Bringing operators real brands from real founders to unlock delivery
S h e l t e r H a l l B r i g h t o n
INTRODUCTION
Sessions was founded by the former Managing Director of Deliveroo, Dan Warne. Our flagship venue is the iconic Shelter Hall in Brighton. We use our venues to incubate and develop high-quality real brands that then scale through partnerships with high quality operator hosts. This is our Accelerator. We only select the best brands, from the best founders, that have proven culinary track records and concepts that excel on delivery platforms.
T H E S E S S I O N S A CC E L E R ATO R We license, launch and scale the best real brands with high quality operator hosts to drive incremental delivery revenue and profit growth for the operator SESSIONS BEST REAL BRANDS
ACCELERATOR
PL ATFORM
HIGH QUALIT Y OPER ATOR S
I N C R E M E N TA L G R O W T H
D EL IVE RY IS A MUST HAVE CHANN E L A N D W E U N D E R S TA N D I T
1
2 REVENUE GROWTH
£3-5k+ per week incremental sales Driving revenue through new customers Up-sell own products e.g. beer
RETURN ON INVESTMENT
Zero capex investment required Cashflow positive from day one Sweat the asset and optimise labour High incremental profit margins
3
D I V E R S I F I C AT I O N
Open up trade for new meal occasions Protect trade in a COVID environment Online presence for direct sale of own products
I N D I C AT I V E O P E R ATO R H O ST F I N A N C I A L S B A S E D O N C O N S E R VAT I V E D E L I V E R Y A S S U M P T I O N S (20 delivery orders per day with an average order value of £25.00 gross)
Delivery revenue generates incremental profit at a high margin (31.5%) Illustration of how delivery of Sessions Brands can positively impact a typical pub P&L*
Delivery drives significant like for like revenue growth (19%*)
Delivery can drive huge profit growth (51%*)
Per week
Gross Revenue Net Revenue Cost of Goods sold (incl packaging) Gross Profit / GP% Sessions Fee (incl delivery) Allowance for incremental costs Profit / % Margin
* Based on typical pub P&L metrics - assuming leasehold pub with pre-delivery revenues of £15,000 per week and 12% EBITDA margin
£3,500 £2,917 -£875 £2,042 70.0% -£1,050 -£73 £919 31.5%
O U R A CC E L E R ATO R U N LO C K S R A P I D, ACC U R AT E E X E C U T I O N
BRANDS
DELIVERY EXPERTISE
O P E R AT I O N A L SUPPORT
Real brands from real founders. Proven customer appeal
Growth & marketing execution Unparalleled sector experience Best of breed commercials with delivery platforms
Battle hardened playbook Scalable, trusted supply chain Best-in market technology
OUR BRAND S HAVE REAL PEDIGREE AND REAL CUSTOMERS
FOUNDER
Tomas Samandi
Jacek Bilinski & Claude Compton
CONCEPT
Premium fried chicken with knockout sauces
ACCOLADE
Buying into a huge established audience of 250,000 engaged and loyal customers on social media
Voted best takeaway in the Brighton restaurant awards 2020
Ross Forder
Joe Moruzzi
Fun, fresh and healthy kebabs
Dirty vegan burgers
Decadent frozen & chilled cheesecakes
5 stars on TimeOut, and voted top 3 street food in London
Fastest growing brand on Deliveroo in London, Q3 2020
Won investment on Dragon’s Den
O U R
B R A N D S
F r o m
T o m a s
S a m a n d i
Founded in 2017, Lost Boys have created ten signature sauces which are smothered over chicken wings, buns, and sides. The founder, Tomas Samandi, wanted to create a fun brand that reflected his childhood fascination with eating with friends – Lost Boys gives people an opportunity to share stories, troubles and jokes over sauces and munch. M E N U
Hot and Mild saucy wings, chicken dunkers and dips, fried chicken buns, curly fries to dip or loaded to share, plant based burgers and wraps. All served with a range of signature sauces. D E L I V E R Y
E X P E R T I S E
The production quality, speed and efficiency has been matched to market achieving a high score every time (4.6+ on Deliveroo) H I G H L I G H T S 2017 Opened in Jokers Pub in Brighton
2018
2020
Joined Deliveroo Editions
