Showtime Advertising
Mission Statement The primary mission of the Count Basie Theatre is to serve the people of the State of New Jersey by providing a broad spectrum of quality entertainment and education programs that reflect and celebrate the diversity of the region; foster understanding and appreciation for the ennobling power of the performing arts; and create opportunity for cultural enrichment for people at all economic levels. It also is our mission to develop and maintain a world-class venue that enhances the enjoyment of these entertainment and education programs; contributes to the cultural and economic vitality of the community and the region; and honors the memory of Count Basie.
Added Value • PROMINENT WEBSITE PRESENCE - 69,000 hits per month
Website listing, virtual Showtime with interactive pages on www.countbasietheatre.org on the Showtime Publication page listed under both Visit and About.
• INTERACTIVE EMAIL PRESENCE - distribution to 85,000 patrons
Featured in monthly email. Premium Advertisers in two emails annually, others once per year.
• PATRON LEVEL MEMBERSHIP - for Premium Page Advertisers
Admission to The Carlton Lounge for yourself and up to three guests for shows throughout the membership year. Listing on the major supporter plaque in the lobby. Advance ticket purchase opportunities four days before the public for all upcoming shows. Recognition in Showtime and our Annual Report. Invitation to select Special Events. Reduced ticket service fees when purchasing tickets by phone*.
• BOX OFFICE REFERRAL
Box Office Staff will recommend your business to patrons. *All tickets are subject to a $2 restoration fee.
Strong Customer Loyalty
Annual attendance is up to 200,000 at 200 shows, and the Count Basie Theatre’s demographics are truly impressive: • The Count Basie Theatre provided $12 million in economic impact in Monmouth County in 2012. • Ticket sales in 13 of New Jersey’s 21 counties. Central New Jersey is our primary market area including several of the most affluent counties in the country - Monmouth, Middlesex, Ocean, Mercer, Union, Essex, Bergen, Hudson, Morris, Passaic, Hunterdon, Somerset and Burlington. • 57% of all ticket buyers live in Monmouth County. The remaining 43% is drawn from throughout the region, including New York City and Pennsylvania. • 47% of tickets buyers earn more than $100,000, and 13% earn more than $200,000. • 26% of ticket buyers are ages 36-43; 44% are 44-55; a solid 70% of ticket buyers are in the highly targeted and hard to reach market of 36-55. • Theatre attendees range in age from 12 to 90 years old. • Ranked #43 on the list of Best Attended Live Venues in the world by Pollstar magazine. • Named Best Live Music by Monmouth Health & Life Reader’s Poll. • Best Live Music Venue in 2012 by New Jersey Monthly readers. • Monmouth County Planning Board Award commending Renovation and Restoration. • Red Bank RiverCenter’s Visual Improvement Award 2011. • The Basie is a 501(c)(3) nonprofit organization.
Sussex
Warren
Morris 1%
New York 4% Bergen 1%
Essex 1%
Hudson 1%
Union 3%
Hunterdon 1%
Somerset 2% Middlesex 8% Mercer Monmouth 57%
Pennsylvania 1%
Burlington 1% Gloucester
Passaic 1%
Ocean 17%
Camden
Salem Atlantic Cumberland Cape May
2012 Ticket Purchasers by County
Audience
Showtime Specifications PUBLICATION SIZE: 5.5”w x 8.5”h AD SIZES PREMIUM SPOTS/FULL PAGE HALF PAGE HORIZONTAL
BLEED 5.625” x 8.75” 5.625” x 4.375”
NON-BLEED 4.625” x 7.75” 4.625” x 3.75”
Bleed requirement: Bleed materials must provide a margin of .25” from trim & gutter. Bleed must extend .125” beyond trim.
FILE PREPARATION AND FORMAT File format: PDF 300dpi or higher, TIFF or EPS with fonts outlined. Color Ads: Convert to CMYK. Ads in other formats are subject to additional preparation charges.
