SUMMARY
Summary
September 2014 will see the launch of COREFIT in Spain. COREFIT is a digital product, custom designed to appeal to a broad, digital savvy Millennial male customer who are driving the explosive growth in health and fitness interest. COREFIT will be a rich, interactive digital only experience and as such will be a game-changer in the media landscape in Spain.
SUMMARY
the health market
The Health Market
The global health and fitness market is growing every year as consumers spend more time and money on exercise and fitness related products than ever before. Health and attractiveness is the new status symbol. Beyond the already established segment of sports apparel this market expansion has spawned the development of vibrant sub segments such as alternative fitness programs, nutrition & energy products, organic & natural food, sports nutrition and fitness devices. COREFIT’s success will be fuelled by the broad based growth in health and fitness.
SUMMARY
spain
Spain
The European health and fitness market held up remarkably well in spite of the difficult economic situation. Already the Spanish fitness market is the third largest in Europe and has a penetration rate of around 14.8% with almost 3,000 commercial clubs, around 25,000 employees and estimated revenues around 3.8 billion Euros, ahead of The Netherlands, Russia and France. As the Spanish economy returns to growth and the macro effort to get the young back to work takes effect we predict the health market will see even stronger growth. CoreFit is poised for strong growth in Spain.
SUMMARY
customers
Our Customers Young, Male and Influential
There are more than 1 billion Millennials around the globe. They are the first generation to grow up inherently digital, a group that has information at their fingertips, who are globally connected and that are fuelling the growth in online shopping. Millennials are highly social and hugely influential in society. Their opinion effects brand choice in everything from consumer electronics, cars and luxury items, through to music and apparel. All and all, the Millennials are likely your most important customers of today and tomorrow. However, this target audience are highly selective in the brands they engage with, they seek authenticity, rich experiences and a two way dialogue. COREFIT has been custom designed for Millennials.
SUMMARY
digital is the future
Digital is the Future
The world is inexorably going digital. In Spain 60% of web browsers connect via a smartphone and 77% on a daily basis. Tablet ownership is at 23% and growing at over 15% a year. This is beginning to trigger a profound change in the publishing ecosystem and spark new trends in content creation itself. Print based advertising in products such as magazines are becoming less effective as the new generation reach for their mobile phones and tablets to communicate with friends, keep up to date with their interests and make online purchases. Whilst competitor magazines grapple with hybrid paper and digital business models, COREFIT will be a digital pure play experience. In a recent survey of retail industry leaders, nearly 40 percent said the No. 1 concern they have about Millennials is their lack of loyalty. However, we found that Millennials can be exceptionally loyal customers— provided they feel they’ve been treated right with a pure digital play product. COREFIT is designed for today and an inevitable future.
DIGITAL APP MARKET
the product
COREFIT - The Product
COREFIT is a digital product for Spanish speaking men who want to get more out of life by improving their health and increasing their fitness levels. It recognises that physical and mental fitness is vital to living a balanced, successful and healthy lifestyle. COREFIT is for active and aspirational men looking for information on the latest fitness products, news, training plans, health tips and recipes to achieve their fitness goals. Available on a monthly basis with full interactive content, COREFIT’s aim is to become the destination for fitness and health advice and information.
the product
content and design
Content and Design
COREFIT delivers an edgy, witty editorial stance on health and fitness that perfectly encapsulates the attitude of open-minded, health aware, male consumers. It celebrates an upbeat, optimistic and pro-active approach to life and recognises that with the right motivation, every man carries the key to becoming more successful and complete.
15 EXPERTS
TEAM OF DESIGNERS
the product
website
The Website
The website www.corefit.es serves as a marketing tool and content platform to preview articles from current and previous issues of COREFIT’s digital issues. Advertisers will have the ability to populate the site with content and videos to support advertising campaigns in the digital issue of COREFIT. It will also be used to host COREFIT competitions, reader surveys and promote events and activities hosted by our many sports and fitness partners across the country.
the product
pricing
Pricing
The COREFIT app will be free to download. Each monthly issue will be available to download at a cost of Euro 1,79 with a 12 month subscription costing Euro 9,99.
marketing
Marketing
In our drive to establish COREFIT as the go-to-destination for all things sports and fitness related in Spain, COREFIT will have a unique association with Spainish sports bodies across a broad range of sports. We are working with various associations and event organisers from disciplines such as triathlons, running and swimming to MMA and football in order to offer a 12 month subscription to COREFIT for free by using bespoke discount codes. Each issue will provide our users with training tips and advice in their chosen field. As well as great content to retain users, we will offer sponsorship packages to athletes to support their training. This will include prize money for new entrants to the market and encourage improvement from seasoned athletes. We will also commence a nationwide roadshow to universities and sports centres to promote the digital product and the 12 month free subscription discount codes.
marketing
Pre-Registered Users
preregistered users
With a database of over 1 million regular gym users and 250,000 pre-registered users for our email and marketing campaign, COREFIT will get to the right audience from day one. A supporting website with extra content and videos will ensure our readers have a wealth of engaging content wherever they may be, 24 hours a day.
