Listing Presentation - Linda Henley

LIST I N G P RES ENTAT IO N FO R

YO U R H O M E

WE ARE Authe ntic . Co mmit ted. Dr iven .

Dan Cottingham (President) and son Daniel Cottingham (Chief Operations Officer & Broker-in-Charge)

A B O U T US Since 1983, Cottingham Chalk has put relationships at the center of real estate. Our strategy is to treat your family like our own— taking the time to get to know you and understanding your needs is essential to our process.

We strongly believe in community service. We’re always willing to lend a helping hand- to you and to each other- because we believe the best businesses serve others. Believing in the importance of collaboration and building relationships, our agents know the value of working for a company that promotes authenticity and commitment.

With more than three decades of residential real estate experience, Cottingham Chalk has built a team of innovative and passionate agents who can adapt to an ever-changing market to get you the very best results. When it comes to buying or selling a home, we offer sound advice and unwavering support at every step of the way.

We’re Local.

We’re Global.

RELOCATION TEAM Award Winning Relocation Department For over 30 years, the Relocation staff at Cottingham Chalk has had the pleasure of assisting individuals, families and groups as they relocated in to and out of the Charlotte area. And we have received numerous awards recognizing the delivery of excellent service to these transferees.

To mitigate the stressors of moving, our full-service relocation department works closely with the homeowner, real estate agent, corporation and relocation management company to make certain every step in the listing process is handled in an appropriate manner so the transferee’s relocation benefits are maximized.

By relying on our excellent coordination and effective communication skills, we maximize exposure of the transferee’s home to a large pool of potential buyers and sell and close within their specified timeframe. Relocation Director Suzanne Lail serves as the main point of contact and oversees the operations of the department.

Let our team take the worry out of your next move.

YOUR AGENT

L INDA H E N LEY “As your business partner in real estate, I strive to provide reliable advice, excellent service, and a stress free transaction. Your utmost satisfaction is my goal.”

PROFESSIONAL ACHIEVEMENTS & DESIGNATIONS REALTOR® / BROKER lhenley@cottinghamchalk.com 704.621.8694

• National Association of Realtors® • North Carolina Association of Realtors® • South Carolina Association of Realtors® • Charlotte Regional Realtor® Association • Graduate Realtor Institute (GRI) • Accredited Buyer Representative (ABR) • Real Estate Buyer Agent Council (REBAC) • Mingle School of Real Estate • Licensed Realtor Since 2005

EDUCATION • Stratford College - Danville, VA

CIVIC & PERSONAL • Charlotte native • Married 40 years, 2 grown daughters • First Presbyterian Church, Member and Deacon • Loaves and Fishes, Past Board of Directors • Charlotte Mecklenburg Schools, Volunteer • Enjoy painting watercolors, reading, exercise, and traveling

To view my recent sales, please visit: cottinghamchalk.com/linda-henley

TE ST IMONIALS

“Meeting Linda put our nerves at rest and helped us find our dream home within a month. Her attention to detail, timely follow up, and all around southern charm are just a few of the reasons we could recommend her to anyone looking to buy or sell. We will certainly work with Linda in the future, not only because of her work ethic, but because she is a friend.”

Stas and Christine Kotula

“Linda has helped us buy and sell five times total. She tells you her honest opinion, responds to all contact almost immediately, works around your schedule and is just an all around great person and realtor. It is always a pleasure to work with her and if we ever sell our dream house, there would be no one else we would call.”

Chris and Kaleigh Green

“Linda was absolutely amazing! Anyone would be lucky to receive her services. Her prompt and timely responses during the entire process facilitated the purchase from beginning to end. She was there the entire way looking out for us and our best interest. Linda made sure we were all on the same page and ensured that all parties were acting as timely and efficiently as possible. She truly made it easy for us. She went above and beyond the normal duties of a realtor. We look forward to working with her many more times in the future! Her services were greatly appreciated. Thanks Linda!”

Jared Stone

Linda Henley is best described as the “ultimate professional”. She guided us through both the buying and selling process, making sure that we received the best price possible for both our old and new home. Linda sold our home of 32 years in short order and was instrumental in helping us find and secure our new townhome. Throughout, she was always calm and she reassured us that everything would work out to our benefit. She is steadfast and diligent and a joy to work with. We cannot say enough positive accolades on Linda’s behalf. We would strongly recommend Linda to any and all of our friends.

Linda and Wayne Ayers

“We engaged Linda to help us sell a home in a fast moving market. We worked with a relocation company so our sale had more details than the average move. She did an amazing job navigating all the complicated elements as well as helping us put together a polished looking home ready to sell. She is easy to communicate with and always ready to help. Linda went the extra mile for us and we really appreciate her experienced help.”

Chris and Katie Rees

“Not knowing the area at all, Linda quickly pulled together listings and information on the community we were interested in. Once we focused on one house listing, Linda was the ultimate professional and made the buying process so easy. I would highly recommend Linda to anyone interested in an agent that goes above and beyond.”

