The NEXT 100_Prospectus_Full (print)

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Since 1912, Cosmetologists Chicago (CC) is the non-for-profit association owned by licensed beauty professionals for licensed beauty professionals. For nearly 100 years, Cosmetologists Chicago has proudly produced America’s Beauty Show. Membership to CC includes online CEU education classes, legislative advocacy, group pricing on select products, and admission to America’s Beauty Show®. Staff, Officers, and Board Members are all working industry professionals committed to serving the needs of all licensed beauty professionals.

Annually, America's Beauty Show® becomes the focal point to which the professional beauty industry physically comes together for a three-day event. It is an inspirational, educational and life changing experience. It is the heart of the professional industry, and we are making it a better experience for our membership community and for you.

A LEGACY OF SERVICE TO BEAUTY PROFESSIONALS Ab Us...

The 100th America’s Beauty Show will be held on April 15, 16 & 17, 2023 in Rosemont, Illinois. The theme for this show is The NEXT 100. Let’s come together and celebrate what bonds us all, BEAUTY Dates: April 15, 16 & 17, 2023 Location: United States of America Facility: Donald E. Stephens Convention Center Rosemont, IL 60018 Theme: THE NEXT 100 YEARS Attendance: 20,000+ Attendees Brand Engagements: 300+ Exhibits Round Tables (2): 1,000+ Attendees SUMMARY SAT 4/15 | 11 AM - 5 PM SUN 4/16 | 9 AM - 5 PM MON 4/17 | 9 AM - 4 PM SCHEDULE Brand Academies CEU Hands-On 11 AM - 5 PM Global Image Awards Finalists Salon Owners Networking Lunches President’s Party (INVITE ONLY) FREE 7-10 PM CEUs Included 9 AM - 5 PM FREE12BarberPMLunch(T)7-10PM CEUs Included 9 AM - 4 PM Beauty Cast Network 12 PM Lunch(T) Beauty Changes Lives Experience ENTERTAINMENT:CELEBRATIONS:ROUNDTABLES:COMPETITIONS:EXHIBITS:EDUCATION:

FRANK P. FULCO CHIEF EXECUTIVE OFFICER 100 YEARS OF SERVING LICENSED BEAUTY PROFESSIONALS PROJECTED % GROWTH # STYLISTS (2020 – 2030) THE MARKET IS GROWING! NON-PROFIT – OWNED BY BEAUTY PROFESSIONALS FOR BEAUTY PROFESSIONALS OF THE ATTENDEES ARE UNDER THE AGE OF 45. TOP REASONS WHY STYLISTS ATTEND AMERICA’S BEAUTY SHOW IS A CEU RENEWAL YEAR COSMETOLOGYFOR 2023 • CEU Education • Product Demonstrations • Shopping • Community ATTENDEES DESCRIBE THEMSELVES • I am passionate about being a licensed beauty professional and want to get ahead. • I am a natural leader and people turn to me for help. • I love to shop! “ 19% 53% Source: US Bureau of Labor Statistics 1,000+ SALON OWNERS 8,000+ INDIVIDUAL PROFESSIONALS 7,000+ STUDENTS YOU MISSAFFORDCANNOTTOTHISSHOW! +$40,000,000 PROJECTED ANNUAL PURCHASES OF AMERICA’S BEAUTY SHOW ATTENDEES 40+ MILLION REASONS TO ATTEND ABS!

17,000 Salon Posters 30,000 Direct Mail Pieces 4.8 million impressions 2.7 million unique recipients 1.6 million emails BROAD EXPANSIVE& SOCIAL MEDIA AUDIENCE 75,000+ followersfacebookon 56,000+ followersinstagramon { INTRODUCTION TO MARKETING MATERIALS WE PROMOTE ABS REACHMARKETOURIS followers14,000+ontwitter

MORE WHAT’S NEW FOR YOU? ABS GLOBAL IMAGE AWARDS ARE BACK! We are excited to bring back the ABS Global Image Awards. This global competition is more relevant now than ever! With access to digital all around us, we will incorporate photography and innovative video submissions, uniting the world of beauty. BRAND ACADEMIES ON SATURDAY! Learn directly from the brands that you love. Each academy will feature global educators from that brand. Learn new techniques, trends, and sample new products. In addition, you will have access to the digital recording of that class. You do not need to Exhibit in order to participate in Brand Academies. If you wish to host your own Brand Academy, the revenue belongs to you. Turnkey solutions are available, no set up, no tear down required. Shall you opt to Exhibit and host a Brand Academy, you may do so. You will save more by having ABS host. You are encouraged to look at the many sponsorship opportunities that exist to further promote your brand and presence. eMCONNECTINGOPPORTUNITIES!PROMOTIONALENGAGEMENT!EDUCATION!EXHIBITORS!WITH SALONS! EVEN MORE ENERGY!

