BEST
Cottingham Chalk consistently outperforms the market. Our agents draw on the collective knowledge and experience of our company. No house or person is the same. We get that. As a boutique firm, we’re able to provide a customized and tailored experience. Simply put, we set the standard for real estate excellence in Charlotte.
MARKET LEADERS
Lower Average Days on Market
Higher Average Sales Price
Higher Sales Volume per Agent
Higher Sales Price to List Price Ratio
We Sell Across All Price Ranges
Higher Average Years of Experience
AT A GLANCE COTTINGHAM CHALK
Daniel Cottingham Chief Executive Officer
Leigh C. Corso VP of Brand & Engagement
Dan Cottingham Founder
Built on a foundation of integrity and trust, Cottingham Chalk has a long history of serving the Charlotte community.
From the beginning, our focus has been on people. Attracting the best brokers to build their careers under our roof and empowering them to provide excellent service to our community, and in turn, attracting the best clientele to trust us to shepherd them through the process of buying or selling a home.
We identify wonderful people and develop them into excellent real estate agents, not the other way around. Our focus on homegrown talent has created a collaborative environment where brokers work together, share ideas, and support each other — and our clients reap the benefits of working with agents who are their best selves. Our brokers start here, learn here, grow here, and flourish here. They are leaders in our community and our industry.
Now in our second generation of leadership, we are a family business more than ever. We help each other, we trust each other, we care about each other. When you work at Cottingham Chalk, you are part of the family. When you hire a Cottingham Chalk broker, you have the entire company in your corner.
As a local, independent company, we are free to focus on the big picture as opposed to next quarter’s numbers. We can stay the course when it is the right path, and we can adjust quickly when change is appropriate. As an exclusive member of Leading Real Estate Companies of the World®, we are equipped with market leading resources to serve our clients both locally and around the globe.
MEET OUR MARKETING TEAM
Successfully marketing a home requires industry know-how, skill and relationships. The award-winning Cottingham Chalk marketing team understands the complexities of marketing a home specific to each of Charlotte’s unique neighborhoods. Our team assists our agents with the following, making sure your home looks its best and gets in front of as many targeted potential buyers as possible:
Nicole Hannon Senior Marketing Coordinator Meade Dadkhah Senior Marketing Coordinator
“Our team is constantly innovating and staying on top of industry best practices so that we can incorporate the most effective tools available when marketing our homes. Showcasing your home looking its best to the most targeted audience possible is our goal with each home that we are entrusted to help sell.”
MEET OUR RELOCATION TEAM
This dynamite team has received numerous awards recognizing their excellence in service. Suzanne Lail brings over 30 years of real estate experience to her position as Relocation Director. She cultivates relationships with corporations relocating to our area and is often involved in the recruiting process, working closely with global relocation management companies and training our brokers on the process. She counsels transferees moving into and out of Charlotte, making sure to maximize their relocation benefits. Melissa Alatsis’ background in marketing, program development and client services makes her excel as our Relocation Coordinator. She fosters our affiliation with Leading Real Estate Companies of the World® by growing our broker-to-broker referral business. With this elite, invitation-only affiliation, we are proud to give our sellers incredible global exposure.
Consistent nominees, leaders & winners of the Leading Real Estate Companies of the World® annual conference awards
LEADING REAL ESTATE COMPANIES OF THE WORLD®
Leading Real Estate Companies of the World® (LeadingRE) is the home of the world’s market-leading independent residental brokerages in 70 countries, with 550 firms and 150,000 sales associates producing 1.3 million global transactions. Our by-invitationonly network is based on the unparalled performance and trusted relationships that result in exceptional client experiences.
150,000
SALES ASSOCIATES
550 FIRMS OFFICES COUNTRIES
4,600
70
I’M LOCAL I’M GLOBAL
Local Expertise, Global Connections, Powerful Marketing
As a member of Leading Real Estate Companies of the World® (LeadingRE) and Luxury Portfolio International®, Cottingham Chalk can advertise your luxury listing around the globe. LeadingRE is a network of over 560 independently-owned firms in over 70 countries on 6 continents. Membership in LeadingRE is by invitation only and reserved for market leaders. Cottingham Chalk is proud to have been affiliated with this organization for many years.
100
BILLION IN HOME SALES
VOLUME IN 2022
24,000
AFFILIATE-TO-AFFILIATE
CLIENT INTRODUCTIONS MADE EACH YEAR
COUNTRIES WHERE INTRODUCTIONS WERE MADE IN 2022
190
CLIENT INTRODUCTIONS MADE DAILY WORLDWIDE
When you enlist Sara Roche to sell your home, please be assured you are utilizing the experience of a well seasoned and highly qualified professional. I have the experience, education, network, company profile and “know how” to complete a complicated and multifaceted transaction in a smooth and efficient manner.