SUBMISSION Circulation Date January - March April - June July - September October - December
Material/Ad Reservation Deadline 11/21/13 2/21/14 5/21/14 8/21/14
SALES/CONTRACTS: Lauren Milne
lmilne@countbasietheatre.org
AD MATERIALS:
nroschko@countbasietheatre.org
Nik Roschko
Count Basie Theatre Foundation, 99 Monmouth Street, Red Bank, NJ 07701
Central Jersey’s hub for culture and community
732-224-8778 x 115 732-224-8778 x 120
Showtime Specifications Premium Advertising - includes Patron Membership Level Ad Placement Back Cover Front Inside Cover Back Inside Cover Front Opposite Inside Cover Back Opposite Inside Cover Calendar Page Spotlight Page
Type Color Color Color Color Color Color Color
Coverage Full Year Full Year Full Year Full Year Full Year Full Year Full Year
Opportunity to Change 4x 4x 4x 4x 4x 4x 4x
Price SOLD SOLD SOLD SOLD SOLD SOLD $4,500
Ad Size Full Page Full Page Full Page Full Page Full Page Full Page
Type Color Color B&W B&W Color Color
Coverage Full Year Full Year Full Year Full Year Half Year Half Year
Opportunity to Change 4x n/a 4x n/a 2x n/a
$4,000 $3,750 $3,500 $3,250 $2,500 $2,250
Half Page Half Page Half Page Half Page Half Page Half Page
Color Color B&W B&W Color Color
Full Year Full Year Full Year Full Year Half Year Half Year
4x n/a 4x n/a 2x n/a
$2,750 $2,500 $2,250 $2,000 $1,750 $1,500
Compare the Price Publication
Circulation
Star Ledger Asbury Park Press Two River Times
935,600 133,241 20,000 Weekly
Ad Size
Cost
5.6” x 8.7” 5.6” x 8.7” 5.6” x 8.7”
$20,000+ $3,400 $560
comparable to Full Page in Showtime
Black & White Black & White Black & White
Note: These rates are for one-time-run ads.
Design Support Our Art Department would be glad to offer you design support for your advertisment at a rate of $65 per hour. One 1/2 hour minimum. Contact our Graphic Designer, Nik Roschko at nroschko@countbasietheatre.org or at 732-224-8778 x 120 for more information.
Showtime Agreement _________________________________________________________________________________________________________________________ Company Name Contact Name _________________________________________________________________________________________________________________________ Address City, State, Zip _________________________________________________________________________________________________________________________ Phone Fax Email _________________________________________________________________________________________________________________________ Company Website (to be used in supplemental promotion through the Count Basie Theatre’s website, countbasietheatre.org)
Ad Placement
Price
Circulation Date
o Back Cover
SOLD
o Front Inside Cover
SOLD
o Back Inside Cover
SOLD
o Front Opposite Inside Cover
SOLD
January - March April - June July - September October - December
o Back Opposite Inside Cover
SOLD
o Calendar Page
SOLD
o Spotlight Page
$4,500
Type
Run
o Full Page
Color
o Full Page
11/21/13 2/21/14 5/21/14 8/21/14
Payment Amount due: ___________________
Color, Full Year, Opportunity to Change 4x Ad Size
Material/Ad Deadline
Change
Price
Full Yr
4x
$4,000
Color
Full Yr
na
$3,750
o Full Page
BW
Full Yr
4x
$3,500
o Full Page
BW
Full Yr
na
$3,250
o Full Page
Color
Half Yr
2x
$2,500
o Full Page
Color
Half Yr
na
$2,250
o Half Page
Color
Full Yr
4x
$2,750
o Half Page
Color
Full Yr
na
$2,500
o Half Page
BW
Full Yr
4x
$2,250
o Half Page
BW
Full Yr
na
$2,000
o Half Page
Color
Half Yr
2x
$1,750
o Half Page
Color
Half Yr
na
$1,500
o Check in full, payable to Count Basie Theatre, Inc. o Charge in full o Charge quarterly Circle One: Amex Discover MasterCard Visa ______________________________________________
Card Number
_________________________________________________________ Expiration Date/Security Number _________________________________________________________ Name on Card _________________________________________________________ Address _________________________________________________________ Signature
Completion and submission of this form with payment constitutes an agreement to place an advertisement in the Count Basie Theatre’s Showtime. Payment in full is required on submission to guarantee placement. The theatre reserves the right to decline a submission, and is not responsible for omissions or information errors in advertiser’s submission. The Count Basie Theatre, Inc. is a payment. However, advertising may be deductible as a business expense and advertisers are advised to consult their accountant or tax professional.
SALES/CONTRACTS:
Lauren Milne
lmilne@countbasietheatre.org
732-224-8778 x 115
AD MATERIALS:
Nik Roschko
nroschko@countbasietheatre.org
732-224-8778 x 120
Count Basie Theatre, 99 Monmouth Street, Red Bank, NJ 07701 Fax 732-842-9323