Fables process book

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Process Book


ease of an in-store experience through the convenience of an online interface.

fables is an online book retailer which strives to provide users with the


visual mark development concept development

The purpose of this project is to begin to develop the identity for a fictitious business or service through the creation of a logo and associated style guidelines. Then apply these standards to the design of four key pages of their website

I chose to create an identity for an online book retailer. I wanted the brand name to reflect the old traditions of written word and create an online retailer which kept books as their main focus. The name fable was selected to reflect these characteristics.


visual mark development initial concept development 1.

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Fable } fable Fable FABLE } fable Fable}

fable Fable } fable Fable } fable Fable } fable

Fable } fable Fable } fable Fable } fable Fable } fable } Fable fable } Fable

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2.

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online book retailer

fable online book retailer

fables

fable

1. I sorted through fonts which would best combine the old and new traditions, combining what would be an online book retailer with the selling of books. 2. This was my initial concept however it resembled the Kobo brand too closely

fables

online book retailer

fable

online book retailer

fable online book retailer

fable

Fables

online book retailer

3. I explored hand drawn elements and linear vector drawings, and combination of the two. Initially I was leaning towards orange as the main brand colour because of its vibrancy in comparison to existing online book retailers.


visual mark development initial concept development 2.

paper crown

online book retailer

paper crown

online book retailer 1.

paper crown

online book retailer

paper crown

online book retailer

paper crane online bookstore

paper crane

online book retailer

paper crown online book retailer

1. Going on a tangent, the linear drawing concept was pushed further influencing the name of the brand as well.

2. Though the look of these elements were appealing to my peers it lost the original message I was trying to communicate initially.


visual mark development visual mark refinement

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fable

I ended up going with this visual mark because of its simplicity and straight forwardness. It could lend itself to any medium easily and could be expanded on with branding guidelines.

Originally my heart was set on orange but after stepping back I explored other colour variations.


visual mark development finalized visual mark

The fables wordmark is simple and straightforward, just like the service we provide as an online book retailer. The framing top and bottom rulers convey the side profile of stacked books. Klinic Slab Medium complements our brand’s core message by representing the notions of being stable yet welcoming. Olive green is used to further convey our warm and welcoming nature.

Overall, with the simplicity of the overall design in combination with strong graphic elements and a punch of green, fables is understated yet timeless.


visual mark development excerpts from graphic style manual


visual mark development excerpts from graphic style manual

To view the Graphic Standards Manual for this project in its entirety please visit www.corneliabaptista.ca/fables


website development sitemap


website development wireframe & design mockup






Once my sitemap, wireframes and design mockups were approved (in that order) I planned out my build by sectioning off style elements and divs


To view the built site and Graphics Standards Manual please visit: www.corneliabaptista.ca/fables

Process Book


Turn static files into dynamic content formats.

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