SARA ROCHE
In my experience, the key is listening intently to the desires and needs of my clients. My role requires superior knowledge of the Charlotte real estate market, innovative marketing strategies, harmonious communication, social media exposure and effective negotiation skills; therefore, driving the best overall results. I pride myself in my unwavering ethical standards, focusing on client’s goals and exceeding their expectations.
It is my passion to help make dreams come true for buyers and sellers in the city where I find happiness. Having lived in Charlotte for 41 years – 32 years in Myers Park, my community involvement has been extensive and fulfilling. My greatest fulfillment however comes from the lasting relationships with clients that turn into friendships. It would be my honor to guide you through your home journey!
PROFESSIONAL ACHIEVEMENTS
• National Association of Realtors®
• North Carolina Association of Realtors®
• Charlotte Regional Realtor® Association
• Cottingham Chalk, Rookie of the Year 2003
• Cottingham Chalk, Sales Associate of the Year 2009
• Cottingham Chalk, Consistent Top Producer
• Five Star: Best in Client Satisfaction Real Estate Agent, Awarded by the Charlotte Magazine
• Train new CC Realtors® on marketing and going the extra mile
• 10-Year Sales/Marketing Career with Siemens Business Communications (ranked 10th of 600 reps in the country)
• Graduate of UNC Chapel Hill
COMMUNITY INVOLVEMENT
• Myers Park Country Club, Member
• Christ Episcopal Church, Member
• Rama Road Elementary Volunteer
• Realtor Care Day, Volunteer
WHY SARA ROCHE
& Cottingham Chalk? #1
I am known for my integrity, keen market knowledge, insurmountable experience and most of all my top-notch level of professionalism. As a top producer with Cottingham Chalk, I am well respected amongst brokers and colleagues. With an admirable track record in high end properties, my passionate and responsive approach has earned praise from both clients and colleagues alike.
#3
#2
My exceptional reputation in Charlotte extends beyond colleagues and stretches further than my clients. I have established a thriving business built on the trust, loyalty and referrals from my clients. Many know of my great balance –I do not take on more than 5 buyers and 5 non-competing listings at a time. My genuine desire to exceed expectations and deep concern for clients’ needs are key strengths. I treat every client as if they are my only client.
The emphasis I place on marketing, staging and technology make a dramatic impact to clients and potential buyers. My creative efforts start with detailed and customized marketing materials. Coupled with social media & online presence, I effectively engage target audiences. In addition, all the customized marketing I do is also backed by the marketing strategy of Cottingham Chalk. I have the tools & creativity to fulfill any of my client’s needs.
#4
I maintain a top-notch level of professionalism. I will not represent a buyer and a seller in the same transaction. It is hard to serve two masters and my genuine desire is to exceed expectations and put my client first – always! Once listed, I will always show your home to a prospective buyer, as I am best to market and highlight all the features of your home; but once that buyer is ready to write and offer, I will refer the buyer to another Cottingham Chalk agent. BEFORE AFTER
#5
Within the first two weeks on market, I will always host a luncheon personally catered. I have established a reputation in Charlotte for my upscale events – think of it like an elegant party. I bring beautiful serving pieces and tailor the set up to what will highlight your home best. During the spring | summer months, I typically serve a trio of homemade salads, appetizers and desserts with tea and lemonade. In the fall | winter months, beef tenderloin, cheese grits, salad and desserts. These events usually average 50 – 60 agents in attendance and is great exposure for your home. The best listing agents will create opportunities to entice traffic.
#6
I pride myself on my communication strategies and diligent monitoring of market activity. I provide interactive data which will included closed comparable, active competition and pending contracted properties. Staying on top of market changes and adding my professional perspective are key.
#7
As an affiliate of Leading Real Estate Companies of the World, our brokerage is a local and global market leader working on your behalf. Our global reach is far greater than that of our competition.
#9
I take a unique approach when it comes to listing a home. It has always been my opinion that a listing agent should be excited about a new listing. I am enthusiastic about the possibility of listing your home, so I will bring several top producing agents to the home providing several opinions for the price of one.
#8
Our principles, Dan Cottingham and Daniel Cottingham focus solely on the company, beneficially business decisions that enhance sales and are fully-dedicated to leading our 100 Realtors. They do not sell real estate. This formula creates a wonderful balance unlike some of our competitors who own | run the company and sell.
#10
I take great pride in each and every listing! I am passionate about your home being showcased in the best light for all showings. When you are out of town, I or my full-time assistant will personally get your home ready, turn on lights, music, open blinds, and “fluff” where necessary. As I mentioned before, it is my genuine desire to exceed your expectations.
