EVEN BETTER
1
Introduction 1.1
Message from CEO or Diretor “We wanted to restr ucture the way we eat chicken; consider it a reformation. There will be a revolution. If you don’t comply there will be retribution”
1.2
Our brand (We redefine what soceity deems trashy food and make it elite... even better) 1.3
Inspiration Concept Brand Essence Brand Attributes
We as the new age of KFC have drawn inspiration from many sources. We are redefining the consumption of poultry in America, offering a luxurious atmosphere and a prestigeous dining experience while a mainatining a massive chain of restuarants. Our logo and signature encompasses sheer prestige in poultry dining while maintaining an appropriate country time aestetic in the font, reminiscent of the original KFC. Our food is designed to be prepared by highly skilled and knowledgeble chefs that will make you say yummy yummy in my tummy even better.
We called up the Colonel and he was explaining to us ‘‘Well, you need to really get into the elements. You know, bring in the elements.” What enlightned feed back the great one has given us indeed. He told our employees to get back to work.
When asked about the Colonel, Garcia the chef explained, “I don’t know man, I just work here, aye, aye, aye.”
“This business caters to the high class but they employ all sorts of people. The Colonel is a kind man.
Logo
Signature
Logotype
2.1
Incorrect
usage of signature
Signature
PRIMARY IDENTITY ELEMENTS 2
Notice the box around the signature. It indicates the minimum amount of space between the signature and any surrounding images.
Our Culture...
We treat our chickens well and have a non-discrinatory employement policy. We have a flexible wage rate but have never been sued for paying our employees less than minimum wage.
When Kentucky Meets High Class...
Business stationary without grids
Business stationary without grids
Selected Identity Applications 3.1
Business Stationary (without grids)
URBAN SPRAWL
Selected Identity Applications 3.4
Other (must show with and without grids) Publication cover, print or web advertisement, vehicle (Choose at least 1)
The Colonel Reigns Supreme
Selected Identity Applications 3.5
Web: homepage or App (must show with and without grids)
“Come to our restaurants, you won’t forget it.” Word of the Colonel
(619)8884799 1800 poultryfortherich
1234 Poultryslaughterdrive KT Art 333 | Branding and Identity Programs Courtney Mayer, Professor Patrick Rory Muldoon 2016 Printed at Repographics Inner Pages: Stock: 32# Hammermill Text Cover: Stock: 100# Hammermill Cover Saddle-stich