Closing the Educational Gap
America’s Largest Classroom
Our Mission PBS is a membership organization that, with its member stations, serves the American public with programming and services of the highest quality, using media to educate, inspire, entertain and express the diversity of perspectives. PBS empowers individuals to achieve their potential and strengthens the social, democratic and cultural health of the U.S.
PBS is a private, nonprofit corporation, founded in 1969, whose members are America’s public TV stations – educational licensees that operate nearly 350 PBS member stations and serve all 50 states, Puerto Rico, U.S. Virgin Islands, Guam and American Samoa.
Public Broadcasting Service
Closing the Educational Gap
Access to Education: a Trusted Window to the World Every day, PBS and nearly 350 member stations fulfill our essential mission to the American public, providing trusted programming that is different from commercial broadcasting, treating its audience as citizens, not simply consumers. In fact, PBS has been rated as the most trustworthy institution among nationally known organizations for 13 consecutive years.
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Public Broadcasting Service
Closing the Educational Gap
We Reach Across America. PBS invites you to explore new ideas and broaden your horizon – with content that expands minds, programs that ensure the worlds of music, theater, dance and art remain available to all Americans, documentaries that open up new worlds, and news programs that provide citizens with multiple perspectives on world events.
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82% of Households
100 million people
In one year, 82% of all U.S. TV households - and 198 million people - watch PBS. The demographic breakdown of PBS’ full-day audience reflects the overall U.S. population with respect to race/ethnicity, education and income.
Each month, nearly 100 million people watch their local PBS stations. PBS averaged a 1.46 primetime household rating during the 2014-2015 season, ranking it the #5 broadcast and cable network.
(Nielsen NPower, 9/22/2014-9/20/2015)
71% of all kids 71% of all kids age two to eight watched PBS during the 2014’15 season. PBS stations reach more kids age 2-5, more moms with young children and more children from low-income families than any other kids TV network. (Nielsen NPower, 9/22/2014-9/20/2015)
(Nielsen NPower, 10/2014-9/2015)
71% of kids ages two to eight watched PBS during the 2014-2015 season. Nielsen NPower, 9/22/2014-9/20/2015
Test scores of kids who watch PBS programming are 15% higher than scores of kids who do not Nielsen NPower, 9/22/2014-9/20/2015
Public Broadcasting Service
Closing the Educational Gap
We Offer Innovative Services to Educators: PBS LearningMedia PBS LearningMedia is a media on demand service offering educators access to the best of public media and delivers research-based, classroom-ready digital learning experiences to engage and enrich students around standards-aligned curriculum concepts.
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120,000 resources
1.8 million users
Teachers have access to more than 120,000 curriculumaligned digital resources from over 205 trusted media partners.
Over 1.8 million educators and users have registered access to PBS LearningMedia.
As teachers, we are constantly bombarded with new tools, new devices, and new apps. Finding trustworthy resources can be daunting, so having a resource like PBS LearningMedia is very valuable. – Don Goble, Broadcast Technology, Film & Multimedia Instructor, Reno, NV
PBS LearningMedia empowers students to explore independently, at their own pace which helps build their confidence and desire to succeed. – Mark Mbalia, Kindergarten, Wake County, NC
PBS LearningMedia is a safe and authentic digital library that I use consistently to provide my students with a learning experience that is both personalized and rigorous. – Dava Dullberger, 5th Grade Teacher, Hagerstown, MD
My students loved the Holidays Collection! I shared it yesterday as we wrapped up our Winter Traditions Around the World Unit. I also shared the Frankenstein MD Collection with one of my students who has Asperger Syndrome and he loved it! He watched three videos back to back! – Don Goble, Broadcast Technology, Film & Multimedia Instructor, Reno, NV
1.6m
Over 1.6 million educators currently have registered access to our LearningMedia content
15%
PBS LearningMedia accounts for 15% of educational growth in grades 1-3
200 +
Over 200 programs and services are offered through PBS LearningMedia online
Public Broadcasting Service
Closing the Educational Gap
PBS LearningMedia is offered locally by 155 PBS licensees, representing 356 stations in 55 U.S states and territories; the service has state and/or district-wide collaborations in Arizona, California, Florida, Illinois, Indiana, New York, Wisconsin, and Utah.
