7 Lead Generation Tips Any Business Owner Can Do by corneliusbutler

7 Lead Generation Tips Any Business Owner Can Do

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Cornelius Butler

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7 Lead Generation Tips Any Small Business Owner Can Do by Cornelius Butler | Sep 25,2021 | 9 Min Read

Any business that is not in the business of acquiring new business is on its way out of business, and that is just a sad but true fact. Its been said that 80% of existing companies will not be around in 36months or three years. And over the next 60 months or ve years 50% of businesses will be out of business. But more notably, how can you the small business owner, entrepreneur, author, or marketer beat the statistics of going out of business and come out on the other side a winner?

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7LeadGenerationTips This is what we will cover in today’s 7 lead generation tips any business owner can do.

1.Webinars For those who are coaches, consultants, instructors, educators, or advisors’ webinars are a very good way to generate leads while at the same time o er your potential client a sneak peak of what you do and how doing business with your company can change their lives. The beautiful thing about a webinar is that it can be done live or a recorded session. If done right this webinar can prove to be a digital asset that produces great leads and revenue for your business. Don’t have the time to put a webinar together from scratch? We got you covered. I have found that Click funnels has some of the best webinar templates that you can just simply edit with your information and publish.

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7LeadGenerationTips Webinar funnels serve a dual purpose for your business. Generate leads for your business at the point of registration and make an o er to your audience at the end of the presentation. If your presentation is structured to solve your client’s problem and you demonstrate that within the presentation, you do not need to sell them on your product. You only need to make them an o er to buy. If you want to run your own webinar but don’t know where to start, click the link below… Get Our Proven Webinar Framework FREE

2. Free Book O er Plus Shipping What value can you o er your potential clients that will change their life or make them better- For (Free)? eBooks, cheat sheets, how-to guides, etc — are another great way to generate leads. These are often called lead magnets but the best way for authors to get ahead is to use their book as a lead magnet. Here is an example of the free book o er funnel that is use buy all the top selling authors in the industry.

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If you are a book author and would like to sale more of your books and possibly up sale your audio book at the same time. The Free Plus shipping book give away strategy might be the best way to bless your readers. The secret sauce behind the top selling book funnel strategy is not just the funnel itself but the story that the funnel tells. You can use the power of video to create a short 2-minute convincing heart felt story that you can share with your audience as to why this book will bene t them. You also can add music to the background to create a buying atmosphere in the same way it is done in the mall or your favorite department store. Why give your book away for free plus shipping? The average shipping cost in the United States for priority mail is between about $3.00 - $7.00 domestically & between $14.00$29.00 Internationally. The goal is not to get rich o of book sales but to acquire a customer. Think about if for a second. It will cost me $6.95 to ship to you domestically and you pay me $9.95 shipping cost. Three things just happened here. 1. Let state the obvious I just made $2.00 pro t on shipping cost.

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7LeadGenerationTips But that is not where the genius is at. 2. You just paid me to become a customer on my mailing list, so in other words I make $2.00 pro t for every customer that agrees to my Free Plus Shipping Book O er. 3. I now know you are not afraid to invest in yourself if I provide you something of value that will bene t you or make your life better. If you would like to sell more of your books and have the ability to communicate with all your book buying customers in the future then free Plus shipping book funnel strategy is the best way to go. I mean after all only the pros are doing it

3. FREE TRIALS Why give away free trials? The same reason why a car dealer will let you test drive the car you want for free. If you are an interested buying customer, why wouldn’t you let the customer try it for free and test it out for themselves? The most important part about your customer’s buying experience is for you to o er your customer’s a less risky way for them to sign up and try your service. Customer’s will patronize your business and reward you with repeat business if you can o er them three things. Safety, Convenience, And ease of access. Would you like to start o ering a less risky way for people to sign up and try your service? For the authors who are reading this blog

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7LeadGenerationTips If you don't have the time to build your own website to o er your book for free plus shipping. You can grab a copy of the exact book o er page that the pros use by simply clicking the link here: Free Book Plus Shipping

O er 4. Brand Awareness Strategy Plus Lead Generation & Examples Check out the stats below to get a better idea of how important brand awareness is for business growth (we pulled from Oberlo and Small Biz Genius)… • 81% of consumers need to be able to trust the brand before they buy from them. • Using a signature color can increase brand recognition by 80%. • It takes 5 to 7 impressions for people to remember a brand. • 89% of shoppers stay loyal to brands that share their values. • Presenting a brand consistently across all platforms can increase revenue by up to 23%. While it’s usually pretty easy to draw a straight line from leads generated to sales made in a given period of time, it’s not always as easy to do so with brand awareness.

