Finalmediakit

523 W . 6th Street Los Angeles , CA 90027

NEWS RELEASE FOR IMMEDIATE RELEASE

FOR MORE INFORMATION Cotie Goozee Public Relations Director (425) 583-7638 cotierose@nastygal.com

Nasty Gal debuts exclusive pop-up shop at downtown flagship Nordstrom (SEATTLE, WA January 17, 2013)—Nordstrom invites the press and public to meet Nasty Gal founder and CEO, Sophia Amoruso, as she celebrates the launch of her new Spring/Summer collection at the downtown Seattle flagship Nordstrom. The event will be held on Saturday April 13, 2013, from 2:00-6:00 pm, on the third floor next to the Savvy department.

Guests of the event will be treated to refreshments, cocktails, and a live fashion show as they shop the new collection. The exclusive pop-up shop will feature original Nasty Gal label designs and accessories ranging from $25-$400 in price.

Nasty Gal, a globally successful online purveyor of new and vintage fashion for women, is teaming up with Nordstrom to provide a playful and eclectic new collection of clothing and accessories. "We are transitioning from a retailer to a full-fledged brand,” said founder Amoruso. Nasty Gal’s offerings will provide the beloved Northwest-based department store with -MORE-

Nasty Gal comes to Nordstrom/page 2 fresh and innovative designs inspired by vintage clothing, 1980’s rock ‘n’ roll biker chic, and California street style. The brand’s collection will include fun graphic prints, exceptionally short shorts, peplum tops and skirts, and body-conscious bandage dresses.

The location of the event is 500 Pine Street Seattle, WA 98101. For more information please contact Cotie Goozee at (425) 583-7638 or cotierose@nastygal.com. To preview the collection, visit www.nastygal.com/nordstrom.

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523 W . 6th Street Los Angeles , CA 90027

January 24, 2013 Ali Brownrigg Lifestyle Editor Seattle Magazine Tiger Oak Publications, Inc. 1518 1st Ave S., Suite 500 Seattle WA 98134 Dear Ms. Brownrigg, Nasty Gal is coming to the Northwest! We are proud to announce that Nasty Gal is stepping out of her e-commerce home and bringing her funky sense of style to a magnificent pop up shop to be featured at the downtown flagship Nordstrom, set to open April 17th, 2013.

As you may have heard through the grapevine, Nasty Gal is a rapidly growing online destination for fashion-forward, free-spirited females. Inspired by vintage vixens and punky pinups, Nasty Gal’s curation of fierce garments and accessories is the answer to the Northwest fashionista’s plea for sassy street fashion. After examining the demographic your publication targets, and analyzing consumer trends in the greater Seattle area, we believe your readers are itching to let out their inner Nasty Gal. In this media kit we have included the following: • News Release inducting Nasty Gal into Nordstrom • Backgrounder • Fact Sheet Please enjoy the enclosed materials and let us know your thoughts. If you have any questions please do not hesitate to call me at (425)-583-7638 or e-mail me at cotierose@nastygal.com.

Sincerely, Cotie Goozee Public Relations Director

523 W . 6th Street Los Angeles , CA 90027

BACKGROUNDER FOR IMMEDIATE RELEASE

FOR MORE INFORMATION Cotie Goozee Public Relations Director (425) 583-7638 cotierose@nastygal.com

January 24, 2013

Sophia Amoruso and her Nasty Gal The brilliant brainchild of L.A. native Sophia Amoruso, Nasty Gal was created as a go-to resource for funky fashion goods, both vintage and new. Sophia Amoruso was never a stranger to the business of retail, having worked at more than 10 different retail stores by the time she was 22. It was her rebel-like persona that triggered the conceptualization of Nasty Gal in 2006. After moving to San Francisco to study photography, Sophia started re-selling vintage clothing bought at thrift stores and estate sales on her eBay store which she ran out of her step-aunt’s garage. Her inspiration for the name of her store came from the funk song “Nasty Gal” by Betty Davis, 1970’s rocker and former wife of Miles Davis. Using her friends as models, Amoruso utilized her photography skills and styling capabilities to create product images which she featured on her eBay auctions as well as her MySpace page.

It wasn’t long before her business outgrew the garage and she had to upgrade her workspace. During the good old eBay days, one of Sophia’s most notable sales was a -MORE-

Sophia Amoruso and her Nasty Gal/page 2 neon-checkered boy’s sweater purchased at a thrift shop which she resold for $550. After a year and a half selling on eBay, Nasty Gal had brought in $115,000 in sales, generating a $20,000 net profit. Deciding to purchase her own web domain, nastygal.com, Sophia started directing eBay customers to her newly launched retail website.

Sophia swapped out eBay and MySpace for her own web store and Facebook. Her web traffic relied solely on social media as a means of advertising, and still does to this day. Nasty Gal’s marketing tactics may seem unconventional, however they work efficiently for her target demographic of young twenty-something’s. Impeccable timing and a few blessings in disguise may have only slightly contributed to the highly-motivated self-driven business woman that Sophia Amoruso is today. Coining the phrase “Nasty Gals do it better”, the company has gained immense popularity with young women worldwide.

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523 W . 6th Street Los Angeles , CA 90027

FACT SHEET FOR IMMEDIATE RELEASE

FOR MORE INFORMATION Cotie Goozee Public Relations Director (425) 583-7638 cotierose@nastygal.com

January 24, 2013

Nasty Gal

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Nasty Gal is a global online destination for fashion-forward, free-thinking girls.

In 2006, founder Sophia Amoruso started an eBay store selling a highly curated selection of vintage pieces out of her step-aunt’s garage.

In just five years, the shop has grown to become an international style source offering both new and vintage clothing, shoes, and accessories.

The name of the company was inspired by the song and album “Nasty Gal” by Betty Davis.

Nasty Gal founder Sophia was featured on the cover of the January 2013 issue of Entrepreneur magazine, named as a “woman to watch”.

The company received $40 million in funding from Index Ventures, the same investors of Skype, Dropbox, and Blue Bottle Coffee.

In 2012, Nasty Gal had international sales of $128 million, which was four times higher than the year before.

The company currently has over 583,000 likes on Facebook, 420,000 Instagram followers, and 68,000 twitter followers.

NastyGal.com generates over 2 million monthly unique visitors each month.

The company now operates out of a 10,000 square foot building in downtown Los Angeles.

Nasty Gal opened a 500,000 square foot warehouse in Louisville, Ky. during the fall of 2012 to keep up with product demand.

The brand launched its debut collection of its in house label in 2012.

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