Cereals Event preview

Exhibitors queue up for Cereals

• 400 exhibitors confi rmed for event

• Technology and latest machines

• One-stop shop for arable sector

Next month’s flagship Cereals event is set to host nearly 400 exhibitors and sponsors – including companies keen to attend the show at its new location.

The two-day event on 13-14 June is being held for the first time at the Thoresby Estate in Nottinghamshire. Attractions include companies exhibiting for the first time too – and those returning after a break.

Technical event

The show continues to be the leading technical event for the UK arable industry, with live demonstrations and areas dedicated to agronomy, technology, machinery, business, education, environment and renewable energy.

Suppliers big and small will showcase their latest products, advice and information – providing visitors with a one-stop service from seeds to sprayers, crop varieties to cultivation equipment, and fertiliser to finance.

Event organisers say the range of exhibitors means visitors looking for the latest machinery will be able to choose from plenty of stands and demonstrations – including min-till drills, spreaders, harvesting and baling kit.

Monitoring quality

Centre stage on the John Deere stand will be the HarvestLab 3000 system –now available on S-Series and T-Series combine harvesters. It uses near-infrared sensors to measure the quality of wheat, barley and oilseed rape as it is harvested.

“Up-to-the-second analysis delivers numerous benefits,” says John Deere tactical marketing manager Chris Wiltshire. The technology gives farmers a continuous view of field performance –informing input decisions for the season ahead.

“These include being able to know for certain whether wheat has met milling quality specifications, the