2023 Prospectus (updated)

A LEGACY OF SERVICE TO BEAUTY PROFESSIONALS Ab Us...

Since 1912, Cosmetologists Chicago (CC) is the non-for-profit association owned by licensed beauty professionals for licensed beauty professionals. For nearly 100 years, Cosmetologists Chicago has proudly produced America’s Beauty Show. Membership to CC includes online CEU education classes, legislative advocacy, group pricing on select products, and admission to America’s Beauty Show®. Staff, Officers, and Board Members are all working industry professionals committed to serving the needs of all licensed beauty professionals.

Annually, America's Beauty Show® becomes the focal point to which the professional beauty industry physically comes together for a three-day event. It is an inspirational, educational and life changing experience. It is the heart of the professional industry, and we are making it a better experience for our membership community and for you.

SUMMARY

The 100th America’s Beauty Show will be held on April 15, 16 & 17, 2023 in Rosemont, Illinois.

The theme for this show is The NEXT 100. Let’s come together and celebrate what bonds us all, BEAUTY

Dates: April 15, 16 & 17, 2023

Location: United States of America

Facility: Donald E. Stephens Convention Center Rosemont, IL 60018

SCHEDULE

ROUNDTABLES:

CELEBRATIONS: ENTERTAINMENT:

Global Image Awards Finalists

Salon

Theme: THE NEXT 100 YEARS

Attendance: 20,000+ Attendees

Brand Engagements: 300+ Exhibits

Round Tables (2): 1,000+ Attendees

100 YEARS OF SERVING

LICENSED BEAUTY PROFESSIONALS

NON-PROFIT – OWNED BY BEAUTY PROFESSIONALS FOR BEAUTY PROFESSIONALS

YOU CANNOT AFFORD TO MISS THIS SHOW!

PROJECTED ANNUAL PURCHASES OF AMERICA’S BEAUTY SHOW ATTENDEES

+$40,000,000

40+ MILLION REASONS TO ATTEND ABS!

THE MARKET IS GROWING!

PROJECTED % GROWTH # STYLISTS (2020 – 2030)

53%

OF THE ATTENDEES ARE UNDER THE AGE OF 45.

ATTENDEES DESCRIBE THEMSELVES

• I am passionate about being a licensed beauty professional and want to get ahead.

• I am a natural leader and people turn to me for help.

• I love to shop!

TOP REASONS WHY STYLISTS ATTEND AMERICA’S BEAUTY SHOW

19%

1,000+ SALON OWNERS

7,000+ STUDENTS

8,000+ INDIVIDUAL PROFESSIONALS

2023

P. FULCO CHIEF EXECUTIVE OFFICER

IS A CEU RENEWAL YEAR FOR COSMETOLOGY

FRANK

17,000 Salon Posters

30,000 Direct Mail Pieces

INTRODUCTION TO MARKETING MATERIALS WE PROMOTE ABS OUR MARKET REACH IS

4.8 million impressions

BROAD & EXPANSIVE SOCIAL MEDIA AUDIENCE

2.7 million unique recipients

1.6 million emails

75,000+ followers on facebook

56,000+ followers on instagram

14,000+ followers on twitter

WHAT’S NEW FOR YOU?

ABS GLOBAL IMAGE AWARDS ARE BACK! We are excited to bring back the ABS Global Image Awards. This global competition is more relevant now than ever! With access to digital all around us, we will incorporate photography and innovative video submissions, uniting the world of beauty.

BRAND ACADEMIES ON SATURDAY! Learn directly from the brands that you love. Each academy will feature global educators from that brand. Learn new techniques, trends, and sample new products. In addition, you will have access to the digital recording of that class. You do not need to Exhibit in order to participate in Brand Academies. If you wish to host your own Brand Academy, the revenue belongs to you. Turnkey solutions are available, no set up, no tear down required. Shall you opt to Exhibit and host a Brand Academy, you may do so. You will save more by having ABS host. You are encouraged to look at the many sponsorship opportunities that exist to further promote your brand and presence.

