SURVEY: 2024 MARKETING TRENDS 1 .Which of the following marketing channels do you believe are currently the most effective for reaching your target audience? 46% 16.1%
Social Media Search Engine Marketing
12.6%
Content
11.5%
2. Will you be investing more in digital marketing in 2024 compared to traditional marketing channels?
88.5%
Yes
Emails Influencers
6.9%
3.4%
TV, radio, prints...
1.1%
Videos
2.3%
Other
11.5% No
3. Which social media platforms do you find most effective for your marketing efforts?
4. What emerging technologies or tools are you considering or using in your marketing strategies?
A.I. 50.6%
Augmented reality Chatbots
Virtual reality
other
21.8% 12.6%
9.2%
57.1% 3.4%
1.1%
1.1%
28.6%
10. 7% 3.6%
SURVEY: 2024 MARKETING TRENDS 5. How do you measure the success of your marketing campaigns?
Other
5.7%
Customer Lifetime Value (CLV)
5.7%
Click-through rates (CTR)
6.9%
Customer engagement metrics (likes, comments, shares...)
9.2%
Sales revenue
12.6%
Conversion rates
16.1%
Return On Investment (ROI)
43.7%
6. Do you have any plans to incorporate influencer marketing into your strategies? No, there are no suitable influencers for our brand
9.2 %
5.7 %
11.5%
No, because we believe it's not a good fit for our industry Yes, there have been positive results from previous influencer campaigns
other
40.2%
33.3%
Yes, it's an effective way to reach the target audience
7. On a scale from 1 to 10 (where zero is the poorest representation), 8. What will be the biggest marketing trend in our sector for 2024? where does your company sits on Diversity, Equality and Inclusion?
Customer engagement
0
1
2 7
3 8
4
5
9
6
10
One-to-one marketing
28%
17% 12.5% 0 1 2 3
1.1% 2.3% 1.1% 3.4%
COREcruitment
4 5 6 7
nnection & Creating real co ontent meaningful c
3.4% 8.4% 11.5% 16.1%
8 9 10 4%
16.1% 11.5% 14.9%
Events
A.I.
Real cont ent SEO/SEM
S u s t a i n a b i l g i n i ty t e k r a m e v i t c a Inter Employee s’ advoca cy
0207 790 2666 - hello@corecruitment.com
8 Nile Street, London, N1 7RF