Western Lifestyle Retailer by Cowboy Publishing Group

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★ SPRING2017

Features

4 Small Spaces, Big Returns

Maximize profits in your retail space with compact display cases.

30 Kicking it Up a Notch

Try these six strategies to ramp up your boot sales in today’s hot market.

44 It’s a Wild, Wild West

Rugged glam meets vintage and modern styles in a wild Old West town.

62 Life of the Party

Market home décor and specialty food items by hosting an in-store tasting party.

Departments 2 Up Front

A classic movie set is a perfect showcase for Western fashion.

12 The Savvy Retailer

Sue Heberger works to create a community at Triggers boutique in Reno, Nevada.

18 New & Novel—Fashion

Don’t miss our annual showcase of unique Western and crossover clothing, boots and accessories.

68 New & Novel—Home Goods

Our spotlight on Western lifestyle household products debuts with this issue.

70 Trendspotting

Two retailers share how they make the most of handcrafted turquoise jewelry.

72 Taking Care of Business

Take these steps to plan for handing down your family business.

80 Social Scene

Make your Instagram pics pop with tips from three savvy boutique owners.

82 Events

Check out our retailer’s guide to 2017 shows and markets.

pring 2017 Directory of Companies S 84 A year-round resource and reference guide to suppliers of goods in more than 100 Western product categories.

ABOVE: KurtMen belt; Tasha Polizzi skirt; Noble Outfitters tank; West & Co. silver beaded necklace and bracelets; Desert Rose choker; Al Zuni earrings. Photo by Darrell Dodds.

ON THE COVER: Double D hat by Greeley Hat Works; Sherry Cervi by Resistol shirt; Rockin’ B Clothing jacket; Cruel Denim jeans; Rodeo Quincy belt; Al Zuni earrings. Photo by Darrell Dodds. spring 2017 ★ Western Lifestyle Retailer

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3850 N. Nevada Ave. ColoradoAdministrative Springs, CO 80907-5339 Office Box 7980 St. Colorado2112 Springs, Montgomery CO 80933-7980 Fort Worth, TX 76107 719-633-5524, fax: 719-633-1392 edit@westernhorseman.com (817) 737-6397 • Fax: (817) 737-9266 Randy Witte SUBSCRIPTION INQUIRIES:

PUBLISHER ASSOCIATE PUBLISHER

KIM COATES

A to ugh Old West town is the perfect place to show the wild range of today’s Western fashions, from innocent to edgy. For 2017, Western Lifestyle Retailer headed to Eaves Movie Ranch near Santa Fe, New Mexico, for a gritty look reminiscent of some of Hollywood’s most iconic Western movies. The ranch has served as a location for films such as The Cowboys and Silverado, with actors like John Wayne, The Western Lifestyle Retailer crew gathered at legendary Eaves Movie Jimmy Stewart and Ranch south of Santa Fe, New Mexico, for this year’s fashion shoot. Many thanks to Clint Mortenson for bringing horses and Clyde the buffalo! Kevin Costner walking its boardwalks. In that setting, our fashion feature, “It’s a Wild, Wild West” (beginning on page 44), revels in the rugged glam of leather, lace, rhinestones, glitter, silver and turquoise. Fashion Editor Kathryn Barkey’s styling includes modern twists on bolos and chokers, combined with vintage fashion throwbacks such as bell-bottom jeans and short jackets, while iconic boots and hats have a hip Western retro feel. Every shot features gritty, feminine looks that suit Western high fashion from the National Finals Rodeo to Times Square. Art Director Ron Bonge adds a classic comic book design and storyline complete with fun illustrations from Washington-based graphic artist Tadd Galusha. You’ll find plenty to fill your store in new clothes and accessories—don’t miss the resource guide on page 60. Our aim this year is to give you plenty of ammunition to use in your business. Tackle boot sales with six proven strategies in “Kicking it Up a Notch,” on page 30. Find out how to get big returns from small display cases in “Small Spaces, BIG Returns,” on page 4. “Passing it On,” on page 72, outlines a path for successfully handing down a family business. We’ve also included a blueprint for hosting an in-store event in “Life of the Party,” on page 62, to increase housewares and specialty-item sales while boosting customer relations. Our Savvy Retailer, Sue Heberger of Triggers in Reno, Nevada, shares how she builds her store’s community on page 12. To our New & Novel spotlight on upcoming products (beginning on page 18) we added an exclusive section on household items on page 68. Our new department, Social Scene, on page 80, has tips for taking sales-generating Instagram pics. Trendspotting on page 70 features strategies for selecting vintage handcrafted turquoise pieces. And WLR’s updated directory—your comprehensive company resource—begins on page 84. We hope you find this issue loaded with resources for your store. Just remember to sleep with your boots on and keep a fast horse in the barn. —Christine Hamilton

Rick Swan

(817) 569-7110

EDITOR A.J. Mangum MANAGINGPublisher: EDITOR Fran D.Ernie Smith King ASSOCIATE EDITORS Jennifer Denison

Kami Peterson: JenniferBrand Paulson Manager

CONTRIBUTING EDITORChristine Juli S. Thorson Editor: Hamilton ART DIRECTOR Darin Edmonds Contributing Editors: Jennifer Denison, GRAPHIC DESIGNER Lisa Wrigley Katie Frank, RossJohn Hecox, STAFF PHOTOGRAPHER BrasseauxSusan Morrison EDITORIAL ASSISTANT Karan Miller Fashion Editor: Kathryn Barkey

Art Director: Ron Bonge

ASSISTANT BUSINESS MANAGER Michelle Rowe Designer: Charles McClelland CIRCULATIONGraphic MARKETING MANAGER Sue Burleson FULFILLMENT MANAGER Production Jennifer DuniganManager: Fort Worth

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Dolores Hickey Kami Peterson kami.peterson@westernlifestyleretailer.com PRODUCTION COORDINATOR Gena651-3394 Natho (719) Advertising Customer Service: ACCOUNTS RECEIVABLE Penny(817) Gibson 569-7107 Nancy Hughes ACCOUNTING ASSISTANTS Deanna Guzman Emily Trupiano (817) Carol Schutts 569-7108 Senior Digital Strategist: Sonny Williams WAREHOUSE MANAGER Manager: Tim Gelnaw Megan Thomas Digital Content SHIPPING ASSISTANT Warren Upchurch Business Manager: Tonya Ward Warehouse Manager: Tim Gelnaw AAPublication of the Magazine Publication of the MCCDivision Magazines, LLC a division of Morris Communications of Morris Communications Corporation Company, LLC 735 Broad St., Augusta, GA 30901 735 Broad St., Augusta, GA 30901

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Western Horseman (ISSN 0043-3837) published monthlyEquine by Group, 2112 Western Lifestyle Retailer is publishedisannually by Morris Morris Communications Corporation, Broad St., Augusta, GA to Western Montgomery St., Fort Worth,735 Texas, 76107. Subscription 30901. Subscription rate is is free $22 for one year, $42 for two wholesalers, years. to qualifying retailers, manuLifestyle Retailer Canada and Mexico add $10 per year (U.S. Funds only). Outside North facturers of only). Western lifestyle related products; $20 America add $20and per salespeople year (U.S. Funds Editorial and Advertising for N.allNevada other subscribers; $35Colorado for foreign Mainannually Offices: 3850 Ave., Colorado Springs, 80907-subscriptions; copy price is $10. 5339.single Periodicals Postage Paid at Augusta, GA and additional offices. Postmaster: Send address changes to Western Horseman, Box 1914, Submission of freelance articles and artwork is welcome. Please write for ediMarion, OH 43306-2014. torial guidelines if submitting for the first time, and enclose SASE. No faxed Submission of free-lance artwork and poems is wel- Retailer do not Lifestyle materials accepted.articles, Articlescartoons, that appear in Western come.necessarily Please write for the editorial guidelines if submitting the first Lifestyle Retailer or Morris reflect position or opinion of Westernfor time,Communications and enclose SASE. No faxed materials accepted. thatdoes not endorse Western LifestyleArticles Retailer Company, LLC. appear Horsemanfor dothe notcontents necessarily reflect the position inor this publication. andinisWestern not responsible of any advertisement opinion of Western Horseman orLifestyle Morris Communications can be Corporation. copied, No material Western Horsemanfrom doesWestern not endorse andRetailer is not responsible for faxed, the electronically transmitted, or otherwise used without expressed written pfrom ermission. Requests contents of any advertisement in this publication. No material must be submitted in writing. Western Horseman can be copied, faxed, electronically transmitted, or otherwise used without expressed written permission. Requests must be submitted in writing. PUBLISHED ANNUALLY Western Lifestyle Retailer is published each December, giving you the opportunity to reach your customers prior to an important buying season.The editorial content concentrates exclusively on Western fashion, accessories, jewelry, gifts and home décor products, and is illustrated by top fashion photographers. In addition, there is a comprehensive product directory of Western fashion and lifestyle-related business in each issue. Western Lifestyle Retailer keeps retail storeowners and buyers in touch with coming trends by offering a sneak peek at the hottest new products and informing them of the latest innovative merchandising and cost-saving strategies—strategies that bring a positive impact to the all-important bottom line.

Western Lifestyle Retailer ★ spring 2017

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small spaces,

Big Margins Maximize profits by incorporating compact display cases into your retail space.

t a brick-andmortar store, every square foot needs to earn its keep. Thatâ&#x20AC;&#x2122;s why many Wester n stores have found well-designed displays to be an ideal way to boost sales with a minimal footprint. Our experts share what makes a display work, and how to use them to increase your profits.

christine hamilton

By Abigail Boatwright

Western Lifestyle Retailer â&#x2DC;&#x2026; spring 2017

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Going small works

Certain products are suited to small displays. Products such as fragrance, jewelry and eyewear are all ideal for compact displays because of their small size. But more than that, these items are the perfect last-minute purchases. Kevin Hanks, director of sales at Tru Fragrance, a wholesale fragrance manufacturer, says perfume and cologne are timeless choices with a great sales record, averaging at least 10 times more sales per square foot than any other product. “Our displays have some of the best sales metrics in the store,” Hanks says. “It’s three square feet of very profitable real estate. Fragrances don’t go out of style. Everyone wants to smell good. It’s low-risk—it’s not a big investment and it’s not a seasonal item. And for consumers, it’s a small luxury, even for those that are on a budget. It’s got a nice ‘gift grab’ appeal, and you don’t have to worry about sizes.” BEX Sunglasses offers lightweight, technically advanced sunglasses for the outdoor enthusiast. Stores such as Bass Pro Shops and Cavender’s carry BEX products. President Jason Adams says the company has designed displays with a small footprint that showcase the product in a compelling way. “Our displays appeal to the retailer because they are visually exciting in a very small amount of square footage” Adams says. “The fixture helps the consumer see the product. We feel like it’s a great final piece to control the customer acquisition process.” Teskey’s Saddle Shop and Bootique in Weatherford, Texas, includes small displays from at least a dozen companies. Company buyer Lacy Cocanougher says displays help with branding and keeping like items together. “Displays make it possible for a customer looking for socks or underwear or cologne to find what they’re looking for in one spot,” Cocanougher says. “For customers who truly love a product or a certain brand or style, they can just come right in and find what they’re looking for instantly. So they’re more likely to return when they know they can find it.” Well-designed displays help boost sales due to the density of products contained and the type of items typically sold on a fixture, she adds. “If you have the right case from the right company, it will hold far more items than if you had them laid out on a countertop or hidden them away in the middle of your store,” she says. “I think displays really help keep track of what you have and what you need, and they’re easier for customers to navigate.” Locating small display cases near the store front or cash register—like this case for BEX Sunglasses in David's Western Store in Weatherford, Texas— can maximize profit per square foot.

The right display matters

The variety of design options employed by wholesalers makes choosing a compact display exciting. Tru Fragrance displays are either freestanding or countertop, but both take spring 2017 ★ Western Lifestyle Retailer

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up the same amount of square footage. The metal freestanding display holds 100 bottles of fragrance. The wooden countertop display has space for 30 bottles. “We offer header cards that we can change out by season that slide in and provide a graphic on the freestanding unit, such as men’s fragrance on one side and women’s on the other,” Hanks says. Montana Silversmiths’ wooden display cases have become iconic within many Western retail stores. The company recently updated them with a focus on good lighting “We have done a complete facelift of the case,” says Judy Wagner, vice president of marketing for Montana Silversmiths. “We've retrofitted it with lights all the way from the top to the bottom so that the light could infiltrate the beautiful silver at every level of the case.” The cases hold 150 to 200 products, and position the display as a jewelry store within a Western environment. The company offers risers, shelving, satin pillows for bracelets and a bust-shaped necklace display. The options make the case easy to “freshen,” by changing the display, moving product around and adding new items. “We like to call it clean, full and organized,” Wagner says. The flexibility also allows retailers to offer a product display that resonates with their region and customers. It’s like being able to tell a unique story with the products, she says, one that suits your store specifically. BEX Sunglasses displays are 5 feet 9 inches tall, made of black and white metal with silver accents. Adams says the look changes about every two years, with all new fixtures. “We utilize a lot of LED lights to backlight the products,” Adams says. “Good lighting helps to merchandise the product as best we possibly can.” The displays illustrate the company’s commitment to innovative technology, he adds. “The fixtures are a great way for us to express who we are as a brand,” he says. “They are also effective because it’s the closest you are to the consumer. The design is actually what helps determine who may or may not purchase a pair of BEX Sunglasses.” All of our experts said the location of the displays is important for sales. Tru Fragrance displays are located near the checkout area, or in the first third of the store as you enter. “Fragrance is both an impulse and planned purchase, so when consumers are checking out, we try to put displays at the ‘cash wrap,’ [or the last 10 feet before they checkout] to really maximize the profit per square foot,” Hanks says. “The closer to the register, the better.” Adams says BEX Sunglasses are usually positioned near headwear products or in the accessories section. And the products are locked onto the fixture to reduce theft, so consumers require sales staff assistance. A well-designed small display case makes small items stand out and easier for the customer to find. 6

abigail boatwright

Location is crucial

Western Lifestyle Retailer ★ spring 2017

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“Usually the accessories are located next to the register so you don’t have to look very far to find somebody to unlock the cases,” Adams says. “It’s a natural progression: You try on a hat, you try on some sunglasses, you like them, you find the store employee and you purchase them.” Cocanougher says small displays at Teskey's are spread out throughout the store, but are mostly Lacy Cocanougher concentrated at the front of the space to reduce shoplifting. “A lot of these displays are for smaller items such as jewelry and buckles, so it’s helpful for them to have their own displays so they stand out,” she adds.

“If you have the right case from the right company, it will hold far more items than if you had them laid out on a countertop or hidden them away in the middle of your store.”

DISPLAY guides boost sales

Companies often offer guidelines on merchandizing the display case to maximize customer interaction. 8

abigail boatwright

Guidance from the wholesale company can help a retailer make the most of its display. Tru Fragrance provides a display with a qualifying order, and it includes a “planogram” for each retailer, which Hanks says is basically a cheat-sheet of how to merchandise the display. “Top sellers and testers are at eye level,” Hanks says. “Testers are 95 percent of the sale because everybody likes to smell before they buy. And sometimes testers are located at the cash wrap.” Montana Silversmiths offers a complimentary training guide to inform retailers about display and product features. “We suggest that on the top shelf, they tell a story about buckles, and the silver, or maybe watches, whatever the retailer wants to feature,” Wagner says. “On the second shelf, we feature new products. On the bottom shelf, that could be clearance, or different kinds of product that can be interactive.” Each BEX Sunglasses fixture has a printed guide stowed in the cabinet below the products, with information on each set of glasses and answers to frequently asked questions. “This way, if the customer has any questions about the sunglasses, the staff can answer them,” Adams says, “so the guide is a great way to help educate the consumer.”

Western Lifestyle Retailer ★ spring 2017

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christine hamilton

It's important to refresh display cases often, keeping them restocked and full, and rearranging items frequently.

