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SALES... DELIVERED! Excellence In Marketing Performance Benchmark Realty & Marketing Group, LLC. Š 2013
Benchmark Realty & Marketing Group
Business is war. I go out there, I want to kill the competition. I want to make their lives miserable, I want to steal their market share. I want them to fear me and I want everyone on my team thinking we are going to win. Kevin O’Leary “Mr. Wonderful” Canadian billionaire Excellence In Performance
Benchmark Realty &
Marketing Group
Benchmark Realty & Marketing Group, LLC. 801 International Parkway, Suite 500 Lake Mary, Florida 32746 (407) 562-1999 BenchmarkRMG.com
Benchmark Realty & Marketing Group
“I love marketing. I know that it can work when it’s done right. And it’s beautiful when it does. Simply put, the problem with marketing today is that for the past twenty or thirty years, marketers have become increasingly caught up with the trappings of marketing. They have been wowed by the glitz, the awards presentations, and the jetting off to “do a shoot” on some tropical isle, and they have forgotten that their job is to sell stuff.” Sergio Zyman Excellence In Performance
Benchmark Realty & Marketing Group
Benchmark
is an appropriate description of our company as the word signifies the standard against which everything else is measured. Benchmark Realty & Marketing Group sets the new standard in both the real estate and marketing arenas as the company has combined both industries into one highly effective and synergistic business enterprise that presents “Unique Selling Propositions” that no other real estate or marketing company is able to bring to the table. And, the best part - you have an opportunity to present your products and services directly to a huge market of buyers who are looking for what you are selling - Today! Benchmark Realty & Marketing Group is in business because the real estate and marketing arenas have become saturated with “think alike and look alike” companies. There is little, if anything, that separates one company from all the others. This is especially true with marketing companies and advertising agencies. These companies have lost focus on what their mission is with regard to providing quality, measurable, documentable, and verifiable marketing services to the companies they are supposed to represent. What does this mean? The answer is quite simple really. In order to justify their high fees and lack of providing verifiable results, marketing companies have resorted to “feel good” marketing in the name of building consumer product awareness, confidence, and branding of products and companies. However, they are leaving out the most critical and essential responsibility of marketing, and that is to generate sales! The primary responsibility of marketing companies is to DRIVE SALES! Because the majority of marketing companies do not know how to drive sales - getting customers to order on-line, or walk in to your stores, and buy your products, these companies claim their job is to focus on marketing, and - that it is the job of your sales force to sell. Nothing could be further from the truth. Marketing should lead the charge in generating sales. Marketing campaigns should open the door for your sales force! At Benchmark Realty & Marketing Group we drive sales! We present your products and services to a highly targeted affluent customer base and then implement a Call-to-Action to get them into your business to purchase - Today! You probably already use the services of an in-house marketing department or an advertising agency. We ask you to provide us with an opportunity to share how we can substantially increase your sales and bottom line over what you are experiencing with your current marketing department or advertising agency. We provide the ultimate bang for the buck (ROI) as we do not use a “shotgun” marketing approach like other marketing companies, but instead use a highly effective “sniper” marketing strategy by reaching directly to consumers involved in the real estate arena home buyers and home sellers. These consumers, unlike the general public, are actively looking for your products and services - Today. In addition, we have a dedicated real estate company that places your promotional material directly into the hands of prospective buyers. With Benchmark Realty & Marketing Group as your strategic marketing partner, your sales will show an immediate and dramatic increase.
