West One Bathrooms

With more than 40 years’ experience providing luxury fittings, West One Bathrooms has long been regarded as Europe’s most illustrious supplier of bespoke bathrooms. The company first started trading under its current name in the 1970s, selling baths and sanitaryware to the trade – even supplying bathrooms for the James Bond film Diamonds Are Forever. The official launch was in Mayfair in 1978, a time when luxury bathrooms were an untapped market in London and the Middle East, and such was the quality of the company’s products, its first range of fittings and accessories is still available now. Success led to the opening of nine more showrooms across London and the South East, and today it’s run by the third generation of the founding Waters family: brothers and joint managing directors, Duncan and Kevin Waters.

Every member of the team – many of whom have worked for West One Bathrooms for over 30 years – has a real passion for

design and, thanks to their extensive technical and product knowledge, each aims to offer the very best client experience. The company prides itself on offering exclusive access to one of the largest product selections in the UK market, with the potential to source fittings from over 750 international suppliers. This means that, alongside award-winning service, it has the capability to cater for all tastes, project sizes and budgets. West One Bathrooms will go out of their way to make clients’ dreams a reality: those who are finding it difficult to visualise the detail of their bathroom design for instance, can visit the Clerkenwell showroom, which has a 4D virtual reality theatre projecting the finished product.

West One Bathrooms’ latest designs and products can be seen in the 2019 brochure, which illustrates the company’s continued search for new and exciting ranges, from Ann Sacks’ inspiring art deco Paire tiles – which marry the beauty of stone with brass decorative inlay – to the technologicallyadvanced Wet System by Wall & Deco, which aims to prevent the perennial problem of damp. There’s also an innovative collection by antoniolupi that comprises baths and basins in transparent resin.

Colour is making a comeback in the bathroom, introducing a pop of brightness into what has long been an all-white area – be it through wallpaper, a coloured basin, different brassware finishes or a splash of pattern on tiles. The company’s own Primo brand of sanitaryware has been launched in a capsule palette of four colour shades.

There’s also a new focus on wellness and spas, with each showroom introducing ways to incorporate wellbeing into your wet room – the Battersea store being the prime showcase for the new Spa at Home concept. After all, whichever style of bathroom you choose, it should always be a calming place of relaxation and sanctuary.