Meet the Sources Displays need attention

Hanks advises retailers to replenish inventory often for maximum sales opportunities. “Keep your display full,” Hanks says. “It’s hard to sell off of an empty or half-empty wagon. Keep it stocked.” The sales staff needs to be trained about the display products, he adds: “I think the biggest single success of selling fragrance is an educated store associate.” Wagner says a great benefit for retailers of Montana Silversmiths is the customization available. “Along with visual merchandising that we have for our cases, we have 1,200 different SKUs,”he says.“Retailers can also offer custom products that can become special gifts or promotional items for businesses.” According to Wagner, the goal of a display is to make products look their best, because visual merchandising is extremely important. “Whatever brings out the best elements of the designs of your product, that’s what you want for merchandising,” he says. “And you want to keep it fresh and have people look at it differently. How can you appeal to your customer? Even a small rotation can give the product a new appeal that would attract the customer.”● ABIGAIL BOATWRIGHT is a freelance writer based in Texas. 10

Tru Fragrance is a perfume and cologne wholesale manufacturer that supplies to more than 2,000 stores, such as Charming Charlie’s and The Buckle, as well as Western lifestyle companies such as Cavender’s, Luskey’s and Teskey’s. Tru Fragrance has offices in Chicago, Illinois, and New York, New York, along with several satellite offices. In business for 45 years, the company has a number of fragrances, including PBR 8 Seconds, Cowboy Cologne, Pink Camo, and Southern Soul and Lace. trufragrance.com. Montana Silversmiths was founded in 1973, and today it is the nation’s largest manufacturer of Western belt buckles, watches and jewelry. Located in Columbus, Montana, the company sells products nationwide. Montana Silversmiths has provided trophy buckles for the Professional Rodeo Cowboys Association, American Quarter Horse Association, Professional Bull Riders, Cowboy Mounted Shooting Association and National Reining Horse Association, among others. montanasilversmiths.com. BEX Sunglasses began in 2009 making lightweight polarized sunglasses for the active outdoor lifestyle. President Jason Adams was an NFR-qualifying team roper, so the crossover to distribution in Western lifestyle stores for the wholesale company was a natural fit. Today, the company offers apparel and baseball caps as well as its signature sunglasses in more than 900 retail locations. bexsunglasses.com. Teskey’s Saddle Shop, located in Weatherford, Texas, offers more than 1,000 saddles, a complete line of tack including hundreds of bits, farm equipment and equine supplies. Its Bootique carries boots, clothing and accessories. With 80,000 square feet of retail space, the store is a one-stop shop for horse people. teskeys.com.

Western Lifestyle Retailer ★ spring 2017

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Pulling the Trigger

A rodeo mom turns her lifelong dream of owning a Western boutique into reality, and provides her customers with merchandise as unique as their own stories. STORY AND PHOTOGRAPHY BY KATIE FRANK

TOP: Sue Heberger hand-selects jewelry she thinks will speak to customers, and prefers one-of-a-kind items that have an interesting history. ABOVE: After dreaming of owning her own store for years, Heberger opened Triggers in 2015.

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ue Heberger sits on a comfy vintage couch surrounded by unique furnishings and remembers the first market she attended as a new business owner. Her Reno, Nevada, boutique was scheduled to open in November of 2015, and though she had years of retail experience, working at Ann Taylor as well as Pottery Barn as a visual designer, the buying experience at Dallas Market was a whole new ballgame.

After raising three children who had horses and were high school rodeo champions, she was switching gears from mom to business owner. “You start with your toe in the water but when you go to your first market … boy, that was scary,” Heberger recalls. “We took a tour of the show and I heard my daughter ask the tour guide, ‘Do we just walk around for a couple of days to decide what we want?’ And I heard the tour guide say, ‘Buy with your heart.’ And I’ve always taken that advice. If I get goose bumps, if I jump up and down, then I buy it. You get into trouble when you start overthinking.”

Selling Stories

Clothes are creatively displayed on rustic metal headboards.

Heberger’s store, Triggers, is located in a sleek, open-concept shopping complex that focuses on community involvement, with many of the stores participating in wine-walks, open-mic nights and other social events. “I’m trying to get the shopping center to do some kind of outdoor summer music thing, and give people an incentive to come in,” she says, and pours a glass of white wine for a customer browsing the racks. “I’m big on customer service and making friends with my customers. There’s no pressure when they come in; just come visit if you want.” To develop those relationships, Heberger interacts with customers through Instagram by posting pictures and videos of them in outfits they’ve tried on at the store. She also promotes “sip and shop” events in which customers and friends are invited to browse the store, beverage in hand, and offers exclusive discounts.

Jewelry, boots, jeans and tops are displayed on everything from antique metal headboards to custom-made pipe racks. She models the store after her personal style at home, adorning displays with dressers, trinkets and toys from her childhood. The jewelry that she hand-selects from turquoise dealers matches the charm of the store. Most of the pieces are vintage and have a history the dealer shares with Heberger. “The jewelry has to have a story,” she says. “When these women walk in to buy a necklace, they want to know the story behind it. If I have one, I’ll tell her, but I won’t lie. Some of the jewelry is so old, it isn’t signed and we don’t know the story.” Her clientele has steadily grown in the last year. Though Reno is a popular destination city hosting equestrian events, Heberger says it took time for the regulars in town to get comfortable incorporating Western fashion into their daily wardrobes. spring 2017 ★ Western Lifestyle Retailer

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CLOCKWISE FROM LEFT: After visiting Western boutiques in Texas, Heberger fell in love with their quaint feel and brought it to her store in Reno. • Triggers' merchandise is rotated regularly to increase interest and visibility. • Rustic pieces complement merchandise in the store’s displays.

“Two of my children went to school and rode horses in Texas, Invested Choices and I saw boutiques there and wondered why we didn’t have Heberger didn’t open her store on a whim. Her husband, Rusty, that here,” she says. “We didn’t have a lot of boutiques in Reno. encouraged her do her homework, literally. I wanted to bring the feel of Texas bou“He’s an engineer and I’m a dreamer,” she tiques here.” says. “I would’ve just jumped in because I When she’s at the store, Heberger dresses think I can do anything! But my husband the part and is put together head to toe, encouraged me to go to [the University of helping to set trends and inspire customers. Nevada, Reno]. They have a business mentor “It was hard to get people used to a fashion program there. I went in and showed them boot here in Reno. People didn’t understand my business plan and the pictures. They’re it. Now the women are embracing it,” she supposed to talk you out of it, and one says. “I had to teach them how to dress up, woman started jumping up and down, runbecause Reno is a very casual town. They don’t ning around the office showing everyone dress up as much as in Fort Worth.” [my business plan]. I thought that was a And while the clothes and Heberger’s good sign.” cheerful personality keep shoppers coming Heberger shared with the instructors back, she says there is a side effect, which has her floor plan, where the store would be to do with the couch she’s sitting on. located and cost estimates. Similar boutiques “The husbands love it here,” she laughs. from around the country were also used as “They sit on this couch and they don’t comparisons. want to leave. They feel comfortable here, Part of her business mindset is respecting Heberger uses Instagram to engage too. They don’t feel like they’re in some customers and highlight specific store other business owners within the community. stuffy clothing store with their wives.” items for sale. She doesn’t spread her store’s target clientele 14

Western Lifestyle Retailer ★ spring 2017

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too thin. Instead, she sticks to trends she knows and tries to master that market. “I’m big on supporting other boutiques and respecting the tack stores and staying in my lane,” she says, adding that she doesn’t sell riding boots or jeans. “I’m learning to read my buyer and what items to provide.”

Observing buying patterns has helped her booth become more successful at the handful of trade shows she attends each year. She typically sets up at local events such as the Reno Rodeo, the American Cowboy Team Roping Association National Finals and the car show Hot August Nights, as well as the National Cowboy Poetry Gathering in Elko,

Triggers in Reno, Nevada, incorporates vintage charm with the latest in Western fashion.

Nevada. She found that at some events, like the Reno Rodeo, people are more likely to buy T-shirts, while at the ACTRA National Finals the demographic is older and tends to purchase higher-priced items. Creating an online presence through the store’s Instagram account (@triggers boutique) and online store has increased visibility and sales. “At Reno Rodeo last year, one of the barrel racers bought one of [Tasha Polizzi’s] serape shirts,” she explains. “The barrel racer posted the shirt on Instagram after she finished a run and another girl saw it. That girl asked Tasha [on Instagram] if she still had any shirts, and Tasha reached out to me.” Heberger’s warm and supportive character creates a bond with designers and shoppers, making her an ideal middleman both can turn to for support. Between the wine, the décor, the darling clothes and her inclusive chatter, Triggers has become a go-to spot for fashion and friends.● 16

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Boot Rugs bootrugs.com

House Of Wolves houseofwolvesleather.com

KurtMen Designs 512-357-1234

Juan Antonio 619-656-0445

Rojo Leather rojoleather.com

Tony Lama tonylama.com

★NEW&NOVEL★ Don’t miss out on these trendsetting and cutting-edge Western lifestyle and crossover products showcased for 2017. Compiled by KATHRYN BARKEY 18

WESTERN LIFESTYLE RETAILER ★ SPRING 2017

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WESTERN MADE

DESIGNER APPEAL

Lantana Made handcrafted pieces are produced from a ranch house in Osage County, Oklahoma. This Saguaro Clutch is made from embossed quality ostrich leather. The cactus design is inlaid with vintage Saltillo serape, with the interior highlighted with beautiful upholstery fabric.

A new brand of luxury handbags, Rojo Handbags are designed and made in the U.S.A. to appeal to rural and urban audiences. Timeless designs feature imported Italian leather, custom hardware and quality craftsmanship. This Rojo Satchel is perfect to wear over your forearm or as a trendy crossbody. CONTACT: Rojo Leather; info@rojoleather.com; rojoleather.com

CONTACT: Lantana Made; 405-328-4032; lantanamade.com

PONDEROSA FLARE STS Ranchwear was created to meet the needs of a true rancher’s lifestyle including fashion, with leather jackets, work wear and accessories. The Ponderosa Crossbody Handbag is available with a brown or black strap and fringe, and features this popular serape blanket pattern. CONTACT: STS Ranchwear; 828-719-5859; stsranchwear.com

ARTISAN TOUCH Arloom collaborates with amazing artisans to design and produce unique leather handbags and totes—no two are exactly the same. The leather Zoe Bucket Bag with hand-loomed textile trim features a lined interior, adjustable buckle strap and one interior pocket. CONTACT: Arloom; 512-457-9978; arloom.com

SONORA CHIC Sonora Boutique is a boot and accessory company for that trendy chic customer, and a sister company to Double-H Boots. Traditional Western styles combine with new urban trends for quality pieces like this Hannah brown tote, crafted in full grain leather in warm browns. CONTACT: Sonora Boutique; 800-441-4319; sonoraboutique.com

SPRING 2017 ★ WESTERN LIFESTYLE RETAILER

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Sleek Fringe

Country Bohemian The new Miss Macie Boots offer quality handcrafted boots for the woman with a country soul and bohemian edge; it is a sister company to Anderson Bean Boot Company. Consisting of a ¾-welt leather sole and leather component heels, the Miss Macie line offers a collection of unique vintage styles for trendy customers. Contact: Miss Macie Boots; 303-816-5455; customerservice@missmacie.com

Minnetonka offers a wide variety of sandals and wedges for that trendy Western consumer. These warmweather staples combine fashion with comfort, featuring 3¼-inch jute-wrapped wedges on a 1-inch platform. Contact: Minnetonka Moccasin; 1-855-554-6627; minnetonkamoccasin.com

All-Around Performance The new All-Around Boots from Noble Outfitters offer extreme comfort without sacrificing performance. Almost half the weight of the traditional Western boot, they feature a polyurethane outsole compound that provides expert cushioning for ultimate comfort. The flexible insole and outsole feel broken-in right out of the box. Contact: Noble Outfitters; 855-526-6253; nobleoutfitters.com

Angels in the Desert Desert Angels, a brand-new boot and accessories company brought to you by Union of Angels, puts a new spin on the cowboy boot. The new boot line pairs well with boho-inspired clothing and merchandise. Contact: Desert Angels; 844-385-2643; desertangelsboots.com

Western Lifestyle Retailer ★ spring 2017

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............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ......................★ NEW&NOVEL Chic and Trendy Ariat combines Western DNA with Americana styling to bring you the District Collection. This peep-toe shoe emulates high-end style perfect for spring and that will easily carry you into fall. The Lindsey Cedar features premium full-grain leather detailing on the foot and upper with a deep scallop topline. Contact: Ariat International; 800-899-8141; ariat.com

Prized Possession This new crossover brand blends Western and contemporary styles inspired by the female pioneers of rodeo trick riding known as the “Prized” performers. A fourth-generation boot maker in El Paso, Texas, exclusively handcrafts Prized Boots. This boot features authentic Caiman crocodile on a genuine leather outsole with a stacked leather heel and is lined in lambskin. The company also offers belts and accessories. Contact: Prized USA; prizedusa.com

Ultimate Comfort Durango’s Ultra-Lite collection combines the silhouette of a traditional Western boot with the comfort of a lightweight EVA outsole. The boot shown here is saddle brown with an 11-inch shaft, soft mesh lining, and a broad square toe. Abrasion resistant rubber pods in the outsole offer durability and comfort. Contact: Durango Boot; 866-442-4908; durangoboots.com

Saddled Up The YK Branded Saddled Up cork wedge is the perfect addition to your spring/summer inventory. Available in either soft denim blue or saddle-colored leather, the traditional cork wedge is accented with a stamped leather overlay. The Saddled Up features antiqued coppertone conchos on a lightweight and comfortable cork sole, available in sizes 6 to 11. Contact: YK Branded; 541-420-7774; ykbranded.net

Western Lifestyle Retailer ★ spring 2017

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............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ......................★ NEW&NOVEL Cinch Proud Cinch Edge boots draw inspiration from fashion, culture, music and art for that forward-thinking customer. New for spring 2017 are (from left) the men's USA Spirit, the women's American, and the women’s Paisley Orange. They feature an 11-inch leather shaft with a broad square toe and cowhide vamp. Contact: Cinch Edge, sales@cinchboots.com; cinchedge.com

Western Gladiator Justin Boots’ new line of casual spring footwear for ladies includes this tan tassel sandal with a golden leather exterior and buckstitch detail. The cushioned insole gives lasting comfort, while the rubber outsole is designed for durability. It’s perfect to wear with shorts, skinny jeans or a sundress. Contact: Justin Boots; 800-548-1021; justinboots.com Casual Sophistication Featuring a slip-resistant rubber outsole, the extremely comfortable driving moccasin from Twisted X is made to hold together and perform. Twisted X now offers a variety of styles in the popular casual shoes, including these new oiled saddle and bomber brown ostrich. CONTACT: Twisted X Brands; 940-539-3339; twistedx.com

Cowboy Institution Since 1875, Olathe Boot Company has carved its mark in American Western history as the boot worn by cowboys, outlaws, presidents and celebrities. Its customers ride and train cutting and cow horses, and continue to keep the tradition of working cattle from horseback. Retailers can choose toe shape and heel size in most styles, such as these from Olathe’s Tall Top collections. Contact: Olathe Boot Co.; 800-903-9999; olatheboots.com

Western Lifestyle Retailer ★ spring 2017

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Dedicated to the creation of apparel made by riders for riders, Spur Ridewear is a performance Western lifestyle brand offering apparel crafted to meet the demands of the athlete and competitor out West. New styles for spring 2017 are created to take you from the gym to the practice pen, with an eye toward performance, comfort and style. Contact: Spur Ridewear; 877-303-7787; spurridewear.com

Cowgirl Dreamer Cowgirl Tuff’s vision is to create ever-evolving Western fashion pieces with amazing fit, from rider-friendly jeans to fashion tops. New items this spring include this lightweight cream slub-jersey button-up with a charcoal lace yoke, and the Dreamer denim jeans with embroidered dream catcher. Contact: Cowgirl Tuff Company; 877-868-7419; cowgirltuffco.com Essence of Innocence In operation for 111 years, Scully produces leather products that are sold worldwide in more than 3,000 stores. New for spring is this lace dress with long sleeves, tonal lining and a broad scoop neck with a drawstring tie. It has a look of innocence and is great for evenings out. Contact: Scully; 805-483-6339; scullyleather.com 26

Western Lifestyle Retailer ★ spring 2017

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............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ............................................................................................................................................................. ......................★ NEW&NOVEL Boho Embellishments Cowgirl Confetti offers a collection of eye-catching leather cuffs, earrings, necklaces and boot chains embellished with different combinations of rhinestone, bead, medallion and stone accents. Handmade in the U.S.A, these cuffs are the perfect accessory to complete any boho look and are a great addition to your accessories department in any store. Contact: AndWest/Cowgirl Confetti; 760-444-0050; andwest.com

Vintage Vestige Double J Saddlery of Yoakum, Texas, has added a fashionforward leather jewelry line to its performance saddles and leather handbags. The Vestige line features high-quality and trendy neckwraps, earrings, bolo ties and chokers. Contact: Double J Saddlery; 800-669-2535; vestigebydoublej.com

