test drive vol 1: los angeles to denver
Email sent 1 week prior to kiosk entering Los Angeles. - Los Angles area has 2 weeks to enter online - Denver area has 3 weeks to enter online - Chicago area has 4 weeks to enter online
Los Angeles area netizens submit video and form for opportunity to be a Test Driver. - Upload Video - Complete and Submit Form - View other users video [Phase 2]
Enter
Vendors - TDP - NNA - Sweepstakes Co. - Tequila - Production Co.
Citizens enter contest in-person at Nissan Test Drive booth. - In-Person Video Interview - Complete and Submit Form
TDP & NNA approve videos to be posted on website.
Vendors - TDP - NNA - Sweepstakes Co. - Tequila - Production Co. - The George P. Johnson Co.
TDP Servers - Sweepstakes Database - Maritz Database
Contest Entries Culled - Screen Presence - Form Completion - Personality - Target Consumer
Production Company
Review & Filter
Vendors - TDP - Production Co. - Sweepstakes Co. (form completion? state laws?)
Qualified People
Review, Filter, and Select
TDP and NNA review culled entries and selects 20 semi-finalists Vendors - TDP - NNA - Sweepstakes Co. (form completion? state laws? Semi-finalist notify/accept?)
Production Company
Develop web-ready video/content for 20 semi-finalists Vendors - TDP - Production Co.
occurs in tandem
Vote!
20 semi-finalists videos posted to site for voting. - Users sign up to vote - Users “vote” for 5 drivers - Each days vote is an entry to win a Nissan - Sign Up for updates - RSS Feeds
TDP and NNA conduct F2F interviews to “select” the 5 test-drive finalists.
Review, Filter, and Select
Vendors - TDP (selection commitee) - NNA (approval) - Sweepstakes Co. (test-driver notification and acceptance) - Production Co. - Interview Location (hotel? office?)
Vendors - TDP (site development) - NNA (approval) - Sweepstakes Co. (legal) - Tequila (media)
Influence
Influence
5 Test Drivers selected and notified. Vendors - TDP (selection commitee) - NNA (approval) - Sweepstakes Co. (test-driver notification and acceptance)
Driver 1
Driver 2
Driver 3
Driver 4
Driver 5
Test Drive Vol 1, Day 1 The Everyday
Test Drive Vol 1, Day 1 The Everyday
Test Drive Vol 1, Day 1 The Everyday
Test Drive Vol 1, Day 1 The Everyday
Test Drive Vol 1, Day 1 The Everyday
Test Drive Vol 1, Day 2 Home City/Events
Test Drive Vol 1, Day 2 Home City/Events
Test Drive Vol 1, Day 2 Home City/Events
Test Drive Vol 1, Day 2 Home City/Events
Test Drive Vol 1, Day 2 Home City/Events
Test Drive Vol 1, Day 3 Road Trip
Test Drive Vol 1, Day 3 Road Trip
Test Drive Vol 1, Day 3 Road Trip
Test Drive Vol 1, Day 3 Road Trip
Test Drive Vol 1, Day 3 Road Trip
Test Drive Vol 1, Day 4 Road Trip
Test Drive Vol 1, Day 4 Road Trip
Test Drive Vol 1, Day 4 Road Trip
Test Drive Vol 1, Day 4 Road Trip
Test Drive Vol 1, Day 4 Road Trip
Test Drive Vol 1, Day 5 Road Trip
Test Drive Vol 1, Day 5 Road Trip
Test Drive Vol 1, Day 5 Road Trip
Test Drive Vol 1, Day 5 Road Trip
Test Drive Vol 1, Day 5 Road Trip
Test Drive Vol 1, Day 6 Enter Next City and Drop Car off at Dealership
Test Drive Vol 1, Day 6 Enter Next City and Drop Car off at Dealership
Test Drive Vol 1, Day 6 Enter Next City and Drop Car off at Dealership
Test Drive Vol 1, Day 6 Enter Next City and Drop Car off at Dealership
Test Drive Vol 1, Day 6 Enter Next City and Drop Car off at Dealership
Test Drive Vol 1, Day 7 Car Prep/Clean/Repair as Needed
Test Drive Vol 1, Day 7 Car Prep/Clean/Repair as Needed
Test Drive Vol 1, Day 7 Car Prep/Clean/Repair as Needed
Test Drive Vol 1, Day 7 Car Prep/Clean/Repair as Needed
Test Drive Vol 1, Day 7 Car Prep/Clean/Repair as Needed
Raw Video, Audio, Blog Journals, Photos, Q&A, etc.
Test Drive Vol 1 Content Generated: - Driver Blog Postings (driver keeps paper journal?) - Driver Road Trip Playlist (driver writes the day’s fav [20] tunes in journal?) - Driver Webisodes (Road-Trip video clips and Extended Podcast version) - Producer Blog Postings (producer keeps journal?) Vendors - TDP - NNA - Production Co.
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Develop Website Content Raw content is edited and made web-ready by Production Company and TDP. Vendors - TDP - NNA - Sweepstakes Co. - Production Co.
Daily Updates
Test Drive Website Content is posted daily as it occurred over the 7 day Test Drive. Site will inform users Test Drive is not real time. - Driver Blog - Driver Road Trip Playlist links to iTunes - Driver Webisodes - Producer Blog Postings - Extended Podcast version of Webisodes posted EOW - Contests and sweepstakes - Daily iPod Giveaway - Vote for Driver (Votes determine which drivers wins Nissan at end of Test Drive. Each vote enters user to win a car.) - Tell a Friend - Driver Polls and Graphs Vendors - TDP (web development) - NNA (approval) - Sweepstakes Co. - Tequila (Media/Emails) - Production Co. - Apple for iPod, iTunes, etc. (partner with Apple or purchase) - Motorola for Walkie Talkie and/or Bluetooth Phone - Tech Vendors (Message Board, Blog, Photo Upload, Tags, Polls, etc.)
Test Drivers are flown home.