Can breeding bring industry tangible taste benefits?
Eating quality is a key issue for the UK pork supply chain. This lean, efficiently-produced versatile red meat certainly satisfies market demands for high welfare, low environmental footprint and value, but the eating experience is unpredictable – a factor many believe is negatively affecting consumer confidence.
Pigmeat consumption continues to decline year-on-year. Statistics from market analyst Kantar show retail demand for pork fell 2.2% (August 2023 to August 2024). AHDB Pork also estimated
an overall 2% drop in demand for 2024. Overall demand has fallen 4% since 2019 and this continued trend is a clear indication that although competitively priced, and ethically produced, pork is not capturing much consumer interest.
Production economics, poor retail prices, together with continued market volatility, has forced producers to focus on optimising lean growth and feed efficiency – objectives that have raised productivity (days to slaughter) and, when prices allow, improved farm gate returns. However, critics say this continual push for faster
JANE JORDAN reports
growth and leaner carcases is having a negative impact on eating quality.
The decades-old method of classifying UK slaughter pigs must also be considered. The grading system used to define carcase quality still relies on a P2 back fat probe measurement, and apart from the addition of meat percentage analysis during the mid-1990s (Autofom etc.), it has not changed in more than 30 years. Prices paid to the producer (£/kg deadweight) are still determined by the ‘absence of fat’ rather than the presence of beneficial eating quality traits, such
as intramuscular fat (IMF), texture and tenderness. Critics say that although the P2-based system has certainly helped to deliver ‘standardised’ leanness across the whole production base, it is now outdated and compromising pork product development in areas that could benefit ‘cookability’ and the overall eating experience. An increasing number of producers, both independent and corporate, are now exploring how eating quality can be improved at a more fundamental level. Breeding programmes using genotypes known to have higher IMF are being
reviewed and the launch of Marks & Spencer’s Heritage Gold brand during Autumn 2024 was a game change for the UK pig industry. Flavour is the focus of this brand with a clear pledge that this pork will deliver an exceptional eating experience because the pigs producing it are specifically bred to do so.
Heritage Gold builds on M&S’s renowned high-welfare, quality-assured credentials, which are referenced on-packs and throughout its cross-media campaign – endorsed by TV
chef Tom Kerridge. However, the principal HG message is about eating quality and how modern pig production can deliver better tasting pork if it uses the right pigs. The TV/social media advertising features Chef Kerridge visiting a picture-perfect outdoor herd. The high-welfare aesthetics are attractive, but the conversation is about traceability and taste. There’s a strong emphasis on the ‘bred for better flavour’ breeding strategy and how it can deliver good pig performance and juicy, flavoursome pork.
Enticing innovation
On the shelf, Heritage Gold products are well presented. The words tender, succulent and 100% traceable are boldly emblazoned on the label. The outdoor-bred reference is more faintly stylised. The product looks appetising and the trimmed loin steaks are marbled, with a rich colour, firm texture with no fat/lean separation. When grilled they hold their shape, have minimal drip and remain juicy.
Food product developers have said this brand is an innovative breakthrough that offers the pig sector new areas it can explore to entice consumers back to pork. Comments include:
• A great addition to the meat aisle. Could the same ethos be applied to other red meats?
• ‘So good to see new product development in the meat category, particularly with pork.
• ‘It’s great to see companies like M&S working with suppliers and pushing innovation with traditional lines.
• ‘It’s wonderful M&S are focusing on breeds that can deliver better tasting pork, the marbling’s yummy!!
The processor supplying M&S has been studying genotypes that have higher IMF levels for some time. The genetics used to supply the HG chain are understood to be of US Duroc origin, with a proven heritability for IMF and other superior eating quality traits. Growth rates and performance are comparable to the commercial genotypes currently being used by its contracted farms and the production economics are said to be similar.
Many niche market pig producers prioritise IMF within their own bespoke breeding programmes, but until now very few mainstream multiple retail contracts have been confident enough to alter their specifications. M&S’s decision to breed for taste is significant and other retailers are exploring opportunities to do the same.
PROCESSOR VIEW
The fundamentals of flavour and pigmeat eating quality are rooted in the genetics surrounding IMF and the UK pig industry must learn to exploit these highly heritable, economically valuable traits. Consumers want healthy, sustainable, ethically-produced pork, but they expect it to taste nice, too.
Fat – a fundamental quality worthy of investment
Fowler Brothers, an independent multispecies abattoir, meat wholesale and butchery business based in Essex, has been processing US Duroc-based slaughter progeny for more than a year. The pigs are sourced from farms in East Anglia and are reared in straw-based and slatted production systems. They are 100% traceable from farm to fork, and the quality standard is consistently high from all suppliers.
Darren Taylor, Director at Fowlers, manages pig procurement. He says this genotype has impressive carcase traits and the pigs he is buying are of a uniform quality with a high meat percentage across all weight ranges. Carcases – which are mostly sired by Jersey Red boars – have an even fat covering with P2 measurements below 12mm and all cuts display exceptional marbling. Most of these carcases achieve A grades and they cut
down well with minimal waste and no drip loss. Darren says the pork is firm, with a good texture and easy to work with.
“The kill out percentage of this breed is fairly standard across a 65kg to 90kg deadweight range. These pigs consistently deliver pork with an exceptional eating quality because of the marbling. It’s a great product to work with, the quality’s consistently superb, which is exactly what we want – meaty, premium pigs we can rely on,” he adds.
Most of the Jersey Red carcases processed at Fowlers do attract premium prices and are earmarked for high-end retail and food service outlets in London and surrounding counties, the South East and East Anglia. Feedback from customers is outstanding, who say the pork has superior flavour and tenderness and that it cooks beautifully.
BRITISH PIG
Your guide to BPA: British Pig Association
The British Pig Association is the independent national pedigree registration organisation for 14 breeds of pig in the UK. Founded in 1884, the Association today is dedicated to the conservation of our native pig breeds. In partnership with the RBST, a genebank is being built to protect our breeds in the event of an outbreak of exotic disease. As part of our on-farm conservation programme we try to help small scale producers of pedigree pigs build sustainable rural businesses to ensure the long-term survival of our breeds in the farmyard. In support of this objective the BPA has launched a Pedigree Pork programme to promote finished pigs from pedigree breeders to independent butchers and assist with direct retailing of pork to consumers. Our Junior Pig Club
WHO’S WHO
President:
The Marquess of Salisbury KCVO PC DL
Chairman:
Brian Kelly • briankelly134@gmail.com
Chief Executive:
Marcus Bates
Conservation Committee: Guy Kiddy • balshampigs@btinternet.com
works with schools to encourage the next generation of pedigree pig breeders and raise awareness of the link between consumption and conservation.
Eat them to save them
The BPA website has an interactive search page for local suppliers of pedigree pork. The website also has full listings of suppliers of both breeding and finished pedigree pigs based on the latest information from the pedigree database.
The BPA has always recognised the individual identity of the breeds within the association. Each breed elects its own representatives who are the first point of contact for members with questions about pedigree breeding or problems to be resolved. A full list of representatives is available from the BPA website.
