showtime advertising
Mission Statement The primary mission of the Count Basie Theatre is to serve the people of the State of New Jersey by providing a broad spectrum of quality entertainment and education programs that reflect and celebrate the diversity of the region; foster understanding and appreciation for the ennobling power of the performing arts; and create opportunity for cultural enrichment for people at all economic levels. It also is our mission to develop and maintain a world-class venue that enhances the enjoyment of these entertainment and education programs; contributes to the cultural and economic vitality of the community and the region; and honors the memory of Count Basie.
A NONPROFIT ORGANIZATION
Strong Customer Loyalty
ADDED VALUE added value
added value added value • PROMINENT WEBSITE PRESENCE - 69,000 hits per month
• Website listing, virtual Showtime with interactive pages on www.countbasietheatre.org on the Showtime Publication page listed under both Visit and About.
• INTERACTIVE EMAIL PRESENCE - distribution to 85,000 patrons
• Featured in monthly email. • Premium Advertisers in two emails annually, others once per year.
• PATRON LEVEL MEMBERSHIP - for Premium Page Advertisers • Admission to The Carlton Lounge for yourself and up to three guests for shows throughout the membership year. • Listing on the major supporter plaque in the lobby. • Advance ticket purchase opportunities four days before the public for all upcoming shows. • Recognition in Showtime and our Annual Report. • Invitation to select Special Events. • Reduced ticket service fees when purchasing tickets by phone*.
• BOX OFFICE REFERRAL
Box Office Staff will recommend your business to patrons.
* all tickets subject to $2 restoration fee
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AUDIENCE AUDIENCE AUDIENCEAUDIENCE Annual attendance is up to 200,000 at 200 shows, and the Count Basie Theatre’s demographics are truly impressive:
• The Count Basie Theatre provided $15 million in economic impact in Monmouth County in 2013. • Ticket sales in 13 of New Jersey’s 21 counties. Central New Jersey is our primary market area including several of the most affluent counties in the country - Monmouth, Middlesex, Ocean, Mercer, Union, Essex, Bergen, Hudson, Morris, New York Passaic, Hunterdon, Somerset and Burlington. 5% Sussex Passaic
• 56% of all ticket buyers live in Monmouth County. The remaining 44% is drawn from throughout the region, including New York City and Pennsylvania.
Warren
Hunterdon
• 47% of tickets buyers earn more than $100,000, and 13% earn more than $200,000. • 26% of ticket buyers are ages 36-43; 44% are 4455; a solid 70% of ticket buyers are in the highly targeted and hard to reach market of 36-55. • Theatre attendees range in age from 12 to 90 years old. • Ranked #43 on the list of Best Attended Live Venues in the world by Pollstar magazine. • Named Best Live Music by Monmouth Health & Life Reader’s Poll. • Best Live Music Venue in 2012 by New Jersey Monthly readers.
Morris 2%
Pennsylvania 2%
Bergen 1% Essex 1% Union 3%
Somerset 2% Middlesex 8% Mercer Monmouth 1% 56%
Burlington
Ocean 15%
Gloucester Camden Salem Atlantic Cumberland
Cape May
2013 Ticket Purchasers by County
• Monmouth County Planning Board Award commending Renovation and Restoration. • Red Bank RiverCenter’s Visual Improvement Award 2011. • The Basie is a 501(c)(3) nonprofit organization.
Hudson 1%
SHOWTIME SP SPECS
SHOWTIME SPECIFICATIONS SHOWT
Central Jersey’s hub for culture and community PUBLICATION SIZE: 5.25”W x 8.25”H AD SIZES
PREMIUM SPOTS/FULL PAGE HALF PAGE HORIZONTAL
BLEED* NON-BLEED 5.75” x 8.75” 4.5” x 7.5” 5.75” x 4.25” 4.5” x 3.625”
*Bleed sizes above include .25” bleed on trim sides and gutter. Bleed ads must provide a safe area .375” from the trim and gutter. Type, logos and critical photo elements must not be placed in the safe area.
FILE PREPARATION AND FORMAT File format: PDF 300dpi or higher, TIFF or EPS with fonts outlined. Color Ads: Convert to CMYK. Ads in other formats are subject to additional preparation charges.
SUBMISSION CIRCULATION DATE April - June July - September October - December January - March SALES/CONTRACTS/AD MATERIALS:
MATERIAL/AD RESERVATION DEADLINE 2/21/15 5/8/15 8/21/15 11/20/15 showtime@countbasietheatre.org 732-224-8778 x 115
Count Basie Theatre Foundation, 99 Monmouth Street, Red Bank, NJ 07701
PECIFICATIONS MORE SPECS
TIME SPECIFICATIONS SHOWTIME SP
showtime the count basie theatre quarterly
HOPE The Meaning of
The 7th Annual HOPE Concert, our community and the leaders of Horizons NJ and the Count Basie Theatre PLUS: BRIAN KIRK • MICHAEL MCDONALD • JOHN WATERS VIENNA BOYS CHOIR • HOLIDAY EXPRESS • JUNIE B. JONES DARLENE LOVE + FELIX CAVALIERE • “THE NUTCRACKER” A CHRISTMAS CAROL & MORE!