PREMIERESALONCENTRICBEAUTYSUPPLYULTABEAUTYMOROCCANOILAMIKAANDISFAROUKHATTORIHANZOWAHLCLIPPERGENTLEMANREPUBLICHOTHEADSGELISHBELVEDEREHAIRTALKHALOCOUTUREL3VEL3DONNABELLAJOHHNYBCOLORTRAK BRAZILIAN PROFESSIONAL / BRAZILIAN BLOW OUT LEAF & RUDECOLORLATINOFLOWERJOHNAMICOCOSMETICSCROWNBRUSHSHARKFINBESSENSEISHEARSDNAHAIRTOOLSTURBOPOWERPIBBSMINDBODYBOOKSYELCHIMSASSIAMERICA WELLNESS PREMIUM PRODUCTS AND MANY MORE! LOOKEXHIBITORSWHO’SCOMING

Each year, tens of thousands of beauty professionals will attend ABS to get hands- on with products, experiences, and services like yours. And no other show supports the needs of exhibitors like we do, to help make your experience a success. Whether you’re a new or returning vendor, we strive to make things easy – and fun!

FRANK P. FULCO EXECUTIVE OFFICER We will continue to seek ways to keep our community strong so we can all grow and prosper TOGETHER.

America’s Beauty Show is a non-profit event. We are here to serve you and all Licensed Beauty Professionals. We are committed to giving you our very best effort now and for The Next 100 Years. Thank you for your support. We appreciate you.

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TOGETHER, we are America’s Beauty Show®

CHIEF

We e l . MESSAGE TO THE EXHIBITORS 1. NO Price Increase: Despite historic inflation, America’s Beauty Show® did not raise exhibit prices for 2023. 2. Attendee Relationships: We are implementing programs so you can directly interact with attendees to build long-term business relationships. 3. Data Trends: We will continue to share data trends to help improve your experience. 4. Volume: We will reduce the volume of sound without losing the energy of the Show. 5. Create and generate exposure and excitement for your brand and reaching new and existing audiences! 6. Showcase: Introduce your products, promotions, launches, services, hands on training and education. 7. Advertising: Become an exhibitor and/or sponsor, and receive pre-show coverage and recognition. 8. Sell: Our audience loves to shop! Many of our 2022 Exhibitors sold out of their inventory! 9. Education: Demonstrate and educate customers and partners while building long lasting loyalty.

There is no other show like America’s Beauty Show to promote your brand “in real life”!

EXHIBITORSEXHIBITORS For details and more information, please contact Jarek Lipczynski, Director of Sales m. 702.820.8563 | p. 312.321.6809 ext. exhibitor@americasbeautyshow.comjarek.lipczynski@americasbeautyshow.com113 NO INCREASE!PRICE *TURN KEY OPTIONS (MORE DETAILS AVAILABLE) To reserve your premium booth space, we are accepting a 40% down payment. Spaces are going fast. Commitment today will not only reserve your place at ABS 2023, it will include your presence in our ever popular Advance Program Guide, reaching over 250,000.

2023 FLOOR PLAN Donald E. CONVENTIONStephensCENTER Grand Entrance “New & Enhanced Grand Entrances” Barber and Grooming Stage “The Barbershop Stage” Value Center “World’s Largest Value Center” Main Stage “The Runway an Elite Main Stage” Education “World Class Education” EVERYWHERE ELSE...ENDLESS BRANDS! LARGESTSHOPPING!SUPEROFFERINGVALUECENTERINTHEWORLD! OFFERING ENTRANCES!3 EDUCATION!ENRICHING RUNWAY!STAGE!MAIN ENTERTAINMENTBOASTINGBARBERSTAGES!BIG&HIGHVIBES!