Marci Grebstein

MARKETING PLAN

M ARK ETING TEAM Innovative, Award-Winning Marketing Team Successfully marketing a home requires industry know-how, skills, and dedication. With years of experience, the Cottingham Chalk team understands the complexities of marketing a home specific to each of Charlotte’s neighborhoods. We start by identifying our audience, targeting them with effective, timely, and memorable materials. We engage potential buyers with a full-service marketing plan to ultimately sell your home.

MARK E TING SERVICE S • Cross reference our firm’s database of buyer clients and prospects with your home

• Target relocation clients • Offer showing advice and provide staging recommendations

• Collaborate with agents who have recently sold a home in your neighborhood or a high-end home

• Clearly communicate pricing changes to seller and all potential buyers

• Hire a professional photographer to capture your home

• Showcase listings in local advertisements, like the Charlotte Business Journal

• Create a full-color marketing brochure • Customize a detailed brochure that highlights the key rooms and special features throughout the house • Create a listing on LuxuryPortfolio.com, showing your home to international buyers • Host a Realtor® event for Cottingham Chalk Realtors and other Realtor firms with potential clients interested in buying • Design an “Introducing Your Home” announcement and mail to affluent addresses in the Charlotte area, as well as luxury homes with families looking to upgrade

• Optional social media coverage of your home • Up-to-date assessments of the market conditions

M ARK ETING BASIC S Property Brochure In this customized brochure, we select the best professional photographs of your home and highlight all of the details that make your listing unique. The brochure is also available online at Issuu.com, with easy-to-navigate hyperlinks for potential buyers to access additional information.

For Sale Sign The Cottingham Chalk logo has come to stand for integrity and loyalty over the years, and our For Sale sign signals that you’re working with a trusted partner with deep ties to the community.

CMLS “Matrix” Database We regularly add and update all of our listings on the Charlotte Multiple Listing Service Matrix Database (CMLS), where licensed Realtors® can easily access important information to share with clients.

PROFESSIONAL PHOTOGRAPHY

Professional Photography & Virtual Tours Professional photography is essential to capturing the charm and character of your home, while highlighting architectural details. A well-photographed listing can lead to more showings and online viewings. We assemble photographs into a YouTube video, giving a virtual reality tour of your home.

A D DI TI ONAL MARKETING Direct Mail With access to an up-to-date database, we target potential buyers with postcards mailed to specific areas or neighborhoods. The goal is to generate interest and inquiries about your listing.

Cottingham Chalk Property Tour Our Cottingham Chalk Tour is another place to give your listing great exposure. The tour goes out to a variety of local agencies giving them an opportunity to preview your home.

P ROP E RT Y EVENTS Realtor Events Our realtor events allow us to tap into our network of contacts within the residential real estate industry. These events are great opportunities to introduce your home to other local agents representing potential buyers. Some of the most popular events include Realtor Luncheon, Realtor Coffee and Realtor Wine & Cheese.

Open Houses Typically held on Saturdays and Sundays, open houses showcase your home to potential buyers.

Your agent will help you determine if an open house should be included in your marketing plan.

DI GI TAL MARKETING Cottingham Chalk Website The Cottingham Chalk website serves to highlight current listings to potential buyers.

Regularly updated, the website is an accurate source that’s easy for online users to find and use.

Website Syndication To increase visibility of your home, we ensure your property is listed on the most popular real estate websites, giving national and international exposure. In addition to the websites below, your home will be featured on all IDX affiliated third-party websites.

The following are a few of the websites where we feature properties: zillow.com

trulia.com

realtor.com

carolinahome.com

luxuryportfolio.com

leadingre.com

charlotteobserver.com

google.com

homes.com

homefinder.com

msn.com

yahoorealestate.com

frontdoor.com

Social Media Social networking has become a great resource for our team to build relationships with the community, allowing us to share company updates, events, news, and market trends.

It’s also become an essential tool for our agents to connect with potential buyers and agents in the surrounding areas. Through various social channels, we offer behind the scenes snapshots, showcase recent listings, and promote property events.

Instagram Get behind the scenes, amazing properties & CC events. check it out

LinkedIn Charlotte information company news & market conditions. check it out

Pinterest Inspiration, tidbits & when it comes to homes, everything we love. check it out

Facebook If you are looking for a little bit of everything this is the ideal spot for anything CC. check it out

YouTube Home to our virtual tours & company videos. check it out

LOCAL ADVERTISING

Print Advertising Opportunities We advertise with local publications to reach buyers in a variety of neighborhoods.

Publications are distributed to ideal clientele that are currently living in or want to live in Charlotte’s most popular areas.

You can find our ads in South Park Magazine, Charlotte Magazine, QC Exclusive, Charlotte Home & Garden Magazine and Our State Magazine.

YOUR PROPERTY

THE LISTING PROCESS After 35 successful years in business, we are experts in the Charlotte market. When it comes to selling your home there are many steps involved.

A Cottingham Chalk agent will walk you through each one with sound advice.