Refer to the above example for how your ads should be structured. The RED line indicates the .25” bleed required on all bleed ads. The BLACK line indicates the trim size of the publication. The MAGENTA line is the safe area .375” from the trim that all ads must have. Place all important text, logos etc. inside this area. Please note that if your ad does not meet these specifications, it will need to be resubmitted according to printer specs.
PRICING PRICING PRICING PRICING PREMIUM ADVERTISING - includes Patron Level Membership Level
Ad Placement Type Coverage Change Price Back Cover Color Full Year 4x per year SOLD Front Inside Cover Color Full Year 4x per year SOLD Back Inside Cover Color Full Year 4x per year SOLD Front Opposite Inside Cover Color Full Year 4x per year SOLD Back Opposite Inside Cover Color Full Year 4x per year SOLD Calendar Page Color Full Year 4x per year SOLD Spotlight Page Color Full Year 4x per year $4,500 Ad Size Full Page Full Page Full Page Full Page Full Page Full Page
Color Color B&W B&W Color Color
Full Year Full Year Full Year Full Year Half Year Half Year
4x per year n/a 4x per year n/a 2x per year n/a
$4,000 $3,750 $3,500 $3,250 $2,500 $2,250
Half Page Half Page Half Page Half Page Half Page Half Page
Color Color B&W B&W Color Color
Full Year Full Year Full Year Full Year Half Year Half Year
4x per year n/a 4x per year n/a 2x per year n/a
$2,750 $2,500 $2,250 $2,000 $1,750 $1,500
COMPARE THE PRICE Publication Circulation Ad Size Cost comparable to Full Page in Showtime Star Ledger Asbury Park Press Two River Times
935,000 B&W 133,241 B&W 20,000 weekly B&W
5.6” x 8.7” 5.6” x 8.7” 5.6” x 8.7”
$20,000+ $3,400 $560
Note: These rates are for one-time-run ads.
DESIGN SUPPORT Our Art Department would be glad to offer you design support for your advertisment at a rate of $65 per hour. One 1/2 hour minimum. Contact our Marketing Department at marketing@countbasietheatre.org or 732-224-8778 x 107 for more information.
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SHOWTIME AGREEMENT
A NONPROFIT ORGANIZATION
Company Name Contact Name Address
City, State, Zip
Phone
Fax
Company Website (To be used in supplemental promotion through the Count Basie Theatre’s website) Ad Placement Back Cover Front Inside Cover Back Inside Cover Front Opposite Inside Cover Back Opposite Inside Cover Calendar Page Spotlight Page
Price SOLD SOLD SOLD SOLD SOLD SOLD $4,500
Circulation Date April-June July-September October-December January-March
Payment Amount Due: _________________
Color, Full year, Opportunity to change 4x
Ad Size Full Page Full Page Full Page Full Page Full Page Full Page Half Page Half Page Half Page Half Page Half Page Half Page
Change 4x n/a 4x n/a 2x n/a 4x n/a 4x n/a 2x n/a
Type Color Color B&W B&W Color Color Color Color B&W B&W Color Color
Run Full Year Full Year Full Year Full Year Half Year Half Year Full Year Full Year Full Year Full Year Half Year Half Year
Material/Ad Deadline 2/21/15 5/8/15 8/21/15 11/20/15
Check in full, payable to Count Basie Theatre, Inc. Charge in full Charge quarterly Circle One: Amex Discover Mastercard Visa Price $4,000 $3,750 $3,500 $3,250 $2,500 $2,250 $2,750 $2,500 $2,250 $2,000 $1,750 $1,500
Card Number Expiration Date/Security Number Name on Card Address Signature
Completion and submission of this form with payment constitutes an agreement to place an advertisement in the Count Basie Theatre’s Showtime. Payment in full is required on submission to guarantee placement. The theatre reserves the right to decline a submission, and is not responsible for omissions or information errors in advertiser’s submission. The Count Basie Theatre, Inc. is a 501 (c)(3) nonprofit organization. Although advertising in Showtime supports the theatre, it is not tax-deductible as a contribution because advertisers receive a service of value in exchange for their payment. However, advertising may be deductible as a business expense and advertisers are advised to consult their accountant or tax professional.
SALES/CONTRACTS/AD MATERIALS:
showtime@countbasietheatre.org 732-224-8778 x 115
Count Basie Theatre • 99 Monmouth Street • Red Bank, NJ • 07701 • Fax: 732-842-9323