ENTERPRISE Direct Marketing Platform for Real Estate Brokers
A combination of smart print and web technology
ENTERPRISE
in a marketing platform exclusively for the real estate industry.
Direct Marketing Platform for Real Estate Brokers
the MARKETING PLATFORM Corefact is the best lead-generation system that combines variable data printing capability with an online component to increase response rates as much as five times that of stand alone direct mail. We believe your marketing platform should empower your agents by creating individualized programs for their prospects to drive higher response rates and deeper relationships. We believe your platform should encourage brand loyalty and provide added value to recruiting. With a Corefact Enterprise solution, growing your team and volume just got easier. Our simple, web-based marketing platform gives your brokerage the flexibility and efficiency of an in-house marketing department while actually generating listings. • • •
Full-service direct mail and digital print Integrated cross-media marketing campaigns Print, web and email
ENTERPRISE Direct Marketing Platform for Real Estate Brokers
Our marketing platform powers the marketing efforts of many of the country’s largest brands.
the COREFACT
DIFFERENCE
Did you know there are over 26,000 commercial printers in the United States? Many of those printers do a great job of putting ink to paper. We have perfected putting ink on paper too, but we think that is only one small part of what it takes to create a successful real estate marketing platform. To begin with, we love real estate. We understand the complexities of running a brokerage. We know what it takes to make a living at real estate and we know how sometimes little things can take a solid performer and turn them into a top producer. Infusing this knowledge helps us put a little bit of magic in every drop of ink. This deep understanding, caring and focus on this industry makes us the only choice out of thousands.
CASE in POINT Sandy Gillison
VP of Marketing and Technology Berkshire Hathaway Home Services Northwest Real Estate
725
26
$2.2 B
Agents
Branches
Sales volume in 2014
“We use Corefact as a part of a special concierge-type program we offer our agents. It’s a full-service marketing program that’s become very popular. One of the benefits they receive is a Just Listed and Just Sold postcard with every listing. We had been sending out cards through another vendor but there was no tracking mechanism in place and they didn’t provide any real value to the recipients. We now use the Corefact Home Estimate value map and key code on every card and the agents love getting warm leads and listings from their mailings.
“It is such a relief to have a reliable system that has a solid marketing value proposition and matches it with technology that produces results you can measure.”
And for me, it is such a relief to have a reliable system that has a solid marketing value proposition and matches it with technology that produces results you can measure. To justify my marketing spend, I have to be able to track and measure results. Corefact helps me do that. Since we implemented the Corefact system, I haven’t really had to think about it. It works so smoothly and it’s a product my agents are very happy with. When my agents are happy, I’m happy!“
Visual Neighborhood Market Activity Map Shows comparables on each postcard
Compelling Call-to-Action To get a free home estimate instantly
Red House Indicates homeowner’s address on map
Personalization Each card is personalized with the homeowner’s name
ENTERPRISE Direct Marketing Platform for Real Estate Brokers
the SMART
Hyper-Customization With the company’s printing technology each piece of direct mail can be customized by changing certain elements from piece to piece, taking advantage of the power of complex personalization. Unique Key Code To Gauge Responses Personal key code for each homeowner’s address
Strong Call-to-Action The primary call-to-action on the postcard is an instant home value estimate. The Corefact Home Estimate feature drives mail recipients online, and with a personal key code – that is unique to them and to your agent– they are tracked and ranked based on their activity.
Our trademark Home Estimate Postcards are getting 5x better response rates than any other direct mail postcards.* *Based on cumulative responses over 12 months.
Remarkable Results Agents who use the Corefact system consistently with the Home Estimate feature have seen measurable returns, which range from having dozens of people check their home estimate (from a mailing of only a few hundred), and getting direct inquiries requesting a listing appointment, to netting multiple listings from only five or six mailings.
