VIA University College
Corina Grigore Group 17 Thaibm2a 158460@viauc.dk
TEKO Design + Business
What marketing strategies should Jack & Jones apply in order to strengthen their core line?
“We now have a strategy for everything we do. We didn’t have such an allinclusive strategy earlier”. TEKO Analysis 2012
The 4P’s
The 4P’s & Product
Price
Place
Promotion
the Value Chain