BRAVE NEW WORLD Fashion

BRAVE NEW WORLD

Fashion on a mission

FASHION DIRECTOR NICOLE SMALLWOOD PHOTOGRAPHER DAN HACK ART DIRECTOR FLEUR HARDING SET DESIGN TANJA WIDING

White coat Phoebe English; bra and pants Organic Basics; boots Dr Martens

Yellow turtleneck, houndstooth shirt, houndstooth jacket and blue thigh-high boots, all Stella McCartney

White dress and navy corset Bethany Williams; boots Tricker’s

TEAM

Make Up: Adam De Cruz at One Represents using Hourglass and Fenty Beauty Photographers Assistant: Danny Miller Fashion Assistant: Daisy Bryson Fashion Assistant: April McCarthy Associate Art Director: Sally Glover Video: Tracer Ital Model: Nayara @ Established

STOCKISTS

From a living dress to material made from fruit packaging waste, the clothes here speak volumes about fashion’s potential for change

1Mother of Pearl jeans, shirt and coat: ‘We have traced these products back to the raw materials and know they are environmentally and socially responsible from their seed or birth.’ motherofpearl.co.uk

Rothy’s shoes: ‘We use single-use plastic water bottles and we use ocean-bound marine plastic to knit our bags and accessories.’ rothys.com

Set: ‘Carpets are leftover pieces. They have been hand stitched together and will be reused.’

2Phoebe English white coat: ‘All products are made in London, meaning we can take public transport to deliver and collect them from the factory. We use British fabric or British finished fabrics wherever possible. We reuse our “waste” which is returned to us as off-cuts and then put back into the next collection.’ phoebeenglish.com

Organic Basics bra and pants:

‘We pick every fabric based on its environmental footprint and lifetime durability. That means natural, renewable, recycled, biodegradable and/or low-impact textiles only.’ uk.organicbasics.com Dr Martens boots: ‘Our current sustainability strategy spans five pillars: design responsibly, produce responsibly, sell responsibly, treat people responsibly and do more for our communities.’ drmartens.com Set: ’Half the fabrics come from markets. The other half are scraps from a fabric pattern printing company. A few pieces were dyed in coffee and tea to create different shades before having one of the photographer’s images from Morocco projected onto it. The second-hand parachute silk on the floor was bought on Facebook Marketplace.’ over. The idea is not only that it’s decomposable but that it’s a piece which will continue growing after the shoot.’ @lydiahardcastleart Mulberry bag: ‘The leather was sourced from our partner tannery in Germany, which is a member of the Leather Working Group with a Gold Standard rating. It was then made at Mulberry’s carbon neutral Somerset factories.’ mulberry.com

3Vivienne Westwood plaid

skirt, green shirt, green check coat and silver platforms:

‘For these pieces, mulesing free wool and 100 per cent organic poplin have been used.’ viviennewestwood.com Set: ‘Some greenery came from the art director’s garden, the rest was donated by a local florist.’

4Lydia Hardcastle dress: ‘All the materials used for this piece are either recycled, used on previous projects or foraged from the countryside where I live. The moss will be taken back to the original environment to continue to grow once the shoot is 5 SKIIM Paris red trousers,

red shirt and leopard print

boots: ‘Creative Director Caroline Sciamma-Massenet sourced every component with an emphasis on craftsmanship, zero waste and as little environmental impact as possible.’ skiim-paris.com Set: ‘Greenery as before, green fabric reused from Stylist’s prop wardrobe.’

6House of SheldonHall green

gown via MY WARDROBE

HQ: ‘MWHQ is a social shopping platform where you can rent or buy pre-loved clothing, meaning it’s part of a circular economy.’ mywardrobehq.com

Vivienne Westwood plaid boots:

‘Made with 100 per cent virgin wool tartan.’ Set: ‘Image projected onto background taken by the photographer on a previous trip to Morocco.’ 7Stella McCartney turtleneck,

houndstooth shirt, jacket and blue thigh-high boots:

‘As industry leaders, we endeavour to create the most cutting-edge materials and animal alternatives, continuing to push towards circularity and being fully transparent by developing tools to measure and report our impact.’ stellamccartney.com

8Bethany Williams white dress and navy corset: ‘The dress is made from deadstock tulle and screen printed at female-led Orto Print Studio using specialist non-toxic inks. The corset was made in collaboration with Rosie Evans using cutoffs and digitally printed merino wool with non-toxic fixing agents. Rosie has replaced the traditional boning in the corset with a material made out of fruit packaging waste. Twenty per cent of the profits from sales of these garments will go to The Magpie Project, a grass roots organisation supporting mums and under-fives in temporary accommodation.’ bethany-williams.com Tricker’s boots: ‘Entirely made in Northampton, using components sourced in the county where possible.’ trickers.com Set: Silk parachute from earlier shot.

Hardware is the hand shake of a building make sure it’s a good one.

British designers, manufacturers and trade suppliers of architectural hardware for discerning clients around the globe. +44 (0)20 8680 2602 | www.josephgiles.com