Desert Rose Handmade in Tin Top, Texas, Desert Rose offers one-of-kind accessories for the boho spirit like this hand-braided deerskin leather and faux turquoise slab necklace. Contact: Desert Rose; 918-961-8586; theofficialdesertrose.com The Wild Frontier Double D Ranch teamed with Greeley Hat Works to produce a collection to embody the free spirit of the West without compromising quality—the Double D Ranch Hat Collection. This Frontier Trapper hat represents the harsh, rugged lifestyle of the frontiersman whose hat often displayed components from the wearer’s journey. Contact: Double D Ranch; 361-293-2394; ddranchwear.com

Bouncing is for Bulls Big Country Toys offers realistic ranch and rodeo toys for little cowboys and cowgirls. New for 2017 are the Big Country Bouncy Bull and Professional Rodeo Cowboy Association Bucking Chute (sold separately). Designed for children 3 to 6 years of age, the Big Country Bouncy Bull comes with a pump and a bull rope that stays in place during the wildest of buck-outs. Contact: Big Country Toys; 888-801-4391; farmandranchtoys.com ●

Western Lifestyle Retailer ★ spring 2017

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Walk Into Your Purpose

www.missmacie.com

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303-816-5455

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katie frank

Western LifestyLe retaiLer â&#x2DC;&#x2026; spring 2017 2015

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Top boot companies recommend these six strategies for carving your place in today’s hot Western boot market. By Abigail Boatwright

lways a mainstay of cowboy attire, boots are on rotation in mainstream fashion these days. westernstyle boots are popular just about everywhere, from the corner office to the rodeo chute. as a business, how can you position your company to maximize your boot sales to all shoppers? we talked with several boot companies to get advice on how to get—and keep— your toe in the door. They came up with these six “don’t-skip” strategies. spring 2017 ★ Western LifestyLe retaiLer

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aBigaiL BOatWrigHt aBigaiL BOatWrigHt

1. Carve a NiChe

TOP: Having a comfortable space in which to sell is an important part of elevating the customers’ experience at M.L. Leddy's. ABOVE:train your sales staff to really understand correct boot fitting. it is crucial to creating repeat customers.

rod Patrick bootmakers markets its boots to professional and high-end horse show competitors looking for the perfect fit. because rod Patrick offers such a wide variety of sizes and widths, customers are able to get exactly the fit they want, without a custom boot price. “we want to be the boot of choice amongst the champions,” says bobby smith, president of rod Patrick bootmakers. “we feel that we are in a better position to satisfy that demand than anybody else out there.” smith says rod Patrick works with endorsees such as reining champion andrea fappani. The company also encourages approved dealers to sell at horse shows including the national reining Horse association futurity, american Quarter Horse association world championship show, national cutting Horse association futurity and other major competitions to reach those clients. “The thrust of our marketing is our high-profile endorsees,” smith says. “but because of our fit specialty, once we get a customer into our boot, they want our boot and they look for it.” m.l. leddy’s has built its business on crafting handmade boots built to its clients’ exact foot measurements. The company is both manufacturer and retailer, with two locations in fort worth, texas. mark Dunlap, vice president and general manager, says because of the company business model and the completely custom-made boot product, leddy’s is unique in its positioning.

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NEW FOR

2017 Bouncy Bull™ & Bucking Chute

Fallon Taylor & Babyflo

Creep Feeder

Mineral Feeder Ram Mega Cab Dually Truck & Hay Trailer with Hay Bales

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“we don’t really have competition in the type of products that we have,” Dunlap says. “They’re fully handmade and in many cases made-to-measure rather than being bought off of the shelf. we manufacture for ourselves and don’t sell our product outside of our stores.”

exotic leathers remain a mainstay in Western boots.

katie frank

one thing that makes rod Patrick unique is its “fit center.” smith says some of the company’s dealers provide a fit center, which stocks a boot in almost every size rod Patrick offers. That way, customers can be guided by a dealer’s sales representative to discover the right size for any rod Patrick boot. “with an inventory of 140 boots, our dealers can represent almost every size we make,” smith says. “That allows you to fit your customer better than your competition. if you commit yourself to doing that kind of business, giving that level of service and expertise to the retail customer, you probably will have a customer for life. because once they’ve been fit correctly, it changes the way they shop. if you don’t have their size, they are not going to buy it. The fit becomes the priority.” smith says offering an experience like the rod Patrick fit center is an opportunity to lift the credibility of your store. “The fit center allows you to provide a service that has been lost on a lot of levels,” smith says. m.l. leddy’s is located in fort worth’s Historic stockyards, in the same location since 1941. The area where customers are fitted for boots has been designed to be elegant, with dark wood shelves, area rugs and mirrors, and boot options lining the walls. “it’s a really elegant room with a certain feel about it that is very comfortable,” Dunlap says. “it feels like you’re in a home, but in a place that is devoted to and dedicated to one specific thing: made-to-measure custom-made boots. other parts of our stores take on a different feel, but in that particular area, when you see it, you know you are in a boot mecca. and it really gives you the feel of being something very special.” m.l. leddy’s doesn’t sell custom boots through its website. instead, the company wants customers to come into the store and choose boots. “we are very friendly—the whole stockyards of fort worth is this way,” Dunlap says. “our salespeople offer customers something to drink—just about anything they want—to give them the experience of something special. we are not just another store on the corner. we have something that makes us stand apart from the others, and we want that experience for the customers. That’s what we strive to achieve.” Quincy freeman, founder of wholesale company rodeo Quincy in reedley, california, creates a welcoming shopping area at her booth at the national finals rodeo and other events. “we have a fun, stylish try-on area with comfortable chairs,” freeman says. “also, we have trendy western girls ready to help, dressed head-to-toe in their rodeo Q gear. we make the customer feel comfortable before the purchase, which might mean offering our own suggestions of what styles to pursue. our overall goal is to make the buying experience the best as possible.”

aBigaiL BOatWrigHt

2. elevate Customer experieNCe

Working with a manufacturer’s experienced sales rep can help a store build the right inventory.

3. use KNowledgeable sales reps

california-based ariat international, inc., sells its boots through retailers around the world. austin condit, ariat’s director of men’s and youth western footwear, says the key to the company’s success in the footwear market really comes down to its sales reps. “we pride ourselves on our sales team’s knowledge of merchandise, the business and each individual account’s needs,” condit says. “our sales reps have really good relationships with our retail accounts, and they just know the industry inside and out.” before meeting with each account, the sales rep analyzes the store’s business model and knows exactly what product it needs. condit says the strength of the sales team is its knowledge base, both in footwear and in the horse world.

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“we want experts in the industry,” condit says. “They know exactly what they’re doing with each account, and the majority of our sales reps are equestrians. we look for people living the western lifestyle to go sell boots. They are all smart people, they know the basics of business, they know the product they are selling and they know what to give to consumers.”

Dunlap says because m.l. leddy’s has a longstanding reputation as a boot company, it attracts talented sales representatives from around the country. “it’s a very hands-on job,” Dunlap says of the sales representative position. “we teach them how to do the measurement process, but it’s much more than just taking a mea-

suring tape and wrapping it around the foot. There’s a lot of understanding of the leathers, the specific kinds of boot lasts and what the customer wants. There’s a lot that goes into the training of our employees.” Dunlap says third-generation owner wilson franklin is an expert at custom madeto-measure boots, and he works closely with employees on their training. “[franklin] is very hands-on involved in the training of our sales people to get them to the level that he is comfortable with,” Dunlap says. He says good sales people will work to develop a relationship rather than just make a one-time sale. “i wish more stores would train their salespeople to focus on the fit of the boot,” Dunlap says, “because if they’re just making a sale, they’re not doing a good service to the customer. That customer probably won’t ever come back. “try to build a good relationship with the customer via the service and product you provide them. you’re never going to go wrong with that. you might miss some sales because you didn’t have the right product, but the customer will respect you for being honest about it. be customer-friendly and make sure that you are providing the best service you can, even if you don’t make the sale.” mary burdine, sales manager at lane, says the arlington, texas-based boot manufacturer works closely with its retailers. “our sales reps and internal staff work closely with each customer to make sure their boot selections are right for their store,” burdine says. “we are known for our beautiful and comfortable boots, but we also want to be known as a company easy to work with.”

4. reiNforCe braNd positioNiNg

although each year’s marketing plan changes, ariat often provides retailers with marketing tools to promote its products. These could include banners, boot jacks, signage or chairs in fitting areas. “we always try to reinforce our brand positioning,” condit says. “sometimes we will do specific product marketing. if we have a product we know will be a big seller this year, we will recommend the retailer show it by itself. 36

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a lot of it just goes back to having a really confident sales team and the right product mix.” shane Holman is ariat’s senior director of global western merchandising, trends and market development. she says the company markets its products by highlighting important features. “as a collaborative team, ariat puts out a great product for a great price with a great marketing story,” Holman says. “we try to create almost every product with a technical story—there is always something

new to talk about for each and every boot, whether it be the technological footbed, a new leather story, a new outsole story or a hot fashion trend.”

5. develop solid sales strategies

condit says ariat’s first priority is a good product, but a sales strategy is also important. “if you don’t have a good product assortment, you don’t get the sales,” condit says. “[but] if you have a product and don’t have a

good sales strategy, then you will struggle.” ariat works with retailers to provide the desired product, while offering advice to help the individual store reach its sales goals. each store determines its own inventory needs, but experienced reps work with the account to determine how much product and which sizes and styles to order. ariat product managers determine how the product is merchandized and continually analyze pricing points, adjusting as they see what works. “we conceptualize all of the products and work with the design team on the different stitch patterns and colors,” condit says. “it really comes down to knowing how well products are selling, what colors are popular and what is successful per region.”

6. KNow Your Customer

condit says ariat has grown from focusing solely on durability and comfort to also embracing fashion. However, on the men’s side, he says boot trends are a bit more traditional than the wide variety of styles available for women. “our women’s wear leans toward goodlooking fashion products, but for men’s footwear, we’re just going after the basics,” condit says. “but even within that genre, we’ve got products for different demographics: the 60-year-old cowboy wearing the same boots all year long; the guys that are just going to summer concerts and have never seen a horse; and the young pro rodeo rider, for example.” condit says the smartest thing you can do for your business is to research your customer needs before buying inventory. “you don’t want to jump in blind,” condit says. “make sure you really know your market. be observant when you’re driving around town or going out to eat—look at what’s out there and what people are wearing.” Holman adds that the retail environment has been tough recently, but advises businesses to continually offer new, fresh items to entice customers. “be able to react to trends and realize if your customers are leaving your store to go to the mall to buy footwear they are not getting from you, [you need to] offer them a variety,” Holman says. “evolve with the customer.” smith says identifying your customer will help you choose what boot brands you want to carry. “if you don’t know what customer you’re going after, i think you’re going to flounder,” 38

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Fashion Boot Trends : Traditional with Updates trends toward retro styles include rodeo Quincy’s “Belle star,” reminiscent of Wild West cowgirls.

popular, too, are short-top, high-heeled boots like the “prairie rose” from rodeo Quincy.

FOr PrOFEssiOnAl hOrsEmEn and serious riding competitors, Bobby smith of rod patrick Bootmakers says the company’s most popular styles include exotic leathers and a narrow square toe, double-welt two-row stitch, 11-inch tops and a long-base walking heel. “Our most popular leathers are full-quill ostrich and belly caiman,” smith says. “We also have an italian calf leather that is a great standby.” shane Holman of ariat says this year her team is seeing a broad range of trends with elements from ’70s, ’80s and ’90s fashion, Western americana and mainstream fashion. “We are seeing our customers wear more than just cowboy boots,” Holman says. “Western girls are looking to booties, wedges and sandals, all with a Western flair.” the company has released two new collections to address these trends: the Unbridled Collection with wedges, platforms and booties for fast fashion at affordable prices; and the District

Collection, which has Western roots and flair but is a collection of high-fashion cowboy boots on a wedge platform. Other elements that are popular include fringe and stonewashing. Holman says the influence of country music shows in fashion boots right now. “there is a large movement mainstream to a Western retro look, like kaycee Musgraves’ look, that is americana in feel,” Holman says, “We saw this a lot at Coachella Music festival [in indio, California] this year and the look seems to be continuing.” Daniel p. amado, vice president of merchandising at Lane, says popular styles right now include open- and closed-toed booties with studs and straps; core styles; scrunched, soft shafts; patchwork, fringed, open and closed booties; and lace-up styles, leopard prints, higher heels and neutral, sandy tones. “Boot silhouettes continue to evolve from ankle booties to over-the-knee styles,” amado says. “Open-toe booties are becoming main-

stream and being worn year-round in most parts of the country when the weather permits it.” Quincy freeman at rodeo Quincy says retro styles are popular for her company. “We are currently offering the ‘prairie rose’ boot, which is a short-top, high-heeled boot,” freeman says. “it’s reminiscent of the ’20s and ’30s. the ‘Calamity Jane’ and the ‘Belle star’ are both tall-top, higher-heel boots. Calamity Jane is a fun and fiery boot with details of embroidery and fringe. the Belle star is a bit more conservative with its brown color scheme and its cream embroidered roses. My favorite part of the design is the silver dollar conchos, which take you back in time. all styles play tribute to the cowgirls of the Wild West.” freeman says the biggest changes she’s seen in boot styles are the entrance of short-top boots with higher heels, and wedge heels on boots. “i think the next few years are going to bring huge changes to the Western boot industry,” she says.

exotic leathers and classic styling appeal to riders, shown in this custom rod patrick boot.

Lane

"Conchita," by Lane, shows off trends in neutral, sandy tones and studs and straps. rOD patriCk

ariat internatiOnaL

ariat’s “Layla” gives a fringed Western flair to a high fashion bootie.

rODeO QUinCy

ariat internatiOnaL

Watch for wedge heels on boots, shown here in ariat's “nashville.”

Western LifestyLe retaiLer ★ spring 2017

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GET THE

CPX ALL-OUT STYLE. ALL-DAY COMFORT. Introducing the Justin Boots CPX collection with the Justin Caliber Comfort Systemâ&#x201E;¢. #WeAreJustin Handcrafted in the U.S.A. with imported materials.

THE OFFICIAL BOOTS OF THE

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Meet the Experts smith says. “you can’t be everything to all people, nor should you try to be. Define who you want to be as a retailer and then work very hard to be that.” Dunlap advises retailers to be open to understanding how to satisfy their customers. “not every store can be everything to everyone, and [m.l. leddy’s is] one of them,” Dunlap says. “we only have so much space—we can’t be a discount store and a high-end retailer both. we’re not bashful about our pricing or what we’re offering the customer. Keep your focus. Don’t try to go off into too many areas. be really good at whatever you’re going to be.”

•

ABIGAIL BOATWRIGHT is a freelance writer based in Texas.

AriAT inTErnATiOnAl austin Condit is the director of men’s and youth Western footwear, and shane Holman is senior director of global Western merchandising, trends and market development at California-based ariat international, inc. the company was founded in 1993 to create innovative attire and footwear for equestrians. known for producing technologically advanced english and Western riding boots, the company now includes a full line of apparel and accessories. its Western boot line contains styles for men, women and youth, ranging from traditional to trendy, but all with ariat’s comfortable footbed. ariat.com m.l. lEddy’s Mark Dunlap is M.L. Leddy’s vice president and general manager. M.L. Leddy started his boot and saddle making shop in 1922 in Brady, texas. in 1941, the company set up shop in the historic fort Worth stockyards in fort Worth, texas, where M.L. Leddy’s has continued its time-honored tradition of custom handmade boots. the family-owned and -operated business also produces saddles and semicustom boots, and carries a variety of high-end apparel, hats and accessories. it has a second retail location, Leddy’s ranch, in downtown fort Worth. leddys.com

rOd PATrick BOOTmAkErs Bobby smith is president of rod patrick Bootmakers in Weatherford, texas. rod patrick Boots is a wholesale boot company founded 15 years ago. the company makes every size from 4 to 17, and widths ranging from eee to aaaa. endorsees include nearly 20 leading horsemen. rodpatrickboots.com rOdEO Quincy Quincy Marvel freeman is the founder of rodeo Quincy in reedley, California. freeman, a four-time Collegiate national finals rodeo qualifier, designed four lines of boots for ariat while studying at Cal poly in san Luis Obispo, California. after completing college in 2014, she started rodeo Quincy. the company is a wholesale and online shop offering boots, horse tack, belts and apparel with a unique look. rodeoquincy.com lAnE Justine Lord is president, Mary Burdine is sales manager and Daniel p. amado is vice president of merchandising at Lane, a retail and wholesale boot company founded in 2007 by patrick Lane of fort Worth, texas. Lane’s core brand focuses on fashion and trends that add flair and kick to its boots. Lane also partners with Double D ranchwear, kippys and Junk gypsies. laneboots.com

Western LifestyLe retaiLer ★ spring 2017

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Live Wire Clothing skirt; Ruby’s Rubbish T-shirt; Double D hat by Greeley Hat Works; Bilagaanas squash blossom necklace and earrings; Laura Ingalls Designs beaded necklace and bracelet, right hand; Al Zuni small beaded necklace.

