Here comes the Brand machine
A brand development guide
Company
A startup that handcrafts an exact copy of the lost sock in the pair you threw in the washing machine
Background
My wife and I had a weird way of going into engagement rings. We are not really ring people, and so thought that a cooler way to do all the “We’re a couple” play would be by creating two special pair of socks that specifically related to the other one. The thing was, I lost one of my pair when I was washing our clothes like 2 months ago. I had been pretending to lock them in my closet because “I didn’t want to ruin them” since I jog a lot or something like that. I somehow managed to get the number of this guy from Indonesia who can get me exact copies of the socks for like, super cheap, and so I thought “Isn’t it enough families being scarred by the horrors of losing their companions?” We will not hide no more, this is the opportunity to recover our lost friends -and make some profit while we’re at it-.
Irreplaceable
Exclusive Humorous
Unique
Quirky
Unorthodox Guidance
Help
Support
Samaritan
Nurture Inspiring
Washing Machine
Cleanliness
Soap
Smelly Tidyness
Water
Hand-crafted
Sewing Personal
Skill Dedicated
Shoes Feet
Silk
Wool
Fashion
Socks
Love Couples
Pairs
Conversation Intimacy
Relationships
Compromise Security Responsability
Lost Emptiness Lack
Void
Acceptance Assurance
Companionship
Abscense Nonappearance
Naming
Sock-Craft Sock & Found Long time no sock
Contemporary References
Historical References
Typeface choosing
2nd Typeface
Logotype
Icon
Palette & Modularity
Applications
Applications
Imagery
Made for coursera’s Specialization in Graphic design