[ ONLINE STORE TEMPLATES - EASY & ACCESSIBLE ] [ YOUR LOGO AND COLOR SCHEME
Order #263237 - Pg 1
- APPLY BRANDING TO ONLINE PLATFORM ]
Jessica Cellars Presents 123 Main Street, Anytown
[ SIMPLE AND EASY ORDER EDITOR
ENTERPRISE
Order #263230 - Pg 1
- REAL TIME EDITING ]
REAL ESTATE By
SIC
JES
ED! LIST
AC
[ BRANDED STORE SETUP ]
ELL
[ RESPONSIVE LANDING PAGE
S
AR
Direct Marketing Platform for Real Estate Brokers
& ESTIMATE LANDING PAGE ]
STUNNING MODERN HOME Beautiful modern home with 4 bedrooms, 3 full baths and 2 bonus rooms, remodeled gourmet kitchen with custom cabinets, professional stainless appliances, slab granite counters, and center island. Spacious family room fi replace, contemporary living room with fi replace, modern dining room, offi ce/bonus room with French doors, spacious game room/loft, luxurious master suite with dual walk-in closets & inviting bath, beam ceilings, updated bathrooms, plantation shutters, skylights, and large private .7 Acre lot pool over looking the bay, patio, gazebo, and majestic view of the valley.
• 4 Bedrooms • 3 Bathrooms
123 Main Street, Anytown
• 2,000 SqFt
4 Bedrooms | 3 Bathrooms | 2,000 sqft | Offered at $800,000
New on the market. Highly sought after model!
• 2 Car Garage
Absolutely beautiful! Located in upscale neighborhood in privately gated community. Five bedrooms, four bathrooms with dual master suites on top floor. High vaulted ceilings with great open floor-plan. Tiled floors throughout with gourmet kitchen. Wine cellar with theatre room in lower level. www.corefact.com
Offered at: $800,000 | See more photos at www.VirtualTour.com
JESSICA CELLARS Realtor©
Jessica Cellars
DIR: 555-555-5555 jessica@corefact.com www.corefact.com BRE# 123456789
Realtor©
Your Neighborhood Realtor
dir: 555-555-5555 chio@corefact.com 1122 BRE# 1212 All information deemed reliable but not guaranteed. If your property is listed with a real estate broker, please disregard.
Order #263192 - Pg 1
Order #263232 - Pg 1
LOCAL NEIGHBORHOOD REPORT
[[HOME OWNER]]
GET YOUR FREE HOME VALUE ESTIMATE For ((ADDRESS)) [[ADDRESS]] For GO TO: RealEstateHomePrice.com ENTER KEY CODE: ABC-DEF-123
Just Listed
Recent Activity Near [[Address]]
STATUS
SOLD SOLD SOLD SOLD SOLD SOLD SOLD SOLD SOLD SOLD
Presented by: Jessica Cellars
ADDRESS
123 123 123 123 123 123 123 123 123 123 123
Main Main Main Main Main Main Main Main Main Main Main
BEDS / BATHS
OVERALL MARKET CONDITION
123 MAIN STREET, ANYTOWN
4 4 4 4 4 4 4 4 4 4
Street Street Street Street Street Street Street Street Street Street Street
/ / / / / / / / / /
3 3 3 3 3 3 3 3 3 3
NEIGHBORHOOD INVENTORY
SQFT
PRICE
2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
$800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000
Call Jessica Cellars at 555-555-5555 to get a FREE market analysis of your home!