British Pig Association PO Box 1542, Cambridge CB1 0JS
E: bpa@britishpigs.org
W: www.britishpigs.org
Twitter: @britishpigassoc Facebook: @britishpigs
Sustainable Pork Production Committee: Jane Mathews • Pork@britishpigs.org
Pedigree enquiries: Helen Brooks • pedigree@britishpigs.org
01223 845096 (Voicemail only in the afternoon) Please include your HDL and breed of pigs in any messages or e-mails
Show enquiries: shows@britishpigs.org
Accounts enquiries: accounts@britishpigs.org
Export enquiries: Chris Jackson • exports@uktag.co.uk
Uniform gains from genetic deviation
US-origin genotypes deliver production consistency and higher carcase value
JANE JORDAN reports
Improving meat quality was not a key objective of Parham Pigs decision to invest in new genetics. However, switching its herd to a new breeding programme that features US-Duroc lines, has delivered significant benefits on the farm and on the hook. Carcase quality is noticeably better, but it is the uniformity of all pigs throughout the production process, that’s now driving business efficiency forward and improving profit potential.
The 320-sow breed-to-finish enterprise is part of an arable-pig business that Robin and James Brice manage in partnership with the Kindred family. The Suffolk-based business ranks alongside the top 10% of UK herds and records show it is currently weaning more than 30 pigs/sow/year, with rearing herd mortality (birth to 110kg) around
12%. Productivity has always been good here, but in recent years variability in the finishing herd increased and was proving difficult to counter.
“We’ve achieved good breeding performance for several years. Our sows were delivering good sized litters, which is largely due to our dedicated and skilled staff, but piglet quality was becoming unpredictable. Some litters were strong, with uniform pigs, while others lacked vigour and were uneven, and this made management challenging, particularly post-weaning,” says Robin.
The Parham herd runs a 3-weekly batch system weaning pigs at four weeks of age. Biosecurity is paramount and routine vaccinations for PRRS, EP and PCV2, maintains a stable health status.
A critical examination of the entire production process established that nutrition, housing and herd health were functioning well. Investment was also made in new farrowing accommodation along
ON FARM BENEFITS
with some dietary alterations to post-weaning and finishing rations. However, performance improvements were marginal and variability persisted.
The decision to try Jersey Red sire line genetics, supplied via AI from Glenmarshal Sires (UK) Ltd, produced some impressive results, with visible differences seen in piglet vigour, uniformity and survival rates. James manages the farrowing and lactating sows and says the Jersey Red litters were stronger and more evenly sized from the outset, with slightly better birthweights.
“These piglets thrived from birth. They were keen to feed and even the smaller ones fought to get on and suckle. This genotype is robust, with a good appetite and will eagerly take creep at 10 days old. The mortality in that first batch of progeny was also significantly lower, compared with the litters sired by our previous terminal sire,” he explains.
Big decision
Deciding to change the breeding programme took considerable confidence. Parham had been committed to its previous genetics supplier for 30-years and the relationship had delivered exceptional reproductive performance. However, Robin says the inconsistency in the rearing herd was proving relentless, and it was compromising herd efficiency and business economics.
“Prolificacy has never been an issue here and we’ve worked hard with our gilt breeding programme to push sow productivity to give us decent numbers born and weaned. I just felt we were lacking something, and that this variability problem was linked to the genetics,” Robin explains.
Many of the genotypes used by UK breeding herds comprise a diverse blend of genetics and Robin thinks that these hybridised, synthetic lines might, in some way, be responsible for the variability often seen in rearing herds.
“Before we changed our breeding programme I spent two years researching what the genetics companies had to offer. We also examined every aspect of our management and invested in new accommodation. But changing our genetics answered a lot of questions and I do wonder if the synthetic breeds we’ve come to rely on is creating variation in our slaughter generation. Variability didn’t seem to be much of an issue when commercial herds used F1 females bred from purer parent lines. That’s why we’ve moved back to these principles,” he explains.
The Genesus breeding philosophy is more aligned to pure line breeding. Its dam lines are selected from high-prolificacy Large White and Landrace lines, while its terminal sires are selected for high performance, high percentage meat yield and superior eating quality traits.
Parham’s breeding herd was completely closed 3 years ago and has been following a Genesus replacement breeding programme for just over 2 years. A small pool of pure landrace sows (8% of the herd) is maintained to produce LW x LR parent (F1) gilts. Between 12 to 16 potential F1s are produced in each batch farrowing. They are reared on a specific gilt programme and fed a bespoke gilt diet, formulated by independent nutritionist Alan Ford, that prioritises slow, steady growth to build body reserves and promote fat deposition. Robin expects all selected F1s to have 14 to 16 teats, good leg strength, a deep frame and sound feet.
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ON FARM BENEFITS
His target is for them to be 150kgs liveweight at 260 days of age before they are served. He says the additional costs of labour, feed and accommodation associated with rearing a more mature gilt are outweighed by the advantages gained to long term productivity.
“I’ve been rearing gilts this way for 20 years and it’s never let me down. Our sow retention rate is good across 6 parities, we rarely cull young females and our gilts have excellent conception rates. Livebirths are between 13 and 15 pigs a litter and they will comfortably rear 13.5 to 14 piglets to 28 days,” he adds
Prevailing consistency
All Parham’s finishing pigs are now sired by Jersey Red terminal lines and the quality and uniformity of rearing herd is outstanding. The slaughter progeny is robust, grows fast, and there’s no aggression.
“This genotype is easy to manage. Batches are consistent, performance is on track and total herd mortality is coming down. We’re currently at 12% from birth-to-sale and confident we’ll reach our 10% target. Overall, our production is much more
uniform now, and consistent in every age group. It’s the best we’ve had in years,” says Robin.
The foundation of this herd’s prevailing pig quality is evident from the start. In the farrowing house the litters are evenly sized. Birthweights are good, with very few unthrifty piglets, which James says makes management much easier.
“Fostering and sizing up is not too difficult as all the piglets are healthy and strong. Even those we call our ‘going behinds’ – the tiny ones that get pushed out and lose order – are feisty. This genotype certainly has an appetite for life,” he adds, wryly.
Records for the most recent 8 batches show sows achieved an 87.12% farrowing rate and produced 14.86 piglets a litter. They averaged 14.18 pigs born alive and weaned 13.19 at 28 days. Preweaning mortality for the whole herd is between 6 and 7%.
“Our productivity has moved up a gear in the nurseries. Feed intakes are good and post-weaning
The Parham Pigs management team
change in performance. We’ve had a few scours in recent months, but we’re managing it,” says Robin. All piglets are sexed and sized into groups of small, medium and large at weaning. The nurseries and rearing/finishing accommodation are slatted and environment-controlled with fan ventilation. The buildings are well maintained with good air quality and all pens have ad lib feeders and enrichment.
Piglets are fed Primary Diets Initiate 4 creep feed in the farrowing pens from 10 to 21 days of age, before Progress 2 is introduced gradually a few days before weaning. They stay on this diet for up to 7 days post-weaning, before being moved on to Progress 5. For added reassurance, the smallest pigs are reared separately and given Adicare during the post-weaning period to support gut health and development, which is top-dressed on their feed. The team had concerns about removing zinc from first stage diets, particularly with more vulnerable pigs, but using this plant-based, high-fibre, high-energy supplement seems to help stabilise the gut and control any potential scouring.