WESTERN LIFESTYLE RETAILER ★ SPRING 2017

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The Velvet Steer Co. skirt; Tasha Polizzi vest; Western & Co. T-shirt; Corral boots; Al Zuni earrings; Laura Ingalls Designs leather cuffs; Cowgirl Confetti bolo tie.

Nothing suits a showdown in the streets of a frontier town better than the rugged glam of leather, rhinestones and silver in a hot mix of vintage and modern styles. This homage to the Old West makes going bad look really good. Photography by DARRELL DODDS • Styling by KATHRYN BARKEY Illustrations by TADD GALUSHA SPRING 2017 ★ WESTERN LIFESTYLE RETAILER

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Rodeo Quincy boots; Nativa dress; Al Zuni hair tie; Bilagaanas earrings and feather necklace; Cowgirl Confetti cuff, right hand; Noble Outfitters cuff, left hand; 3 Angels necklace; Liberty Black purse.

Western Lifestyle Retailer â&#x2DC;&#x2026; spring 2017

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from left to right:

XOXOart & Co. Jewelry

Juan Antonio Leather ● Union Of Angels belt and buckle ● Tony Lama belt and buckle (top) ● Rodeo Quincy belt ● Rodeo Quincy belt

Stetson boots; Silverado home pants. Right hand: Laura Ingalls Designs bracelet; Noble Outfitters bracelet; Bilagaanas ring. Left hand: Al Zuni cuffs and ring; Bilagaanas turquoise ring.

spring 2017 ★ Western Lifestyle Retailer

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Kimes Ranch jeans; Tasha Polizzi top; Al Zuni cuff; Noble Outfitters leather bracelet; Tony Lama belt; Double D hat by Greeley Hat Works; 3 Angels earrings; Bilagaanas ring.

Western Lifestyle Retailer â&#x2DC;&#x2026; spring 2017

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RIGHT: Tasha Polizzi dress; Roper fringe kimono; Double D boots by Lane; Union of Angels belt and buckle; XOXOart & Co. faux squash blossom necklaces; West & Co. earrings; Al Zuni bolo tie; Montana Silversmiths bangles and cuff. LEFT: Roja wrap; Reckless Angel dress; Miss Macie boots; West & Co. necklaces and bracelets; Al Zuni cuff.

spring 2017 â&#x2DC;&#x2026; Western Lifestyle Retailer

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Western Lifestyle Retailer â&#x2DC;&#x2026; spring 2017

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LEFT: Rockinâ&#x20AC;&#x2122; B Clothing skirt; Wrangler tank; Juan Antonio belt; Tony Lama buckle; Liberty Black boots; Turquoise Haven earrings; Charlie 1 Horse hat; Love Tokens necklace; Laura Ingalls Designs cuff. RIGHT: Union of Angels skirt; Western and Co. T-shirt; KurtMen Design belt; Johnny Ringo boots; Laura Ingalls Designs cuff; Bilagaanas earrings.

spring 2017 â&#x2DC;&#x2026; Western Lifestyle Retailer

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KurtMen Design boots; Turquoise Haven red jeans; R Cinco Ranch top; Al Zuni squash blossom necklace, layered silver beads and earrings; West & Co. long silver beads and bracelet; Double D hat by Greeley Hat Works; Montana Silversmiths cuff. upper left: Double d hat detail

Western Lifestyle Retailer â&#x2DC;&#x2026; spring 2017

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Tasha Polizzi tunic dress; Charlie 1 Horse hat; Rockinâ&#x20AC;&#x2122; B Clothing jacket; Lane boots; Bilagaanas necklace. and clyde the buffalo.

spring 2017 â&#x2DC;&#x2026; Western Lifestyle Retailer

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Morris Kaye & Sons fur coat; BrontĂŤ dress; Charlie 1 Horse hat; Love Tokens layered necklaces; Cowgirl Confetti choker; Johnny Ringo boots.

Western Lifestyle Retailer â&#x2DC;&#x2026; spring 2017

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Wrangler denim shirt; Brontë dress; Sonora Boutique boots; Al Zuni earrings and hair tie; Bilagaanas bolo tie; Love Tokens bracelet and Bilagaanas cuff, left hand; Al Zuni turquoise cuff, right hand. IN TRAIN: Rojo Leather handbag; Double D hat by Greeley Hat Works.

spring 2017 ★ Western Lifestyle Retailer

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West & Co. Jewelry beads

Wrangler jeans; Rodeo Quincy by Wrangler shirt; Rodeo Quincy belt; 3 Angels choker; Charlie 1 Horse hat.

Western Lifestyle Retailer â&#x2DC;&#x2026; spring 2017

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Tasha Polizzi tunic; Al Zuni earrings; Miss Macie boots; Desert Rose choker necklace; Charlie 1 Horse hat; Bilagaanas cuffs, both hands; Noble Outfitters leather bracelet, left hand; Bilagaanas rings.

spring 2017 â&#x2DC;&#x2026; Western Lifestyle Retailer

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bolos from left : Cowgirl Confetti; Bilagaanas; Al Zuni; Bilagaanas; Al Zuni.

Montana Silversmiths crystal bangles

boots from left: Liberty Black; Lane; Roper

Western Lifestyle Retailer â&#x2DC;&#x2026; spring 2017

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Nativa shirt; West & Co. earrings; Al Zuni ring and cuff.

the outlaw life can seem glamorous but it can land you on the wrong side of the law. to be continued... spring 2017 â&#x2DC;&#x2026; Western Lifestyle Retailer

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IT’S A WILD, WILD WEST Resource Guide 3 Angels Jewelry olsoncolleen@me.com

KurtMen Designs kurtmendesign@yahoo.com

Al Zuni alzuniglobal@yahoo.com

Kimes Ranch kimesranch.com

Bilagaanas bilagaanas@hotmail.com

Lane Boots laneboots.com

Brontë thebrontecollection.com

Laura Ingalls Designs lauraingallsdesigns.com

Charlie 1 Horse charlie1horsehats.com

Liberty Black liberty-black.com

Cowgirl Confetti andwest.com

Livewire Clothing livewire.style

Cruel Denim crueldenim.com

Love Tokens Jewelry lovetokensjewelry.com

Desert Rose theofficialdesertrose.com

Miss Macie Boots customerservice @missmacie.com

Double D Ranchwear ddranchwear.com Greeley Hat Works greeleyhatworks.com Johnny Ringo Boots johnnyringoboots.com Juan Antonio jcerrillo@att.net

R Cinco Ranch r-cinco-ranch-llc. myshopify.com Reckless Angel reckless-angel.com Red Barn Ranch RBRwholesale.com Resistol Clothing hat-co.com Rockin’ B Clothing rockinb.clothing

Sonora Boutique sonoraboutique.com Stetson Worldwide stetson.com Tasha Polizzi tashapolizzi.com The Velvet Steer Co. velvetsteerco@gmail.com Tony Lama Boots tonylama.com

Rodeo Quincy rodeoquincy.com

Turquoise Haven turquoisehaven wholesale.com

Roja rojacollection.biz

Union of Angels unionofangels.com

Rojo Leather rojoleather.com

West & Co. Jewelry westandcompany.com

Montana Silversmiths montanasilversmiths.com

Roper eroper.com

Western And Co. shopwesternandco.com

Morris Kaye & Sons morriskayefurs.com

Ruby’s Rubbish rubysrubbish.com

Wrangler wrangler.com

Nativa nativashop.com

silverado home & apparel silveradohome.com

XOXOart & Co. xoxoartandcompany.com

Noble Outfitters nobleoutfitters.com

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Set a fiesta-style table with dinnerware, table linens, home décor and gourmet food items. Shown are Hi-End Accents ceramic plates and melamine bowl; Silverado Apparel + Home serape napkins, rings and pillows; B.S. Trading Rugs LLC placemats and wooden bowl; Picnic Time cast iron serving plate; Mary Ann’s Beans dip; Gifts Etc. Toast for Cheese; and Tucson Gourmet Foods olive oils. 62

n today ’s retail world, it is difficult for brick-and-mortar stores to compete with the convenience of retail websites. However, an actual store can offer something e-commerce cannot: a tangible shopping experience.

“The more [tactile] your merchandise, the more interaction you need to have with your customers,” says Sylvia Spence, owner and president of Silverado Apparel Home, a manufacturer of apparel, bedding, table linens and home decor. “People need

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Life of the Party Interact with customers on a personal level, and market home decor and specialty food items by hosting an in-store tasting party. Story and photography by JENNIFER DENISON

to touch and feel our products, so for us it’s a big success in [brickand-mortar] stores.” One way to engage your customers in a face-to-face, interactive shopping experience, as well as showcase dinnerware, table linens, specialty food items and home décor, is by hosting a tasting party. An in-store event can increase the traffic of new and existing customers in your store and boost sales, while also strengthening relationships with customers and members of the local community.

Here are five tips to plan a tasting event your customers will remember, and one that will encourage them to come back for more. 1. Choose the best date. Give your tasting party a real purpose and theme by coordinating it around a product launch, holiday or cultural event in your community. “The success of a store is thinking outside the box,” says Spence. “Tie your [tasting party] in with different nationalities and holispring 2017 ★ Western Lifestyle Retailer

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Hi-End Accents melamine dinnerware pairs well with Hank’s Bunk House linen napkins and Silverado Apparel + Home napkin ring for a fiesta flair. A potted succulent completes the setting.

days like Cinco de Mayo, or even Earth Day or International Chocolate Day. People are always drawn to food, and if they know you’re hosting something in your store that is a little out of the ordinary but sounds so charming and inviting, they’ll naturally want to be part of it.” 2. Generate interest and a guest list. There are several ways to reach your customers to let them know about your event: social media notifications, postcard mailings, in-store signage, or advertising in local media and on scrolling community signs. Use all of them to help your customers save the date. Be sure to include the name of your event, store name, date, time, address, contact information, and any special discounts, giveaways or offers. 3. Serve bites for browsing. Contact a local caterer or restaurant about making appetizers for your event. Be sure to tag them in your social media posts for additional exposure. Also, if you Plan a picnic tasting party for summer sell gourmet specialty food items like dips, with caprese skewers. soup mixes, jams and jellies, or bottles of Shown are Hi-End olive oils, balsamic and hot sauce, this is Accents melamine serving platter; B.S. your chance to allow customers to taste Trading Rugs LLC before they buy. Wash the food down wine bottle opener; with fun, fruity, drinks. Hank’s Bunk House linen towels and napkin; Silverado Apparel + Home napkin ring; Tucson Gourmet Foods balsamic vinegar; Mary Ann’s Beans bean soup; and Purple Cowboy wine.

4. Do a trunk show with demonstrations. Since your party centers around food, use it as an opportunity to showcase dinnerware, table linens, napkin rings and other home décor. “When we do a trunk show we like to also give a presentation,” says Spence. “A trunk show of home furnishings might

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Caprese Skewers –Cherry tomatoes –Mozzarella balls – Fresh basil, rolled from one end to the other –Olive oil –Balsamic vinegar Alternate tomatoes, basil and mozzarella balls on medium-sized toothpicks. Drizzle with olive oil and balsamic vinegar.

Non-Alcoholic Sangria – Strawberry slices – Lime slices – Orange slices – Mint leaves – Ginger ale – White grape juice Combine equal parts grape juice and ginger ale. Add fruit to the liquid. Serve over ice.

include a presentation on how to set a fiesta table, for example, and I’d talk about how to display your flatware and fold your napkins, what kind of flowers to place on the table, what kind of foods to serve. I try to bring all of that together and educate the customer. “When I was a little girl in 4-H I used to go all around the state of New Mexico giving presentations on how to set a table, and I tied in how breakfast was the most important meal of the day and how to make God’s eye napkin rings out of toothpicks. I’ve come full circle.”

A pair of Purple Cowboy wines and a wine bottle opener from B.S. Trading Rugs LLC nestle in a basket. The linen towel is by Hank’s Bunk House.

5. Create contests and causes. Perhaps your party lends itself to creativity, like painting, designing, cooking or costumes, with the winner receiving prizes like a gift certificate or percentage off a purchase. Have customers enter to win a gift basket drawing when they enter the door. Give a portion of sales from the event to a charity you know your customers will appreciate. Establishing a tasting event as a regular part of your store’s marketing can foster a loyal customer base and offer a community service, while giving your customers a fun shopping experience that isn’t driven by the click of a mouse. Between events, Spence recommends changing displays and moving merchandise. “Give your store a freshness that’s always enticing,” she says, “and [customers] will keep coming back.”●

Melamine serving bowls from Hi-End Accents add a splash of color to the picnic table. The linen napkins are from Hank’s Bunk House.

Retailer Resources Balsamic Hot Sauce - balsamichotsauce.com B.S. Trading Rug LLC - bsthomedecor.net Gifts Etc. - giftsetcks.com Hank’s Bunk House - 303-456-6077 Hi-End Accents - hiendaccents.com Mary Ann’s Beans - maryannsbeans.com Picnic Time - picnictime.com Purple Cowboy - purplecowboy.com Silverado Apparel + Home - silveradohome.com Tucson Gourmet Foods - tucsongourmetfoods.com 66

Tucson Gourmet Foods' Balsamic Hot Sauce adds a kick of flavor to a tasting party. Potted cacti make great table accents.

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★ NEW& NOVEL home A special edition of New & Novel showcasing new home décor items for 2017. Compiled by KATHRYN BARKEY

Nativa Brighten up your store and home with these Otomi embroidered pillows from Nativa. The company prides itself in its relationships with free-trade native Mexican artisans, providing a prime income for their families with an amazing array of accessories, handbags, jewelry, home décor and clothing items. Contact: Nativa; 866-862-8482; nativashop.com

Arthur Court Sand-casted aluminum pieces from Arthur Court are a perfect addition to any home décor department. Enhance your table setting with this detachable wood Longhorn salad bowl, new this year. Contact: Arthur Court; 800-446-7806; arthurcourt.com

Tim Cox Fine Art Cowboy Artists of America artist Tim Cox strives to create memorable original oil paintings—such as When Horse Whispering Gets Loud— portraying the contemporary West with its magnificent skies, rugged cowboys, beautiful horses and hard working ranchers. Many Tim Cox pieces are available as limited- or open-edition prints, posters, artist’s proofs, canvas transfers, and giclées. Contact: Tim Cox Fine Art; 505-632-8080; timcox.com

True West Vintage-inspired dinnerware patterns from True West Home feature collections like Rodeo, Boots & Saddle, Longhorn and Christmas patterns that are modern reproductions for everyday use. The designs hearken back to classic 1940s Wallace china patterns featuring artwork by Till Goodan, and are licensed through Goodan’s daughter, Betty Goodan Andrews. Contact: True West; 888-636-7922; truewesthome.com

Sofia’s Rustic Furniture This elegant Arco cabinet from Sofia’s Rustic Furniture is made of pinewood with unique carvings and an antique finish. Sofia’s Rustic Furniture offers home furnishings for the Western soul, from decorative crosses and trinket boxes to headboards, benches and cabinets, all handmade in San Antonio, Texas. Contact: Sofia’s Rustic Furniture; 210-858-6672; sofiasrusticfurniture.com

Carroll Original Wear Home Furnishings This Aspen chair and ottoman from COW Home Furnishings features hair-on-hide accents and Texas Star nail-head trim. Made in North Carolina, each piece can be made to order with select leathers and accents that fit your store needs. Contact: Carroll Original Wear Home Furnishings; emily@clgco.com; carrollleather-furniture.com

Western Lifestyle Retailer ★ spring 2017

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Turquoise!

