SARA ROCHE
MARKETING SERVICES
SARA R O C H E “To say Sara is an amazing real estate agent is an understatement! She managed to awe us by going above and beyond our expectations helping us to buy and sell our home. Not only is she so professional but you see firsthand how respected she is by all in her field, and are quick to respond and complete the tasks that need to happen to buy/sell your home. It is very comforting to know and trust in Sara’s knowledge and that she genuinely is looking after you and your best interest.” In my experience, the key is listening intently to the desires and needs of my clients. My role requires superior knowledge of the Charlotte real estate market, innovative marketing strategies, harmonious communication, social media exposure and effective negotiation skills; therefore, driving the best overall results. I pride myself in my unwavering ethical standards, focusing on client’s goals and exceeding their expectations.
REALTOR® / BROKER sroche@cottinghamchalk.com 704.516.3888
It is my passion to help make dreams come true for both buyers and sellers in the city I find happiness. Having lived in Charlotte for 37 years – 28 years in Myers Park, my community involvement has been extensive and fulfilling. My greatest fulfillment however comes from the lasting relationships with clients that turn into friendships. It would be my honor to guide you through your home journey!
PROFESSIONAL ACHIEVEMENTS & DESIGNATIONS • • • • • • •
National Association of Realtors® North Carolina Association of Realtors® Charlotte Regional Realtor® Association Rookie of the Year 2003 – CC Sales Associate of the Year in 2009 Cottingham Chalk, Consistent Top Producer Five Star: Best in Client Satisfaction Real Estate Agent, Awarded by the Charlotte Magazine • Train new CC Realtors® on marketing and going the extra mile • 10-Year Sales/Marketing Career with Siemens Business Communications (ranked 10th of 600 reps in the country) • Graduate of UNC Chapel Hill
COMMUNITY INVOLVEMENT • • • •
Myers Park Country Club, Member Christ Episcopal Church, Member Urban Ministry Center for the Homeless, Counselor Realtor Care Day, Volunteer
“Our real estate broker, Sara, made a difficult selling process seamless. She is professional, knowledgeable, tactful and always responsive. We were selling our home of 20 years, so we had to be educated on what it takes to truly be “market ready!” Sara was spot on with her staging and readiness detail and guided and helped us with everything. I would highly recommend her expertise and professional services!”
CONGRATULATIONS TO OUR
2 020 TOP P RODUCERS
The Bell Team
Callie Kelly Sales Associate of the Year
The Huneycutt Team
Leigh C. Corso
Sales Team of the Year
Becky McGrath
Lisa Warren
Cindi Hastings Team
Hampton+Long Team
Sara Roche
Lucy Butler
Heather Montgomery
Catherine Cauthen Turner
Tuck Team
John Ogburn
Kristen Pegg
Anja Zimmerman
Chip Jetton
Aaron Davis
Lisa Rupp
Kalie Koivisto
Linda Henley
Ensminger Team
Lindsay Redfern
The Newell Team
Donna Anderson
Katherine Hickman
Reba Hatfield
Vickie Crawford
Rookie of the Year
The Laurie Halt Team
Bertha Walker
Anne Williams
Catherine Houghland
WHY SARA ROCHE & Cottingham Chalk, Realtors?
#1
I am known for my integrity, keen market knowledge, insurmountable experience and most of all my top-notch level of professionalism. As a top producer with Cottingham Chalk, I am well respected amongst brokers and colleagues. With an admirable track record in high end properties, my passionate and responsive approach has earned praise from both clients and colleagues alike.
#2
My exceptional reputation in Charlotte extends beyond colleagues and stretches further than my clients. I have established a thriving business built on the trust, loyalty and referrals from my clients. Many know of my great balance – I prefer not to take on more than 5 buyers and 5 to 10 sellers at a time. My genuine desire to exceed expectations and deep concern for clients’ needs are key strengths. I treat every client as if they are my only client.