Opened a second site in Shelter Hall on Brighton seafront Won Brighton’s Best Takeaway in the Brighton Restaurant Awards
O U R
F r o m
B R A N D S
J a c e k
B i l i n s k i
&
C l a u d e
C o m p t o n
A fun, fresh, and vibrant option for fast-casual dining, named after an original power woman of wallet-friendly recipes, Fanny Craddock. Fanny's Kebabs offers modern kebabs alongside a short quick-serve menu made using the highest quality ingredients available. Cooked to order over an open flame grill, house chill and yogurt sauces and fragrant spice mixes, including sumac, za'atar, and ras el hanout, discovered on the team’s travels. M E N U
The short menu features a wide selection of high-quality, flavoursome dishes, specials include a ‘lazy lamb’, ‘swish chicken’, kebab, served either as a classic wrapped kebab or gluten-free options of a salad box or rice box. Other favourites include the ‘harissa hot-wings’, ‘Persian fries’, ‘sweet potato fries’, ‘halloumi fries’ and ‘falafel wrap’. D E L I V E R Y
E X P E R T I S E
The production quality, speed and efficiency has been matched to market achieving a high score every time across four locations (4.6+ on Deliveroo) H I G H L I G H T S 2016 Crowdfunded £150,000 in 17 minutes
2018
2019
Opened first site in Stoke Newington
Partnered with Deliveroo to create Madonna inspired kebab
O U R
B R A N D S
F r o m
R o s s
F o r d e r
The UK's first 100% plant-based bleeding burger joint serving Beyond Meat and the only restaurant in the world to specialise in the Beyond Burger. Halo’s team spent over 18 months developing “a secret seasoning” to complement the Beyond Burger, which involved multiple tastings in both California and London. M E N U
A simple menu featuring all vegan ingredients: Halo Burger, Quarter Pounder with Cheese, Cheeseburger, Hamburger and Pink Salt Fries. Their signature ‘The Halo Burger’ sees two 1/8 lb hand-formed patties layered with old school diced white onion, melted 100% plant-based American style cheese, a juicy slice of beef tomato, crisp lettuce and tangy signature house-made sauce. Their pink salt fries feature pink Himalayan salt – described as an ‘elevated ingredient’ – contains 82 trace minerals. D E L I V E R Y
E X P E R T I S E
The production quality, speed and efficiency has been matched to market achieving a high score every time across two locations (4.6+ on Deliveroo) H I G H L I G H T S 2018 Opens first site at Pop Brixton
2020 Opened second site in Hackney Fastest growing brand on Deliveroo (Q3)
O U R
B R A N D S
F r o m
J o e
M o r u z z i
Painter-decorator turned cheesecake connoisseur, Joe Moruzzi, turned his hobby into a business in 2017, helped by a shout out on social media from Joe Wicks. His Inventive toppings and out-of-this world flavour combinations led to an investment offer from Dragon’s Den Touker Suleyman, appearances on This Morning, and a deal to write a recipe book. M E N U
Frozen and chilled cheesecakes, with sixteen cheesecakes in their signature ‘overloaded’ style, six fruit flavours, thirty mini options, and seasonal flavours. D E L I V E R Y
E X P E R T I S E
The production quality, speed and efficiency has been matched to market achieving a high score every time at over 14 locations (4.6+ on Deliveroo) H I G H L I G H T S 2017 Shout out from Joe Wicks on Instagram helped launch Pleesecakes
2018
2019
2020
Secured book recipe Appeared on Won Most book deal with Dragon’s Den and Instagrammable Dish Madelieine Milburn, secured an offer from in Deliveroo Awards appeared on This Touker Suleyman Morning, and made a cake on behalf of McVitie’s for The Queen
WHAT WE PRO V IDE Access to the Best Brands with proven delivery pedigree ‘Plug and Play’ Operations Playbook Sessions’ Technology to streamline order management Comprehensive onboarding, training and launch support Marketing plan with ‘insider’ Deliveroo know-how Ongoing performance reporting and support Weekly transfer of funds Competitive ‘all-in’ fee of 30% of gross revenue, with no ongoing fixed charges
No long-term contract commitment
THANK YOU