Ralf E. Nicolai
Richard H. Hornbeck, Licensed Real Estate Broker
Benchmark Realty & Marketing Group
According to the American Marketing Association, marketing is defined as:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.� (Approved October 2007)
Excellence In Performance
Benchmark Realty & Marketing Group
S
ergio Zyman, former Chief Marketing Officer at Coca-Cola, services, it will go out of business. If it does not go out of business, was primarily responsible for leading Coca-Cola from a $56 then it will have wasted a large sum of money without gaining a rebillion to a $193 billion company within five years. Zyman turn on it. is someone who knows marketing, and in his book, THE END OF There isn’t a company that wants to spend money without a MARKETING AS WE KNOW IT, writes that the primary function return on its investment, and yet companies do it every day. of a marketing company is to communicate a selling message, sell If you are reading this brochure, then we believe, after seeing product, and make money. one or more of your advertisements, you fall into the category where The majority of marketing comyour marketing dollars are not being panies and advertising agencies seem THE maximized and earning you the best to believe that marketing is all about return on your marketing investment. BOTTOM LINE creating eye-catching commercials that Benchmark Realty & Marketthe general public loves. These comOur marketing generates sales ing Group not only focuses on genermercials, whether television, radio, or ating sales, but through our unique & print, fail in the primary strategic goal and proven marketing system we of a company - which is to sell more an immediate return on investment! directly reach consumers who are product and services. These ads do not looking to purchase your products deliver because there is no call-to-action, and there is no differentia- and services - Today! tion from competitive products. The best way “Image” and “not selling” appears to be the current prima- to maximize your ry message in the marketing and advertising arenas. Consider ad- marketing expendivertisements in the fancy home design magazines. Products are tures is to have that beautifully showcased and the company names are prominently money generate a displayed, but where is the sales message and the call-to-action? return in investment There is not one in a single advertisement! How can a company as soon as it is put spend money on an advertisement that does not have a sales mes- into the marketplace. sage or call-to-action? Even more appalling is that companies spend Beautiful commermillions of dollars on fancy and expensive commercials that do not cials and award-winfeature a, “get in my store and buy me now” message. ning advertisements At Benchmark Realty & Marketing Group we drive sales! are nice, but the only Sales are the lifeblood of a company - nothing happens until some- thing that matters is body sells something. A company can have all the fancy and beauti- that those advertiseful award-winning advertising and marketing campaigns it wants to ments generate sales. spend money on; however, unless that company sells its products or
Benchmark Realty & Marketing Group
There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible. A. Alfred Taubman
Excellence In Performance
Benchmark Realty & Marketing Group
Success
Marketing - Sales, Call-to-Action, & USP
is not an accident. The business world is a jungle with competitors looking to seize any possible advantage over your company. One of the best places to seize an advantage over a competitor is in your marketing strategy. Does their advertising just paint a pretty picture, while yours eloquently presents your product? Do you also go one step further and ask for the sale? Or, is it possible that your competition has taken advantage of an internal lack to strategically position your products and company? This happens every day, and is one of the reasons why you will read, almost daily, in the New York Times, Wall Street Journal, and other influential publications, that another major corporation has left their marketing/advertising company in favor of a competitor. Businesses must get an increase in sales from their advertising. Marketing and advertising are supposed to sell products and services, and not just enhance image and make pretty commercials. Your company’s marketing strategy must move your prospective customers to take action. They need to know that your products exist, are better than those provided by the competition, and they must be given a reason to buy your products and services - Today. If they do not buy from you today, then they will buy from one of your competitors, and - you both lose. Your company, due to a weak marketing strategy, lost a sale that it should have had, and your prospective buyer purchased a product that may be inferior to the one that you offer - if only things were different!
As of this moment, things are different. You now have a distinct advantage over your competitors. You hold, in your hands, the information, knowledge, and tools to not only move ahead of your competition, but you have everything you need to outsell them 10 to 1, 20 to 1, 50 to 1, or more. This will only happen; however, if you act on this information right now. Every day that you wait, mull this over, set it aside, or hesitate, is another day that your competitors are taking sales that could be yours, could improve your bottom line, and put money in your coffers instead of theirs. Every tool, every bit of knowledge, and the Best of the Best creative marketing minds reside within the offices at Benchmark Realty & Marketing Group. Forming a strategic partnership with our company will allow you to not only move far ahead of your competitors in terms of marketing strategy and sales, but we are also uniquely positioned in ways that no other marketing or advertising company is in the United States, or anywhere else in the world. In order to thrive, much less survive, a company must have a Unique Selling Proposition (USP) that makes it so unique and so different from its competitors that no other company in the same arena stands a chance of competing against that company. Benchmark Realty & Marketing Group is unique in numerous areas. Each area of our expertise, “uniqueness” is vitally important to the success of your marketing strategy, and consequently, improving your all important bottom line. No other marketing company or advertising agency can offer what we do - at any price! (Basically, in a nutshell,
“Our wine is better than theirs.”)
