THE HUMAN FACE OF DIGITAL MEDIA DIGITAL ADVERTISING MEDIA KIT
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RESPONSIVE DESIGN The media landscape has undergone a cataclysmic shift. Marketing and advertising must follow consumers.
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• Theh media landscape is constantly changing • Innovation is pervasive • Consumers embrace digital media • Marketers experience unprecedented impact of change
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Be where your consumers are Fix your media mix
Build consumer insights Listen & observe
Make consumers brand advocates Approach interactive marketing as a conversation
Pick a metric, develop a scorecard and use it Be a leader—use what works for your brand
Create memorable experiences
And consumers will respond: If you build it, they will come
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Be where your customers are
Build Customer Insights
Learn from the Leaders
Fix your media mix
Listen & Observe
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MEASUREMENT
APPROACH
STORIES
Pick a Metric, Develop a Scorecard & Use It Be a Leader –use what
Create memorable experiences
Make Consumers Brand Advocates
& consumers will respond; build it, and they will come
Approach interactive marketing as a conversation, a dialogue
works for your brand
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IAB Logo The IAB logo stays omni-present in its location acoss the entire site / digital booklet.
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The Human Face of Digital Media program emphasises human faces using devices.
Question re: IA Measurement? Metrics/? Your Metrics?
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DIGITAL ADVERTISING MEDIA KIT Is your brand fulfilling your customer’s digital media needs?
Social Media Search
Get the Data. Read the digital toolkit.
Video Audio Digital Toolkit
Media Toolkit
Interactive
Games Mobile Web
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Strengthen your digital spend with integrated, cross-platform campaigns. Here’s how:
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NAVIGATION / EXPANDED VIEW
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Our Human Needs
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Social: AmEx Open
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Embrace Digital
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tors
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Video: Old Navy
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Web: Dominos
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DIGITAL CULTURE At IAB – Interactive Advertising Bureau – we are dedicated to the growth of the interactive advertising marketplace. Digital Toolkit
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