MORE

EXHIBITORS LOOK WHO’S COMING

SALONCENTRIC

PREMIERE BEAUTY SUPPLY

ULTA BEAUTY

MORROCCAN OIL

AMIKA

ANDIS

FAROUK

HATTORI HANZO

WAHL CLIPPER

GENTLEMAN REPUBLIC

HOTHEADS

GELISH

BELVEDERE

HAIRTALK

HALO COUTURE

L3VEL3

DONNA BELLA

JOHHNY B

COLORTRAK

BRAZILIAN PROFESSIONAL / BRAZILIAN BLOW OUT

LEAF & FLOWER

COLORLATINO

JOHN AMICO

RUDE COSMETICS

CROWN BRUSH

SHARK FIN

BES

SENSEI SHEARS

DNA HAIRTOOLS

TURBO POWER

PIBBS MINDBODY

BOOKSY

ELCHIM

SASSI AMERICA

WELLNESS PREMIUM PRODUCTS AND MANY MORE!

We e l . MESSAGE TO THE EXHIBITORS

1. NO Price Increase: Despite historic inflation, America’s Beauty Show® did not raise exhibit prices for 2023.

2. Attendee Relationships: We are implementing programs so you can directly interact with attendees to build long-term business relationships.

3. Data Trends: We will continue to share data trends to help improve your experience.

4. Volume: We will reduce the volume of sound without losing the energy of the Show.

5. Create and generate exposure and excitement for your brand and reaching new and existing audiences!

6. Showcase: Introduce your products, promotions, launches, services, hands on training and education.

7. Advertising: Become an exhibitor and/or sponsor, and receive pre-show coverage and recognition.

8. Sell: Our audience loves to shop! Many of our 2022 Exhibitors sold out of their inventory!

9. Education: Demonstrate and educate customers and partners while building long lasting loyalty.

We will continue to seek ways to keep our community strong so we can all grow and prosper TOGETHER. TOGETHER, we are America’s Beauty Show®

There is no other show like America’s Beauty Show to promote your brand “in real life”!

Each year, tens of thousands of beauty professionals will attend ABS to get hands- on with products, experiences, and services like yours. And no other show supports the needs of exhibitors like we do, to help make your experience a success. Whether you’re a new or returning vendor, we strive to make things easy – and fun!

America’s Beauty Show is a non-profit event. We are here to serve you and all Licensed Beauty Professionals. We are committed to giving you our very best effort now and for The Next 100 Years. Thank you for your support. We appreciate you.

Opr e ,

FRANK P. FULCO CHIEF EXECUTIVE OFFICER

To reserve your premium booth space, we are accepting a 40% down payment.

Spaces are going fast. Commitment today will not only reserve your place at ABS 2023, it will include your presence in our ever popular Advance Program Guide, reaching over 250,000.

For

2023 FLOOR PLAN

ENRICHING EDUCATION!

BARBER STAGES! BOASTING BIG ENTERTAINMENT & HIGH VIBES!

OFFERING 3 ENTRANCES!

SUPER SHOPPING! OFFERING LARGEST VALUE CENTER IN THE WORLD!

Donald E. Stephens CONVENTION CENTER

MAIN STAGE! RUNWAY!

Grand Entrance “New & Enhanced Grand Entrances”

Education “World Class Education”

Barber and Grooming Stage “The Barbershop Stage”

Main Stage “The Runway an Elite Main Stage”

Value Center “World’s Largest Value Center”

EDUCATION

EDUCATION IS FUEL FOR THE ARTIST. SHARE YOUR KNOWLEDGE WITH LICENSED BEAUTY PROFESSIONALS.

For details and more information, please contact Jessi Marshall Jessi.Marshall@americasbeautyshow.com

EDUCATION

RESERVE YOUR CLASSROOM TODAY!