#3
The emphasis I place on marketing, staging and technology make a dramatic impact to clients and potential buyers. My creative efforts start with detailed and customized marketing materials. Coupled with social media & online presence, I effectively engage target audiences. In addition, all the customized marketing I do is also backed by the marketing strategy of Cottingham Chalk. I have the tools & creativity to fulfill any of my client’s needs. AFTER BEFORE
#4
I maintain a top-notch level of professionalism. I will not represent a buyer and a seller in the same transaction. It is hard to serve two masters and my genuine desire is to exceed expectations and put my client first – always! Once listed, I will always show your home to a prospective buyer, as I am best to market and highlight all the features of your home; but once that buyer is ready to write and offer, I will refer the buyer to another Cottingham Chalk agent.
#5
Within the first two weeks on market, I will always host a luncheon personally catered. I have established a reputation in Charlotte for my upscale events – think of it like an elegant party. I bring beautiful serving pieces and tailor the set up to what will highlight your home best. During the spring | summer months, I typically serve a trio of homemade salads, appetizers and desserts with tea and lemonade. In the fall | winter months, beef tenderloin, cheese grits, salad and desserts. These events usually average 50 – 60 agents in attendance and is great exposure for your home. The best listing agents will create opportunities to entice traffic.
#6
I pride myself on my communication strategies and diligent monitoring of market activity. I provide interactive data which will included closed comparable, active competition and pending contracted properties. Staying on top of market changes and adding my professional perspective are key.
#7
#8
While Cottingham Chalk is considered a boutique firm,
Our principles, Dan Cottingham and Daniel
we are known for our high level of service, exceptional
Cottingham focus solely on the company, beneficially
attention to every home and we are home to twice the
business decisions that enhance sales and are
number of Realtors than some of our friendly boutique
fully-dedicated to leading our 120 Realtors. They do
competitors…HM Properties, Dickens Mitchener and
not sell real estate. This formula creates a wonderful
Helen Adams. Our global reach is greater than that of
balance unlike some of our competitors who own | run
our competition.
the company and sell.
#9
#10
I take a unique approach when it comes to listing a
I take great pride in each and every listing! I am
home. It has always been my opinion that a listing agent
passionate about your home being showcased in the
should be excited about a new listing. I am enthusiastic
best light for all showings. When you are out of town, I
about the possibility of listings your home, so I will bring
or my full-time assistant will personally get your home
several top producing agents to the home providing
ready, turn on lights, music, open blinds, and “fluff”
several opinions for the price of one.
where necessary. As I mentioned before, it is my genuine desire to exceed your expectations.
RECENT ACTIVITY
1198 QUEENS ROAD
2450 RED FOX TRAIL
Myers Park | $2,250,000
Foxcroft | $2,685,000
2506 KNOLLWOOD ROAD
156 CHEROKEE ROAD
Old Foxcroft | $2,700,000
Eastover | $1,875,000
2043 FOREST DRIVE EAST
2026 BEVERLY DRIVE
Myers Park | $2,450,000
Myers Park | $1,795,000
ACTIVE
UNDER CONTRACT
UNDER CONTRACT
UNDER CONTRACT
UNDER CONTRACT
UNDER CONTRACT
SARA’S MARKETING PLAN The goal of my Marketing Strategy is to give your property as much exposure as possible in order to increase your odds of finding a qualified buyer quickly and selling at the highest price possible.
Getting Market Ready
Sara will….. • Provide you a detailed room by room “to do list” with recommendations on what items to remove or store and resources to assist with the process. • Bring in professional staging advice and implementation as needed. • Manage any necessary repairs or renovations/improvements. • Have your home professionally measured to include a custom floor plan with room dimensions/square footage for buyer reference. • Have your home professionally photographed to provide high resolution photography/virtual tour for MLS and marketing materials. Photographer also loads your home photography to 19 websites. • Spend numerous hours in your home to note special features and areas to highlight for a customized and detailed hard copy brochure to be placed in your home. Will also create a digital flipbook style brochure to be loaded in MLS and Social Media channels. • Will request copy of survey, title policy, covenants and restrictions, HOA documents and other applicable data that will be helpful for prospective buyers.