Cost savings and A-grades
Parham’s home-produced feeds are introduced before the pigs move into the finishing house. Made from home-grown cereals and top quality bought-in crops and concentrates, the rations are prepared using a Caravaggi mobile mill and mixer.
Purchased last year, this investment was more cost-effective than upgrading the farm’s somewhat vintage feed mill.
The team has worked closely with Alan Ford during its genetic transition as nutritional adjustments have been required to some diet specifications.
The finishers are now being fed a lower energy spec diet during the final stage, which is optimising growth and reducing feed costs. Slaughter progeny is achieving 580g ADG from weaning to 40kg, and 890g through to sale weight which now averages 91kg deadweight.
All finished pigs are sold to independent abattoirs in East Anglia, including Fowler Brothers. Supplied weekly, more than 95% of carcases achieve A grades with P2 measurements between 10mm and 12mm and exceptional marbling throughout every cut. They supply high-end retail and fine dining food service outlets and secure toprate, premium prices.
Parham Pigs is a reproductively efficient herd that’s striving to deliver quality pig production from start to finish. It understands why consistency must be a core objective and how sustained, uniform performance will improve economic outcomes. Exceptional management will take this business forward, but the pivotal role genetics has in improving throughput, pig quality and raising carcase values, cannot be overlooked.
Lizzie WILSON
The National Pig Association’s chief executive discusses the challenges faced within the pig industry and the supportive role the association plays.
Interview by PAUL SMITH
Given that African Swine Fever has been in Europe for 18 years and has now reached Belgium, what is NPA doing to help ensure it doesn’t cross The Channel?
At the start of the year, we requested a meeting with Defra and APHA, as well as various supply chain stakeholders, to really try to nail the growing concerns around what will happen if ASF does arrive in the UK with regard to new legislation around restriction zones and our export markets now we’ve left the EU.
Although we didn’t get many of the answers we wanted, it helped develop a closer relationship with the relevant civil servants and triggered a renewed effort for both NPA and AHDB. And so, we began the task of exploring what we can be doing as a sector to ensure on-farm contingency planning is being completed and on wider industry preparedness, if the worst should happen. Through a series of workshops and updated resources for members, along with AHDB we are trying to get all aspects of the industry as prepared as possible for an ASF outbreak.
We’ve persistently highlighted the risk of ASF entering the UK via contaminated pigmeat, particularly through tourist routes such as the short straits and Dover Port. We have lobbied the government again and again to close loopholes in the illegal personal import rules, which they did agree to a few weeks ago, although not to the extent we really wanted, and, more importantly, provide the funding desperately required to implement and enforce the existing measures.
We’ve also continued to push for proper implementation of the Border Target Operating Model (BTOM) covering commercial imports, as it is becoming increasingly clear this vulnerability is being exploited by criminals as legal commercial loads are mixed with illegally imported pigmeat and pigmeat bearing the health mark which prohibits it from being sold outside its country of origin.
In addition to our continued lobbying of ministers and government, we are working with parliamentary stakeholders to raise the profile of national biosecurity in Westminster. We are hopeful that this is a matter the EFRA Committee are keen to pick up next year.
The UK pig industry cannot afford fair weather friends. What degree of influence does NPA have on the contractual price review with processors and supermarkets?
NPA facilitated both the initial formal consultation with industry that provided the mandate for ministers to agree that there was a need for contractual practice legislation, as well as numerous informal consultation opportunities with the sector as a whole and individual groups of important stakeholders. We have engaged with the Defra team responsible throughout the development of the statutory instrument and provided guidance on a regular basis to ensure the outcome is both fit for purpose and delivers something tangible i.e. a fairer supply chain for all where risk and reward is proportionately distributed.
What is the NPA doing to ensure that the UK pig industry is increasingly regarded as a sustainable operation?
I could argue that everything we do is geared around ensuring the UK pig industry remains sustainable, lobbying on behalf of producer members at Westminster; protecting pig sector businesses from undue legislative burden, and throughout the supply chain, mitigating risk where possible. We are the authoritative voice of the UK pig sector covering a wide variety of areas including environmental sustainability and health and welfare policy, and we promote the value of British pork to consumers, all of which whilst trying to ensure these priorities are balanced with business demand and our ability to deliver a profitable, responsible and dynamic British pig sector able to invest in and embrace innovative, sustainable pig production.
In the future top producers will have to be more I.T. and pig science savvy. What is the NPA doing to attract young bright minds into the industry?
NPA were pivotal in launching the Pig Industry Scholarship Partnership, a programme that was developed by both NPA and AHDB, in conjunction with Harper Adams University, and now in its 10th year. Each year, it allows participating industry businesses to gain first access to those students >>
“We are the authoritative voice of the UK pig sector covering a wide variety of areas including environmental sustainability and health and welfare policy, and we promote the value of British pork to consumers”
looking for a one-year industry placement – many of whom go on to become valued, long-term, employees at the companies they work with. We also continue to highlight to government just how challenging it is to recruit and retain domestic labour both on farm and throughout the supply chain. Our Young NPA group, established to engage the younger members of the sector and provide an element of succession, is now a paid membership category which allows the chairs to hold excellent events to support and encourage young people to interact with all aspects of the industry, and to promote the pig sector as a career to students and new entrants.
Consumers demand enhanced welfare in all meat production systems. What is the NPA’s approach to flexible farrowing systems?
We have been focussed on this particular policy area for some time now, in anticipation of potential legislative reform. This includes producing our own Commercial Review of Adaptive Farrowing
Systems (researched and compiled by retired pig vet John Mackinnon), as well as working with other industry stakeholders to collate as much evidence on flexible farrowing systems and partial confinement of sows as possible, to be able to not only better inform our producer members looking to invest in new farrowing systems, but also because we know this legislative battle is looming. Our review was hotly anticipated by many, both in government and throughout the supply chain, and has helped us develop a pig sector position on farrowing systems and a potential transition away from conventional crates which advocates an industry led voluntary approach, rather than legislation. We now hope we’re in the best possible position to begin any negotiations with government.
Outdoor pig production is the UK’s unique selling point. Are opportunities being missed for product differentiation within Europe?
The most obvious disadvantage we’d been suffering since the onset of Covid was not being able to regain the export health certificates to China that we voluntarily surrendered, that however has very recently been resolved as the final two plants were happily granted access once again. We must however be cognisant that we don’t fall behind with regard to animal welfare standards and farrowing systems specifically. Europe is moving towards temporary confinement at speed with some member states already implementing legislation, and for those retailer customers wanting to start on their differentiation journey on farrowing systems too, if they can’t source pork from the UK, they will look to the EU where they can source it, and at a lower cost.
How is the NPA handling increased pressure from animal rights activists?
We continue to support producer members in this area by helping to manage targeting and exposes,
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and the subsequent aftermath with the media, assurance bodies and the supply chain, as well as providing guidance such as the NPA Security Pack to try to mitigate the risk for individual businesses as much as possible as well as reminding members of the need to maintain high standards at all times.
Pig farmers complain about too many inspection visits, yet RSPCA Assured units have been receiving some appalling publicity. What’s going on?
