Business
Gorda’s Strengths:
Love, Heritage And Tradition TIJANA ŠKORIĆ TOMIĆ, co-founder and CEO, Veljko i sinovi
Company Veljko i sinovi [Veljko & Sons] is headed by Tijana Škorić Tomić, the creator of the concept of “Gorda”, one of the best-selling Serbian rakija brandies. This spirit with the fineness of cognac was initially produced exclusively from plums, while today its range is complemented by “Gorda dunja” [quince] and “Gorda kajsija” [apricot]
we had within our family. From today’s perspective, those are beautiful memories that have shaped both me and “Gorda”.
T
he most important struggle of Veljko i sinovi is to turn Serbia’s fruit rakijas into a recognisable brand. They require global market visibility and recognition that would consequently lead to increased exports, which provide an extremely important source of funding for further growth and development.
Despite the name of the company, Veljko & Sons is actually run by dau40
Empowered Women 2021
ghters instead of sons. There’s surely a beautiful family story hidden behind that fact... You will certainly have noticed that daughters are referred to as “sons” in Serbia. My mother would also often call me that. The three of us transfused the great sorrow caused by my father’s death into the founding of the company Veljko i sinovi. We wanted the name to serve as a reminder of all the bitter quarrels that
Men like good spirits and cigars, while women like everything that resembles a ritual, has satisfying aesthetics and, of course, is backed by implicit quality Love, heritage and tradition... Those are the most precious factors to you? Love, heritage and tradition were the key motivational factors prompting the