DIRTY GRINGA CLOTHING

CIMARRON RIVER COMPANY

While living in New Mexico, Lauren Brock was surrounded by turquoise. Countless shops carried impressive collections of antique and contemporary jewelry. Intrigued by vintage turquoise, she began saving to open a business of her own. With a little help from her fiancé, who sold a few cows to fund the start-up, she officially launched The Dirty Gringa in Branford, Florida, in January of 2017. Brock credits turquoise with putting her business on the map. Prior to offering jewelry, she describes her business as an Instagram boutique that only sold clothing. Countless retailers have success in this market, but she was looking for something to distinguish herself from competitors. Turquoise jewelry did just that.

Connie Miller of Cimarron River Company in Satanta, Kansas, first learned about turquoise through her husband, Jim. A lifelong turquoise lover, Jim shared his passion for the gem on their wedding day by giving Connie an inlaid turquoise stone in a gold wedding band. She spent the next few decades buying pieces for her private collection. In 2002, Connie entered the retail industry when her daughter-in-law established a small business selling palm-leaf cowboy hats. Connie assisted at events and added a small line of jewelry. In 2005, Connie and Jim bought the business and created Cimarron River Company. The couple hand-selects Native American décor and jewelry for the store to help customers re-create the Southwestern style in their own lives.

Authenticating old pieces: “When I pick up a piece while out ‘junking’ I look for a ‘sterling’ or ‘.925’ stamp. This signifies the piece is sterling silver. Attending classes to learn about the characteristics that set each piece apart from one another has also been helpful. I’ve been in class with some of the best experts in the industry.” Determining quality: “Rarity is a significant factor in quality for high-end collectors. Stone color and matrix composition also determine quality. Here's a little tip some people may not agree with: I feel that turquoise is like wine; pick out what you like. Dealers may tell you what to like, but I say, if it tastes good, drink it. If it looks good, buy it.” Finding trusted sources: “I personally know and have relationships with almost everyone I buy from.” Establishing price points: “Estimating price points is easier than expected. Google, Google, Google. Research what prices other retailers are selling similar pieces for. Turquoise can be pricey. I always offer layaway to soften the blow.” Biggest trend in 2017: “I think ‘custom’ turquoise jewelry will be the next trend. There are many wonderful silversmiths making mind-blowing custom work. Even though this may be the next biggest trend, you can never replace ‘dead pawn’ or ‘old pawn’ items, in my opinion. They just don't make work like that anymore.” 70

Courtesy of Cimarron River Company

Courtesy of DIRTY GRINGA CLOTHING

Handcrafted turquoise jewelry prized for its sky-blue color has embodied the spirit of the American West for centuries, and remains an important product line for Western retailers today. Long associated with Native American people, the mineral is Compiled by KATIE NAVARRA cherished around the world. Today, the stone is mostly cultivated as a byproduct of copper mining and can be found in hues of blue, blue-green and yellow-green. Many Western retailers recognize that turquoise is not a fad: it’s a staple that’s here to stay. We asked two retailers who specialize in turquoise jewelry for their perspective and advice on how to authenticate, source, price and sell this product line.

Authenticating old pieces: “The first thing we do when a customer brings in an older piece of turquoise jewelry is research any marks, style, silverwork and design. An antique piece is anything 100 years or older, and most pieces produced in that time frame are not marked. The best thing to do with a vintage piece is to ask an expert, such as The Heard Museum in Scottsdale, Arizona, or an individual who is highly qualified, like John Hartman with Durango Silver Company.” Determining quality: “Look for jewelry with excellent workmanship in silversmithing. Examine the stones and look for those that are well-cut and well-placed in the design.” Finding trusted sources: “Buy from a reputable dealer you trust. Several artisans bring their jewelry into our store and we host trunk shows to hand-select items. I also purchase from wholesalers I know and feel confident in their inventory. One resource for finding vendors is the Indian Arts & Crafts Association. The group produces a list of members who have been vetted.” Establishing price points: “There are turquoise pieces available for any price point. Jewelry made from block [synthetic] turquoise is affordable and gives the beautiful look turquoise is famous for. Prices increase as the quality of the stone increases. The value also rises in proportion to the amount of sterling silver used.” Biggest trend in 2017: “I think people are realizing turquoise jewelry is a valuable asset. When a customer purchases a handmade piece of artwork it is something to cherish and something that can be passed down through the generations. Turquoise is wearable with any outfit, casual to dressy, and I think that vintage-style collectible pieces will be worn more often.”●

Western Lifestyle Retailer ★ spring 2017

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kimesranch.com

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Succession planning is one of the most important steps a business can take in terms of long-term strength.

Western Lifestyle Retailer ★ spring 2017

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Passing it Along

You’ve devoted years to launching and running your successful business. Though your exit from it seems a long way off, now is the time to plan for what will happen when you leave. Story by KATIE NAVARRA

Photography by CHRISTINE HAMILTON

In 2011, when Greg and Jamie Huett of Springdale, Arkansas, launched Big Country Toys, they were already contemplating the role their three sons would have in the business in the years to come. The family-owned company designs and produces durable hand-painted 1:20-scale farm, ranch and rodeo toys. “From the start, we had to think about succession planning,” Greg says. The Huetts sensed that Austin, their oldest son, was likely the company’s next leader, but they also knew he would need to leave the company at some point. “Austin always had some interest in working for a larger company, and I told him that even if he decided to work for Big Country Toys, he needed to work in a larger, non-family business to learn things he couldn’t experience here,” Greg says. While Austin finishes college in 2017, his parents have continued to prepare a succession plan because the process doesn’t happen organically; it requires a deliberate, well thought-out approach. “Succession planning is more like a journey than a destination,” says Elaine Froese, a farm family coach and succession-

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The most difficult part of transitioning a business to the next generation is letting go.

planning expert based in Boissevain, Manitoba, Canada. Froese says that the conversations and actions relating to the transfer of a familyowned business begin years—even a decade or more—in advance of the actual transaction. “Succession planning is one of the most important activities a business can conduct in terms of long-term viability,” adds Keith Dickinson, a Certified Financial Planner and business consultant with Farm Credit East, ACA, in Bridgeton, New Jersey. Statistically speaking, 30 percent of family businesses survive through the second generation and only 5 percent 74

make it to subsequent generations. The original research, conducted 15 years ago by The Family Business Consulting Group, acknowledges that there are many factors contributing to this figure, but without question, succession planning is critical for anyone intending to keep a business in the family. “Quite bluntly,” Dickinson says, “if the business owner waits for a signal to start the process then they have waited too long.” Ongoing Considerations Succession planning is a multi-year process for any business. It takes into account management, financial and

operational processes, all of which evolve over time. Transitioning management responsibilities comes first. The heir apparent gradually increases his or her responsibilities and duties within the business. After that comes the gradual shift of financial roles. “This includes successors participating in the financial management for at least three years prior to a transfer of ownership,” Dickinson says. Financial matters extend beyond operating expenses and revenues. Considerations include income, and estate and inheritance taxes to which a business and its successor may be subject. Dickinson recommends consulting with a qualified tax adviser. In the best-case scenario, one family member stands out as the leader and heir apparent. “Austin’s brothers know he has been the most committed to the business,” Greg says. “If they were making the decision, I don’t think they would hesitate to have him leading it.” Even when the successor is obvious, Froese says, it’s important to consider the needs and wishes of other family members not involved with the business. The “non-business heirs” often include other children uninvolved in the business, and/or spouses of the family member destined for ownership. Fairness and perceived fairness are a significant part of the conversation, and greed or unreasonable expectations may have to be addressed. When all family members have an opportunity to express their expectations it’s easier to find an amicable solution.

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..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... ..................................................................................................... “Each person [including the current owner, future owner and those not involved in the business] has to be able to define what fairness looks like to them,” Froese says. Determining Fit One of the first and most difficult conversations to have is whether the family member in line for ownership has what it takes to run the business. The reality is that individuals can decide that the family business isn’t a good fit for them. Conversely, the business owners can decide a family member isn’t going to work out. “It’s important to consider if the family member has the needed skills and temperament,” Dickinson says. “If they don’t, can they learn these traits over time?” Froese adds that the individual needs to be teachable and willing to be mentored. “Apprenticing at another business or formalizing a mentorship under the current business owners provides sucThe conversations and actions relating to the transfer of a family-owned business begin many years before it happens.

Western Lifestyle Retailer ★ spring 2017

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says. “I frequently remind him that the strengths of the group are much stronger than the one lone cowboy.” Gaining Experience When young family members are placed in positions they aren’t ready for, it can be disastrous for the individual and non-family employees. Prior to establishing Big Country Toys, Greg worked for a Fortune 100 company and witnessed this firsthand. “Younger family members have to earn their position in the company. If it’s a gift, everybody around them will know it,” he says, “and there’s just not the level of respect a leader has when he or she hasn’t earned it.” Developing the skills that earn respect happens inside and outside of the company. Greg has required his sons to work in every position in the business. Austin

has worked in sales, advertising, new product development, accounting and warehousing so that he has direct knowledge of every aspect of the business. “We have always made our kids do the mundane jobs—like taking out the trash or unloading trucks—so they could appreciate how hard and valuable that type of work is. It builds character and humility,” he says. Experiencing every role in the company is a good start, but it’s not always enough. “I recommend that all younger family members spend at least two years working outside of the family business,” Dickinson says. The easiest time to accomplish this is early in their career, immediately following completion of their formal education, whether that is high school, college or a trade school. This provides younger family members an opportunity to experi-

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Denver Western Market Showroom #3182 January & September

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Western Lifestyle Retailer ★ spring 2017

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ence other ways of doing things and learn strategies that may help them once back at the family business. Learning doesn’t stop there. “The younger generation should be willing to network with peers, and attend industry trade shows and conferences to personally meet the movers and shakers in the industry,” Froese says. Additionally, Froese recommends aspiring business leaders take a selfawareness profile to better understand their skill set and personality style, and also work on building communication and conflict-resolution skills. Helpful tools, like the Myers-Briggs Type Indicator assessment and others, are available online. They are designed to help people better understand what makes them tick, how they relate to others, and how they can benefit from this knowledge in working relationships and day-to-day life.

Froese offers a free Farm Family Toolkit with 19 tools to help individuals improve their communication skills. Stepping Aside The most difficult part of transitioning a business to the next generation is letting go. Fortunately, the current leader can watch for several cues that suggest it’s time to step aside. Timing is often dictated by external factors such as federal or state estate tax demands or the current owner's retirement needs or goals. However, losing excitement about the enterprise is the ultimate cue. “When you start to lose the passion you have for the business it’s time to think about passing it down,” Dickinson says. Greg says that point could come as soon as five years for some people, or after 30 years for others.

“When activities outside the business become more interesting it may be time to let go,” Froese suggests. “[Changing] health and energy levels are other indicators.” Preparing to turn the business over to the next generation requires planning, preparation and candid conversations. The process is certainly not quick and it might not be easy, but when sufficient attention is devoted to succession planning, the current business leader can rest assured that his or her successor will carry on the family legacy. “All the successor really wants is opportunity for growth,” Froese says. “That growth may be different from what the founders see [as] growth, but when it’s time, the founders must step back and allow the next generation to take the reins.” ● KATIE NAVARRA is a freelance writer based in New York.

spring 2017 ★ Western Lifestyle Retailer

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★ SOCIALSCENE

In a world of visual stimulation, these boutiques drive sales with a well thought-out, style-savvy Instagram image. Compiled by KATE BRADLEY

With today’s social-mediaheavy shopping society, a brick-and-mortar store is not the only way to showcase products to customers and generate sales. On Instagram, you can capture a screen scroller’s attention with the perfect Instapic, taking the time to pair accessories with a unique outfit, then photographing it in a positive light. The catch is to get that perfect image. Check out how owners of these three Instagram boutiques put together styled images that drive followers to like, share, comment and buy. Instagram FYI WHAT: A free application that enables users to publicly share images and videos taken via mobile phone WHO: A global social network of more than 500 million users WHERE: On the Internet, through iPhone and Android platforms HOW: More than 95 million images shared daily, often using in-app photo filters to instantly add a professional look WHEN: Founded in 2010 by Kevin Systrom and Mike Krieger taking inspiration from vintage instant cameras and telegrams WHY: To create a community of followers for personal fun and/or business-savvy branding

SAVANNAH SEVENS WESTERN CHIC

The Picture Matters

A plain, rustic background helps show off the outfits offered from Savannah Sevens Western Chic. Each image offers an outfit complete with featured accessories.

Savannah Sevens Western Chic @savannah7s 25,600 followers • 1,811 posts

When Ryley Dent opened Savannah Sevens Western Chic in 2014, she realized that to stand out she needed unique products styled in a way no one else was portraying them. Through images taken in natural light with a good camera angle, she positions her products in front of potential and returning customers on a daily basis. HOMEBASE: Brookville, Kansas STYLE KEY: Accessorize. Dent wants to show customers different looks with the same pieces. Make it look good with the outfit but avoid falling into “matchy-matchy.” MAKE IT POP: Have a consistent feel. From hangtags to the photo background, Dent focuses on a rustic feel that is consistent with her store’s style. When a customer scrolls through @savannah7s, Dent wants them to know they are looking at images from the same company and not be all over the place visually. TOP TIPS: • Make time for images. Steam clothes, adjust accessories and get the shot right. • Use the light. A good camera angle can better show off a product, especially if the sun is hitting it just right.

Facts found at Instagram.com

Western Lifestyle Retailer ★ spring 2017

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CHICA CHULA BOUTIQUE

AMONG THE WILLOW WAGON

......... ......... ......... ......... ......... ......... ......... ......... ......... ......... ......... ......... ......... ......... ......... .........

Chica Chula Boutique posts a mix of photos with differing backgrounds, but offers a pulled-together look in each photo.

Photos from Among the Willow Wagon are shot in two styles, with a model or on a wood-patterned vinyl background. A blend of texture and color is showcased in each image.

Chica Chula Boutique

Among the Willow Wagon

@chicachulaboutique 6,465 followers • 1,029 posts

@amongthewillowwagon 9,780 followers • 421 posts

Morgan McMillan Willis managed to grow a bustling boutique business from her dedicated Native American jewelry line. She found that pairing the jewelry with clothes boosted sales all around.Today, @chicachulaboutique is an online and brick-and-mortar success, and Willis attributes that to the fact she buys and sells products she would wear.

Fun and funky photos keep shoppers clicking through the images at Sara Lynlee Madrid’s @amongthewillowwagon. A fairly young business, the boutique has gained a loyal following that appreciates Madrid’s ability to balance patterns, textures and colors in a photograph and showcase an entire outfit to its potential.

HOMEBASE: Mason,Texas STYLE KEY: Find inspiration. The boutique’s pairings follow what inspires the shop workers that day—it might be a sunset, a magazine ad or a unique piece. MAKE IT POP: Stay ranch-focused. Willis mixes up backgrounds, but she says photos taken on her family’s ranch tend to generate the most feedback. Customers want to relate to the store and the products, and the ranching background drives her images. TOP TIPS: • Pay attention to styling details. Take time to pair products, and make it easier for a customer to see an entire outfit put together. • Do your research. Willis’ first Instagram posts differ from how the boutique posts now. Researching how large companies, like Ralph Lauren, set up advertisements helped her better understand her photo needs. But don’t copy. Willis says to stick to your guns and showcase your products in your own style.

HOMEBASE: Malin, Oregon STYLE KEY: Be unique and loud. Madrid opts to grab customers' attention with an outfit that pops, from the footwear to the model’s hat, and all the pieces in between. Accessories help her vision come to life. MAKE IT POP: Mix and match. Pairing a color or pattern that most customers would not pair is a go-to style tip from Madrid. Her inventory flows out the door thanks to inspired photos that show off color, fun patterns like a cactus-embroidered top, and accessories that add texture. TOP TIPS: • Invest in imagery. Madrid purchased a vinyl background before even setting up an Instagram account. Switching between the background and a model in an outdoor setting, she shows off products in a consistent manner. • Step out of the norm. Stay true to your boutique’s vision, she says, and don’t let other retailers’ appearance of success sway how you pair products. ● spring 2017 ★ Western Lifestyle Retailer

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................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ................................................................................................................................................................ ................................................................ ★ events: a roundup of 2017 shows and markets .........................................................................................................................................