COMPETITIONS

CEUs HANDS-ON! Learn from world class educators that are driven to teach and serve others in these hands-on workshops. Each is CEU certified. In addition, access the digital recording of this class.

Price Range: $49 - $199

SALON OWNERS NETWORKING LUNCHES Everyone needs to nurture their minds, relationships, and network. On Sunday and Monday, attendees will be able to purchase a ticket to an enriching networking lunch featuring a keynote speaker.

Ticket prices: $79 - $99

ABOUT ROSEMONT H s, Re ts & E a m

Enjoy our convenient campus. The convention center is in walkable proximity to hotels, a variety of restaurants, and stellar shopping! Enjoy a safe environment without any need for an uber. Come for the show, and stay to enjoy dining and upbeat entertainment with friends!

TURNKEY SOLUTIONS FROM RES!

NO STAFF? NO PROBLEM.

WE HAVE YOU TAKEN CARE OF!

M & Adv

This is the book everyone waits for to plan their show experience! Look no further than our ever popular guide, encompassing everything that is happening at America’s Beauty Show! The Advance Program contains all of the information on special events, education, runways, stage schedules, workshops, special exhibits, competitions, artist listings, and more. The Advance Program is mailed to hundreds of thousands of Beauty Professionals, Salons, and Schools. The Digital Advance Program is available to be accessed 24/7 by our extensive community. Be seen sooner than later and select one of our Advance Program Items!

HALF PAGE FULL PAGE 2 PAGE SPREAD

If you want to promote your company or brand, prior or after the show, this is the opportunity for you! Utilize this component to reach our community of over 100K+ to describe your involvement, products, services, and your promotions. This email is completely customizable and will be worked into our main Marketing Campaign Schedule. Limited Quantity! ONLY 12 AVAILABLE, secure your dedicated email now!

AMERICA’S BEAUTY SHOW – 42.35% INDUSTRY STANDARD – 16.65%

PRE SHOW POST SHOW

In this Digital Age, we are always enhancing our Mobile App platform to reach thousands of attendees at the touch of their fingertips. Showcase your brand, products, services, and promotions on our newly enhanced Mobile App. The Mobile App allows your company and brand the flexibility to link out to a variety of your content, engaging your audience by providing greater awareness. Review The Mobile App Specification Sheet for further details on the value by capturing the engagement metrics.

Push Notifications every hour on the hour during the show, reserve your Time Slot! Take it to the next level and have a Rotating Banner - WE ONLY HAVE 3 AVAILABLE!

PUSH NOTIFICATION

ROTATING BANNER

ROTATING BANNER + LANDING PAGE

GET IN FRONT OF OUR ATTENDEES BY HAVING YOUR BRAND ON OUR ABS 2023 MOBILE APP!

Being included in ABS direct mail advertising will directly reach thousands of potential customers based on demographics. Designed Posters and Postcards are proudly displayed throughout Salons and Schools. All printed materials, as well as postage and postal services are included.

Be one of SIX BRANDS to Showcase their Logo!

SCHOOL + SALON POSTER LOGO [BRAND LOGO]

FALL POSTCARD LOGO [BRAND LOGO]

SPRING POSTCARD LOGO [BRAND LOGO]

Take your branding to new levels by expanding your visibility outside of your Booth Space. We offer a variety of sizes and locations to boost your business and provide luminosity throughout the venue. Choosing one of the following options will enhance your brand and company by creating excitement as our 20,000+ attendees arrive at the event.

For more details, review the Specifications Sheet for our different Banner Locations, Skywalk Window Clings, as well as the different Directional Signage you can place your logo on!

EXTERIOR BANNER

INTERIOR BANNER

SKYWALK WINDOW CLING [5-PACK]

SKYWALK WINDOW CLING [10-PACK]

LOGO ON DIRECTIONAL SIGNAGE

Support our established and emerging talent! Take your company and brand to the LARGEST STAGES for the height of recognition. Make a big and bright impact with your Sponsorship predominately placed throughout. You will be showcased not only on the Stage, but in our Advance Program Guide and ABS website. Speak with our Sales Team for more details on how you can intensify your visibility with this Sponsorship and become a beacon for the talent within our industry.