CONSUMER CONFIDENCE
4 BEDROOMS • 3 BATHROOMS • 2,000 SQ. FT.
Offered at: $800,000 © www.openstreetmap.org contributors, CC BY-SA
BRANDED FOR YOUR BROKERAGE
EASY TO USE
•
Your company logo on the website
•
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Color scheme to match your brand
• •
Courtesy of Jessica Cellars
HIGHER CONVERSION RATES RESULTING IN MORE BUSINESS
NUMEROUS ADMINISTRATION TOOLS
PROGRAM CONVERSION AND CO-PAY FEATURES*
Point and click design
ONLINE PRINT MARKETING DEPARTMENT OFF THE SHELF
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Order by proxy for agents
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View proof online
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Postcards and Flyers
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Online Home Estimate feature draws visitors
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Set billing features
Your logo pre-set on all templates
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Upload or purchase a mailing list
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Seasonal and Campaigns
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Custom codes identify visitors
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View agent activity
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Underwrite partial or all costs
Custom template options
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Secure payment
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Newsletters and Doorhangers
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Agent alert system upon each visit
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Multiple access levels
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Revenue share options
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Your existing templates
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Email follow up program
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Set multiple rules
Convert your current programs – Just Listed, Market Reports, etc.
the ENTERPRISE
ENTERPRISE Direct Marketing Platform for Real Estate Brokers
how IT WORKS Our web-to-print marketing and lead generation system makes it easy for real estate brokerages to control branding and track campaigns while giving agents affordable and effective marketing tools designed to generate leads. • • • • • • • • • • •
Full-Service Print and Mailing Services Automated Mailing Campaign Programs Professionally Designed Free Template Library Custom Design Services List Building Features Free Landing Page and Customizable Widget Usage Lead Tracking and Ranking Client Activity Notification Emails Client Email Follow Up Program Full Service Customer Support Individual, Office, and Corporate Solutions
Standard Marketing Center Good for small brokerages or service partners who want to control and manage orders on behalf of multiple agents. • Administrative access to multiple accounts • Log in and order on account holder’s behalf • Add or delete accounts • Monitor leads • Webinar training • Please call for custom pricing
Every Corefact Marketing Center is customized for your brokerage’s specific design, program, recruiting, and retention specifications. Email sales@corefact.com or call 866.777.3986 for a custom quote.
OPTIONS
Custom Marketing Center Good for larger brokerages managing multiple offices and agents who wish to create a branded store for agents and administrators to access. • Custom created store with brokerage branding • Custom color scheme • Custom brokerage banner • Seamless pass through from broker’s intranet • Supports multiple offices and agents • Add custom content • Administrative access to multiple accounts • Order on account holder’s behalf • Add or delete accounts • Lead monitoring • Invoicing and approval process capability • Webinar training • Volume-based pricing • Please call for custom pricing
“Our web-to-print marketing and lead generation system makes it easy for real estate brokerages to control branding and track campaigns.”
CASE in POINT Kris KLAIR Broker/Owner
Exit Realty Consultants Turlock, CA
87
6
$65 M
Agents
Branches
Sales volume in 2014
“Owning a small brokerage, I wear many hats. I am the broker, the owner, the marketing director and more. I can appreciate a system like Corefact has that gives my administrative team and our agents an easy way to access marketing materials and helps me save time in managing the marketing.
“I can appreciate a system like Corefact has that gives my administrative team and our agents an easy way to access marketing materials and helps me save time in managing the marketing.”
We have the complete Corefact library at our fingertips, and we added the Corefact Just Sold postcards to our elite marketing program that includes sending cards to 100 homeowners surrounding the sold home. We consistently use the Corefact Home Estimate value map and key code on every card which has proven to be a real winner for us. The Corefact system is the only real system that I’ve seen that is focused on acquiring seller leads, which we routinely get when our Just Sold cards are mailed. Helping my team go beyond their expectations is very important to me. Services like Corefact, combined with our other marketing efforts, have accelerated our ability to secure listings.”
ENTERPRISE Direct Marketing Platform for Real Estate Brokers
the SUPERIOR
SERVICE
Customer service is one of our core values and we take it very seriously. We know that our relationships are the most important part of our business. We answer the phone. Our customer service team will help at any step along the way. We can help with the little things like loading mailing lists or big things like planning a campaign. We can be reached Monday through Friday, 7:30 am - 5:00 pm PST
We’re here to better serve you. Top level customer service with an emphasis on customer satisfaction.
at (866) 777-3986 or via email at cs@corefact.com.