1
MILLON
ACTIVE GYM USERS
marketing
pre-launch
Our marketing campaign pre-launch has included: 3 3 3 3 3 3 3 3
Leaflet drops and promotions at 240 gyms and 40 sporting and fitness events across Spain. Facebook advertising campaign with a reach of 2.1 million people Google keyword campaign. Targeted banner adverts on smartphones and tablets. Email database of 1 million regular gym users, offering a free 12 month subscription to COREFIT. Targeted sign-up campaign at over 50 supplement shops across Spain. Sign up email to triathletes and runners (amateur level) at events and 325 clubs. Twitter campaign promoting the magazine and its content.
marketing
activities
Ongoing marketing activities to ensure the brand grows and delivers interaction between advertisers and readers including the following: 3 3 3
3 3 3 3
Continued Google key word campaign. Continued targeted banner adverts on smartphones and tablets. Partnerships with sports associations to list events and post results to ensure readers come back every issue (targeting mountain bike events, marathons, running, swimming and triathlons across Spain). Sponsorship of sporting and fitness events. Weekly leaflet drops and promotional parties with our hit squad and vehicle across beaches and major urban areas. Facebook campaign. On going Twitter campaign to promote the magazine and content.
suscribers
quality and reach
Subscribers – Quality and Reach
Through targeted promotions, viral marketing and word of mouth, COREFIT will soon become the Millennial’s most talked about and engaging digital fitness product in Spain. COREFIT will enable advertisers to reach out to this core market, opening a marketing dialogue with key Millennial fitness influencers.
suscribers
MILLENIAL READER
COREFIT will attract the Millennial reader by providing: 3
A consistent experience and engagement, with interactive content to gain the reader’s attention.
3
Regular features, news articles and workouts, including motivating and informative interviews with Spanish and international fitness icons.
3
A personalised interaction by publishing race and event results that can be shared with friends on social media platforms.
3
The ability to “see, click and buy” merchandise and services promoted by our advertising partners.
COREFIT’s digital footprint will maximise its reach across the whole of Spain and extend into other Spanish speaking territoties around the world. With unlimited availability day or night and a breadth of content to appeal to a wide audience. EXTRA CONTENT AND VIDEOS
suscribers
WILL BE
Our subscribers will be: 3
Spanish speaking men aged between 16 to 30 years old.
3
Into health and fitness, male grooming and looking and feeling great.
3
Own a smartphone and/or tablet.
3
Able to pay for relevant products and services to reach their goals/ aspirations.
THE OFFER
COREFIT – The Offer
We believe COREFIT will be a game changer for brand owners and media agents in Spain. We offer the following ways to participate: Become a Brand Partner Build a relationship with COREFIT and become a brand partner. Receive additional exposure and support. Number of Issues Standard Display Advert - Per Issue Premium Display Advert - Per Issue Pre Cover Feature - Additional Fee Per Issue
3
6
12
€ 9,950
€ 8,500
€ 7,900
€ 14,950
€ 13,500
€ 12,900
€ 5,000
Our Premium Display Advert appears immediately after the cover image. Only one Premium Display Advert is available per issue. Our Pre Cover Feature enables an Advertiser to add an interactive feature to our cover image. This fee is in addition to a Standard or Premiun Display Advert and only one Pre Cover Feature is available per issue.
FUNCTIONALITY
Functionality
Both Standard and Premium Display Adverts can include any of the following elements: 3
Slideshow gallery (max. 10) rotating or slideshow.
3
360 째 degrees of rotation, allowing the user to interact with the product.
3
Cinemagraph: A still image with slight movement in any of its elements.
3
HTML or JavaScript - Very interactive format for tablet.
ADDITIONAL EXTRAS
Additional Extras
All our Brand Partners benefit from the following additional coverage for the duration of their advertising campaign: 3 One page of editorial content (subject to editorial approval) 3 Rotating banner on www.corefit.es 3 Embedded video on www.corefit.es
CONTACT US
Contact us on COREFIT +34 (0) 965 993 274 Email: info@corefit.es www.corefit.es www.facebook.com/corefitapp COREFIT by Sports Fitness Performance SL