Comparing Google Analytics Vs Adobe Analytics Vs IBM Coremetrics for Web Analytics
The increasing importance of website analytics (or web analytics) in today’s digital world is accounted by the fact that more corporations are adopting effective web analytics tool for real-time insights on their website performance.
The global market for data analytics is getting more competitive with start-up companies starting to capture their share of the web analytics tools market along with established companies like Google, IBM, and Adobe.
Google Analytics Vs Adobe Analytics
Google Analytics Vs Adobe Analytics – Key Differences
Google Analytics
Adobe Analytics
• Seamless implementation
• implementation is harder
• Intuitive dashboards that are easier to customize
• Less intuitive than Google Analytics
• Works well with data analysis languages like R and Python
• Continuous improvement in integrating with thirdparty tools
• No dedicated customer support team
• 24×7 Dedicated customer support
• Free tool for the first 10 million hits with an annual Google Analytics pricing of $150,000 (for over 1 billion hits)
• More expensive Adobe Analytics pricing starting at $100,000 (and higher for more website hits)
Google Analytics
Google Analytics Vs Adobe Analytics – Features
• A strong feature with its support for multi-channel funnels • More structured with robust reporting • Works well with other Google tools like AdWords and Search Console • Poor implementation • Enabled by the Google Data Studio tool that can connect to Google Analytics data and other data sources
Adobe Analytics • Lacks support for advanced attribution modelling • Ecommerce tracking in Adobe Analytics is stronger • Built-in data connectors for both Adobe and thirdparty tools. • Excellent implementation with support for traffic or hit variables • Enabled by the Adobe Analytics Workspace tool for drag-and-drop report building, along with the Adobe Analytics Report Builder as a plugin tool for MS Excel data.
Google Analytics Vs Adobe Analytics – Pros
Google Analytics
Works on a real-time basis. Support for real-time business decisions Structured business reporting tools
Adobe Analytics Data storage for entire customer lifetime Stores cookies for 15 years Access to personal visitor data Can track over 100 goals
Google Analytics Vs Adobe Analytics – Cons
Google Analytics • Data storage only for 24 months • Stores cookies for only 30 days • Unable to capture personal information • Can track only 4 goals
Adobe Analytics • Delayed by around 2 hours • No support for realtime business decisions • Lacks structured reporting
Adobe Analytics Vs IBM Coremetrics – Key Differences
Ease of implementation Suited for Usability Customer Support Pricing
IBM Coremetrics Adobe Analytics Depends largely on the solution Requires technical assistance design and developer’s skills and implementation guide Large corporation looking for Larger corporations looking for enterprise-wide implementation. an enterprise-wide solution Recommended for Retail Ecommerce. Not very user-friendly and requires a steep learning curve Easy to learn and use. 24×7 Dedicated customer Good but not exceptional support customer support Adobe Analytics pricing starting at $100,000 (and higher for Based on page views more website hits)
Adobe Analytics Vs IBM Coremetrics – Pros and Cons
Adobe Analytics
Pros
Cons
• • • •
Consistency of the reporting tools No downtime Good customer service Availability of customized digital marketing solutions from an Adobe Marketing Cloud partner.
• Limited in data visualization • No support for real-time business decisions • Lacks structured reporting
IBM Coremetrics • In-built metrics for E-commerce clients including product views and added products • IBM Live Profile for individual user profile • Provides a business edge in analytics with the Coremetrics Digital Marketing Optimization Suite. • User interface not suited for mobile devices • Slow and less intuitive UI • Difficult to find professionals skilled in this tool
Google Analytics Vs IBM Coremetrics – Key Differences Google Analytics 360
IBM Coremetrics
Ease of implementation
Easy to implement if you already have the Google Analytics tool.
Requires technical assistance and implementation guide
Data Processing
10 million hits per month (with free Google Analytics) with limit of 1 billion hits (for Google Analytics 360)
Unlimited processing
Usability
Very user-friendly
Easy to learn and use.
Customer Support
No dedicated customer support team; availability of free online resources
Good but not exceptional customer support
Pricing
Google Analytics pricing is a flat fee of $150,000 annually
Based on page views
Google Analytics Vs IBM Coremetrics – Features
Google Analytics 360
IBM Coremetrics
Data import
No data import feature
Multichannel data import capability
Data export
Limited
Multiple data export
Multichannel reporting
Limited multichannel reporting
Available
Mobile and social media tracking
Available
Available
Lifecycle analysis
Not available
Available
Attribution modelling
Available
Available
Google Analytics Vs IBM Coremetrics – Pros and Cons Google Analytics 360
IBM Coremetrics
Pros
• Data-driven attribution modelling • Building customized reports with dynamic filters • Fast processing of reports • Multisite implementation
• Benchmark module • Marketing Attribution reports • In-built metrics for E-commerce clients including product views and added products • IBM Live Profile for individual user profile
Cons
• Profile filters not very intuitive • Limited E-commerce reporting
• Data Mining or ad-hoc reports • Outdated user interface
Which Tool Should You Use? • While the Google Analytics tool is dominating the market share, the other tools from IBM and Adobe have an impressive list of features and capabilities. Selecting the right tool would be completely dependent on your organizational needs and overall budget.
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