On the Market • CMLS listing: Custom MLS listing complete with professional photography, property data, floorplan, disclosures, etc. The Carolina MLS is the source for the most timely, trustworthy and comprehensive information available on a property and reaches over 16,255 subscribers. The CMLS is then syndicated to other popular Internet listing sites such as Zillow, Realtor.com, Trulia, Redfin, etc. • Hard copy custom brochures will be delivered to your home and our distinctive Cottingham Chalk sign will be place in your yard. • Mass marketing begins, see following pages on social media channels. • My assistant or I will arrive early and turn on lights and get house ready for showings when you are out of town or not available. • Showing Follow-Up: Reach out via email/phone call to any agent who shows your home to gauge interest and solicit timely feedback.
Events New Listings Weekly Company Tour: • Every Tuesday morning Brokers tour the new Cottingham Chalk listings. Broker Event: • Host a “Sara Roche” catered luncheon at your home so Brokers can come have lunch and preview within the first two weeks your home is on the market. Public Open House: • Reaches unrepresented buyers and will be advertised on Charlotte Agenda’s open house weekend post, on MLS and carolinahome.com, through email marketing flyer and on social media.
Digital/Social Media
Luxury Home Portfolio International: • luxuryportfolio.com and wsj.com • https://www.luxuryportfolio.com/Property?CityOrZip=Charlotte • Syndicated website partner featuring homes that are minimum of $800,000. The global reach for the Luxury Portfolio website is expansive, attracting over 3 million high-net-worth consumers annually. • Global reach through Leading Real Estate Companies of the World for Luxury Portfolio includes accessibility and promotion of listing to 565 companies in 65 countries to 130,000 brokers. • Optional digital display banner ad – runs for 3 weeks and appears on search engines (Google, Yahoo, Wall Street Journal, etc…). Runs 15 mile radius of IP address from Charlotte and surrounding areas resulting in increase of impressions and views. QC Exclusive: • Demographic – reaches 35,000 users a month online • 41% readers ages 35-55 years • 63% have children • 56% female • Optional featured posting on their website: www.qcexclusive.com/category/luxury-real-estate • Optional Instagram posting: 19,000 followers Scoop Charlotte: • scoopcharlotte.com • Partnership with high demand local blogger on all things Charlotte related through the Cottingham Chalk brokerage account. • Demographic - reaches 12,000+ high income, upscale local women 20-65 years weekly. • 85% female • 41% over 200k income • 8,500 monthly email subscribers • 67,000 monthly website views • Optional Instagram posting display tile advertisement and/or stories posting • Over 53,000 followers • Optional featured posting – www.scoopcharlotte.com/property • Optional digital display ad on the home section of website
Cottingham Chalk Weekly Listings Broker Email: • This is an automated data feed email that is sent out on a weekly basis every Friday on behalf of CC to all internal and external brokers in our database. • Reach is currently 700+ brokers contributing to increase awareness and promotion of your listing. • New listings, price reductions, coming soon and open houses are represented on this auto email. Cottingham Chalk Facebook & Instagram: • CC Facebook company page 2,291 followers (*As of Feb. 2021). • CC Instagram company page 1,785 followers (*As of Feb. 2021). • CC provides a “Fresh Listing Friday” for new listings to be advertised. Also promoted are “Kitchen Crushes” and “Patio” spaces – all online promotion to highlight unique listings and leverage our followers which include local brokers and the public. • CC leverages the use of stories in both social media platforms as well to encourage engagement with our followers. Cottingham Chalk Website: • cottinghamchalk.com • Our website analytics include: • On average 145,700 - 200,000 page views (all pages of website visited by a user) in a calendar year. • 65,340 sessions (amount of times per user visits website). • 42,000 unique users (count per person visiting the website in a calendar year).
Printed Marketing Potential Printed Advertisement: • QC Exclusive • SouthPark Magazine • SouthPark Life • Myers Park Life • Home Design & Decor • Our State Magazine
Wh e n y o u e n l i st Sara Roche to sel l your home , pl ea se be a s sur ed y o u a r e u ti l i z i ng the exp er ti se of a well sea soned and h i gh l y q u a l ifi ed p rofessi onal . I have t he ex per i enc e , edu c a t i on , n etwo r k , c o m p a n y p rofi l e and “ know how” to a ssi st you and y our p r o s p ec tive b uyers to com pl ete a c ompli c a ted and mul t i fa c eted tr an sa cti on i n a smooth and effi c i ent manner.