Benchmark Realty & Marketing Group
What’s Your USP? --------
What Makes Your Company Unique? Excellence In Performance
Benchmark Realty & Marketing Group
What is your Unique Selling Proposition (USP)?
Unique
is a key word in the business arena. One of the reasons that Canadian business mogul Kevin O’Leary is such an intriguing person is his outspoken love of crushing his business competitors. The Law of the Jungle is that weaker animals are devoured by the stronger ones. The business world is no different. In the business arena, aggressive companies are dangerous competitors looking to seize any possible advantage over your company so that they may drive you out of business and grab your market share. Gaining a competitive advantage over you is done by taking one sale at a time away from your company. Do you remember the F. W. Woolworth Company? How about Montgomery Ward, Lehman Brothers, Circuit City, Bennigan’s, Rolls Royce, Polaroid, and Pan American Air Lines? At one time each of these companies was the major player in its industry, and yet, today they no longer exist. They, like the dinosaurs, are extinct. How can that be? These companies had the most highly regarded and expensive marketing companies and advertising agencies working for them. An important lesson here - the biggest, most highly internationally renowned, and expensive marketing/advertising companies are not necessarily the best.
In order to thrive, much less survive, your company must have at least one Unique Selling Proposition (USP) that sets it apart from your competitors. Many companies try to compete on price as their products are all relatively the same. Consider the home building industry. If you walk into the model homes of ten different national builders, you will notice that there is little, if anything, that makes one stand out above the others. Ask any one of the top ten national builders what is their Unique Selling Proposition, and chances are that not a single one has a clearly discernible unique feature that sets them apart from anyone else. One of the best places to seize an advantage over a competitor is in your marketing strategy. However, before you spend a penny on marketing, every employee in the company must know what makes your company unique and better than the competition. Imagine that you are on a thirty second elevator ride with a potential customer, what specifically are you going to tell them to have them buy from you instead of the company down the street? The message you convey to them forms the basis for your Unique Selling Proposition. If you walk into your marketing department or advertising agency, can they tell you right now, in thirty seconds or less, what the Unique Selling Proposition is for your company? If they can’t, you need to replace them without a moment’s hesitation. Businesses must get an increase in sales from their advertising. Marketing and advertising are in business to sell products and services, and not just place pretty advertisements in magazines and other media. Benchmark Realty & Marketing Group is unique in numerous areas. Each area of our expertise, “uniqueness” is integrally tied in to the success of your marketing strategy, and consequently, improving your sales performance and all important bottom line.
“I determine to render more and better service, each day, than I am being paid to render. Those that reach the top are the ones who are not content with doing only what is required of them.� Og Mandino, The Greatest Salesman In The World
Benchmark Realty &
Marketing Group’s
Unique Selling Propositions ____________________ WHAT MAKES US UNIQUE & DESERVING OF YOUR BUSINESS? Excellence In Performance
Benchmark Realty & Marketing Group
Benchmark
Realty & Marketing Group is one of thousands of marketing companies in the United States, and yet we feel comfortable knocking on your door and asking you for the opportunity to earn your business. In an über-competitive field of marketing companies and advertising agencies, we are able to offer you a set of 8 Unique Selling Propositions that you will not be able to get anywhere else in the world - at any price. We have assembled a unique combination of the best talent in the marketing world and combined it with the ultimate sales team in the real estate arena. This winning combination ensures that when your marketing campaign goes out into the world, it has a sales call-to-action designed to get buying customers into your stores and away from your competition. (Let your competition have the “lookie-lookies” who walk around and look at everything, but don’t buy anything.) Our goal is not just to market/advertise your products and services on a global scale, but assist you to sell, sell, sell your products as quickly as you are able to produce them. Imagine us as your silent sales force. Every other marketing company and advertising agency focuses on making your products look pretty and building your image. We focus on doing what it takes to sell your products and services as quickly as possible, as often as possible, for the most money possible. Obviously, we like the word, “possible.” The word “impossible” is not in our dictionary. While other companies discount their products to move them out the door, our goal is to maximize your sales price, and consequently your ROI. In addition, because Richard H. Hornbeck, one of our company founders is a Harvard MBA, we seek not only to improve your ROI, but also to increase your buying power. How much more profit can you earn if you are able to pay less for the
manufacturing goods that you buy? We want you to outsmart and outsell your competitors at every turn and at every opportunity. We strive to achieve the highest ethical and moral standards in the business industry. We also subscribe to Kevin O’Leary’s statement on the inside cover of our brochure. We only seek the most talented and competitive people for our team. We want a competitive team that enjoys being in the arena and seeks to win at every possible outing. As a team, we thrive on seemingly impossible challenges, love working on tight deadlines, and most of all, hearing from you that our marketing campaign is filling your business with customers buying your merchandise, and your bank account with money! Benchmark Realty & Marketing Group can only achieve its mission if we have a set of Unique Selling Propositions that only we can provide. We don’t have 1, we have 8 USPs.
