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DE F I PRATEEK VATASH N E
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R PRATEEK
PRATEEK
VATASH ART DESIGN
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DE FI NE Porfolio Early 2015 Selected Works
COME WITH ME I will show you the things I do
TYPOGRAPHY I L L U S T R AT I O N BRANDING V I S U A L N A R R AT I V E A R T I N S TA L L AT I O N S
PRATEEK
VATASH E D U C AT I O N
SKILLS
Professional Diploma Program Major in Visual Communication Design Srishti School of Art, Design and Technology 2012-2014
Typography Illustration Publishing Design Visual Narratives Design Branding/Identity Art Installations Photography
Foundation Studies Programme Srishti School of Art, Design and Technology `2010-2012
EXPERIENCE
SOFTWARE
Commisioned Artist Art in Transit Project (Srishti School of Art Design & Technology), Bangalore February - March 2015
Photoshop (Intermediate) Illustrator(Intermediate) InDesign(Intermediate)
Assistant Designer (Intern) Locopopo Studio, Mumbai May - June 2013 Under Lokesh Karekar
Sketchup (Intermediate) Cinema4D (Amateur)
GRAPHIC DESIGNER /ARTIST
C O N TA C T prateekvatash@gmail.com behance.net/cornsilkghost in.linkedin.com/in/prateekvatash +91 7795491694
PERSONALITY
P E R S O N A L S TAT E M E N T
Workaholic Inquisitive Versatile Fast Learner Team Player Dreamer Fortune Teller
I like to consider myself as someone who is constantly juggling between being an artist and a designer. And this reflects in the work I do. I have an illustration/graphic design background, with an enhanced interest in vivid colors and typography. I believe that the right balance of contrasts can create magic and have the power to be memorable. I like to stay true to myself, while constantly exploring and pushing the borders. I work with dedication and commit to provide a high standard and quality of work in any job. Through my work, I wish to provide a combination of eye candy, along with food for thought. After all, our life needs some flavor and nutrition for the soul as well. :)
I LIKE Magazines, Architecture, Zines, Wordplay, Printers, Stationery, Tumblr, Geometry, Semiotics, Color Theory, Success Stories, Surrealism, Concept Art, Science Fiction, Collages, Illusions, Archeology, Anaglyph 3D, Kaleidoscopes, Street Art, Horror movies, Astrology, Video Games, Astronomy, Tarot Reading, Candies, Animals, Fruits.
NOTEWORTHY December 2014 Received Certificate of Commendation for Visual Communication Design for the Graduation Diploma Project December 2014 Graphic Novel “Fright� displayed at The Itinerant Illustrator, The 5th International Illustration Research Symposium, Bangalore November 2014 Typographic Illustration featured in Thomas Cook Travel Magazine
SOME THINGS ARE HARD TO DEFINE
T H AT I S WHEN ART AND DESIGN INTERVENE
LAS VEGAS TYPOGRAPHY
F E AT U R E D I N T H O M A S C O O K T R AV E L M A G A Z I N E NOVEMBER 2014
Typographic Poster made for the Las Vegas edition of Show Us Your Type. Show Us Your Type is an online gallery showcasing typographic work about a specific city at a time.
PILL POP E X P E R I M E N TA L TYPOGRAPHY
Typography made out of drugs; about some drugs. Yes, love is a drug.
INGEST ART NOT DRUGS
GAME OF THE DAY I L L U S T R AT I O N
E X H I B I T E D AT T H E P U B L I C R O O M E X H I B I T I O N C A L P O LY T E C H , S A N L U I S O B I S P O , C A L I F O R N I A AND BANGALORE, INDIA APRIL 2013
I was assigned to create artwork for an exhibit that shows a "map" of a day in my life. I have shown this through a customized pinball table that represents various aspects of my day as I play through it. I personally find pinball games highly exciting, unpredictable, fun and addictive which is how I see a day in this life.
DISARRAY E X P E R I M E N TA L TYPOGRAPHY
The compositions were created using the method of data bending, where glitches are created in the basic codes of a file to generate new visual forms. All colors and compositions were generated by the computer automatically without the use of any creative design software. A hex editor was used to modify the codes of black and white image files, which ended up with these results
EXP RES SI ON
CONVEY (A THOUGHT OR FEELING) IN WORDS OR BY GESTURES AND CONDUCT
AWAKENING
AU D I O C D PAC K AG I N G As a personal project, I create an album each year to commemorate the progress I make in that year. This album is in the form of an audio CD and I create the entire package. This includes the design, art direction of the disc and the print elements. The entire process involves conducting photoshoots, setting the art direction and compiling them all into a final tangible piece of art.
GO AWAY
TYPOGRAPHY
Typographic illustration poster made by combining type and other elements into a connected piece.
STEP BY STEP
ANAMORPHIC PUBLIC ART
For my graduation project I worked as the part of the Art in Transit project, in collaboration with the Bangalore Metro Rail Corporation. The aim of the project was to create artistic interventions at the Peenya metro station, situated on the Green Line of Bangalore Metro. Through the course of this project, I explored the creation of artwork on the massive station staricases, and in process create anamorphic artwork that changed it’s form with the movement of the passerby.
