Beaches COVERED. Issue 34 Spring Style

Hormones are your SUPERPOWER

This is the philosophy behind Eir Women, a stunningly simple supplements brand made by women, for women. Co-Founder, and Freshwater Mum, Lisa Walker, conceived the idea while walking with her friend, Kate Guaran, during Covid. Today, their vision has been realised and the business partners are empowering women about their hormones.

In a world saturated with complexities, Eir Women emerges as a beacon of simplicity and elegance. Crafted with a deep understanding of women’s needs – emotional and physical – these gorgeous bottles are more than just a brand; they are a considered philosophy that aims to empower women.

“We are not dead at 50!” smiles Eir Women Co-Founder, Lisa Walker.

“We live much longer now. Our kids grow up and move on and it’s important we find our purpose and look after our health for the second half of our lives. It’s an important time to ask ourselves, “What’s next for me?”

Lisa, a media executive with two decades of experience in ad agencies and beauty PR, including sunscreen and skincare, conceived the idea with friend and business partner, Kate Guaran, while on their daily walks in the pandemic.

“We started the conversation on our 10km Covid walks. We wanted to create a range relatable for women,” she adds.

Eir Women encourages total holistic health and the first range has been designed with women over 40 in mind.

“Everything about this brand is joyful and empowering. Our first three products, Zipped, Show Up and Reboot,

are uncomplicated supplements for women feeling the hormonal shifts."

Along with Eir’s in-house nutritionist and naturopath, Kristen Beck (M.Hum.Nut., B.H.Sc), the team have meticulously crafted a range of high-quality products.

“One thing we’re really proud of is that there are no more than 10 ingredients in each supplement and all the ingredients have a clinical dose. This was important to us. When you're using these three products you can replace multiple supplements.”

EMPOWERING WELLNESS, REDEFINING BEAUTY

Beyond the stunning packaging, that you won’t be embarrassed to leave on your kitchen bench, lies a profound mission of education and empowerment.

“We don't need to keep apologising for our hormones,” states Lisa.

“Many women get hot flushes and gain weight slowly as they enter perimenopause – half a kilo creeps on each year and it just keeps coming.

“Every woman we know is exercising more than ever to keep that weight off. We really encourage women to look after themselves from the inside."

Lisa's advice is, don’t wait until symptoms of perimenopause hit you before you take action.

“If you start looking after your overall health and adrenal system now it will make all the difference,” she says.

Eir Women also believe every phase of a woman’s life is powerful, and different.

“Every stage has merit, beauty, and power. That power begins in our teenage years and changes in our 20s. Thirties can be a hard decade because you have this clock ticking and a career. Then there is a new sense of power that comes in your 40s, it’s very freeing.”

Colour-coded for ease (and brain fog), Zipped, Show Up, and Reboot support brain function, mood balance, energy, metabolism, bloating and stress, plus recovery and sleep.

“Zipped took us six months to nail and will help you take back your metabolism. Show Up sets you up for a glorious day and helps you show up for what’s important to you – work, the gym, your kids, yourself. Take Reboot at night to reset your system and get a great night's sleep. It contains KSM66, which is the highest grade Ashwagandha in the world, promotes calmness and supports adrenal fatigue.”

It’s no surprise Eir Women are are being approached by retailers like Mr Vitamins.

“We don't come from a place of fear and we want to empower women of all ages. Your hormones are your superpower!” •