Every tool, every bit of knowledge, and the Best of the Best creative marketing and sales minds reside within the offices at Benchmark Realty & Marketing Group.
Excellence In Performance
Benchmark Realty & Marketing Group
Unique Selling Propositions
Sales...Delivered! Excellence In Performance
Benchmark Realty & Marketing Group
8
Unique Selling Propositions that
Deliver...Sales! Excellence In Performance
Benchmark Realty & Marketing Group
Unique Selling Proposition - 1
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enchmark Realty & Marketing Group is the ultimate marketing and real estate sales organization. In fact, it is the only marketing/advertising company devoted to being a sales driver for your company. Our primary responsibility is to provide a marketing strategy to drive sales for your organization. Unlike marketing/ advertising companies who focus on image building and branding, we focus on selling your products and services.
Excellence In Performance
Benchmark Realty & Marketing Group
Unique Selling Proposition - 2
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enchmark Realty & Marketing Group has an elite, highly trained, and performance oriented sales organization whose focus is not only on real estate sales, but more importantly, for your organization, on providing consumers with direct access to your products and services. We accomplish this in our presentations to those consumers looking to sell or buy homes. Our real estate agents, are cross-trained to be the ultimate sales professionals across multiple business arenas.
Excellence In Performance
Benchmark Realty & Marketing Group
A Sales Team
Knowledge
Par Excellence
Action
Professionals
Sales
We are ultra selective in our hiring process to ensure that we not only hire the “Best of the Best� real estate agents, but we also want to ensure that we are able to cross-train them to be effective representatives, on an introductory level, for your products and services. Excellence In Performance
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Benchmark Realty & Marketing Group
enchmark Realty & Marketing Group is innovative across the entire business spectrum. Our real estate sales professionals not only have designated offices, but they also have access to an inbound and outbound call center. In the aviation industry, airliners only make money when they are flying. Likewise, real estate agents only make money when they are working
with clients. In the case of real estate transactions, buyers and sellers are not just working with homes, but they are also concerned with everything that has to do with maintaining and improving their homes. Also, home owners are not just interested in living in a home that looks like everyone else’s. Home owners want a home that stands out from those of their neighbors, Sales...Delivered!
Benchmark Realty & Marketing Group
co-workers, and friends. Every home owner wants a home that is more beautiful and unique than other houses on the block. In other words, they are looking to live in a Showcase Home. Our real estate professionals deal with all aspects of real estate transactions, but they are also informed experts regarding area businesses that offer home improvement products and services, interior design, landscape architecture, and basically “everything home.� What we have done at Benchmark Realty & Marketing Group, is com-
bine our expertise in the real estate, financial, and retail industries to form the ultimate real estate and marketing company...
and you benefit directly
with the ultimate...
sales producing marketing system.
