DESIGN
Design Team
hygge
[hue-ga]
origin: Norway, Denmark 1. A calm, comfortable time with people you love. 2. A complete absence of frustrations or anything emotionally overwhelming. 3. Often enjoyed with good food and drink, warm blankets, and candelight ambience. 4. The art of building sanctuary and community. 5. Ogden’s newest restaurant.
house of helene At House of Helene we focus of designs that are unique and Comfortable. For the Hygge project we brought the comfort and feeling of grandmas house and merged it with a modern feel and ambience.
It’s been exciting to be the design working on the designs for branding and products (that before the Grand Opening of the newest hot spot in Northern Utah. The owners came to House of Helene with their vision of an “cozy” restaurant venue. As the conceptwas in the early stages of being developed, we were tasked with creating a new logo, which entailed a good bit of research regarding the name and comcept. After presenting various logos and oped into a few variations which were applied to take away boxes, front of the building. Whether it’s the lure of the fabulous rooftop seating with a view of the city of Ogden, or the comfy cozy interior, the ambience, or the food, we hope that Hygge Restaurant will delight everyone who enters its doors for many years to come.
Case Study Hygge Restaurant Ogden UT
MOOD BOARD
LOGO
HYGGE
Hygge
Color and Texture
Typography Julius Sans One abcdefghijklmnopqrstuvwxyz !@#$%&*( ) 123456789
Bodoni 72
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&*( ) 123456789
HYGGE Enjoying life’s Simple Pleasures
A place to call home
Feels Like Home
Atmosphere I Presence I Pleasure
Equality I Gratitude I Harmony Comfort I Togetherness I Shelter
Client
Restaurant Owners
Ella and Greg Hansen
or pleasures that occur every day, than in great
Married Age: 32
Location Ogden, UT
Occupations
Greg- degree in Business, Ella- teacher
Hobbies
Traveling, Baking, Creating
Pets
Dog- Carl Cat- Kiki
Goals: * Open Aenleskiver Restaurant with a warm and cozy family feel- just like grandmas house * Modern environment comfortable for both young and old * A variety of Aebleskivers will be served alon with traditional danish * Follow Hygge (hue-ga), danish word used for a moment that is cozy, charming, and special
Info: Ella was named after her Great Grandma Ella who was born in Denmark and migrated over in her early 20’s to the USA. During Christmas time her family would gather around the table with homemade hot chocolate and wassel, wrapped up in sweaters and blankets Aebleskiver’s. Traditionally they are plated in threes, dusted with powdered sugar, topped Grandma would make a buttermilk syrup to go with them, which is Ella’s favorite, but she’s also expiremented in making a variety of sweet and savory versions.
Customer Persona
Nichole Smith “If you can be one thing, be kind” Background Female Single
* Recent graduate with her Bachelors in Human Resources * Works for a local corporate company with their HR team * Owns her own condo
Age: 25-45
Location Ogden, UT
Income
$25,000- $100,000
Pets
* Enjoys all of Utahs outdoor activities * Loves to read
Cat- Kiki
Info: Nichole is originally from California but move to Utah to go to school and enjoy all the when they all get together to eat, play games and enjoy eachothers company. Nichole has many nieces and nephews and loves them so much. She cannot wait until she can start her own family and traditions. She’s an introvert and loves to get together with a small group of friends or be alone on the couch with a good book a nice warm drink and a blanket. Her sense of style is a clean rustic and wants people to feel comfortable in her space.
Interview and Research
Meik Wiking Chief Exectuive of the Happiness Research Institute in Copenhagen, a think tank he founded in 2013 after noticing the increasing global attention being paid to happiness.
nial company, red wine poured into hearty stews, and books read curled up by
-
concept. But Wiking believes it could be the missing link: the reason why Danes consistently top the world happiness rankings. While other countries have words with similar overtones— gemütlichkeit in Germany, koselig in Norway, hominess in Canada, gezellig in the Netherlands, for example— the concept of hygge is uniquely Danish says Wiking. I was particularly interested in the idea of hygge being an important element of Danish advertising. It’s not something tangible, and not something you can sell as such, but you can sell people on the idea. Everyone in Denmark wants more and more hygge, and in fact, describing an evening as ‘hyggelige’ is the greatest possible compliment you can give a Danish host. There’s an entire chapter dedicated to “Hygge on the cheap”. Hygge is for absolutely everyone. Hygge doesn’t need to cost anything, and even outside this chapter, there are plenty of ideas (and “Hygge tips”) to inspire anyone to hygge more in their own lives.
simple over posh and ambience over excitement. In many ways,
Hygge is more about emotions and socialising and feelings and togetherness than things you can buy. “There needs to be low lighting, and pockets of light, and dark corners. This, this the focus away from the individual. You don’t have to talk, but there can be music. It’s coming home after skiing all day and relaxing on the balcony, drinking “Hygge is about expanding your comfort zone to include other people, which can feel scary for some introverts,”said Meik. “But the more people there are, the less hygge it is. In a sense, that’s the dark side of hygge – Danes can be reluctant to include new people in their socialising because it can lessen the hygge. We get-out-of-jail card. If you don’t want to go out, stay in and hygge.” And then came my favourite thing Meik said: “Here’s a tip: if you don’t want to go out, just tell people you’re staying in with Hygge. They’ll assume it’s a person and they won’t ask any more questions.”
BRANDING
Take Away Boxes
Cups and Sleeves
HYGGE
Homemade Jams
RED RASPBERRY ALL NATURAL PRESERVES
NET WT 10 OZ (238g)
WILD MAIN BLUEBERRY
SWEET ORANGE MARMALADE
ALL NATURAL PRESERVES
ALL NATURAL PRESERVES
NET WT 10 OZ (238g)
NET WT 10 OZ (238g)
HY GG
E
PRODUCT
Promotional Flyer Front Fold Lines
HYGGE
Inside
for the
Outside
Back
warm drinks make your tea kettle your new best friend. Not a tea person? Cocoa or coffee will also do the trick.
HEAT THINGS UP
A flickering fire can instantly make any space feel intimate. If you don't have a fireplace in your home, create that warm and cozy vibe by arranging candles of different sizes and shapes into a cluster
use objects that tell a story Instead of stocking up on mass-produced items, decorate your home with furniture and accents that are meaningful to you. items that were given to you as gifts, you purchased them on your travels, or they are antiques with a rich history.
LIGHTING light a candle and cozy up indoors. The right lighting is key to the authentic hyggeligt home. Warm-white LED and incandescent lights can also create a soft look when installed with a dimmer.
BRING THE OUTDOORS INSIDE set the table Time with family or friends, especially while sharing a great meal, is essential. the important part is spending mealtimes together.
Take a cue from nature (which is innately relaxing and stress-busting) and add some greenery to your home. Can't keep plants alive? Add natural materials like leather, stone, and wood to your space.
reach for something soft Texture is a big part of hygge. surround your house and self with soft items like knitted fleece throw, fuzzy blankets, fluffy pillows, shag rugs, and comfy furniture.
pick a good book get cozy while settling down with a good book and get lost for a few hours or days.