January 13-17 Denver, Colorado

Denver International WesternEnglish Apparel & Equipment Market Denver Merchandise Mart 800-295-1041; 303-295-1040 denver-wesa.org

January 16-19 Los Angeles, California LA Fashion Market California Market Center 213-630-3600 californiamarketcenter.com

January 22-24 Chicago, Illinois Stylemax, The Merchandise Mart 800-677-6278; 312-527-4141 stylemaxonline.com

January 26-28 Phoenix, Arizona Oasis Phoenix Gift Show Phoenix Convention Center 800-424-9519; 602-952-2050 oasis.org

February 2-5 Billings, Montana Billings

March 13-16 Los Angeles, California

Market Association Show Expo Center of MetraPark 406-652-2531 billingsmarketassoc.com

LA Fashion Market California Market Center 213-630-3600 californiamarketcenter.com

February 11-13 Toronto, Ontario

March 22-25 Dallas, Texas

Canadian Equestrian Equipment & Apparel Association International Centre 519-821-9207 ceeaamarket.ca

Dallas Western Market Dallas Market Center 214-655-6100; 214-744-7444 dallasmarketcenter.com

February 18-20 Charlotte, North Carolina Charlotte International Equestrian Trade Show Charlotte Convention Center 800-945-1208; 513-422-2468 hopperexpos.com

February 21-23 Las Vegas, Nevada

January 27-29 Minneapolis, Minnesota

MAGIC International Las Vegas & Mandalay Bay Convention Centers 877-554-4834; 218-740-7092 magiconline.com

The Rendezvous Mid-States Distributing Company msdist.com

February 22-27 Denver, Colorado

January 28-30 Oaks, Pennsylvania AETA International Trade Show Greater Philadelphia Expo Center 717-724-0204 aeta.us

Rocky Mountain Gift Show Denver Merchandise Mart 800-289-6278, ext. 5296; 303-292-6278 denvermart.com

February 24-27 Denver, Colorado

April 1-4 Chicago, Illinois Stylemax, The Merchandise Mart 800-677-6278; 312-527-4141 stylemaxonline.com

April 7-10 Denver, Colorado Denver Apparel & Accessory Market Denver Merchandise Mart 303-292-6278; 800-289-6278 denvermart.com

April 21-23 Billings, Montana

June 4-5 Denver, Colorado Denver Apparel & Accessory Market Denver Merchandise Mart 303-292-6278, 800-289-6278 denvermart.com

June 5-8 Los Angeles, California LA Fashion Market California Market Center 213-630-3600 californiamarketcenter.com

June 12-14 Chicago, Illinois NeoCon, The Merchandise Mart 800-677-6278 neocon.com

July 31 – August 3 Los Angeles, California LA Fashion Market California Market Center 213-630-3600 californiamarketcenter.com

Billings Market Association Show Expo Center of MetraPark 406-652-2531 billingsmarketassoc.com

APRIL 22-26 HIGH POINT, NORTH CAROLINA

High Point Market High Point Market Center 800-874-6492; 336-869-1000 highpointmarket.org

Denver Apparel & Accessory Market Denver Merchandise Mart 303-292-6278, 800-289-6278 denvermart.com

Western Lifestyle Retailer ★ spring 2017

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August 12-14 Charlotte, North Carolina Charlotte International Equestrian Trade Show The Charlotte Convention Center 800-945-1208; 513-422-2468 hopperexpos.com

August 20-22 Minneapolis, Minnesota The Rendezvous Mid-States Distributing Company msdist.com

AUGUST 25-28 DENVER, COLORADO Denver Apparel & Accessory Market Denver Merchandise Mart 303-292-6278; 800-289-6278 denvermart.com

August 23-28 Denver, Colorado Rocky Mountain Gift Show Denver Merchandise Mart 800-289-6278, ext. 5296; 303-292-6278 denvermart.com

October 9-12 Los Angeles, California LA Fashion Market California Market Center 213-630-3600 californiamarketcenter.com

September 8-10 Denver, Colorado

October 11-15 Atlanta, Georgia

Denver International WesternEnglish Apparel & Equipment Market Denver Merchandise Mart 800-295-1041; 303-295-1040 denver-wesa.org

Atlanta Apparel America’s Mart Atlanta 404-220-2848 americasmart.com

September 8-9 Phoenix, Arizona Oasis Phoenix Gift Show Phoenix Convention Center 800-424-9519; 602-952-2050 oasis.org

September 16-18 Billings, Montana Billings Market Association Show Expo Center of MetraPark 406-652-2531 billingsmarketassoc.com

September 16-18 Toronto, Ontario Canadian Equestrian Equipment & Apparel Association International Centre 519-821-9207 ceeaamarket.ca

October 14-18 High Point, North Carolina High Point Market High Point Market Center 800-874-6492; 336-869-1000 highpointmarket.org

October 15-17 Denver, Colorado Denver Apparel & Accessory Market Denver Merchandise Mart 303-292-6278, 800-289-6278 denvermart.com

November 1-4 Gatlinburg, Tennessee Smoky Mountain Gift Show Gatlinburg Convention Center 800-318-2238; 678-285-3976 smokymtngiftshow.com

2017 Anniversaries Congratulations to these companies celebrating landmark anniversaries in business. Panhandle Slim – 70th Minnetonka – 70th Rockmount – 70th Durango Boots – 50th Cinch – 20th

spring 2017 ★ Western Lifestyle Retailer

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★ DIRECTORY OF COMPANIES ACCESSORY BAGS

Purses & Handbags Briefcases, Billfolds & Wallets Luggage, Bags, Gear & Travel

ACCESSORY GENERAL

Gloves Buckles Western Accessories, Miscellaneous Chaps, Chinks & Cuffs Wild rags, Bandannas & Neckties Caps Belts Braided Horsehair Accessories

ACCESSORY JEWELRY Jewelry Jewelry, Therapeutic Watches & Watchbands

APPAREL CHILDREN’S Children’s Apparel

APPAREL GENERAL

Shirts, T-Shirts & Sweatshirts Skirts Western Apparel, General Vests Men’s Western Blazers & Suits

APPAREL LEATHER Leather Apparel

APPAREL OUTERWEAR Outerwear, Coats, Dusters, Jackets & Slickers

APPAREL PANTS/JEANS Pants/Jeans

ART COLLECTIBLES Collectibles & Antiques

ART GREETING Greeting Cards, Notes & Stationery Calendars

ART PROMOTIONAL Promotional Items

ART WESTERN Prints, Photography Pencil Drawings & Posters Art, Western Sculpture

AUDIO-VIDEO HUMAN INTEREST Humor, Western Poetry, Cowboy Dance, Western Entertainment, Western

AUDIO-VIDEO LIFESTYLE Lifestyle, Western

AUDIO-VIDEO MUSIC Music

BOOKS HUMAN INTEREST Humor, Western Human Interest Poetry, Cowboy

BOOKS LIFESTYLE Lifestyle, Western Collectibles, Western Cookbooks

APPAREL SHIRTS

BOOKS RODEO

APPAREL SPECIALIZED

BOOKS WESTERN

Shirts, Western

Australian Apparel & Oilskins Hunting Apparel Underwear, Thermal, Riding Old West-Style Clothing Wedding Apparel, Western

APPAREL WORK Work Clothes

Rodeo Adventure, Western Art, Western & Equine

FOOTWEAR ACCESSORIES Boot Accessories & Boot Repair

FOOTWEAR BOOTS Boots, Western & Packer

FOOTWEAR FASHION Western Fashion Footwear & Moccasins

GIFTS Coffee Mugs Toys, Models, Games & Puzzles Christmas Items Western Gifts, Novelties Key Chains & Souvenirs

HAT ACCESSORIES Hat Cases Hat Cleaners Hatbands Hat Racks Hat Covers Stampede Strings Hat Accessories, Miscellaneous

HATS Hats

HOME DÉCOR GENERAL Tableware & Dinnerware, China Lighting Skulls, Decorative Home Decorations, Western Furniture, Western Picture Frames, Western Clocks

LEATHER CARE Leather Care, General

MISCELLANEOUS Foods Reproductions, Folklore & Cowboy Gear Sheepskin Products Sunglasses & Eye Protection Knives Perfumes & Colognes Creams & Lotions

MISCELLANEOUS BUSINESS Market/Expo Software, Retail Gift Wrap & Packaging Signs, Decals & Silhouettes Retail Fixtures & Displays

WESTERN LIFESTYLE RETAILER ★ SPRING 2017

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09 APPAREL

P.O. Box 340905 Austin, TX 78734 866-494-9958 512-261-0921 512-261-0928 fax lorena@09apparel.com www.09apparel.com ACCESSORIES GENERAL, APPAREL CHILDREN'S, APPAREL SHIRTS, APPAREL SPECIALIZED

ACORN SPRING GIFT WRAPPING P.O. Box 730 Lynden, WA 98264 866-820-1807 360-966-7098 866-820-1807 fax sales@acornspring.com www.acornspring.com Owner: Jan Hodnet

ART GREETING CARDS, MISC BUSINESS

1849 RANCHWEAR

6927 Northwest 82nd Avenue Miami, FL 33166 800-289-1849 305-468-8003 305-468-8030 fax 1849ranchwear@bellsouth.net Sales Mgr.: Brock Shiffor ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL

AGAVE DENIM

6210 South 11th Street Ridgefield, WA 98642 866-482-4283 360-887-5400 360-887-5800 fax cecelia.garcia@agavedenim.com www.agavedenim.com Owner: Jeff Shafer APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL SHIRTS

3 ANGELS JEWELRY 7020 Arbutus Street Arvada, CO 80004 303-829-3701 olsoncollen@me.com

ACCESSORY JEWELRY

3BROOKS

P.O. Box 11795 Bozeman, MT 59719 877-535-7113 wholesale@3brooks.com www.3brooks.com Owner: Allison Hill APPAREL CHILDREN'S, GIFTS, FOOTWEAR FASHION

AIGLE BOOTS

4230 LBJ Freeway, Suites 215 J & M Dallas, TX 75244 972-386-6500 sales@aigleboots.com www.aigleboots.com Contact: Olivier Martin FOOTWEAR BOOTS

AL ZUNI GLOBAL JEWELRY 1603 West Highway 66 Gallup, NM 87301 800-473-9341 505-863-9345 ACCESSORY JEWELRY

3-D BELT COMPANY, LP

1001 Huser Boulevard Schulenburg, TX 78956 800-622-3998 800-435-0796 fax contactus@3dbelt.com www.3dbelt.com VP Sales & Mktg.: Jackie Machas ACCESSORY BAGS, ACCESSORY GENERAL, HAT ACCESSORIES, HOME DÉCOR GENERAL

3G BUCKLES

301 East South 11th Abilene, TX 79602 800-777-0218 ext.127 Sales Rep: Dane W. Chase ACCESSORY GENERAL

ALAMO SADDLERY

220 RR 693 Brackettville, TX 78832 800-687-7624 830-563-3255 830-563-3236 fax alamo@hilconet.com www.alamosaddlery.com Owner: Leisha Ashley ACCESSORY GENERAL

ALBERTA BOOT CO.

ALLWAYZ MFG.

ACCESSORY GENERAL, APPAREL GENERAL, APPAREL LEATHER, APPAREL PANTS/ JEANS, APPAREL SPECIALIZED, APPAREL WORK, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, FOOTWEAR FASHION, GIFTS, HATS, LEATHER CARE, MISCELLANEOUS

FOOTWEAR ACCESSORIES, GIFTS, HAT ACCESSORIES, HOME DÉCOR GENERAL

#50 - 50th Ave SE Calgary, Alberta T2G5N3 403-263-4623 403-263-4605 sales@albertaboot.com www.albertaboot.com Pres.: Ben Gerwing

ALI DEE COLLECTION

1030 E Hwy 377 #110 Granbury, TX 76048 817-776-6650 sales@alideecollection.com www.alideecollection.com Owner: Ali Dee ACCESSORIES JEWELRY, ACCESORY GENERAL, APPAREL GENERAL, APPAREL SPECIALIZED, HATS, AUDIO-VIDEO MUSIC

ALL BARNWOOD ENTERPRISES 1402 West 400 South Orem, UT 84058 801-372-4702 allbarnwood@comcast.net www.allbarnwood.com Sales Mgr.: Tiffany Pickett HOME DÉCOR GENERAL

6290 I-80 Service Road Pine Bluffs, WY 82082 307-245-3649 307-245-9370 fax allwayzmfg@rtconnect.net www.allwayzmfg.com Owner: Dean Bowman

ALPHA OMEGA WESTERN FURNISHINGS, INC. 13421 Grass Valley Avenue Grass Valley, CA 95945 800-959-7320 530-272-9254 530-272-8990 fax sales@alpha-omegawf.com www.alpha-omegawf.com CEO: Terry Hertz

ART COLLECTIBLES, ART WESTERN, HOME DÉCOR GENERAL,

ALPINE PUBLICATIONS

38262 Linman Road Crawford, CO 81415 800-777-7257 970-921-5005 970-921-5081 fax customerservice@alpinepub.com www.alpinepub.com Asst. Publisher: Tammy Hayes ART GREETING

AMERICAN ARTISTS

ALL THINGS EQUINE

P.O. Box 333 Zebulon, GA 30295 770-567-0347 770-567-8070 fax info@allthingsequine.com www.allthingsequine.com Contact: Bill & Corky Fairchild ACCESSORY GENERAL, ACCESSORY JEWELRY, ART COLLECTIBLES, ART PROMOTIONAL, ART WESTERN, GIFTS, HOME DÉCOR GENERAL

ALLIGATOR LEATHER BY KINNAMON

8736 Longhorn Drive Lakeland, FL 33809 863-858-6971 alligatorleather@tampabay.rr.com www.alligatorleather.com Owner: Pete Kinnamon

30 Pine Ridge Road Saratoga Springs, NY 12866 518-813-1203 Pres.: Peter J. Canzone, Jr. ACCESSORY JEWELRY, ART WESTERN

AMERICAN FASHION ACCESSORIES / AND WEST

5933 Sea Lion Pl. Suite 101-102 Carlsbad, CA 92010 760-444-0050 760-444-0030 fax info@andwest.com www.andwest.com ACCESSORY GENERAL, FOOTWEAR FASHION

ACCESSORY BAGS, ACCESSORY GENERAL, GIFTS SPRING 2017 ★ WESTERN LIFESTYLE RETAILER

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American Hat Company

P.O. Box 1288 Bowie, TX 76230 940-872-2404 800-392-4197 940-872-2909 fax information@americanhat.net www.americanhat.net Owners: Keith and Susan Maddox HATS

Annie Oakley Enterprises, Inc.

300 Johnson Street Ligonier, IN 46767 800-922-6643 260-894-7219 800-818-5441 fax myservice@annieoakely.com www.annieoakley.com Pres.: Renee A. Gabet GIFTS, MISCELLANEOUS

American West

290 Southwest 12th Avenue, #3 Pompano Beach, FL 33069 888-367-2383 954-785-3155 866-773-2573 fax info@americanwest.cc www.americanwest.cc Pres.: Louise De Kok ACCESSORY BAGS, ACCESSORY GENERAL, HOME DÉCOR GENERAL

Anderson Bean Boot Company, Inc. 1750 East Expressway 83 Mercedes, TX 78570 956-565-2618 877-770-2668 fax www.andersonbean.com Pres.: J.P. Moody FOOTWEAR BOOTS

Angelus Shoe Polish Company, Inc.

12060 Florence Avenue Santa Fe Springs, CA 90670 562-941-4242 562-944-7705 paul@angelusshoepolish.com www.angelusshoepolish.com Pres.: Paul Angelos LEATHER CARE

Annette's Touch of Class

10391 Longstreet Willis, TX 77318 936-856-7728 936-856-3233 fax atoc.gina@yahoo.com www.annettestouchofclass.com Contact: Customer Service ACCESSORY GENERAL, ACCESSORY

JEWELRY, APPAREL PANTS/ JEANS, APPAREL GENERAL

Ardney LIMITED

4060 North Main Street, Suite 108 Racine, WI 53402 262-681-9066 262-681-9098 fax ardney@yahoo.com www.ardney.com Owner: Louie Seabolt APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR

Ariat International, Inc. 3242 Whipple Road Union City, CA 94587 800-899-8141 sales@ariat.com www.ariat.com Pres.: Beth Cross ACCESSORY BAGS, ACCESSORY

GENERAL, APPAREL PANTS/ JEANS, APPAREL CHILDREN'S, APPAREL GENERAL, APPAREL OUTERWEAR, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, FOOTWEAR FASHION

Arista

1111 Hilgrove Road North Saanich, BC V8L 5R8, Canada 877-944-0016 250-544-0016 250-544-0026 fax www.aristaequestrian.com APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL SHIRTS

Arizona Case

5289 West Montebello Avenue Glendale, AZ 85301 800-528-0195 623-931-3691 623-931-3692 fax info@arizonacase.com www.arizonacase.com Gen. Mgr.: R.A. Toerne MISC BUSINESS

Arloom

P.O. Box 845 Wimberley, TX 78676 512-457-9978 sales@arloom.com www.arloom.com Owner: Alex Hewes ACCESSORY BAGS, ACCESSORY JEWELRY

Atwood Hat Company P.O. Box 246 Frankston, TX 75763 800-496-1086 903-876-1933 903-876-4005 fax dick@atwoodhats.com www.atwoodhats.com Sales Mgr.: Dick Atwood HATS

Artfully Equestrian 127 Hurricane Street Mareina del Reay, CA 90292 310-823-6518 310-823-6518 fax lizi@artfullyequestrian.com www.artfullyequestrian.com Contact: Lizi Ruch GIFTS

AWST International P.O. Box 128 Bushnell, FL 33513 888-545-2978 1-352-569-0410 1-352-569-0406 fax awstintl@aol.com www.awstintl.com ACCESSORY JEWELRY

Artisan's Gallery

106 Copperwood Way Oceanside, CA 92058 619-448-2522 619-448-2622 fax jnsimports@sbcglobal.net www.artisansgalleryinc.com HOME DÉCOR GENERAL

Artistic Stone, Inc.