RSPCA Assured now appears to be the new target for animal rights organisations, which isn’t a great surprise. If you want to undermine the animal welfare credentials of an entire sector, then start at the top. Quite often, if there is evidence of animal cruelty, abuse or mishandling, the staff responsible will never behave like that in front of an assurance auditor or a vet, therefore it is very difficult to identify. Even when staff are fully aware of how they are required to care for the animals, have been provided adequate training and have access to the necessary equipment, they still chose to behave inappropriately. Which is extremely difficult for a business owner or manager who is entrusting
“NPA were pivotal in launching the Pig Industry Scholarship Partnership, a programme that was developed by both NPA and AHDB, in conjunction with Harper Adams University, and now in its 10th year. ”
the care of their pigs to individuals. And I’m not sure how any assurance scheme, whether it’s RSPCA Assured or Red Tractor can manage that either. It is, however, important that the assurance bodies provide the pastoral care that producers require during these damaging exposes and are cognisant of their duty of care to the animals if the farm’s certificate is suspended for a prolonged period of time. It is also vital that they engage with all parts of the supply chain, including the producer, to ensure that everyone is kept well informed.
The NPA is the only organisation that represents British pig producers within Government, and with processors, caterers and retailers.
Our activities on their behalf include:
• Engaging with the media to promote and provide insight into the pig sector
• Lobbying all relevant Government departments to protect and enhance members’ interests
• Pushing Government to do all it can to protect our borders from notifiable disease entry and raise awareness to all stakeholders
• Working closely with Defra to secure a positive outcome for pig farmers as policies change and agricultural reform continues
• Regular discussions with retailers and processors fighting for a fair price and treatment of producers
• Responding on members’ behalf to consultations and official enquiries
• Representing pig farmers to a wide variety of interest groups
• Collaborating with farming groups across the UK and EU.
• Providing one to one support for members on a wide variety of issues
• Targeted campaigns to promote British pork
If you would like to know more about the vital role that our organisation plays in the pig industry, please contact us!
National Pig Association
Agriculture House, Stoneleigh Park, Warwickshire
CV8 2TZ
Tel 02476 858780
E: npa@npanet.org.uk
W: www.nationalpigassociation.co.uk
WHO’S WHO
THE STAFF
Chief Executive:
Lizzie Wilson
Tel: 07790 117091
Senior Policy Advisor:
Thomas Haynes
Tel: 07741 263194
Senior Policy Advisor:
Katie Jarvis
Tel: 07551 155654
Office Manager:
Andrea Tranter
Tel: 02476 858780
NPA BOARD
Rob Mutimer Chairman
Robin Lawson Vice Chairman
Michelle Sprent Vice Chairman
Tom Allen
Marcus Bates
Joe Dewhirst
Phil Stephenson
Tom Bradshaw
NPA PIG INDUSTRY GROUP
Tom Allen
Rob Mutimer
Phil Stephenson
John Stockings
Fred Allen
Robin Lawson
Joe Dewhirst
Michelle Sprent
Oliver Bown
Gemma Thwaites
Andy Hall
Ashley Gilman
Th e Agriculture and Horticulture Development Board
The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board funded by farmers and processors. Alongside Pork, we collect levies from the Beef & Lamb, Cereals & Oilseeds, and Dairy sectors to tackle industry-wide challenges and drive progress.
AHDB’s role is to deliver tangible benefits for levy payers by increasing demand, improving market access, and protecting the reputation of British pork. Our independent evidence informs government, trade organisations, and the media, ensuring the industry’s voice is heard.
Pork Sector Plan
The AHDB Pork Sector Council directs levy investment towards key priorities identified by the industry:
• Marketing
• Exports
• Reputation
Marketing
AHDB’s marketing activity directly supports levy payers by boosting consumer demand for British pork. Our campaigns, developed using consumer insight, highlight pork’s affordability, versatility, and nutritional value, ensuring it remains a top choice for shoppers.
Our 2025 marketing campaign builds on the success of 2024’s ‘Feed the Family for Less,’ which delivered a £10.05 return in retail sales for every £1 invested. By working with retailers, processors, and food influencers, we ensure British pork is promoted effectively across TV, social media, and in-store activations.
To future-proof demand, we also educate younger consumers. Partnering with the British Nutrition Foundation, we promote the benefits of pork to school-aged children, fostering lifelong purchasing habits.
AHDB works with industry and government to open and maintain access to global pork markets, ensuring British pork reaches its highest-value destinations. Over 100 export markets are now available, generating over £500 million annually, supporting farmgate prices, and optimising carcase
Through international trade events, such as SIAL, we connect levy payers with overseas
Reputation
AHDB protects the integrity of British pork by providing independent evidence that supports the industry, counters misinformation, and ensures high production standards are recognised.
• Antibiotic use: The electronic Medicine Book (eMB) has helped deliver a 75% reduction in antibiotic use over eight years, demonstrating responsible farming practices.
• Food authenticity: Tools like Stable Isotope Reference Analysis (SIRA) verify British pork’s origin, ensuring shoppers can trust the provenance of their purchases.
• Sustainability: AHDB provides robust data to policymakers and consumers, highlighting British pork’s environmental progress. Our work on ammonia emissions has helped the sector avoid at least £15 million in compliance costs. The PigProGrAm initiative explores innovations such as harvesting green ammonia from pig waste to produce hydrogen, reinforcing pork’s role in a sustainable future.
Training
AHDB invests in training to equip levy payers with the skills needed to enhance productivity and
animal welfare. The Stockperson Plus programme provides online workshops covering water management, casualty pig handling, and assurance schemes. Meanwhile, the UK Pig Industry Welfare Training platform upholds the sector’s commitment to high welfare standards.
Education
Educating the next generation is crucial for sustaining long-term demand. Levy-funded education programmes teach children about food origins, nutrition, and cooking skills, ensuring they grow up with a strong understanding of British pork. Through our partnership with LEAF Education, we’ve trained 20 farmers to host on-farm experiences, accredited through the Countryside Educational Visits Accreditation Scheme.
AHDB is committed to ensuring British pork remains competitive, reputable, and in demand, helping levy payers thrive in a dynamic marketplace.
Contacts
• ahdb.org.uk/meet-the-team-pork
• General info and news: ahdb.org.uk/pork
• Subscribe to Pork Weekly: preferencecentre.ahdb.org.uk
Red Tractor: A symbol of trust and reassurance
Red Tractor is a unique food and farms assurance scheme covering animal welfare, food safety and traceability from farms to pack. It was created 25 years ago in the wake of damaging food scares to give shoppers reassurance that their food was British, traceable, safe and farmed with care.
With over 2,300 pig members, it is the largest and most comprehensive UK food assurance scheme. The products from all the sectors we cover contribute more than £17 billion to the UK economy.
Red Tractor’s standards cover requirements around traceability, biosecurity, housing, animal medicines, pig health and welfare. All pork products carrying the logo come from pigs that have been born, reared, and slaughtered in the UK, meeting our standards at every stage of production. Our standards can be found online at www.redtractorassurance.org.uk.
The Red Tractor scheme is a celebration of the skill of UK pig producers and a symbol of the quality and high standards of British farming. Research has found that Red Tractor is the most trusted farm assurance scheme in the UK, with seven out of ten main shoppers aware of the logo, seeing it as an independent source they can trust. The UK’s largest retailers, caterers and food brands also insist on their produce meeting Red Tractor’s rigorous standards. And, because the scheme is valued by government, it is recognised by its agencies and local authorities, which results in fewer government inspections on Red Tractor farms.