EDUCATION For details and more information, please contact Jessi Marshall EDUCATIONJessi.Marshall@americasbeautyshow.comISFUELFORTHE ARTIST. SHARE YOUR KNOWLEDGE WITH LICENSED BEAUTY PROFESSIONALS. CLASSROOMRESERVEYOURTODAY! EDUCATION

COMPETITIONS CEUs HANDS-ON! Learn from world class educators that are driven to teach and serve others in these hands-on workshops. Each is CEU certified. In addition, access the digital recording of this class. Price Range: $49 - $199 SALON OWNERS NETWORKING LUNCHES Everyone needs to nurture their minds, relationships, and network. On Sunday and Monday, attendees will be able to purchase a ticket to an enriching networking lunch featuring a keynote speaker. Ticket prices: $79 - $99 BEAUTY NETWORKCASTStudentCompetition

ABOUT ROSEMONT H s, Re ts & E a m Enjoy our convenient campus. The convention center is in walkable proximity to hotels, a variety of restaurants, and stellar shopping! Enjoy a safe environment without any need for an uber. Come for the show, and stay to enjoy dining and upbeat entertainment with friends!

SUPPORT ASSISTANCE& FOR YOU! SOLUTIONSTURNKEYFROMRES! NO STAFF? NOYOUWEPROBLEM.HAVETAKENCAREOF! SIGNATURE PACKAGE #P10 10’ FLAT BACKWALL | $2,500 SIGNATURE PACKAGE #P20 20’ FLAT BACKWALL | $3,750

M &Adv

GET IN FRONT OFOUR ATTENDEESBY HAVING YOURBRAND ON OURABS 2023 MOBILE APP! This is the book everyone waits for to plan their show experience! Look no further than our ever popular guide, encompassing everything that is happening at America’s Beauty Show! The Advance Program contains all of the information on special events, education, runways, stage schedules, workshops, special exhibits, competitions, artist listings, and more. The Advance Program is mailed to hundreds of thousands of Beauty Professionals, Salons, and Schools. The Digital Advance Program is available to be accessed 24/7 by our extensive community. Be seen sooner than later and select one of our Advance Program Items! HALF PAGE FULL PAGE 2 PAGE SPREAD In this Digital Age, we are always enhancing our Mobile App platform to reach thousands of attendees at the touch of their fingertips. Showcase your brand, products, services, and promotions on our newly enhanced Mobile App. The Mobile App allows your company and brand the flexibility to link out to a variety of your content, engaging your audience by providing greater awareness. Review The Mobile App Specification Sheet for further details on the value by capturing the engagement metrics. PUSH ROTATINGROTATINGNOTIFICATIONBANNERBANNER+ LANDING PAGE If you want to promote your company or brand, prior or after the show, this is the opportunity for you! Utilize this component to reach our community of over 100K+ to describe your involvement, products, services, and your promotions. This email is completely customizable and will be worked into our main Marketing Campaign Schedule. Limited Quantity! ONLY 12 AVAILABLE, secure your dedicated email now! AMERICA’S BEAUTY SHOW – 42.35% INDUSTRY STANDARD – 16.65% PRE POSTSHOWSHOW Push Notifications every hour on the hour during the show, reserve your Time Slot! Take it to the next level and have a Rotating Banner - WE ONLY HAVE 3 AVAILABLE!

Being included in ABS direct mail advertising will directly reach thousands of potential customers based on demographics. Designed Posters and Postcards are proudly displayed throughout Salons and Schools. All printed materials, as well as postage and postal services are included. SCHOOL + SALON POSTER LOGO [BRAND LOGO] FALL POSTCARD LOGO [BRAND LOGO] SPRING POSTCARD LOGO [BRAND LOGO] Take your branding to new levels by expanding your visibility outside of your Booth Space. We offer a variety of sizes and locations to boost your business and provide luminosity through out the venue. Choosing one of the following options will enhance your brand and company by creating excitement as our 20,000+ attendees arrive at the event. For more details, review the Specifications Sheet for our different Banner Locations, Skywalk Window Clings, as well as the different Directional Signage you can place your logo on! EXTERIOR BANNER INTERIOR BANNER SKYWALK WINDOW CLING [5-PACK] SKYWALK WINDOW CLING [10-PACK] LOGO ON DIRECTIONAL SIGNAGE Support our established and emerging talent! Take your company and brand to the LARG EST STAGES for the height of recognition. Make a big and bright impact with your Sponsor ship predominately placed throughout. You will be showcased not only on the Stage, but in our Advance Program Guide and ABS website. Speak with our Sales Team for more details on how you can intensify your visibility with this Sponsorship and become a beacon for the talent within our industry. THE RUNWAY STAGE THE BARBERSHOP STAGE THE BEAUTY INNOVATION STAGE Be one of SIX BRANDS to Showcase their Logo! EXCLUSIVE SPONSORSHIP!