EXCLUSIVE SPONSORSHIP!

THE RUNWAY STAGE

THE BARBERSHOP STAGE

THE BEAUTY INNOVATION STAGE

Become predominantly displayed in front of $40 million worth of business throughout the venue on all of our LED Jumbo Screens. The LED Jumbo Screen will be a focal point to our 20,000+ attendees, drawing immense attention to your company and brand. The options are limitless with images and videos showcasing new products, new techniques, and exposure to talent and ambassadors.

IMAGE [10 SECOND STILL]

VIDEO [30 SECOND CLIP]

The Party never ends at America’s Beauty Show! Utilize one of our Bar & Lounge areas to brand your company and command attention at our popular Show Soiree. Review our Specifications Sheet or speak with our Sales Team to further discuss details and what branding you can engage by this attractive Sponsorship!

BRANDED BAR & LOUNGE AREA

GLOBAL IMAGE AWARD

Pric

EXHIBITOR PRICING

100 - 399 SQ. FT. - $31.00

400 - 1,199 SQ. FT. - $27.80

1,200+ SQ. FT. - $18.30

1 CORNER BOOTH TYPE - +$100

2 CORNER BOOTH TYPE - +$200 ISLAND BOOTH TYPE - +$300

10’ X 10’ - $3,200

10’ X 20’ - $6,400

20’ X 20’ - $11,420

ADVANCE PROGRAM

HALF PAGE - $1,500

FULL PAGE - $2,500

2 PAGE SPREAD - $4,000

DEDICATED EMAIL

PRE SHOW MESSAGE - $2,500

POST SHOW MESSAGE - $1,000

THE MOBILE APP

PUSH NOTIFICATION - $500

ROTATING BANNER - $1,500

ROTATING BANNER + LANDING PAGE - $2,500

REGISTRATION CONFIRMATION PAGE - $5,000

DIRECT MAIL SCHOOL & SALON POSTER - $2,000

FALL POSTCARD - $1,000

SPRING POSTCARD - $1,500

EDUCATION PRICING

SINGLE SESSION - $1,000

WORKSHOP SESSION - $2,500 FULL DAY SESSION - $5,000

DISCOUNTS AVAILABLE FOR CEU AND EXHIBITORS!

ON-SITE SIGNAGE

EXTERIOR BANNER - CONTACT FOR PRICING

INTERIOR BANNER - CONTACT FOR PRICING

SKYWALK WINDOW CLING (5-PACK) - $1,000

SKYWALK WINDOW CLING (10-PACK) - $1,500

DIRECTIONAL SIGN LOGO - $1,000

STAGE SPONSOR

THE RUNWAY STAGE - $50,000

THE BARBERSHOP STAGE - $30,000

THE BEAUTY INNOVATION STAGE - $20,000

LED JUMBO SCREEN

IMAGE (10 SECOND STILL) - $1,000

VIDEO (30 SECOND CLIP) - $2,500

BAR & LOUNGE

BRANDED BAR & LOUNGE - $10,000

EVENING ENTERTAINMENT

PRESIDENTS RECEPTION - $5,000

GLOBAL IMAGE AWARDS - $5,000

WHAT DOES THE NEXT 100 YEARS OF BEAUTY LOOK LIKE TO YOU?

“Is to love this beautiful community that keeps on giving and sharing inspiration with each other.”

“It’s definitely going to keep evolving!”

“For the beauty industry to continue on, with shrinking the world and marrying together different cultures to be presented as one.”

“We are going to continue to go digital. Digital color, avatars, artificial intelligence, it’s all going to be there!”

“More authenticity and diversity.”

FAROUK: | Lisa Marie

MOROCCANOIL | Gerard Ludert

ULTA | Beto Sanchez

AMIKA | Lauren Carter

ANDIS | Kenny Duncan

Th !