Red Tractor helps to ensure farmers are meeting the high standards that consumers expect. Every farmer is required to meet those standards on a daily basis. Regular inspections and vet visits mean
that each member receives an important health check for their business.
For more information on the Red Tractor scheme and how it operates go to www.redtractorassurance.org.uk or www.redtractor.org.uk/our-standards/pork
Good pig welfare is good for your business
RSPCA Assured is the only assurance scheme in the UK dedicated solely to improving farmed animal welfare.
The welfare standards, which must be met by all RSPCA Assured members, are developed by teams of experienced RSPCA scientists and industry experts.
Thanks to the collaboration of our brilliant members, we have more than 1,300 pig units on the RSPCA Assured scheme - and because of our collective efforts, millions of pigs are living better lives. That’s something to be proud of.
• Almost 25% of pigs in the UK are under the RSPCA Assured scheme
(RSPCA Assured annual review 2023)
• The RSPCA Assured label is found on more than 1,800 products across all major supermarkets
welfare, they’re voting with their wallets and choosing to buy higher-welfare produce:
• The food service industry also collaborates with us to source products from RSPCA Assured-certified farms. McDonald’s sources 100% of its pork from RSPCA Assured certified farms.
• 55% of people would pay more for products that explicitly state they had not come from a caged animal. RSPCA (Kindness Index 2024)
• 67% of the British public oppose the use of farrowing crates. (RSPCA Kindness Index 2024)
• 61% of people check food labels to see how
an animal has been reared/kept.
(RSPCA Kindness Index 2024)
• RSPCA Assured is ranked as first choice for shoppers looking for animal welfare assurance (2,000 UK adults polled in Q4 2023.)
Benefits to your business
Farming to RSPCA welfare standards has been shown to lead to healthier animals, and RSPCA Assured members have reported lower mortality and a better-quality product.
For example, higher welfare transport and slaughtering practices are not only better for pig welfare – they help avoid meat quality issues such as PSE (pale, soft and exudative pork).
Future-proof your farm
We know there will be a greater push towards higher welfare farming from governments in the future, and by rearing their pigs to RSPCA welfare standards, producers are ensuring they’re ahead of the curve.
The amount of food carrying the RSPCA
Assured label is increasing year-on-year, and we expect this trend to continue.
RSPCA Assured ranked first choice for shoppers looking for animal welfare assurance (2,000 UK adults polled in Q4 2023).
FIND OUT MORE
Whether pigs live indoors or outdoors, on free-range or organic farms, the farms can be RSPCA Assured certified if the RSPCA’s welfare standards are met.If you’d like to know more, the RSPCA Assured’s farming and technical engagement team is available to provide guidance and support to help you achieve the RSPCA welfare standards. They have a wealth of technical experience and are keen to help - no query is too small: help@rspcaassured.org.uk.
You can also find out more on the RSPCA Assured website: https://business. rspcaassured.org.uk
Th e Humane Slaughter Association supports the pig industry
The HSA is a charitable organisation dedicated to promoting humane methods during the handling of animals for transport, marketing and at the time of killing. We play a vital role in improving animal welfare through expert advice, education and research. We support everyone involved in pig keeping, from smallholders to large businesses, as well as all those in the pig production chain, including livestock marts, knacker’s yards, and transporters.
How we can support you
Practical resources available to all
We provide a wide range of detailed online guides, technical notes, posters and publications covering a variety of topics. Our guidance documents are evidence based and align with best practice and current legislation.
Visit our website to stay updated on our latest studies, scholarships, news, and events, including
details of our autumn seminar. You can also access our free seminar Hot Topics presentations.
Confidential advice and assessments
We offer independent, confidential welfare assessments and expert advice tailored to your business or farm. Our services include:
• Bespoke advice
• Ensuring legal compliance
• Improving pig welfare outcomes
Accidents can strike anytime, anywhere: at home, on the road, at the market, or in the slaughterhouse, and infectious diseases are becoming all-toocommon and issue. Do you know what steps to take in an emergency?
Have you considered depopulation? Do you live remotely where help is far away? We can train your staff and develop an emergency killing action plan.
Our practical workshops detail the legal roles and responsibilities, and provide hands-on training for humane emergency killing of neonates to adult animals.
Deliver engaging interactive training and education
We offer lectures, webinars, seminars, theory and practical demonstrations on a wide selection of topics including stunning methods, animal handling and device maintenance.
Throughout 2025, we will be developing new eLearning courses aimed at a variety of audiences
and providing more interactive workshops around the country.
Interested in CPD or training on safe handling and maintenance of humane stunning and slaughter devices? Contact us at info@hsa.org.uk. We’d be delighted to hear from anyone interested in hosting workshops particularly smallholders with multispecies.
To become a member or keep updated on our work, scan the QR code above or visit hsa.org.uk
You can also visit us at various agricultural shows throughout the year.
Where there is help....
When faced with challenges, it’s reassuring to know that there are a number of resources you can access. Their practical advice, guidance and support continue to make a huge difference to many in the farming community.
The Farming Community Network
The FCN is a primary source for pastoral and practical support for anyone in the farming community, with a particular focus on farmers and farming families. The helpline is available every day of the year, 7am to 11pm.
www.fcn.org.uk
Helpline: 0300 0111999
Mind – the mental health charity
Mind provides advice and support to anyone experiencing a mental health problem. The charity campaigns to improve services, raise awareness and promote understanding.
www.mind.org.uk
Infoline: 0300 123 3393
The YANA Project
The YANA Project provides confidential support, mental health awareness and funding for counselling for those in farming and rural trades in Norfolk, Suffolk and Worcestershire. It has
published and funded a directory of regional support groups and key national charities which can specifically help those in the rural communities.
www.yanahelp.org
Helpline: 0300 323 0400
The Addington Fund
The Addington Fund provides homes for farming families in England and Wales who have to leave the industry through no fault of their own. Hardship grants are also available, at the trustees’ discretion, in times of emergency.
www.addingtonfund.org.uk Call: 01926 62013
The RSABI
RSABI offers practical and financial support and friendship to more than 600 individuals and their families working on the land in Scotland. The team works to support anyone who asks for help and is within their scope, in the strictest confidence.
www.rsabi.org.uk
Helpline: 7am -11pm: 0300 111 4166
The Royal Agricultural Benevolent Institution
RABI offers financial support to farming people of all ages facing hardship. Every application for support is treated on its own merit, working with compassion and discretion. Support is offered on both a short-term and long-term basis, with many becoming ‘full beneficiaries’ of the charity, receiving on-going payments.
www.rabi.org.uk
Helpline: 0800 188 4444
The DPJ Foundation
The DPJ Foundation was set up in July 2016 in Pembrokeshire, supporting those in the agricultural sector. The mental health charity has grown and covers the whole of Wales with all areas of support. The DPJ Foundation works with leading organisations in the sector including NFU Cymru, FUW, YFC, vets and Welsh Government to help provide an accessible and flexible service.
www.thedpjfoundation.co.uk
Helpline: 0800 587 4262
Directory 2025 Pig Guide
PIG FINISHERS
PIG FINISHERS
PIG FINISHERS
Wayland Farms, a British Pig Production business, is expanding and requires extra Finishing spaces.
L a n d f o r o u t d o o r p i g s
r o t a t i o n c y c l e
in
in talking about our competitive packages.
