Peace of mind from new winter wheat

Agrovista has pledged to donate 10% of seed sale profits from its new winter wheat variety Mindful to two farming charities.

Mindful is a new hard Group 4-type wheat from Agrovista Seed. The variety has achieved high yields of quality grain across a range of sites over different seasons, helping to underpin grower profits across the country.

Sales of Mindful seed will support the farming community in another way too – building on a partnership forged between Agrovista, the Farming Community Network and Scottish charity RSABI last year.

Agrovista head of marketing Jodie Champion said: “Given the unprecedented challenges the agricultural sector is facing, we wanted to help farmers and their families access the emotional and practical support that both charities provide.

Many farmers face increasing business and personal pressures that could seriously affect mental and physical wellbeing if left unchecked, said Ms Champion

She added: “It is vital that those involved in agriculture and their families have access to a sympathet ic person at the end of the phone who understands farmers and rural life.

“Our donation will support the exceptional work that both chari ties carry out every day. But, more importantly, we hope that by exten sively promoting the charity helplines, this may just help one person out when they need it most.”

Consistent results

When it comes to in-field performance, Mindful has shown high-yield consistency and topped in-house trials in two very different years, said Agrovista technical seed specialist Stuart Cree.

“Mindful offers a consistently strong yield performance across differing regions and drilling dates, and