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A 2015 study found that when PBS LearningMedia resources were integrated into existing curriculum: Teachers who participated in the study overwhelmingly stated that they would recommend the use of PBS LearningMedia resources to their colleagues.
Across subject areas, student performance on content assessments showed significant improvement, increasing by eight percentage points;
On average, students outperformed national assessment norms by 10 percentage points.
(PBS LearningMedia Impact Study, conducted by Education Development Center’s Center for Children and Technology)
Public Broadcasting Service
Closing the Educational Gap
We Are Closing the Achievement Gap A national study found that Americans consider PBS KIDS the most educational media brand compared to a range of other television networks. In addition, PBS KIDS outperformed Disney, Disney Jr., Nickelodeon and Nick Jr., in comparisons regarding a range of key areas, helping prepare children for success in school, including modeling positive social and emotional behaviors for children, while inspiring innovation and growth. (Survey Sampling International (SSI), January 2016)
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PBS KIDS outperforms Disney, Disney Jr., Nickelodeon and Nick Jr. in preparing kids for school
Public Broadcasting Service
Closing the Educational Gap
We Connect 428 Million Americans Through Our Web and Mobile Platforms Americans watch an average of 428 million hours of videos across all of PBS’ web, mobile and connected device platforms; 83% of these streams are delivered on a mobile platform.
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PBS and our Member Stations have been voted #1 in public trust for 13 consecutive years
As a result, our ratings and television viewership has doubled in the last 10 years.
Public Broadcasting Service
Closing the Educational Gap
Parents and Educators Trust Our Programming PBS conducted a national survey in which it asked parents and educators to indicate their level of trust with national organizations on a scale: a great deal, somewhat, not very much, not at all. The study found that more than 1 out of 3 participants (36%) trust PBS “a great deal,” significantly outscoring the nearest institution, courts of law (22% “trust a great deal”).
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22%
Court of Law
36% of parents & educators polled trust our programming
21%
Commercial Cable TV
19%
Digital Platforms
13%
14%
Newspaper Publications
Commercial Broadcast TV
11%
Federal Government
6%
Congress
Percent saying they trust the organization “a great deal� (on a four point scale: a great deal, somewhat, not very much, not at all)
Public Broadcasting Service
Closing the Educational Gap
Trust & Value We rank #1 in public trust, significantly outscoring Courts of Law in Second Place. The 2016 study marks the 13th time in a row that PBS was called the nation’s most-trusted institution among a consideration set that includes courts of law, commercial cable and broadcast television, newspapers and others.
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79%
72%
Nearly 8 in 10 people (79%) say they trust PBS Programming “a great deal” or “trust somewhat”
Nearly three quarters (72%) of respondents say they think PBS Programming is a good use of their tax dollars
(Nielsen NPower, 9/22/2014-9/20/2015)
(Nielsen NPower, 10/2014-9/2015)
40% 4 in 10 people named PBS Kids the most educational media brand, significantly outscoring most highly rated kids brands (Nielsen NPower, 9/22/2014-9/20/2015)
Board of Directors Ronnie Agnew
Ernest Bromley
Executive Director Mississippi Public Broadcasting Jackson, Mississippi
Former Chairman & CEO Bromley Communications San Antonio, Texas
Donald A. Baer
Robert Sachs
Worldwide Chair and Chief Executive Officer, Burson-Marsteller; Chairman, Penn, Schoen & Berland Associates, Washington, DC
Principal, Continental Consulting Group, LLC, and former President & CEO of NCTA Boston, Massachusetts
Don Boswell
JoAnn Urofsky
President & CEO, WNED Buffalo, New York
General Manager WUSF, Tampa, Florida
Erroll B. Davis Jr.
Becky Magura
Retired Superintendent, Atlanta Public Schools, Atlanta, Georgia
President & CEO WCTE, Cookeville, Tennessee
The Directors are responsible for governing and setting policy for PBS. In total, the Board comprises 27 members: 14 Professional Directors; 12 General Directors; and the PBS President. All PBS Board members serve three-year terms, without pay.
This brochure was created by Cory Hall for a school project. All information was taken from PBS.com and affiliated websites. Not all information represented may be accurate.