provide our patients with innovative services and to monitor global trends. This is something that our patients really know how to recognise and appreciate. Each patient represents a new challenge for us, which we approach with excitement. At your dental practice, the term
“Hollywood smile” means – apart from beautiful and healthy teeth – retaining the client’s individuality. Do you think that’s important? Of course! An aesthetically perfect smile doesn’t necessarily mean the same for everyone. As I’ve stated, we care about listening to each patient and finding the right route to their desired smile. We insist on dental health and oral hygiene, because that forms the basis of a beautiful and healthy smile. When a person has the kind of smile that they want, there is an immediate change for the better when it comes to self-confidence. A smile is what people often first notice about us, which is why it should reflect our personality. Each of us is different, and thus it is unrealistic to expect everyone to have the same perfect smile. Indeed, we see beauty as being in diversity. It is believed that, when it comes to teeth, men will prioritise health and functionality while women will place an emphasis on the aesthetic element. Is that a correct assumption? Health, functionality and aesthetics are almost impossible to separate. Functionality is extremely important and is a major problem when neglected for the sake of aesthetics. It is true that this element is very important for women, but experience has shown that men are also very concerned about the appearance of their smile. Quite