CASE in POINT KACIE RICKER
Regional VP of Marketing Coldwell Banker Residential Brokerage San Francisco Bay Area, Sacramento/Tahoe, Colorado, Hawaii and Utah
7,000 100 Agents
Branches
$28.9 B Sales volume in 2014
“Real estate is inherently local and one of our biggest marketing challenges is ensuring our content is hyper local. We’re running a macro department which covers a vast territory of five companies in four states, but at the same time we need to have a micro focus for all of those markets. What drew us immediately to the Corefact system was the home valuation tool and the company’s ability to put hyper local information on every postcard. The home valuation tool ties an online component to every postcard and gives agents a way to measure the response. The postcard itself has information on it that is unique to every homeowner, which gives it that local feel. When it looked like print was out of fashion, Corefact saw an opportunity to unite digital and print in a way most companies still haven’t figured out. I’m a huge believer in a well-balanced marketing plan and being able to mesh the two in a way that provides value was priceless.
“Servicing a large company like ours doesn’t come without its challenges, but Corefact has been an incredible partner and provides a high level of service that other companies don’t. It’s impeccable.”
Corefact is one of the preferred vendors for our company sponsored Just Listed/Just Sold program plus we offer a full marketing store where agents can place orders for a number of different branded marketing pieces. Servicing a large company like ours doesn’t come without its challenges, but Corefact has been an incredible partner and provides a high level of service that other companies don’t. It’s impeccable. They are immediately on top of any issues we have, and are always willing to work with us on new ideas. We’ve seen year-over-year increases in the number of listings and sales for the company. Corefact has been an incredible partner for us and their system continues to help our brokers and agents generate leads.”
The Corefact team is dedicated to creating the best products, through design and innovation for the real estate industry.
ENTERPRISE Direct Marketing Platform for Real Estate Brokers
the ENTIRE
PACKAGE
Adding Corefact to your brokerage is like adding a $20 million dollar marketing and fulfilment team to your staff. Here are a few things that we are constantly doing to make sure your marketing center empowers your business. 1. Fresh ideas, content and designs Our design team creates hundreds of unique marketing pieces every year to keep your marketing center fresh. Whether it is seasonal changes or market related changes, we are constantly adding and adapting designs to improve response rates and provide agents with relevant marketing information. 2. A state of the art production center Our production center includes not only the best tools in the industry, but a team of dedicated people that work tirelessly to make sure your items are fulfilled on schedule with the highest possible quality. Your marketing builds your reputation and we go the extra mile to deliver. 3. Customer service and marketing specialist teams Customer service answers questions and creates solutions when agents call. Marketing specialists provide free consultations to agents looking to automate or build out strategic campaigns. 4. Training and sales support Our training team provides daily training webinars on best practices and how to use the Corefact marketing center to its best and fullest potential. Our account managers work with you on any specialized needs you may have. 5. Innovation Our team of product specialists and engineers are continuously looking at ways to improve your marketing, simplify the process and add new features to help your agents connect with their prospects.
ENTERPRISE Direct Marketing Platform for Real Estate Brokers
about COREFACT Corefact strives to help brokerages and agents improve their business every day. We build marketing solutions that create relationships between homeowners and agents through personalized direct mail programs and sophisticated online tools. We focus on the listing side of the business to generate leads, build relationships and promote listings. The shared vision of success and ease of use is why over 60,000 agents have registered for Corefact. Together, let’s
We build marketing solutions that create relationships between homeowners and agents through personalized direct mail programs and sophisticated online tools.
build relationships! Top 100 Fastest Growing Private Companies in 2014 as named by the San Francisco Business Times
ENTERPRISE Direct Marketing Platform for Real Estate Brokers
20936 Cabot Blvd., Hayward, CA 94545 | cs@corefact.com | 866.777.3986 | www.corefact.com ŠCopyright 2015. Corefact Corporation. All Rights Reserved.