Excellence In Performance
Benchmark Realty & Marketing Group
Unique Selling Proposition - 3
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enchmark Realty & Marketing Group real estate agents place your marketing information directly into the hands of consumers through our real estate brochures - no other marketing company interacts directly with the consumers you are trying to reach. We don’t try to reach them - we actually meet with your prospective customers in face-to-face meetings on a daily basis!
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Benchmark Realty & Marketing Group
enchmark Realty & Marketing Group does the one thing that no other marketing or advertising company can do for your company, and that is present your products and services in face-to-face meetings with consumers in your target audience. Marketing does not get more direct than face-to-face presentations. Home sellers and home buyers want to improve their homes, and they always ask their real estate agents for information about reputable businesses that have products or services that they are looking for. A good example is the furniture industry. The majority of furniture stores are part of a regional chain. Consequently, if a couple moves from Arizona, Kansas, New York, or another location outside of the region, chances are that they are not familiar with any of the furniture stores in the area. Instead of sending their customers on a wild goose chase through all of the furniture retailers in the area, our real estate agents pro
Excellence In Performance
vide their clients with the Benchmark Realty brochure. The brochure will present, in vivid color, the select furniture retailers that have wisely chosen to present their products in our brochures. In addition, we refer our clients to our website where they may click on your site for more information. That information, depending on the marketing plan you choose, may include a color advertisement with a link to your website, an advertorial with a picture layout of selected products, or a video advertorial that adds that incredible personal touch that will make your company stand out from your competitors.
Benchmark Realty & Marketing Group
Unique Selling Proposition - 4
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our company must develop an almost instantaneous relationship with consumers interested in your products and services. Your current marketing company has not been able to create that personal connection, and consequently, your sales are below where they could be. Benchmark Realty & Marketing Group not only will create that relationship on your website, but we will also build that all important personal interaction in all of our marketing media so consumers build a personal connection with your company through our numerous advertising channels. This builds credibility and generates sales.
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Benchmark Realty & Marketing Group
enchmark Realty & Marketing Group operates under Theodore Roosevelt’s words of wisdom that, “Nobody cares how much you know until they know how much you care.� Buying is an emotional experience, and research has proven that people prefer to buy from people who care and who have taken the time to develop a relationship with them. Our real estate agents have the innate ability to connect with and establish lasting relationships with our clients. This bond of trust and friendship is carefully cultivated and means that when one our agents provides a business referral to a client, that referral carries considerable weight. Benchmark Realty agents are experts in relationship building. We take tremendous pride in providing the highest level of service
to our clients. Our commitment to our clients is reinforced by their loyalty to us and their belief that we aspire to always provide them with the care and respect that each of them deserves. Our level of commitment to our clients means that they listen when we refer them to businesses that are able to provide them with the products and services they are looking for. This kind of personal connection and interaction cannot be bought as it is as precious as diamonds in the business arena. We are able to provide your company with that level of personal connection so that consumers come to you and purchase from your company.
Benchmark Realty & Marketing Group
Unique Selling Proposition - 5
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enchmark Realty & Marketing Group not only prominently places your advertisements in direct consumer contact media, but we may also provide interaction directly with your company and its products and services through multiple media - including video advertorials. We provide multiple Unique Selling Propositions for your company that no other company can deliver. Our video advertorials are supplemented with written advertorials that feature your company on our website, our monthly gorgeous digital magazine, our real estate brochures and, of course, our website that will soon draw, on a daily basis, thousands of home sellers, home buyers, and the general public looking to transform their homes into showcase residences. These consumers are looking for your products and services -
Today!
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Benchmark Realty & Marketing Group
agazine ads are boring and do nothing to advertise the full potential of your products or services. Pretty glossy pictures in magazine ads are “static� displays and do little to motivate consumers to visit your website or stores.
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he answer to boring magazine ads is video advertorials. Imagine being able to bring your company, its products, services, and people to life.
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f a picture is worth a thousand words, then imagine how much a video is worth if it turns your advertisement from a static display into an interactive communication with prospective buyers. Our video advertorials will flood your website and stores with buying customers.
Benchmark Realty & Marketing Group
We Drive...Sales!