Speak to Andrew Crosser on:
British
There’s no harm in talking about our competitive packages.
Speak to Andrew Crosser on:
We would like to talk to existing Finishers, people wanting to get
wanting to get into the pig industry with buildings to convert or offer various new build options. There’s no harm in talking about our competitive packages.
- M u l t i p l e d i f f e r e n t m o d e l o p t i o n s o n l o n
Speak to Andrew Crosser on:
partners in pigs
Production business, extra Finishing spaces.
Speak to Andrew Crosser on:
existing Finishers, people wanting with buildings to convert options. There’s no harm competitive packages.
With almost 40 years experience in the planning, design, manufacturing and erection of steel framed buildings, we’re one of the UK’s most comprehensive steel fabrication companies. With a total in-house capability, we can provide the expertise and skills to see your project from planning to completion, whatever it’s size.
We also manufacture and supply a wide range of agricultural equipment and general supplies such as fencing supplies, nuts & bolts and hydraulic fittings from our base at Wooler in Northumberland.
Pilgrim’s Europe is a leading UK food company producing locally sourced pork, chicken and lamb.
We pride ourselves on the relationships we have built with our 4,500 British farming partners and major retailers over many years.
We have fantastic pig opportunities. Get in touch today.
WAYLAND FARMS LTD
Contact Andrew Crosser
Tel: 01953 880636 07721 409335
Email: ajc@wfarms.co.uk www.waylandfarms.co.uk
Wayland Farms, a British pig production business, is expanding and requires extra Finishing spaces. We would like to talk to existing Finishers, people wanting to get into the pig industry with buildings to convert or offer various new build options.
As part of Cranswick plc, we are a fully integrated company supplying all the major retailers and other large organisations with high welfare and commercial pork products.
There’s no harm in talking about our competitive packages.
BUILDINGS
AGRICULTURAL BUILDING CONSTRUCTION
Head Office, Tydd Saint Mary, Wisbech, Cambridgeshire, PE13 5PD
Tel: 01945 660231
Email: info@agbuildconstruction.co.uk
www.agriculturalbuildingconstruction.co.uk
Agricultural Building Construction provide high-quality products at a competitive rate with a customer service second to none.
We pride ourselves on being the best steel framed building suppliers and never delivering anything less than perfect to our clients.
During our long history, we have developed a valued list of clients, who have become familiar with the total commitment and quality that we aim to achieve, whilst all the time providing a friendly, professional atmosphere.
With almost 40 years experience in the planning, design, manufacturing and erection of steel framed buildings, Glendale Engineering are one of the UK’s most comprehensive steel fabrication companies. With a total in-house capability, we can provide the expertise and skills to see your project from planning to completion, whatever it’s size.
We also manufacture and supply a wide range of agricultural equipment and general supplies such as fencing supplies, nuts & bolts and hydraulic fittings from our base at Wooler in Northumberland.
BUILDINGS
PETER WRAGGE SUPPLIES LTD
11 Main Road, Great Ashfield, Bury St. Edmunds, Suffolk, IP31 3HE
We can supply a range of roofing products including box profile, corrugated and tile form steel cladding and insulated composite panels for industrial, agricultural, or domestic use, for projects as diverse as the largest industrial building to the home garage.
SJ Stanberry & Sons Ltd have built an invaluable reputation for their concrete laying services.
As a family-run business they offer unique turn-key solutions nationwide, with a dedicated, reliable workforce that ensures all projects are finished to the highest of standards.
They regularly undertake work for independent farmers i.e. grain stores, aprons and yard floors, up to larger pours for distribution centres.
CLEANING
SHUFFLEBOTTOM LIMITED
Crosshands Business Park, Crosshands, Llanelli, Carmarthenshire, SA14 6RE
Agricultural, Industrial, Marine or Construction… Evolution 3 24 Hp Loncin V-Twin pressure washers have the power & reliability to operate in the most demanding environments. Pairing the industry leading Interpump 66 series pumps with a 24 Hp Loncin V-Twin petrol engine, the range offers flows from 15 to 41 lpm and pressures from 200 to 500 bar. With the ability to have two operators working from one machine, the Evolution 3 24 Hp Loncin V-Twin pressure washers offer unrivalled versatility. We sell pumps, power equipment and related fluid handling components and accessories to a wide range of industries. We also produce pressure washers, pumping solutions and component assemblies for our dealer and manufacturing partners. We help our customers with support and advice.
Agricultural, Industrial, Marine or Construction...
Evolution 3 24 Hp Loncin V-Twin pressure washers have the power & reliability to operate in the most demanding environments. Pairing the industry leading Interpump 66 series pumps with a 24 Hp Loncin V-Twin petrol engine, the range offers flows from 15 to 41 lpm and pressures from 200 to 500 bar. With the ability to have two operators working from one machine, the Evolution 3 24 Hp Loncin V-Twin pressure washers offer unrivalled versatility. We sell pumps, power equipment and related fluid handling components and accessories to a wide range of industries. We also produce pressure washers, pumping solutions and component assemblies for our dealer and manufacturing partners.
EQUIPMENT
AGROVISION (AGROSOFT LTD)
Unit 16, Yew Tree Court, Earl Soham, Suffolk, IP13 7SG Tel: 01728 685118
Manufacturers of centrifugal feeding pumps in cast iron and stainless steel, macerator pumps for bi-products, submersible slurry pumps, wrapper stripping machines for bakery waste etc; ad-lib feeding system; wet mixers; also stocks of pvc pipe and fittings etc.
ELECTROVENT
Electronic Control Manufacturer, Unit 42, 266-290 Wincolmlee, Hull, HU2 0PZ Tel: 01482 216015 or 07721 353446 (OOH Support)
We manufacture a range of Auto/Manual control panels for Fans, Heating, Ventilation, Dusk/Dawn dimmers and temperature alarm systems. At Electrovent, we take the latest technology and make it simple yet effective so that you can control the environment for your livestock with confidence.
Because we design and build our control systems on a modular basis, we can provide solutions for your individual requirements with little or no charge. We offer a guarantee for one year and are always on hand to help and advise.
• Reduces washing time by 50% • Reduces water usage by 50% • Improved hygiene & performance
Dicam controls for all ventilation, heating, cooling, alarm and monitoring applications. Remote access via the app, free access to your data, free access to the best technical support available.
45 years of reliable equipment, sound advice and problem solving - Plus Barn Report Pro for real-time production management tools putting you in control and turning data into information into knowledge into PROFIT!
CALL US.
HINGEROSE LTD
Unit 4 Henson Park, Henson Way, Kettering, Northamptonshire NN16 8PX
Tel: 01536 461441
Email: info@hingerose.co.uk www.hingerose.co.uk
UK & Ireland partner for the Dosatron range of water powered injectors with over 40 years’ experience in livestock sectors.
Dosatron models are used in many applications including medication, supplementation, acidification, biosecurity, water treatment, cleaning & disinfection and more.
Units are readily available through our supply network together with a comprehensive range of spare parts & accessories. All are supported by our excellent technical back up, repair service & advice.
