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Introducing... Beached Az Brew Trans Tasman Pale

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STYLE TO SELL

STYLE TO SELL

The team behind the cult animation Beached Az are excited to announce their partnership with Modus Operandi Brewing and the release of Beached Az Brew - Trans Tasman Pale.

Following the recent launch of the new series of Beached Aziversary - a ten part animation supported by Screen Australia - the team have taken the more serious climate message in the series and continued to spread the word. The partnership between Modus with Beached Az, along with a number of local charities championing ocean initiatives and answering their call to action in the series to “actually do something”, will see Beached Az Brew aiming to make a contribution to combatting growing climate issues. $1 of every pint sold and 20¢ from each can sold will go towards a host of charities throughout the year.

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“We love a beer! Nothing new there, but it was important that the beer was actually d to announce elease of one we wanted to drink and not a token gesture, which is why we wanted to speak to Modus. We’ve been loving their beers for a while and so we gave them a call. Knowing they’re aligned on green energy of the beer and sustainability credentials was key, it’s proved to be a natural partnership,” said Beached Aziversary creators Anthony MacFarlane, Jarod Green and Nick Boshier.

“The Beached Az series is bloody funny, so when Nick and Macca rocked up to talk about the beer, we were all ears. We love the direction of the new series. Obviously brewing by the beach, climate action and sustainability is hugely significant to Modus. We try to have a light footprint across the board with

100% green energy. Beached Az Brew is a great opportunity to take a serious message and convey it in an original and compelling way. Brewing meets comedy,” said Modus Operandi cofounder Jaz Wearin.

In celebration of the freshly released new beer, Modus Operandi will be running ongoing beach clean up events through the summer, including a special event for Clean Up Australia Day.

The beer itself is a Trans-Tasman Pale. As the name suggests, it’s brewed with a mix between Australian and New Zealand hops and malt - the result being a tropical and citrus pale ale - 4.5%, easy drinking, and the perfect beach beer, especially after a Beach Clean up.

Sound good? Reach out to your favourite pub about stocking Beached Az Brew, and the guys at Modus will organise a clean up in the area. Who knew you could be drinking beer for such a good cause. •

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