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Benchmark Realty & Marketing Group
et us bring your products and services to life so that the world will learn about your company, and what it offers to customers who visit on-line or come into your store. Video advertorials bring your products to life and sell your products and services unlike any other media channel. Excellence In Performance
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Benchmark Realty & Marketing Group
enchmark Realty and Marketing Group has full service video production facilities where we are able to produce the highest quality video infomercials and advertorials to showcase your products and services. The ability to professionally showcase your products and services on your web-
Video Marketing: Inexpensive and an incredible sales driver if produced by Benchmark Realty & Marketing Group
site, emails, and the BenchmarkRMG.com website will immediately be an incredible traffic and sales driver for your company. Video advertorials introduce your company and its products and services in a way that print just cannot deliver. Video also builds that all important personal connection that neither print, regular websites, or television can deliver. In addition, video advertorials can be changed to reflect special promotions, events, or sales that you are holding. We provide you with the ultimate in flexible marketing across multiple media channels. Expensive “static” magazine ads lock you into a marketing media that cannot be changed or updated on the fly. Our advertising and marketing strategies are designed to be “dynamic” with a personalized touch that can be changed whenever you need to update your promotions. Let us share how extremely effective this form of advertising is in terms of generating a torrent of sales month after month.
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Benchmark Realty & Marketing Group
enchmark Realty and Marketing rotate quickly, you have to wait - sometimes for Group video production studios feature months, before marketing materials are ready to be placed in a magazine. With television and the latest in technological innovations. internet advertising this could take a couple of weeks. Benchmark Realty & Marketing Group can usually have your new promotion ready to launch within a couple of days.
The newest technology allows us to produce your video advertorials inexpensively so that we can update your promotions and get them on-site with quick turnarounds. Fast turn around times and reasonable production costs mean that you can easily promote different products or services on a rotational or seasonal basis. With traditional marketing, if you get a great deal on merchandize that you want to
Excellence In Performance
Benchmark Realty & Marketing Group
Unique Selling Proposition - 6
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enchmark Realty & Marketing Group reaches a wide audience across multiple mediums so that we not only capture a highly targeted audience, but we reach them so often that they will see your products and services multiple times. The audiences we provide you are so much larger and tar-
geted to your ‘specific audience’ than what you get with a conglomeration of magazine ads placed in super expensive luxury design home magazines.
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Benchmark Realty & Marketing Group
enchmark Realty and Marketing Group is a traffic driving and selling machine. Our strategy is to conquer and gain market share through the wise use of all resources available to us - Sun Tzu in action. With eight Unique Selling Propositions in our arsenal, we are on-boarding the highest quality real estate sales professionals with extensive sales experience, a wealth of contacts, and strong referral bases. Real estate agents recognize that we are able to provide them with a critical component to achieving success not available with any other real estate organization - lead generation! Leads are the magic key to success in real estate. Our lead generation system combined with several Unique Selling Propositions on the real estate side, is transforming Benchmark Realty & Marketing Group into the next global real estate powerhouse. The agents who join our team are not only the Best of the Best in the industry, but one common denominator we look for in each of them is that we want the go-getters, the ones who are hungry and ultra competitive. However, they must also be personable, courteous, ethical, eager to learn, willing to expand their horizons, ac-
cept new challenges, and committed to providing Excellence In Performance. Benchmark Realty & Marketing Group real estate agents reach an incredibly wide and diverse audience who are looking for your products and services - Today! While we work across the entire real estate spectrum, we concentrate on the affluent buyers and sellers. These people are your direct audience! And, we bring them directly to you!
Benchmark Realty & Marketing Group
Unique Selling Proposition - 7
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enchmark Realty & Marketing Group reaches a wide audience across multiple advertising mediums, and we also present your information in a ‘hands-on’ format in our Home Buyer and Home Seller seminars. Home sellers and buyers want, and need, to know how to maximize their investment. They want to know where to purchase items such as furniture, appliances, pools, home decor furnishings, insurance, etc. In addition, seminars are a great way to showcase your products and services whether those are furniture, insurance, security systems, cable or direct tv, interior design, architecture, home accessories, or numerous other items that buyers are looking to purchase for their homes.