30 Stoney Corners Road East Montpelier, VT 05651 866-826-4029 802-229-5835 fax contact@artisticstone.org www.artisticstone.org Owner: Mary Tousignant ART COLLECTIBLES, ART PROMOTIONAL, ART WESTERN, GIFTS, HOME DÉCOR GENERAL, MISC BUSINESS

Artwork by Fritz Anders 288 Johnson Drive Castle Rock, CO 80104 303-688-7460 fritz@fritzandersart.com www.fritzandersart.com Contact: Fritz Anders ART WESTERN

AZ-Tex Hats

3903 North Scottsdale Road Scottsdale, AZ 85251 480-481-9900 info@aztexhats.com www.aztexhats.com HATS

B Bar B Wholesale

133 Elm Street Blackfoot, ID 83221 866-286-4418 208-785-8963 208-785-0082 fax schild@srv.net www.bbarbwholesale.com Owner: Kelly Schild GIFTS, HOME DÉCOR GENERAL, LEATHER

B Tuff Jeans

See Cowgirl Tuff Co. 877-868-7419 www.btuffjeans.com APPAREL PANTS/ JEANS, APAREL GENERAL

B.S. Trading Rug, LLC, The 253 Loy Street Burleson, TX 76028 800-554-0910 817-447-HIDES (4433) 817-447-4452 fax www.bsthomedecor.net HOME DÉCOR GENERAL

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Bader Saddles

BC Hats

GENERAL, LEATHER CARE, MISCELLANEOUS

4925 Crescent Technical Court St. Augustine, FL 32086 904-794-2008 800-922-4288 904-794-4020 fax sales@bchats.com www.bchats.com Contact: Will Conner HATS

Bag Man, LLC

Beatriz Ball Collection

30 Knollwood Drive, Suite G Rapid City, SD 57701 605-441-0147 info@badersaddles.com www.badersaddles.com Contact: Boyce Bader ACCESSORY BAGS, ACCESSORY

P.O. Box 162 Hammond, WI 54015 800-796-5333 715-796-5655 fax e.vondeylen@afsbagman.com www.afsbagman.com/footwear.html Acct. Mgr: Eric Von Deylen APPAREL OUTERWEAR, FOOTWEAR

661 St. Joseph Lane Harvey, LA 70058 888-265-1069 info@beatrizball.com www.beatrizball.com HOME DÉCOR GENERAL

ACCESSORIES, FOOTWEAR BOOTS

P.O. Box 820803 Vancouver, WA 98682-0018 800-541-3264 360-891-7178 360-891-7166 fax bnatural@pacifier.com www.beenaturalleathercare.com Owner: Paul Kummer LEATHER CARE

Bailey Hat Company

110 East Main Street Adamstown, PA 19501 800-859-4653 sales@baileyhats.com www.baileyhats.com Owner: Jeff and Shawn Schild HATS

Bee Natural Leathercare

B-Elegant Bandana Man

P.O. Box 458 Crystal Bay, NV 89402 702-869-9988 702-869-8989 fax info@bandanaman.com www.bandanaman.com ACCESSORY GENERAL, ART PROMOTIONAL

Barbour, Inc.

55 Meadowbrook Drive Milford, NH 03055-4613 800-338-3474 603-673-1313 603-673-6510 fax info@barbour.com www.barbour.com Contact: Anna Burnor APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR

3647 Greenbriar Drive Stafford, TX 77477 281-313-0061 b_elegant@yahoo.com Contact: Andy Kumar ACCESSORY JEWELRY

Bennett Fine Jewelry

23623 N Scottsdale Road #B3 Scottsdale, AZ 85255 480-585-3080 480-515-1582 fax bennequine@msn.com www.bennettfinejewelry.com Contact: Lesley Bennett ACCESSORIES JEWELRY, APPAREL SPECIALIZED

Beth's Addiction

5200 Martel Avenue, 3E Dallas, TX 75206 469-334-0061 bethsaddiction@yahoo.com Contact: Beth Sahinalp ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY

BEX Sunglasses

Bits of Silver

P.O. Box 1305 Logandale, NV 89021 702-398-3077 info@bexsunglasses.com www.bexsunglasses.com ACCESSORY GENERAL

9765 Carrisa Highway Santa Margarita, CA 93453 805-475-2224 805-475-2224 fax ghbits@thegrid.net www.ghbitsofsilver.com Owner: Gordon Hayes ACCESSORY GENERAL, ACCESSORY

Bickmore

10750 Hi Tech Drive Whitmore Lake, MI 48189 800-356-8804 734-449-8500 734-449-8545 fax info@bickmore.com www.bickmore.com Sales & Mktg.: Betsy Cohen FOOTWEAR ACCESSORIES, GIFTS, HAT ACCESSORIES, LEATHER CARE

JEWELRY

Black Jack Boots

10878 Gateway West Boulevard El Paso, TX 79935 888-598-1669 blackjackboots@sbcglobal.net www.blackjackboots.net Dir. Sales & Mktg.: Sergio A. Guerra ACCESSORY GENERAL, FOOTWEAR BOOTS, HAT ACCESSORIES

Big Country Toys

228C South 40th Street Springdale, AR 72762 479-263-2838 479-263-9260 501-325-1250 fax greg@bcfarmtoys.com www.farmandranchtoys.com CEO: Greg Huett GIFTS

Big Horn / BT Crump, Inc.

1001 East 37th Street Chattanooga, TN 37407 800-251-7288 423-867-7655 423-867-5889 fax mike@bighorn.com Contact: Customer Service ACCESSORY GENERAL, ACCESSORY JEWELRY, LEATHER CARE

Big Horn Galleries 1167 Sheridan Avenue Cody, WY 82414 307-527-7587 307-527-7586 fax bhgcody@aol.com www.bighorngalleries.com ART WESTERN

Blake Jones Designs 113 South Parkway Drive Lavernia, TX 78121 210-286-8783 orders@leatherkingtx.com www.blakejonesdesigns.com APPAREL BAGS, APPAREL

GENERAL, ART COLLECTIBLES, ART PROMOTIONAL, FOOTWEAR ACCESSORIES, MISCELLANEOUS

Blue Q

103 Hawthorne Avenue Pittsfield, MA 01201 413-442-1600 413-445-6710 fax webbo@blueq.com www.blueq.com Contact: Trevor Ward GIFTS, MISCELLANEOUS

Bo Riddle Boots Highway 72 Arcadia, MO 63621 417-425-2322 FOOTWEAR BOOTS

Bohlin Company

4404 Menual Boulevard Northeast Albuquerque, NM 87110-2952 505-883-8755 bilagaanas@hotmail.com www.bilagaanas.com Contact: Craig Bilagaanas ACCESSORY JEWELRY, ACCESSORY

4230 LBJ Freeway, Suite 150 Dallas, TX 75244 800-823-8340 972-960-0335 972-788-4644 fax lifestyle@bohlinmade.com www.bohlinmade.com Contact: Dave Marold ACCESSORY GENERAL, ACCESSORY

GENERAL

JEWELRY

Bilagaanas

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Boot Rugs

325-263-RUGS (7847) joy@bootrugs.com www.bootrugs.com Contact: Joy Higgins FOOTWEAR ACCESSORIES

Border Leather Corp.

261 Broadway Chula Vista, CA 91910 800-732-6936 619-691-0159 fax sales@borderleather.com www.borderleather.com Contact: Myer Talerman ACCESSORY GENERAL, ACCESSORY

JEWELRY, APPAREL PANTS/ JEANS, APPAREL LEATHER, LEATHER CARE

Boulet Boots

348 Route 11 Champlain, NY 12919-4816 518-298-8602 518-298-8604 fax boulet@bouletboots.com www.bouletboots.com Contact: Louis Boulet FOOTWEAR BOOTS

Brandeja Enterprises 9546 West Pico Boulevard Los Angeles, CA 90035 310-203-0000 310-205-7995 fax Partner: Roxanne Jasper ACCESSORY BAGS, ACCESSORY

GENERAL, ACCESSORY JEWELRY

Brandy Parfums, Ltd.

PMB 271, 1173A 2nd Avenue New York, NY 10021 212-628-5221 info@brandyparfums.com www.brandyparfums.com Pres.: Patricia Namm GIFTS, MISCELLANEOUS

Brazil Roxx

1104 Manor Way Roanoake, TX 76262 877-285-7735 817-886-6710 817-431-4934 fax rose@brazilroxx.com www.brazilroxx.com Contact: Eliana Solera APPAREL PANTS/ JEANS

Brazos International, Inc. Mexico 2408 Royal Lytham Drive Austin, TX 78747 512-292-4000 512-431-8808 512-292-4515 fax akimbel@aol.com www.brazosinternational.com Pres.: Art Kimbel MISC BUSINESS

Breyer Animal Creations (Reeves International)

14 Industrial Road Pequannock, NJ 07440 973-633-5090 973-694-5213 fax www.breyerhorses.com Contact: Customer Service ART COLLECTIBLES, GIFTS

Broad Bay Cotton

5908 Thurston Avenue #200 Virginia Beach, VA 23455 800-676-8337 757-227-4105 fax khoi@broadbaycotton.com www.broadbaycotton.com Contact: Ric Wigginton ACCESSORY BAGS, GIFTS

Broken Arrow Silver Company

P.O. Box 575 Sealy, TX 77474 800-642-7769 830-540-3788 830-540-3798 fax sales@brokenarrowsilver.com www.brokenarrowsilver.com ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS, HOME DÉCOR GENERAL

Bronte Collection, The 11985 U.S. Hwy 1, Suite 207 North Palm Beach, FL 33408 800-411-3211 561-777-2127 561-842-0505 fax info@thebrontecollection.com APPAREL GENERAL

Brushy Creek Belt & Buckle Company

P.O. Box 129 Yoakum, TX 77995 800-531-1065 361-293-2345 361-293-3043 fax brushycreekbeltco@hotmail.com www.brushycreekbeltco.com Pres.: Jon Ballard ACCESSORY BAGS, ACCESSORY GENERAL

Buckaroo Brand Wild Rags

P.O. Box 835 Crane, OR 97732 916-204-7556 buckaroobrand@yahoo.com www.buckaroobrand.com Contact: Amy Mundell ACCESSORY GENERAL

Buckaroo Leather Products

6090 Enterprise Drive, Suite E Diamond Springs, CA 95619 800-873-0781 530-622-2179 888-652-6621 fax john@buckarooleather.com www.buckarooleather.com Pres.: John Brand ACCESSORY JEWELRY, APPAREL

PANTS/ JEANS, APPAREL GENERAL

Buckaroo Style, LLC

100 Stallion Way Liberty Hill, TX 78642 877-692-8252 512-600-1608 service@buckaroostyle.com www.buckaroostyle.com Founder: Michelle Hamilton ART GREETING, ART WESTERN, GIFTS, HOME DÉCOR GENERAL

Buck's Bags, Inc.

2401 West Main Street Boise, ID 83702-4845 800-284-2247 208-344-4400 208-344-6244 fax info@bucksbags.com www.bucksbags.com ACCESSORY BAGS, ACCESSORY

Buffalo Billfolds

4435 West 200 North LaGrange, IN 46761 877-422-8900 ron@buffalobillfolds.com www.buffalobillfolds.com Owner: Ronald Snider ACCESSORY BAGS, ACCESSORY

GENERAL, ACCESSORY JEWELRY, GIFTS

Bullhide Hats

20861 Johnson Street #112 Pembroke Pines, FL 33029 954-670-0216 877-405-6099 954-670-0275 fax customerservice@bullhidehats.com www.bullhidehats.com Contact: Samir Cury ACCESSORIES GENERAL, APPAREL OUTERWEAR, APPAREL GENERAL, HATS

Bunk House Gifts

451 E 58th Ave, Showroom 3470 Denver, CO 80216 303-423-3316 j.hanke@comcast.net www.bunkhousereps.com Owner: Jill Hanke ART COLLECTIBLES, GIFTS, HOME DÉCOR GENERAL

Burns Cowboy Shop

363 Main Street Park City, UT 84654 435-649-6300 800-453-1281 435-649-0333 fax info@burnssaddlery.com www.burnscowboyshop.com Owner: Danna Shaw ACCESSORIES BAGS, ACCESSORIES GENERAL, ACCESSORIES JEWELRY, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL SPECIALIZED, ART WESTERN, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, GIFTS, HATS, HAT ACCESSORIES, LEATHER CARE, MISCELLANEOUS

GENERAL, APPAREL GENERAL, APPAREL PANTS/ JEANS, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, GIFTS, HAT ACCESSORIES

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C. Cookie Driscoll, Inc.

520 Tract Road Fairfield, PA 17320-9114 717-642-9141 717-642-6725 fax sales@cookiesincorporated.com www.cookiesincorporated.com Pres.: Cookie Driscoll ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, ART COLLECTIBLES, ART GREETING, ART PROMOTIONAL, GIFTS, HAT ACCESSORIES

C.A. Zoes Manufacturing Company, Inc. 168 North Sangamon Street Chicago, IL 60607 312-666-4018 www.zoesmfgco.com Contact: Philip J. Collias, Jr. LEATHER CARE

C.C. Filson Company

1555 4th Avenue South Seattle, WA 98134-1511 866-860-8906 206-622-3147 terri@filson.com www.filson.com PR Dir.: Terri Young ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, FOOTWEAR ACCESSORIES

California Classics

6180 North River Road Paso Robles, CA 93446 805-434-3858 info@calclassics.net www.calclassics.net Owner: Dorothy Rodgers ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL GENERAL, ART COLLECTIBLES, ART GREETING, ART WESTERN, BOOKS HUMAN INTEREST, BOOKS LIFESTYLE, BOOKS WESTERN, GIFTS, HAT ACCESSORIES, HATS, HOME DÉCOR GENERAL, LEATHER CARE, MISCELLANEOUS, AUDIO/ VIDEO MUSIC

Canet Jewelry & Tack

9163 Paseo Cresta Santee, CA 92071 619-448-2120 info@canetonline.com Owner: Rodolfo J. Canet ACCESSORY GENERAL, ACCESSORY JEWELRY, ART WESTERN, HAT ACCESSORIES

Carhartt Work Boots

5750 Mercury Drive Dearborn, MI 48126 800-833-3118 www.carhartt.com APPAREL PANTS/ JEANS, APPAREL OUTERWEAR, APPAREL WORK, FOOTWEAR BOOTS

Carousel Farm

1640 Darke Lane Kearneysville, WV 25430 304-725-3909 carouselfarm@frontier.net www.carouselfarm.com Contact: James or Elizabeth McGowen LEATHER CARE

Carroll Companies, Inc. 1640 Old Highway 421 South Boone, NC 28607 828-264-2521 info@clgco.com www.clgco.com Contact: Emily DuVarney ACCESSORY BAGS, APPAREL

PANTS/ JEANS, APPAREL LEATHER, FOOTWEAR BOOTS, HOME DÉCOR GENERAL

Cassidy's Casuals, Inc. 976 South Main Street Frankenmuth, MI 48734 989-652-9000 888-215-9714 989-652-9015 fax sales@cassidyscasuals.com www.cassidyscasuals.com Pres.: Brenda Arnold ACCESSORY BAGS, ACCESSORY

GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL SPECIALIZED,

Catherine Canino Jewelry, Inc.

