Sustainable Packaging: Creating a Greener Tomorrow
Packaging is an essential brand promotional tool that plays a pivotal role in helping brands differentiate their product offerings. The pack design, in conjunction with the information presented and its presentation, is the first touch point in the customer journey experience; almost deciding the next few steps in the sales cycle. Packaging industry seems to be gravitating towards the Flexible packaging owing to its multi-fold energy and environment benefits. With its versatile nature, light weight, reduced cost and improved shelf life due to barrier properties, flexible packaging films have become the preferred choice over traditional packaging materials. Flexible packaging films are used in variety of applications and clearly offer myriads of advantages; however, disposal of discarded plastic films raises environmental concerns. It has become increasingly important for packaging industry to come up with more sustainable packaging solutions to tackle this crisis. The ever-increasing global pollution rate and drastic climate change are indicators that a package is not the only thing that needs to be handled with care. Environmental protection organisations and experts are encouraging companies across industries to promptly adopt sustainable packaging methodologies. This would help companies follow a circular economy approach. Today’s age, where environmental awareness is widespread, unsustainable packaging can be destructive not just to the environment but to a company’s sustainability reputation as well. At Cosmo Films, we understand that even a small positive eco-impact is important and we strive to create superior and eco-friendly alternatives to existing non-recyclable products.