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Benchmark Realty & Marketing Group
enchmark Realty and Marketing Group is committed to providing our real estate clients with the ultimate new home transitional experience. Every other real estate company deals with “transactions.” Transactions is such a cold and impersonal term for such a life changing experience. We do not believe in transactions, but much prefer the more appropriate and personal term of a real estate “transition.” After all, that is what our clients are doing. They are transitioning from one living location to another. Real estate transitions can be difficult even for home owners who have moved several times. The real estate, mortgage, technology industries have changed. Even such common items as appliances, security systems, flooring, paint, a/c and heating systems have undergone changes.
In addition, buyers moving from other parts of the country or the world, will not be familiar with more regional businesses such as furniture companies. Companies such as Rooms-To-Go and Haverty’s are regional chains not known outside of the southeast. In order to provide our clients with the ultimate real estate transitional experience, we hold seminars where we bring in industry leaders who inform our clients about what we refer to as, “Everything Home.” “Everything Home” seminars feature a cross-section of the business community involved in the real estate or home living experience. Seminars are held either at our offices, or better yet, at business retail locations where our clients your prospective customers, can actually see and experience your products and how they work. While we classify these as informational seminars, our clients are actively purchasing these products and services once they understand how they benefit them. In addition, your company could be building that personal relationship and generating sales as these are consumers that are actively looking to purchase - Today!
Benchmark Realty & Marketing Group
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he seminars are growing in popularity as our clients tell their friends, co-workers, people at church, and seemingly everywhere they go, about Benchmark Realty & Marketing Group, and about our great seminars, and the fantastic promotional offers that companies are offering at those seminars. The general population is asking if they may attend our seminars because they are looking for your products and services, but don’t know anything about them. Our response is, “Of course you may attend.� After all, we are also a marketing company and we love sales! Seminars will be held weekly on Tuesday and Wednesday evenings and meeting locations will rotate among participating companies in each of our geographic areas. The amount of sales and store traffic along
with community marketing exposure is absolutely incredible. You have the ability to outsell all of your competitors if you partner with us on this exciting endeavor. There is an exciting opportunity to grow your company to a national level, or even international, level by participating in our marketing program. Seminars tied in with face-to-face meetings with thousands of clients, hand delivered promotional brochures, website advertising, video advertorials, monthly elegant digital magazine with in-depth articles, advertorials, and links to video advertorials will cause you to have to expand your accounting department as the sales pour in.
Join us today and enjoy the benefits of partnering with the new industry leader in the marketing arena.
Benchmark Realty & Marketing Group
Unique Selling Proposition - 8 B
enchmark Realty & Marketing Group realizes that the world is becoming more interconnected every day. That can have enormous beneficial consequences for companies and their ability to take advantage of new opportunities to conduct business on a national and global scale. The key to reaching your target customers today and global customers tomorrow, is to be able to communicate with them through methods outside of magazine ads and general advertising. You must establish a personal connection - video is key to getting in front of your target audience today, and establishing a personal ‘dynamic’ relationship with customers. Imagine having a prospective customer look at a magazine advertisement from a competitor. That is a ‘static’ ad as there is no interaction between the consumer and the company advertising. Now, the same consumer either watches your video advertorial, or meets with us in a face-to-face meeting. That consumer is immediately immersed on a ‘dynamic’ visual and personal interactive journey through your company and its products and services. You sell, your competitor does not!
Excellence In Performance
Benchmark Realty & Marketing Group
production video capabilities to broadcast your message throughout Florida, the United States, and on a global scale. Marketing programs are available as an option where you can provide video advertorials, or even introductory infomercials, to build a personal connection with prospective buyers. This, at a very low cost to your company, moves your products and services directly front-and-center to your customer base.
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enchmark Realty & Marketing Group is a full-service company with the latest comprehensive
Your competition is not set up to do that. By
the way, how does your competition attract buyers?
Benchmark Realty & Marketing Group
Your
Global Marketing Solution
Give us the word &
we will drive your sales through the roof!