2024 TOP PRODUCERS
SARA ROCHE TEAM
BECKY MCGRATH TEAM
LUCY BUTLER GROUP
CALLIE KELLY
THE BELL TEAM
LEIGH C. CORSO
LISA WARREN
HEATHER MONTGOMERY
LISA RUPP
HUNEYCUTT TEAM CHRISTIE HANSEN
CINDI HASTINGS TEAM
KALIE KOIVISTO
KRISTEN PEGG
LINDSAY REDFERN
JOHN OGBURN
MELISSA BRANNAN
TUCK TEAM
KATHRYN PEARSON
REBA HATFIELD
KATIE SCHULMAN
ENSMINGER TEAM
CHRYSTIE TILLERY
LAURIE HALT TEAM CAY CRAIG
CHIP JETTON
HEATHER WOLKING
ANALYZE YOUR HOME
Effectively pricing your home is critical. As experts in the Charlotte market, we take a targeted and tailored approach to prepare a top notch pricing strategy and game plan. To do this, we will:
• Preview active competition and recent sales
• Complete a comparative market analysis (CMA)
• Analyze factors affecting saleability:
PREPARE YOUR HOME
We’ll help you prepare your home from the inside out, making sure to highlight all its best features. Showing condition is critical to obtain the highest possible offer. We will help you by providing recommendations and facilitating any necessary updates to maximize your home’s value, such as:
• Professional staging
• Painting
• Landscaping
• Minor repairs
• Professional cleaning
• Decluttering
Getting Market Ready
Sara will…..
• Provide you a detailed room by room “to do list” with recommendations on what items to remove or store and resources to assist with the process.
• Bring in professional staging advice and implementation as needed.
• Manage any necessary repairs or renovations/improvements.
• Have your home professionally measured to include a custom floor plan with room dimensions/square footage for buyer reference.
• Have your home professionally photographed to provide high resolution photography/ virtual tour for MLS and marketing materials. Photographer also loads your home photography to 19 websites.
• Spend numerous hours in your home to note special features and areas to highlight for a customized and detailed hard copy brochure to be placed in your home. Will also create a digital flipbook style brochure to be loaded in MLS and Social Media channels.
• Will request copy of survey, title policy, covenants and restrictions, HOA documents and other applicable data that will be helpful for prospective buyers.
• CMLS listing: Custom MLS listing complete with professional photography, property data, floorplan, disclosures, etc. The Carolina MLS is the source for the most timely, trustworthy and comprehensive information available on a property and reaches over 16,255 subscribers. The CMLS is then syndicated to other popular Internet listing sites such as Zillow, Realtor. com, Trulia, Redfin, etc.
• Hard copy custom brochures will be delivered to your home and our distinctive Cottingham Chalk sign will be place in your yard.
• My assistant or I will arrive early and turn on lights and get house ready for showings when you are out of town or not available.
• Showing Follow-Up: Reach out via email/phone call to any agent who shows your home to gauge interest and solicit timely feedback.
On the Market Events
New Listings Weekly Company Tour:
• Every Tuesday morning Brokers tour the new Cottingham Chalk listings.
Broker Event:
• Host a “Sara Roche” catered luncheon at your home so Brokers can come have lunch and preview within the first two weeks your home is on the market.
Public Open House:
• Reaches unrepresented buyers and will be advertised to local agents via weekly email, on MLS, Zillow, Realtor.com and carolinahome.com, through email marketing flyer and on social media.
Carmel Park
CHARLOTTE, NORTH CAROLINA
• For Sale Sign — We are highly regarded as real estate experts in the Charlotte community. Our sign in your yard signals you’re working with the best.
• CMLS “Matrix” Database — Our listings are included on the MLS where Realtors can easily access important information to share with their clients.
• Company Tour — Your home will be featured on our new listing Tour. Each Thursday, we invite brokers with potential buyers to preview our new listings.
• Broker Event — Host a coffee, luncheon or wine and cheese to invite our network of brokers to view your property and spread the word.
• Open House — Effective way to showcase your home to potential buyers.
HOME TOUR
PUBLISH YOUR HOME
Print Advertising — Our marketing team has relationships with select local magazines. You’ll find us in SouthPark Magazine, Charlotte Home Design and Decor Magazine, Myers Park Life, SouthPark Life, QC Exclusive Magazine, and more. We have demographics and reach data to determine where best to publish your home when appropriate.
• Digital & Social Media —
• Highlighted on Cottingham Chalk’s social media channels
• Featured on select outside social media channels
• Search Engine Optimization
• Paid Social Campaigns
• Email Marketing Campaigns
• Website Syndication
FROM START TO FINISH
