2 minute read
Beaches COVERED. Issue 34 Spring Style
Jamieson Postle
Jamieson’s journey and love for music began in primary school. The school band needed more members and because Jamieson was successful in producing a sound from the Saxophone, he was in! Although we don’t believe him, Jamieson says he had a dreadful voice when he first started
writing music and singing. He stuck to his bedroom, until 2013 when he took to the streets busking in Manly. Jamieson was awarded a full scholarship to study Audio Engineering & Sound Production at JMC Academy where he graduated with a Bachelor’s Degree. On his last day, in his final class he received a direct message on Instagram that he originally believed to be a scam. Once determining it was authentic he was whisked away to the Greek Islands and now performs as a resident musician there in the summer seasons.
The battle most artists and creatives face in the industry is deciding whether to rebrand themselves or pursue the social profile they have thus far created. Jamieson likens the process to baking a cake, explaining that as an artist you have to get yourself to a certain stage, develop an audience and following. It’s not until then… until you are a half baked cake, that label companies become interested in you as a musician, a brand. Jamieson uses his knowledge of the industry not only to progress himself, but
other bands and musicians with which he has involvement. He communicates that being immersed and invested in other people cracking the code or teaching them what he has learned is a rewarding part of his work.
Jamieson finds the current music industry on the Northern Beaches and beyond to be constantly changing, with no clear path for navigation. As Jamieson chats about the new era of branding and the intricacies of growing an audience, he pulls up a folder on his laptop stuffed full of self-produced, unreleased music. He flicks through playing 5 second snippets of various titles, from differing collaborations, his humbling talent becoming abundantly clear. Putting his audio degree to use Jamieson tries to be as self-sufficient as possible, creating his own production. Stay tuned for his five track EP that he will be releasing soon. The Beaches are in store for new star emerging from our small corner of the world.
INSTA: @JAMIEPOSTLE