D A B C A A The artwork I had initially proposed to create dealt with the ideas of change, contrast and new perspectives. This led me to a series of anamorphic art experiments and interventions on the staircases of Peenya Metro Station. Based on these experiments and research, I also created a concise reference guide on anamorphic stair art, that can be used to execute similar artwork on other similar sites
E C I P H E N A M O R P R E A K I N R A C K I N M B I G U O R T W O R K
The dismantled image is also an art the power to arouse curiosity in the leads them to unraveling the entire im It is almost like a puzzle, which wait piece ďŹ ts together to form a bigger pi pieces are placed in the right positio discover the image.
C O D E S
While doing my own experiments, interesting things too. There was a working on a dense image, working 2D graphics on the stairs. From the selected, the image was looking elements felt connected. On going and climbing upwards, the same im disintegrated, and started looking codes. It reminded me and other pe language. The idea of codes was anamorphosis, and I realized that an like decoding the pieces to see the a
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R P H G G U S K
twork by itself. It has viewer, which in turn mage by themselves. ts to be solved. Each icture, and unless the on, there is no way to
I got to hear some a point where I was with a mix of 3D and vantage points I had complete, and all closer to the steps, mage broke up and g like symbols and eople of some other so connected with namorphic art is also artwork.
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THERE IS MORE THAN W H AT M E E T S THE EYE
ART IN TRANSIT: EXHIBITION BRANDING As part of the Art in Transit Project, I designed the visual identity and collaterals to be exhibited at the first work in progress exhibition at the Peenya Metro Station. This includes illustrations that went on banners, posters and other elements across the exhibition.
KSANA
KSANA
KSANA
S TA N D E E
KSANA
KSANA
KSANA
INTERIOR BANNERS
ENTRANCE BANNER
ORIGINAL DISTORTION PA P E R I N S TA L L AT I O N This was an art installation initiated as part of a project in college. We had to use patterns as a form, and we were restricted to paper as the medium. We also had to made sure that the final piece had a political ideology connected to it. I was looking at the idea of plagiarism, which is like a distorted replica of the original image. This installation is reflective, and it distorts the image of the viewer, instead of showing the orginal image. It is like a mirror which does not show the true reflection of the person but one which is broken up.
A L L W O R K N O P L AY M A
WHEN
WORK=P JACK H
A K E S JAC K A D U L L B OY
P L AY AS FUN
TYPOGRAPHY ASSORTED
I was always very interested in exploring typography beyond a 2D plane, so I started playing around with letterforms and words in a 3D digital space, to see what I could come up with. These are a few glimpses of the directions I went in, and the outcomes of those trials.
ILLUSTRATIONS
ASSORTED
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CONCEPT ART
I L L U S T R AT I O N
This is a series of digital and matte paintings that I created. Environments and perspective in particular always interested me, so I tried my hand at creating new illustrated fictional and abstract spaces.
TREASURED ISLAND I L L U S T R AT I O N
In this collaborative project, a group of 18 people designed a new edition of the book “Treasured Islands” – an out-of-print environmental education textbook for teachers (grade 6-8), which has been put forward by the Department of Education as a classroom resource. The 1st edition was published by Kalpavriksh and ANET in 1999 and is now out-dated. The task was to redesign the layout of the book with new additional content, create contemporary illustrations and a fresh visual identity that is sensitive to the context in which the book will operate. These are some of the illustrations I created while I was a part of a textbook re-design project. These illustrations appear on the opening spread of every chapter of the book.
OCEANS. FORESTS. SHORES.
BALANCE
AN EVEN DISTRIBUTION OF WEIGHT ENABLING SOMEONE O R S O M E T H I N G TO R E M A I N U P R I G H T A N D S T E A DY
SYMMETRY
T H E Q U A L I T Y O F B E I N G M A D E U P O F E X A C T LY S I M I L A R PA R T S FAC I N G E AC H OT H E R O R A R O U N D A N A X I S
I BELIEVE
IN THE POWER OF WORDS
IN THE MAGIC OF VISUALS
FRIGHT
V I S U A L N A R R AT I V E D E S I G N
I worked on a Graphic Novel/Visual Narrative which was based on human phobias and the presence of fear in our life. This book illuminates the experience and the feelings of fear induced by the ordinary and bizzare things around us. It makes the reader question and empathize with the ones who suffer from these phobias.
“THE OVERCOM
E CHALLENGE IS TO M E T H E O B S TA C L E S ”
SELF BRANDING On the occasion of finishing my graduation course, I decided to create a new visual identity for myself. Through this branding I wanted to depict the essence of my work. A lot of people have told me how my work is very appealing to the eye, so I started working with the idea of eye candy. I also like a lot of play between the various elements of the image, so I made multiple versions of the visuals for the business cards and the pamphlet. I worked with idea of a lollipop because I feel that my work has the crunch succulent taste that one could expect from the experience of eating a lollipop. The collaterals included business cards, and a self promotion pamphlet.
PRATEEK
VATASH
GRAPHIC
DESIGN
ILLUSTRATION
prateekvatash@gmail.com behance.net/cornsilkghost +91 7795491694
SELF PROMOTION PA M P H L E T
THA YO U
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C O N TA C T M E A N Y T I M E : prateekvatash@gmail.com behance.net/cornsilkghost in.linkedin.com/in/prateekvatash +91 7795491694
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