SEL L ERS CHECKLIST I NT ER I O R •

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Walls should be freshly painted (neutral color), free of nail holes, scuff marks and free of any unframed pictures, posters, etc.

Floors should be clean and in good condition Carpets should be vacuumed; clean them if needed Clean HVAC registers and grates Clean all windows and doors; Ensure that all open and close easily Make certain all cabinetry doors and drawers open easily Repair or replace faulty wall switches, outlets and light fixtures; make certain all light bulbs work!

Tighten or repair leaky faucets and/or noisy toilets Ensure all kitchen cabinets, countertops & appliances are clean (inside & out) Bathrooms should be sparkling clean, including tile and grout. Faucets should be polished; bathtubs and showers should be caulked as needed Bedrooms should be straight, clean and free of clutter Remove all clutter from rooms and closets. Clutter will always make a room or even an entire house appear smaller!

Make certain there are no food or pet odors Have an aroma that will make a prospective buyer feel at home: fresh bread, cookies, cinnamon on the stove, etc.

Make your house as light, airy and spacious as possible For every showing, open drapes, turn on lights, turn the stereo on, keep pets in a contained area, and set the heat/air at a comfortable temperature

if possible, do not be present while your home is being shown

SEL L ERS CHECKLIST Cottingham Chalk has put together a helpful checklist for sellers that want to make an excellent first impression to potential buyers.

EXT ER I OR Remove all debris from yard (rotting lumber, sticks, leaves, and trash) • Lawn should be cut and trimmed; cut in diamonds by mowing at right angles.

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Aim to leave the grass 2” high Spray or remove weeds from driveway, natural areas, patio and sidewalk Trim/prune shrubbery. If you have older shrubs/trees, trim them for a fresher look Apply a fresh layer of mulch/pine needles in natural areas and around trees If you have heavy tree cover, trim to allow additional light Plant flowers, seasonal bulbs; place “welcome” flowerpots at your entrance Power wash exterior, patio, sidewalk and stoop; no mildew should be present Gutters should be cleaned out, any holes repaired; downspouts should be routed away from the house, allowing for proper drainage Put a new door mat at the front door Clean screens, windows and storm windows If necessary, paint exterior. No exposed wood or peeling paint should be visible Replace any deteriorated exterior siding, etc.

Repair any loose bricks at porches, stoops, etc.

Caulk or mortar any area where there is a gap (brick siding, patio, steps, siding, around chimney, etc.).

Remove firewood away from the house Remove any wood debris from the crawl space or basement Crawl space door should be in good condition Straighten entire garage and/or basement

PROP E RT Y MARKETABILIT Y

Comparative Market Analysis & Pricing We start by conducting a comparative market analysis for a realistic guide to estimate the best price obtainable in the current market. Our goal is to price your property realistically and competitively, without overpricing, so you can benefit from interest among buyers in the shortest time possible.

We make sure to consider the competition, housing market conditions, and current supply of buyers to list your home at a price that challenges the competition, attracts attention, and ultimately generates activity.

Interior & Exterior Presentation We’ll help you prepare the interior and exterior of your home, showcasing the unique features and architecture that will attract buyers.

We have a long list of trusted painters, landscapers, and vendors than can get your home ready for viewings.

Marketing Plan We’ll also compile a unique marketing plan to broaden your listing’s reach to potential buyers.

Our plan includes print and digital channels that are frequently used by potential buyers.

External Factors We believe it’s important to educate our clients about the external factors that may affect the success of a listing.

They include: Physical Features Location, size and acreage, floor plan, architectural style

Market Conditions Interest rates, financing availability, buyer demand

The Competition Number of similar properties for sale, competitor pricing, financing, location and physical condition

WHY COT TINGHAM CHALK?

We take pride in our agents and the relationships they build with their clients.

Cottingham Chalk also provides ongoing support and education for new and existing agents to ensure they remain knowledgeable about industry trends.

We Are Authentic We’re dedicated to doing things the right way — with the utmost integrity and transparency. We treat your decision to buy or sell a home like our own and we take our role as your guide seriously – we get to know you, understand your needs, support you and treat you like part of our family.

We Are Committed We believe in community and we’re always willing to lend a helping hand — to you and to each other — because the best businesses serve others. We are committed to our agents and their clients and will always do the right thing.

We Are Driven We know that buying or selling your home is a big life transition, and our team is here to help you at every step of the way. We’re innovative and passionate about what we do, adapting quickly to an ever-changing market to get the very best result for you and your family. Strong relationships are the foundation of our success and fuel our growth for excellence.

THANK YOU FOR LETTING ME GUIDE YOU

L IN DA H E N L EY REALTOR ® / Broker 704.621.8694 lhenley@cottinghamchalk.com

COTTINGHAMCHALK.COM/LINDA-HENLEY

COT T I N G H A M C H A L K .CO M I N F O @ C OT T I N G H A M C H A L K .C O M 70 4 . 3 6 4 .1 70 0

704.625. 2364

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