PHILLIPS ANIMAL HEALTH LTD
Boston Road Industrial Estate, Horncastle, Lincolnshire, LN9 6JS
Tel: 01507 523281 / 527486 Fax: 01507 527437
Email: info@pahltd.co.uk www.pahltd.co.uk
Phillips Animal Health have been supplying the UK Pig Industry for over 50 years. We work with partners from around the world sourcing a comprehensive range of innovative equipment, always with a focus on high quality. This includes the Phillips Ad Lib Feeders which set the standard for build quality, range choice, performance and longevity and Buvette nipple and bowl drinkers, tried and tested on UK farms. Working with Meier-Brakenberg, we offer an extensive range of individual pig and batch weigh scales and platforms and their carcass trollies.
QUALITY EQUIPMENT LIMITED (G E BAKER LTD)
Poplar Business Centre, The Heath, Woolpit, Bury St. Edmunds, Suffolk, IP30 9RN
Quality Equipment’s construction department offers a full range of building services including ‘turnkey’ packages for new housing for sows, weaners, growers and finishers, including planning and groundwork.
Our design expertise and thorough knowledge of equipment and systems allows us to offer extensive refurbishment solutions to best utilise existing buildings.
Slaughter is an integral part of the meat and food industry, but it’s imperative that the process is as humane as possible to minimise suffering and uphold ethical standards. Captive bolt guns, designed for humane slaughter, have played a crucial role in achieving this goal.
Our models:
• Entwistle Adler Stunner in .22 and .38
• Accles .22 Cash Small Animal Captive Bolt Tool
• Accles .22 Cash Special Heavy Duty and Accles .22 Cash Special
A-ONE FEED SUPPLEMENTS LTD
North Hill, Dishforth Airfield, Thirsk, North Yorkshire, YO7 3DH
Tel: 01423 322706
Email: orders@a-one.co.uk www.a-one.co.uk
A-One Feed Supplements Ltd has been supplying the agricultural industry with nutritional advice, services and products for over 40 years. With a renowned range of young animal feed products for the pig and game feed sectors, complimented with a range of quality premix, concentrates and the renowned full fat soya product Sunlustre for both mono-gastric and ruminant markets.
Keeping quality, integrity and service at the heart of its business, A-One continues to grow in an ever challenging market place.
FEEDING
ABN
64 Innovation Way, Peterborough Business Park, Lynch Wood, Peterborough, PE2 6FL
ABN is proud to be a leading British manufacturer of pig compound feed, providing both products and complementary solutions to the pig livestock industry.
We provide excellence in terms of nutrition, feed formulation and livestock production advice, meeting the varying needs of pig producers.
Our knowledge is supported by a history of research and development investment which continues to be essential to our offering for the future.
B&W Feeds are the sole UK distributor for Buschhoff static and mobile equipment for on-farm feed production.
A complete service is provided including design, planning, installation and after sales support.
We also operate a fleet of the most modern mobile mill and mix lorries throughout Southern England. Certified with UFAS, NAAC and OF&G with nutritional and technical support provided.
Cargill Animal Nutrition is part of Cargill: A family-owned company with more than 150 years’ experience in developing food and feed ingredients.
Working across 70 countries with 155,000 employees, Cargill develops results-orientated nutritional solutions and feeding programmes, helping producers thrive and grow their business.
Etra Feeders Ltd is a family-run company that’s been providing high quality solutions for the agriculture industry for over 25 years.
We specialise in piggery farming, from the fitting out of pig houses to the supply of equipment, such as feeders, farrowing crates, flooring, bespoke stainless-steel fabrication and PVC penning throughout the UK and Ireland.
We can deliver a modern piggery build with all the equipment required to run clean and efficient unit. Contact us today and let us know how we can help!
DUYNIE FEED LTD
Unit 10b, Blue Ridge Park, Colorado Way, Castleford, West Yorkshire, WF10 4UA Tel: 01977 516002
Email: feeduk@duynie.com www.duynie.com
Duynie specialises in creating feed solutions based on co-products from the food, beverage and biofuel industry. Our goal is to create quality and sustainable animal feed that does not compromise the taste or quality of farmers produce. We’re dedicated to farmers business and understand their goals. We have in-depth knowledge and provide advice and hands-on support regarding nutrition, ration optimalisation, feed cost and supply chain. With over 50 years’ experience, we support livestock farmers in their ongoing drive to improve their financial performance in the short and long run.
MASSEY FEEDS
LTD
MASSEY FEEDS LTD
Cranage Mill, Holmes Chapel, Cheshire CW4 8EE
Tel 01477 536300
Cranage Mill, Holmes Chapel, Cheshire, CW4 8EE
Tel: 01477 536300
Email enquiries@masseyfeeds.co.uk Web www.masseyfeeds.co.uk
Our pig feeds are formulated from high quality ingredients to produce prolific sows with excellent milk yields and fast growing, healthy pigs. Based on the latest research and advances in pig nutrition, our precise formulations ensure all our feeds contain the optimum levels of nutrients to allow pigs to perform to their potential. All our feeds contain balanced levels of essential amino acids vital for lean tissue growth and top-quality carcases. Backed by our on-farm team, our sow, grower and finisher feeds are designed to be suitable for all systems, delivering exceptional performance.
Our pig feeds are formulated from high quality ingredients to produce prolific sows with excellent milk yields and fast growing, healthy pigs. Based on the latest research and advances in pig nutrition, our precise formulations ensure all our feeds contain the optimum levels of nutrients to allow pigs to perform to their potential. All our feeds contain balanced levels of essential amino acids vital for lean tissue growth and top-quality carcases. Backed by our on-farm team, our sow, grower and finisher feeds are designed to be suitable for all systems, delivering exceptional performance.
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FEEDING
NEWQUIP LIMITED
Conygarth Way, Leeming Bar Business Park, Leeming Bar, Northallerton, North Yorks., DL7 9EE
Tel: 01677 428600
Email: enquiries@newquip.co.uk www.newquip.co.uk
The sole distributor of Big Dutchman pig and poultry equipment for mainland Britain. Newquip supply spare-parts and carry out complete pig installations nationwide. The range includes liquid or dry feeding, ventilation, heating, housing equipment and disposables.
SWINCO UK (A DIVISION OF KOUDIJS ANIMAL NUTRITION)
In the past year, Swinco UK has amalgamated Zarkos-Smith Limited into its portfolio.
We are proud to maintain our expertise and “nutrition with our boots on” approach to feed management, whilst also offering global nutritional knowledge.
We are innovative, and are passionate about pig nutrition. We deliver some of the most advanced in-feed technology available to our customers.
Boehringer Ingelheim is the largest independent healthcare company in the world and a leading supplier of swine vaccines globally and in the UK and Ireland, with Enterisol Ileitis, Ingelvac MycoFLEX®, Ingelvac PRRSFLEX®, Reprocyc® PRRS EU and the industry changing Ingelvac CircoFLEX®.
Boehringer Ingelheim is committed to providing the unique services producers and veterinarians need to minimise disease transmission, maximise immune response and optimise profitability; helping to shape the future of swine health.
CEVA ANIMAL HEALTH
Explorer House, Mercury Park, Wooburn Green, Buckinghamshire, HP10 0HH Tel: 07545 734320
Ceva Animal Health is a global company focused on technical product innovation and delivering high quality products to veterinarians and pig producers across the swine industry. This is demonstrated by Ceva’s extensive vaccine portfolio and innovative products like Forceris®. Diagnostic analysis, technical knowledge and specific equipment are key services for supporting both the vet and pig producer in managing pig health on farm. The Ceva Lung Program (CLP) for analysis of respiratory health and the EASI Swine injector are 2 services that are focused on delivering additional value and product support.
