IAB | Presentation

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THE HUMAN FACE OF DIGITAL MEDIA DIGITAL ADVERTISING MEDIA KIT

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RESPONSIVE DESIGN The media landscape has undergone a cataclysmic shift. Marketing and advertising must follow consumers.

IAB / HOME

DIGITAL CULTURE

PLATFORMS

APPROACH

MEASUREMENT

CASE STUDIES

CONTACT

• Theh media landscape is constantly changing • Innovation is pervasive • Consumers embrace digital media • Marketers experience unprecedented impact of change

Your Digital Toolkit

Digital Toolkit

Digital Culture Platforms Scorecards Case Studies

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Be where your consumers are Fix your media mix

Build consumer insights Listen & observe

Make consumers brand advocates Approach interactive marketing as a conversation

Pick a metric, develop a scorecard and use it Be a leader—use what works for your brand

Create memorable experiences

And consumers will respond: If you build it, they will come

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DIGITAL ADVERTISING MEDIA KIT / LANDING IAB / Digital Media Kit © 2012 IAB / Digital Media Kit © 2012

IAB IAB//HOME HOME

DIGITAL CULTURE

PLATFORMS

YOUR APPROACH APPROACH

YOUR MEASUREMENT METRICS

CASE STUDIES

CONTACT CONTACT

Your Digital Toolkit

PLATFORMS

DIGITAL CULTURE

CASE STUDIES

Be where your customers are

Build Customer Insights

Learn from the Leaders

Fix your media mix

Listen & Observe

Best-in-Class Case Studies

MEASUREMENT

APPROACH

STORIES

Pick a Metric, Develop a Scorecard & Use It Be a Leader –use what

Create memorable experiences

Make Consumers Brand Advocates

& consumers will respond; build it, and they will come

Approach interactive marketing as a conversation, a dialogue

works for your brand

© 2012 Interactive Advertising Bureau | Edit your Account | Ad Specs | Privacy Policy | Terms of Use

FUSEBOX 30 WEST 20, NEW YORK, NY 10020.

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DIGITAL ADVERTISING MEDIA KIT / LANDING IAB / Digital Media Kit © 2012

NOTES:

IAB / Digital Media Kit © 2012

A

IAB IAB//HOME HOME

DIGITAL CULTURE

PLATFORMS

YOUR APPROACH APPROACH

YOUR MEASUREMENT METRICS

CASE STUDIES

CONTACT CONTACT

B

A

IAB / Home link directs browser back to http://www. iab.net

B

IAB Logo The IAB logo stays omni-present in its location acoss the entire site / digital booklet.

Your Digital Toolkit

Digital Culture

CONTACT

The Human Face of Digital Media program emphasises human faces using devices.

Question re: IA Measurement? Metrics/? Your Metrics?

© 2012 Interactive Advertising Bureau | Edit your Account | Ad Specs | Privacy Policy | Terms of Use

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DIGITAL ADVERTISING MEDIA KIT Is your brand fulfilling your customer’s digital media needs?

Social Media Search

Get the Data. Read the digital toolkit.

Video Audio Digital Toolkit

Media Toolkit

Interactive

Games Mobile Web

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LANDING IAB / Digital Media Kit © 2012 IAB / Digital Media Kit © 2012

IAB IAB//HOME HOME

DIGITAL CULTURE

Digital Culture

PLATFORMS

YOUR APPROACH APPROACH

Platforms

YOUR MEASUREMENT METRICS

Scorecards

welcome back, Cindy McLean! | Profile | Log Out

CASE STUDIES

CONTACT CONTACT

Case Studies

Your Digital Toolkit

Strengthen your digital spend with integrated, cross-platform campaigns. Here’s how:

1. 24/7 DIGITAL CULTURE 2. MIX IT UP MULTIPLE PLATFORMS

Digital Toolkit

3. GAMES SCORECARDS

Digital Culture

4. USE DATA CASE STUDIES

Scorecards

Platforms

Case Studies

DIGITAL CULTURE 24/7 FUSEBOX 30 WEST 20, NEW YORK, NY 10020.

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NAVIGATION / EXPANDED VIEW

Digital Toolkit

Digital Culture

Platforms

Scorecards

Case Studies

Our Human Needs

Social Media

E-Commerce

Social: AmEx Open

Maslow’s Hierarchy

Search

Digital Measurement

Search: General Mo-

Embrace Digital

Video

Audience Measurement

tors

Marketers

Audio

Industry Snapshot

Video: Old Navy

Digital Growth

Games

Digital Glossary

Games: Doritos

Digital Savviness

Mobile

Mobile: Budweiser

Connectivity

Web

Web: Dominos

Multi-Screen Use Desirable Audience

Footer

© 2012 Interactive Advertising Bureau | Ad Specs | Contact | Privacy Policy | Terms of Use FUSEBOX 30 WEST 20, NEW YORK, NY 10020.

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DIGITAL CULTURE At IAB – Interactive Advertising Bureau – we are dedicated to the growth of the interactive advertising marketplace. Digital Toolkit

Digital Culture

Platforms

Scorecards

Case Studies Case Studies

Jump Link

DIGITAL CULTURE 24/7 Our Human Needs

Digital Savviness

Maslow’s Hierarchy

Connectivity

Embrace Digital

Multi-Screen Use

Marketers

Desirable Audience

Digital Growth

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