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7LeadGenerationTips Just consider the third stat… “It takes 5-7 impressions for people to remember a brand.” After a bit of time, your brand will occupy valuable bandwidth in your target market’s memory — but not without a bit of time… And so brand awareness is a tactic that’s focused on the long game — on spreading your core values, creating easy-to-recognize icons, and laying the foundation for massive growth. Here are some speci c examples.

This is the beginning of awareness. It is kind of like a call out because billboards are usually place along side of the freeways where there is high visibility and tra c.

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7LeadGenerationTips To make advertising e ective and cost e ective you need a way to capture your client’s contact information upon your call to action. This is how you turn a prospect into a lead. In return for some sort of free gift (downloadable resource, free course, free trial, demo, etc), a person gives the business their email address (and maybe also their name and/or phone number). And so the business can now follow up, build a relationship, and make future o ers. Or if your product is stright to the point and solves your customers problem. Make sure the next page they see is that solution to their problem they were looking for. Below is a before and after pic of one business converting their website into a sales funnel to increase product sales.

The success of lead generation extends from having interested buying customer. The only way to accomplish this is by thinking of your

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7LeadGenerationTips business in the terms of what problem do our product or service solve for the customer. People do not buy products or services for

you they buy them for themselves. By adding a video to your sales page to run as a short product demo or overview will signi cantly increase your sales. Turning your website into a sales page / lead magnet is the right step into the 21st century. Simply put......

Brand awareness tells people your business and its o ers exist. And lead generation collects contact information from people in your target market.

Now we’ll look at some more speci c strategies, stats, and examples.

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7LeadGenerationTips Lead Generation Strategy & Examples To prove just how powerful lead generation is, check out some of the following stats (which we pulled from Startup Bonsai)… 61% of marketers rank lead generation as their number one challenge. 53% of marketers spend at least half of their budget on lead generation. 66% of marketers generate leads from social media after spending only six hours per week on social marketing. 79% of B2B marketers think email is most e ective for demand generation. It makes sense that marketers would see lead generation as one of their most important (and sometimes most challenging) tasks. Most businesses can draw a straight line between leads and revenue — more leads mean more sales. And so bringing in a consistent ow of high-quality leads is critical.

5. SEO

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7LeadGenerationTips SEO stands for search engine optimization and it’s a brand awareness tactic that revolves around the fact that your target market is already searching in Google for things that you can help them with. Why, for instance, did we write this article? Many of the articles I write on the How To Sell In The 21st Century blog, we’re trying to rank for a speci c keyword phrase that some people within our target market are typing into Google. By publishing this article, for instance, we’re hoping to rank for “lead generation vs brand awareness” — which online marketers and entrepreneurs (i.e. the very people we serve) are wanting to learn about. This is a great way to drive tra c to your website and generate brand awareness from your target market — you can learn more here. 6. Sponsorships

Buying sponsorships in relevant newsletters, blogs, or podcasts is another great way to build brand awareness. For instance… It can be as high- or low-budget as you want — just nd publications that t your budget and that

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serve your target market.

7. Public Relations Public relations are another way to build brand awareness. Rather than paying to get into publications (like sponsorships), you try to work your way in through relationships or collaborations.

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7LeadGenerationTips You might send your products to relevant in uencers for free and ask for a public review, you might email the writers at a relevant blog and o er to contribute your expertise, or you might try to become a guest on a podcast that appeals to your target market. To learn more about building brand awareness, get a free copy of Russell Brunson’s bestselling book, Tra c Secrets — in it, he’ll teach you how to buy your way in and how to work your way in. 7. The Balancing Act After looking at the di erent examples of lead generation and brand awareness, you’re probably wondering where the balance lies. Should you spend your budget on lead generation? Brand awareness? Or both? Well, that depends on what you’re trying to do. Lead generation is great for creating demand. Brand awareness is great for increasing how aware people are of your business and its o ers.

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7LeadGenerationTips If you’re a small business with a small budget, then go with an 80/20 split — put 80% of your funds toward lead-generation (which gets results faster) and put 20% of your budget toward brand awareness (which is a long-term game). If you’re a company with a large budget, then you might consider a 50/50 split to increase your market penetration and make more people aware of your brand. But it also depends on the type of business you’re building. If you’re a marketing agency, then focusing on lead generation is probably a better use of your budget… because you serve a very niche target market. If you’re a restaurant chain, then lead generation is less useful… because you just need to get people through the door — so focusing on brand awareness is probably a better bet. In the end, there’s value to both strategies. And only YOU can decide which route to take. Clicking the link below is a great next step.

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