Cafe 486
CAFE 486
Content
Letter from the Creative Director The Brand
Primary Identity Elements The Logo Essentials Proper and Improper Usage Proper Spacing Proper Sizing Typography Colors
Selected Identity Applications Business Stationary Environmental Signage Packaging and Ephemera Advertisments Website
Contact
1.1 Letter from the Creative Director
“Every single shot, every single time you steam, whatever you do, you have to do it with all of your soul.” At Café 486 we promise you the best coffee, the best desserts, and the best baristas to make your visit unforgettable. As a customer you are valued and appreciated with every swirl of foam and every drizzle of chocolate—it is our job to serve you the best beverages! Our brand stands for the tradition behind our practices and the community in which we developed and we hope that our core values are expressed in the special quality of our goods. 감사합니다.
1.2 The Brand
The Café 486 brand is one of intimate ties to its traditions and roots. Café 486 represents its Korean heritage through its brand and refreshments. The logo represents the structure of a Korean syllable— made up of smaller constituents as similarly found in the letters of Korean Hangeul. The logo is stamped to reflect the importance of specialty—the stamp is distinct and exhibits a texture much like the organic features of coffee itself. This brand represents us uniquely in an industry that relies on the securities of large-name companies. We wish to break into this trend to offer a comfortable environment to anyone who seeks it.
2.0
Primary Identity Elements
2.0 The Logo Essentials
The Logo The Signature
C AF E 486
The Logotype
2.1
C A FE 486
Proper and Improper Usage
01
02
01. The logotype is not to be moved or rotated—it must remain directly beneath the logo 02. The logo is to remain either solid brown or solid green— no colored background shall be placed underneath
C AF E 486
03
03. The logo is not to be isolated—the company’s name will always be placed beneath the logo
04
04. The logotype is not to be enlarged or placed in multiple lines 05. The logotype is not to be spaced beneath any further than what is specified
CAFe 48 6 05
C AFE 48 6
06. The logo is not to be stretched in any way shape or form that forces the logo to lose its squared dimensions.
06
C AF E 486
2.2 Proper Spacing
Letterhead
5.8812 cm
3.245 cm
C A FE 486
2.3 Proper Sizing
2.01 cm
2.01 cm
2.01 cm
2.2 mm
CAFE 486 2.2 mm
8.729 pt.
7855 LA PALMA BUENA PARK C A L I F. 9 0 6 2 0 714.736.0038
Business Card
Minimum Size
2.4 Type
Bebas Neue ab c d efg h i j k l m nop q r stu vw x y z 01 2 3 456789
2.5 Color
C: 060 M: 088 Y: 100 K: 074
R: 047 G: 011 B: 000
C: 000 M: 000 Y: 000 K: 100
R: 035 G: 031 B: 032
C: 074 M: 050 Y: 090 K: 000
R: 096 G: 119 B: 075
3.0
Selected Identity Applications
3.0 Business Stationary 01
3.1 Business Stationary 02
3.2 Environmental Signage
3.3 Packaging and Ephemera
3.4 Advertisements
One free coffee with one order of honey toast!
3.5 Website
4.0 Contact
Cafe 486 7855 La Palma Ave Buena Park, CA 90620 714.736.0037 www.cafe486.org Paige Frazke 562.652.7919 paigechristine95@gmail.com