RESPONSIVE
RESPONSIVE
MARKETING
MARKETING
A web-based marketing platform that combines
A web-based marketing platform that combines
smart technology and direct mail to create measurable results
smart technology and direct mail to create measurable results
20936 Cabot Blvd., Hayward, CA 94545 | cs@corefact.com | 866.777.3986 | www.corefact.com ŠCopyright 2015. Corefact Corporation. All Rights Reserved.
Introducing the new Corefact Home Estimate
COREFACT EXPERIENCE HOW IT WORKS
The Corefact Home Estimate includes: • Branded and variably printed direct mail • Lead capture sites • Key code technology • Activity notifi cations • Home value alerts
Corefact’s signature product is a direct mail marketing system that provides a connection between a direct mail postcards and their online presence. The primary call-to-action on the direct mail postcard is an instant home value estimate. A personal key code is assigned to each property’s address. Homeowner activity on the website is then tracked and ranked for review and follow-up.
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Customize Your Postcard Or Campaign Online
Consumers Receive Your Postcard
Homeowners Get Their Home Value
You’re Alerted and Prepared to Act
Define targets by neighborhood, price, etc., choose your direct mail product, write your message and approve, schedule delivery, pay securely and you’re good to go.
A map shows the neighboring homes that have sold, and you offer a free online tool to learn their home’s value.
Using their unique key code from your postcard, consumers log-in for a dynamic and free home estimate range.
Email alerts you to their activity, your personalized online dashboard measures it. You’ll know if the lead is cool, warm or sizzling.
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Follow-Up Your online dashboard provides the homeowner’s contact information to follow-up easily.
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Reward Yourself with New Listings Control the listing and build your personal brand with exposure across multiple platforms.
Postcards can be ordered at www.corefact.com:
Free landing page for home estimate valuation:
• Key code can be applied to any postcard design
• www.realestatehomeprice.com
RESPONSIVE POSTCARDS “Technology on postcards! It’s amazing. Each card is personalized with the homeowner’s name, a bird’s eye view of recent solds and on top of that I know who’s responding to my postcards. All for the price of a postcard!”
Postcard Responsive Features: •
Tracking Technology – personal key code for each
homeowner’s address
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Postcard is personalized with homeowner’s name
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Green house indicates homeowner’s address on map
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Call-to-action to visit the sender’s website
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Presents a map visual with market activity
Renna, Realtor®
Key code to track responses: •
Each key code is unique to one address
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The key code can be utilized to any card
- Just Listed, Just Sold, Market Update Cards, Newsletters, Seasonal and etc.
SOLD Map icons Each card is personalized with a visual market report map. The green house indicates the homeowner’s house address and the sold signs represents actual homes that sold around the neighborhood.
Each postcard is unique Stop mailing the same postcards to homeowners? Get more responses by mailing personalized postcards that get the attention of the prospect.
HOME ESTIMATE Online Home Estimate Features:
“In addition to receiving personalized postcards that grab their attention, homeowner’s have the ability to check their
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New modern design
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For both the landing page and estimate page Easy to navigate
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Bolder design and layout highlight areas of action Many calls to action
- Myriad ways for the consumer to contact
estimate anytime from their mobile device. Here’s the beauty, there’s no additional cost to •
provide this feature!” Dave, Realtor®
Landing page - modern design
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Slideshow with high quality photos www.RealEstateHomePrice.com •
Responsive design Looks beautiful on mobile devices and provides homeowners the best experience of getting their home estimate.
an agent - Engaging the consumer in multiple ways creates more interaction Mobile friendly - Screens render perfectly to any mobile device Auto populated - Agent information is automatically populated and updated based on agent profile - Or you can provide your own set of comps for a truly custom experience More controls and preferences - Change banner text, add a second photo, toggle certain calls to action on or off, gate the estimate by requesting an email or phone number to view
Powerful home estimate Many calls to actions for the homeowners to contact the sender. Dynamic home value includes adjustable sliders for property and market conditions. Users can select or deselect applicable comparable sales in their neighborhood