Become predominantly displayed in front of $40 million worth of business throughout the venue on all of our LED Jumbo Screens. The LED Jumbo Screen will be a focal point to our 20,000+ attendees, drawing immense attention to your company and brand. The options are limitless with images and videos showcasing new products, new tech niques, and exposure to talent and ambassadors. IMAGE [10 SECOND STILL] VIDEO [30 SECOND CLIP] The Party never ends at America’s Beauty Show! Utilize one of our Bar & Lounge areas to brand your company and command attention at our popular Show Soiree. Review our Specifications Sheet or speak with our Sales Team to further discuss details and what branding you can engage by this attractive Sponsorship! BRANDED BAR & LOUNGE AREA GLOBAL IMAGE AWARD

EXHIBITOR PRICING 100 - 399 SQ. FT. - $31.00 400 - 1,199 SQ. FT. - $27.80 1,200+ SQ. FT. - $18.30 1 CORNER BOOTH TYPE - +$100 2 CORNER BOOTH TYPE - +$200 ISLAND BOOTH TYPE - +$300 10’ X 10’ - $3,200 10’ X 20’ - $6,400 20’ X 20’ - $11,420 ADVANCE PROGRAM HALF PAGE - $1,500 FULL PAGE - $2,500 2 PAGE SPREAD - $4,000 DEDICATED EMAIL PRE SHOW MESSAGE - $2,500 POST SHOW MESSAGE - $1,000 THE MOBILE APP PUSH NOTIFICATION - $500 ROTATING BANNER - $1,500 ROTATING BANNER + LANDING PAGE - $2,500 REGISTRATION CONFIRMATION PAGE - $5,000 DIRECT MAIL SCHOOL & SALON POSTER - $2,000 FALL POSTCARD - $1,000 SPRING POSTCARD - $1,500 EDUCATION PRICING SINGLE SESSION - $1,000 WORKSHOP SESSION - $2,500 FULL DAY SESSION - $5,000 DISCOUNTS AVAILABLE FOR CEU AND EXHIBITORS! ON-SITE SIGNAGE EXTERIOR BANNER - CONTACT FOR PRICING INTERIOR BANNER - CONTACT FOR PRICING SKYWALK WINDOW CLING (5-PACK) - $1,000 SKYWALK WINDOW CLING (10-PACK) - $1,500 DIRECTIONAL SIGN LOGO - $1,000 STAGE SPONSOR THE RUNWAY STAGE - $50,000 THE BARBERSHOP STAGE - $30,000 THE BEAUTY INNOVATION STAGE - $20,000 LED JUMBO SCREEN IMAGE (10 SECOND STILL) - $1,000 VIDEO (30 SECOND CLIP) - $2,500 BAR & LOUNGE BRANDED BAR & LOUNGE - $10,000 EVENING ENTERTAINMENT PRESIDENTS RECEPTION - $5,000 GLOBAL IMAGE AWARDS - $5,000 Pric VIEW OUR ONLINE GALLERY

WHAT DOES THE NEXT 100 YEARS OF BEAUTY LOOK LIKE TO YOU? FAROUK: | Lisa Marie “We are going to continue to go digital. Digital color, avatars, artificial intelligence, it’s all going to be there!” MOROCCANOIL | Gerard Ludert “More authenticity and diversity.” ULTA | Beto Sanchez “Is to love this beautiful community that keeps on giving and sharing inspiration with each other.” AMIKA | Lauren Carter “It’s definitely going to keep evolving!” ANDIS | Kenny Duncan “For the beauty industry to continue on, with shrinking the world and marrying together different cultures to be presented as one.”

C a s EXHIBITOR CONCIERGE 312.321.6809ExhibitorConcierge@americasbeautyshow.com|ext.107 JAREK LIPCZYNSKI DIRECTOR OF SALES jarek.lipczynski@americasbeautyshow.com  702.820.8563 EBONY KING SALES MANAGER Ebony.King@americasbeautyshow.com JESSI DIRECTORMARSHALLOFEDUCATION Jessi.Marshall@americasbeautyshow.com

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