EAST RIDING FARM SERVICES LTD
Pexton House, Pexton Road, Kelleythorpe, Driffield, East Yorkshire, YO25 9FR
Tel: 01377 249249 Mob: 07802 397103
Email: erfs@erfs.co.uk www.erfs.co.uk
Suppliers of quality animal health products and sundries to the UK pig industry. Offering a next-day national delivery service. Our product range includes Al & scanning; injectable iron & anthelmintics, identification including tattooing, slap marking & tagging; biosecurity & hygiene; protective equipment, clothing & footwear; general farm equipment; moving, handling, pig toys & enrichment; feeders & drinkers; needles, syringes & vaccinators; insect & rodent control; slurry control, water treatment & hygiene; electrolytes, vitamins, minerals, feed supplements & milk replacers.
ECO ANIMAL HEALTH
The Grange, 100 The High Street, Southgate, London, N14 6BN Tel: 07407 636836 & 07407 636836
ECO Animal Health strives to provide best in class, scientifically proven, ethical solutions to optimise the health, productivity and wellbeing of pigs.
We aim to do this sustainably, working in partnership with veterinarians and livestock producers, bringing value to all by improving animal husbandry around the world.
Our UK products include Ecomectin® and Ecozole® wormers for pigs.
HUVEPHARMA® is a fast-growing global pharmaceutical company with a focus on developing, manufacturing and marketing animal health products including veterinary pharmaceuticals, anthelmintics, anticoccidials, feed additives, medicated premixes, and enzymes.
Huvepharma production sites are based in Europe and the USA and are committed to product quality and safety control, with major investment in innovative formulations which meet our customers’ requirements.
HOUSING
PYRAMID MASTER BUILDINGS (& EQUIPMENT) LTD
Espersykes Farm, Espersykes Lane, Old Malton, Malton, North Yorkshire YO17 6RE
The company’s aim is to provide a quality build that will stand the test of time. No project is too small or too large for Pyramid Master Buildings Ltd. We specialise in the design, manufacture and erection of buildings and supply of equipment for the pig industry. The core business encompasses new build from conception for all stages of pig production. We also offer buildings for self-erect, refurbishment of existing buildings and portable pig units. We have a bespoke in-house design service and would be happy to discuss your requirements.
For visual and EID tags for pigs, look no further than Shearwell Data Ltd. We’re a family, farmer-owned animal identification and software management business, with 30+ years of experience in providing consistent, high-quality products to livestock farmers. Our steel KL3 tag is a reliable form of ID for slaughter pigs. For lifetime tagging, our plastic button & flag tags o er excellent retention rates. Full product range incl. EID readers, recorders, apps & our popular Shearweigh Weigh Head & Load Bars. We also sell pig tattooing equipment. Call us & quote “THE PIG GUIDE 2025” to get a FREE beanie hat with your order!
ORGANISATIONS
AHDB PORK
Middlemarch Business Park, Siskin Parkway East, Coventry, West Midlands, CV3 4PE Tel: 02476 692051
Email: pork.info@ahdb.org.uk www.ahdb.org.uk/pork
The Agriculture and Horticulture Development Board is a statutory levy board funded by farmers and others in the supply chain to be a critical enabler, positively influence outcomes, allowing farmers and others in the supply chain to be competitive, successful and share good practice.
We equip levy payers with easy-to-use products, tools and services to help them make informed decisions and improve business performance.
Facebook @AHDBPork
Twitter @AHDB_Pork
ORGANISATIONS
HUMANE SLAUGHTER ASSOCIATION (HSA)
The Old School, Brewhouse Hill, Weathampstead, Hertfordshire, AL4 8AN
Tel: 01582 831919
Email: info@hsa.org.uk www.hsa.org.uk
The HSA is an independent registered charity, founded in 1911. It is the only UK charity concerned exclusively in the promotion of the humane treatment of all food animals worldwide in markets, during transport, at slaughter, and killing for welfare reasons and disease control. We offer guidance, advice and practical training in aspects of humane slaughter, transport, marketing and on-farm killing.
HUGH CRANE (CLEANING EQUIPMENT) LTD
South Walsham Road, Acle, Norwich, Norfolk, NR13 3ES
COMMANDO® quality range of high pressure cleaning machines is ideal for the pig and poultry sectors. COMMANDO® machines are easy to operate, powerful, efficient, and comply to BS EN ISO 9001: 2000 accreditation. British designed and built, independently powered and designed to be easily transported. Hugh Crane’s commitment to innovation and investment means that you can be confident that the COMMANDO® range is at the cutting edge of tech. Full training & installation provided. A comprehensive stores facility ensures immediate supply of high pressure cleaning parts and accessories.
PRESSURE WASHING
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Family Business going from strength to strength.
A family business based in Shropshire that specialise in Slurry Separators, Pumps, Mixers, Tanks, Ammonia reduction continue to grow and launch new products.
CE Projects have a great customer base ranging from Aberdeen to Lands end and anywhere in between. Elaine said, we have some lovely loyal customers who tell us regularly how happy they are with our systems and that means so much to us.
The great thing about our Evolution Separator is, it uses very little energy and is simple to operate, completely stainless steel and it blows any others clean out of the market.
If you require any information please contact them on 01630 653771 or email elaine@ceprojectsltd.co.uk. Find us online at www.ceprojectsltd.co.uk
G & V TAIT RURAL & RESIDENTIAL SERVICES
Sale Acre, Gardiners Lane, Ashwell, Hertfordshire, SG6 5NA
Tel: 07900 605349
Email: info@gandvtait.com www.gandvtait.com
G and V Tait, a Chartered Surveying practice, specialises in valuations and land agency services for the pig industry.
Director George Tait, a farmer and RICS registered valuer, offers independent valuations for tax, accounting, and business restructures. The practice also facilitates the disposal and acquisition of pig units, buildings, and equipment, making them a valuable partner for pig business planning and transitions.
Roadhogs Recruitment Ltd. have been helping British and international pig farmers to recruit staff since 1990.
Roadhogs Recruitment Ltd. have been helping British and international pig farmers to recruit staff since 1990. Our knowledgeable team has sourced many permanent staff of all abilities for our farmers and secured numerous careers for our applicants. We are the only pig farming recruiters in the UK offering a permanent and temporary relief cover service. www.facebook.com/RoadhogsStaffingSolutions
Our knowledgeable team has sourced many permanent staff of all abilities for our farmers and secured numerous careers for our applicants. We’re the only pig farming recruiters in the UK offering a permanent and temporary relief cover service.
The only company to contact for slurry and effluent treatment. We pride ourselves on our reputation.
We manufacture, supply, install, service and repair your slurry separators, pumps, stores, mixers, flush systems and much more. We’ve been supplying the pig industry for over 18 years with most parts in stock. We won’t let you down.
With over 70 years of experience, Hugh Pearl are the right choice to solve your drainage problems.
Specialising in providing a design and construction service for; land drainage, ditching and water supply; reservoirs for irrigation, effluent disposal, fishing and amenity; and pipeline reinstatement land drainage.