6 Peter Cooper Road #13H New York, NY 10010 212-924-5660 www.caninojewelry.com Contact: Catherine Canino ACCESSORY JEWELRY

Cayuse Western Americana

P.O. Box 1006 Jackson, WY 83001 307-739-1940 800-405-4096 info@cayusewa.com www.cayusewa.com Owner: Mary Schmitt ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL LEATHER, ART COLLECTIBLES, ART WESTERN, BOOKS LIFESTYLE, FOOTWEAR BOOTS, GIFTS, HAT ACCESSORIES

CCI Brands

13101 Ashland Road Ashland, VA 23005 800-890-3069 804-798-8978 800-554-7295 fax info@ccibrands.com www.ccibrands.com Contact: Steve Chippendale ACCESSORY JEWELRY

Chacon Leather

P.O. Box 157 Chacon, NM 87713 575-387-5233 575-387-9020 fax Owner: Bruce Erickson ACCESSORY GENERAL

Charles Underwood Fine Leathergoods

36889 N Tom Darlington, Ste B7 Carefree, AZ 85377 888-882-0002 480-922-1445 480-422-9069 fax support@charlesunderwood.biz www.charlesunderwood.biz Mktg. Dir.: Ginger Underwood ACCESSORY BAGS, ART GREETING, GIFTS, HOME DÉCOR GENERAL, LEATHER CARE

Charlie 1 Horse, c/o HATCO See Hatco info@hat-co.com www.charlie1horse.com FOOTWEAR FASHION, HATS

Chelsea Collette Collections

136 Hillview Loop Boerne, TX 78006 210-827-5130 chelseacollette@yahoo.com www.chelseacollettecollections.com Contact: Chelsea Bergmann ACCESSORY JEWELRY, ACCESSORY GENERAL

Christin Wolf Gallery

206 San Felipe Northwest Albuquerque, NM 87104 505-242-4222 Mgr.: James deChamplon ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL PANTS/ JEANS, APPAREL LEATHER, ART COLLECTIBLES, ART WESTERN, GIFTS

Characters Unlimited, Inc.

709 Foothill Court Boulder City, NV 89005 702-294-0563 702-294-2387 fax info@charactersunlimitedinc.com www.charactersunlimitedinc.com Pres.: Olaf Stanton ART PROMOTIONAL, BOOKS HUMAN INTEREST, GIFTS, MISC BUSINESS

Christine Alexander

34210 Ninth Avenue South, Ste 101 Federal Way, WA 98003 253-874-5570 info@christinealexander.com www.christinealexander.com Contact: Kate Ruff ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL SHIRTS, FOOTWEAR FASHION

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Chugwater Chili Corp. 201 1st Street Chugwater, WY 82210 800-972-4454 307-422-3345 chugchili@chugwaterchili.com www.chugwaterchili.com Mktg. Dir.: Raece Wilkerson GIFTS, MISCELLANEOUS

Cimarron, Ltd.

24330 County Road 3560 Fitzhugh, OK 74843 580-777-2383 Partner: Johna Cravens GIFTS, HOME DÉCOR GENERAL

Cinch Edge Boots

See Rod Patrick Bootmakers 817-599-5200 sales@cinchboots.com www.cinchedge.com FOOTWEAR FASHION

Cinch Jeans

See Miller International 800-688-4449 www.cinchjeans.com APPAREL PANTS/ JEANS, APPAREL SHIRTS

Circle M Hats

11290 South 225 East Avenue Broken Arrow, OK 74014 918-455-2482 www.circlemhats.net Pres.: Dean Perry GIFTS, HAT ACCESSORIES, HATS

Circle S Tailoredwear

See Sidran, Inc. 800-969-5015 www.sidraninc.com ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL LEATHER, APPAREL SHIRTS, APPAREL SPECIALIZED

Clare Christie Bronze Sculpture 3508 Tyrone Drive Austin, TX 78759 512-736-6990 clare@horsesculptor.com www.horsesculptor.com Contact: Clare Christie ART WESTERN

Classic Awards

23739 South Highway 550 Montrose, CO 81401-8734 888-644-4009 970-240-3383 970-240-3533 fax info@classicawardsco.com www.classicawardsco.com Owner: Christy & Dustin Brasier ACCESSORY BAGS, ART COLLECTIBLES, ART PROMOTIONAL, ART WESTERN, GIFTS, HOME DÉCOR GENERAL

Clearview Publishing Company, L.P.

P.O. Box 68 Graford, TX 76449 940-452-7266 940-329-9944 940-664-2111 fax chuck@chuckdehaan.com www.chuckdehaan.com ART GREETING, ART WESTERN, BOOKS WESTERN

Clint Orms Engravers & Silversmiths

229B Old Ingram Loop Ingram, TX 78025 830-367-7949 830-367-7948 fax service229b@clintorms.com www.clintorms.com Contact: Roxie Orms ACCESSORY GENERAL, ACCESSORY JEWELRY, ART WESTERN, HAT ACCESSORIES

Colorado Dallas, Inc.

39329 Highway 285/ PO Box 162 Jefferson, CO 80456 877-836-1550 719-836-1550 800-952-3996 fax info@coloradodallas.com www.coloradodallas.com HOME DÉCOR GENERAL

Colorado Horsehair, Inc.

5763 Arapahoe Avenue, Unit N Boulder, CO 80303 800-595-2644 303-786-7501 303-449-5977 fax cohh@aol.com www.coloradohorsehair.com Mgr.: Mark Gittes ACCESSORY GENERAL, ACCESSORY JEWELRY, HAT ACCESSORIES

Colorado Silver Star Corp.

P.O. Box 16731 Denver, CO 80216 800-878-2772 303-295-1353 303-295-0256 fax info@coloradosilverstar.com www.coloradosilverstar.com Pres.: Hilda P. Sanchez ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL, ART COLLECTIBLES, ART PROMOTIONAL, GIFTS, HOME DÉCOR GENERAL

Color-Plus Leather Restoration System, LLC 106 Harrier Court Milford, PA 18337-9315 570-686-3158 570-686-4161 fax admin@colorplus.com www.colorplus.com Pres.: Joanne Price LEATHER CARE

Comancheros

Via dei Mestieri, 13 36025 Noventa Vicentina (Vicenza), Italy 0039-0444-861575 0039-0444-789847 fax info@comancheros.it www.comancheros.com ACCESSORY GENERAL, APPAREL

PANTS/ JEANS, APPAREL GENERAL, HATS

Comstock Heritage

2300 Lockheed Way Carson City, NV 89706 775-882-8500 775-882-5876 fax james@comstockheritage.com www.comstockheritage.com Owner: James Stegman ACCESSORY GENERAL, ACCESSORY JEWELRY, ART COLLECTIBLES, FOOTWEAR ACCESSORIES, GIFTS, HAT ACCESSORIES MISCELLANEOUS

Consalvi Sales, Inc.

Continental Leather

1445 30th Street #E San Diego, CA 92154 619-575-8798 619-250-6354 619-575-1059 fax Pres.: Jose Luis Cerrillo ACCESSORY GENERAL

Cool Riders, LLC

12172 Iron Horse Lane Ashland, VA 23005 804-798-2852 vendors@coolriders.biz www.coolriders.biz Contact: Julie Williams APPAREL PANTS/ JEANS, APPAREL GENERAL

Coreen Cordova Jewelry 901 Sir Francis Drake Blvd, Ste B Kentfield, CA 94904 415-455-8805 415-455-8806 415-455-8843 fax inspired@coreencordova.com www.coreencordova.com Gen. Mgr.: Tesia Beam ACCESSORY JEWELRY

Corral Boot Company

3107 S Closner Blvd Edinburg, Texas 866-426-0001 956-383-3380 956-383-4465 fax www.corralboots.com Gen. Mgr.: R. Kent Rivas ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL LEATHER, FOOTWEAR BOOTS, FOOTWEAR FASHION

Country Cobbler Chap Co. P.O. Box 6 Morristown, TN 37815 423-231-6640 douglaschaps@aol.com www.countrycobblercompany.com Contact: Doug McCrossin ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL LEATHER

13 Williams Way Downington, PA 19335 610-518-0277 sales@peterconsalvi.com www.peterconsalvi.com Contact: Pete Consalvi GIFTS, MISC BUSINESS

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Country Mills, Inc.

P.O. Box 507 Colmar, PA 18915 800-830-8583 610-847-3284 610-847-3287 fax barbara@countrymills.com, wholesale@countrymills.com www.countrymills.com Pres.: Barbara Mills ART WESTERN, GIFTS, HOME DÉCOR GENERAL

Country Road

118 County Road 752 Tupelo, MS 38801 662-566-8855 662-566-7244 fax www.countryroadfurniture.com Pres.: Kenny Hankins HOME DÉCOR GENERAL

Cowbells Western Interiors

P.O. BOX 729 Woodland Park, CO 80866 719-687-4334 719-963-3509 fax cowbelles@msn.com www.cowbellsgifts.com Owner: Deb Nichols ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL, BOOKS LIFESTYLE, FOOTWEAR BOOTS, GIFTS, HOME DÉCOR GENERAL

Cowboy Collectibles

P.O. Box 128 Hungry Horse, MT 59919 406-860-0651 866-920-9080 sales@cowboy-gifts.com www.cowboy-gifts.com Sales Mgr.: Brenda Siegfried ACCESSORY GENERAL, ACCESSORY

Cowboy Hardware

2726 East Mohawk Lane Phoenix, AZ 85050 888-327-8846 888-327-8046 fax info@cowboyhardware.com www.cowboyhardware.net Sales Mgr.: Grant Gomez ACCESSORY BAGS, ACCESSORY

GENERAL, APPAREL CHILDREN'S, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL SHIRTS

Cowboy Images Wild Rags 141 East 50 North Jerome, ID 83338 208-731-3621 208-731-3621 fax ACCESSORY GENERAL

Cowboy Living

460 East 2532 South Washington, UT 84780 435-627-8326 208-590-7236 fax sales@cowboyliving.com www.cowboyliving.com CEO: Marty Roberts ART GREETING, GIFTS,

HOME DÉCOR GENERAL, MISCELLANEOUS, MISC BUSINESS

Cowgirlpunk Clothing 85 Mahogany Lane Simi Valley, CA 93065 818-439-2683 jason@cowgirlpunk.com Owner: Jason Dickson APPAREL GENERAL

Cowgirls Don't Cry

P.O. Box 1011 Summerland, CA 93067 805-603-2236 469-293-5580 fax anita.lepage@gmail.com www.cowgirlsdontcry.com Owner: Anita Lepage APPAREL PANTS/ JEANS, APPAREL GENERAL, ACCESSORY GENERAL

Cowhide Depot

20283 North 271st Avenue Buckeye, AZ 85396 623-302-3613 jerryaxton@gmail.com www.jerryaxton.com Contact: Jerry Axton ACCESSORY BAGS, HOME DÉCOR

Crichlow Data Sciences,Inc.

Crumrine Manufacturing Jewelers 145 Catron Drive Reno, NV 89512 800-444-3575 775-786-8466 fax alice@crumrinebuckles.com www.crumrineonline.com Sales Mgr.: Alice Thompson ACCESSORY GENERAL, ACCESSORY

11640 N. Copeland Lane Flagstaff, AZ 86004 480-313-0678 480-313-0678 555-555-1212 fax kathy@crystalishious.com ACCESSORY BAGS, ACCESSORY

GENERAL

6316 Airport Freeway Fort Worth, TX 76117 800-515-4988 817-348-0333 817-348-0507 fax info@cowboydecor.com www.cowboydecor.com Contact: New Accounts ACCESSORY BAGS, ACCESSORY

Cowgirl Tuff Company

Cripple Creek Creations

GENERAL, HAT ACCESSORIES, HOME DÉCOR GENERAL

CHILDREN'S, APPAREL GENERAL, APPAREL PANTS/ JEANS

185 Swendra Blvd Cokato, MN 55321 877-868-7419 320-593-4435 fax customerservice@cowgirltuffco.com www.cowgirltuffco.com Contact: Lisa Bollin ACCESSORY GENERAL, APPAREL

GENERAL, APPAREL SHIRTS

Crystalishious

Cowgirl Justice

Cowboy Décor

See Miller International www.crueldenim.com APPAREL PANTS/ JEANS, APPAREL

Cowperson Tack

926 East Oleander Street #1 Lakeland, FL 33801 800-678-4535 863-616-1222 863-616-1223 fax sales@thegeneralstore.com www.thegeneralstore.com Sales Mgr.: Bob Crichlow MISC BUSINESS

JEWELRY

Cruel Denim

JEWELRY, ART PROMOTIONAL, GIFTS, HAT ACCESSORIES

2020 Charlotte Street Bozeman, MT 59718 855-771-3478 www.cowgirldirt.com GIFTS, MISCELLANEOUS

1320 Highway 80 East Mesquite, TX 75149 214-675-2099 972-329-7966 fax jamise@cowgirljustice.com www.cowgirljustice.com Contact: Jamise and Kurt Fisher APPAREL PANTS/ JEANS, APPAREL

P.O. Box 1072 Salida, CO 81201 800-422-2166 719-539-7201 fax beatrice@crossaranch.com www.crossaranch.com Contact: Margy Brown GIFTS, MISCELLANEOUS

GENERAL

P.O. Box 738 Kingston, OK 73439 580-795-2649 info@cowpersontack.com www.cowpersontack.com Contact: Tam Scribner ACCESSORY GENERAL

Cowgirl Dirt

Cross A Ranch Handcream

229 Lasso Drive Bandera, TX 78003-3743 888-252-8810 830-796-8855 www.cripplecreekcreations.com Owner: Beverly & Lee McDowell GIFTS, HOME DÉCOR GENERAL

GENERAL, FOOTWEAR FASHION, HAT ACCESSORIES, HATS

Cultured Cowboy Distributing

1521 Bypass 72 Northeast Greenwood, SC 29649 866-492-6926 864-223-3700 cowboy@culturedcowboy.com www.culturedcowboy.com Contact: Charles Taylor APPAREL SPECIALIZED, BOOKS HUMAN INTEREST

Cumberland Outfitters

See Ely & Walker 800-359-1878 www.elyandwalker.com Pres.: Corey Rowe APPAREL PANTS/ JEANS, APPAREL CHILDREN'S, APPAREL SHIRTS

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Dallas Hats, Inc.

3028 Lincoln Court Garland, TX 75041 972-864-8302 972-864-8300 877-865-1071 fax eddie@dallashats.com www.dallashats.com Contact: Eddie A. Morales ACCESSORY GENERAL,APPAREL

SPECIALIZED, HAT ACCESSORIES, HATS

Dan Post Boot Company 1751 Alpine Drive Clarksville, TN 37040 800-447-3533 931-645-1626 931-645-6557 fax info@danpostboots.com www.danpostboots.com Sales Mgr.: Greg Hensley FOOTWEAR BOOTS

Daniel Miller

400 Highway 310 Deaver, WY 82421 307-272-2007 daniel@danielmillerleather.com www.danielmillerleather.com HOME DÉCOR GENERAL

Dansko

8 Federal Road West Grove, PA 19390 800-DANSK04 (326-7564) www.dankso.com CEO: Amanda Cabot FOOTWEAR FASHION

Dark Horse Chocolates / Harbor Sweets 85 Leavitt Street Salem, MA 01970 800-243-2115 978-745-7648 978-741-7811 fax info@harborsweets.com www.harborsweets.com/category/ dark-horse-chocolates Contact: Phyllis LeBlanc MISCELLANEOUS

DC Designs

1042 W. Baptist Rd #214 Colorado Springs, CO 80921 866-424-3573 719-495-9675 719-495-9676 fax DCCrumrine@msn.com Pres.: David Crumrine ACCESORY GENERAL

Dehner Company, The 3614 Martha Street Omaha, NE 68105 402-342-7788 402-342-5444 fax info@dehner.com www.dehner.com Pres.: Jeff Ketzler FOOTWEAR ACCESSORIES,

Desert Rose Design Studio

3400 East Speedway Boulevard, Suite 118-138 Tucson, AZ 84716 desert_rose@jandhanson.com www.desertrosedesignstudio.com Contact: Roseann Hanson ACCESSORY JEWELRY, GIFTS

Designs By Loriece

P.O. Box 2228 Howell, MI 48843 517-376-9308 586-261-5010 fax lb@loriece.com www.loriece.com Owner: Loriece Boatwright ACCESSORY GENERAL, ACCESSORY

LEATHER CARE

JEWELRY, ART PROMOTIONAL, GIFTS, HOME DÉCOR GENERAL

Der Dau Custom Made Boots & Shoes

Designs By Pat

1885 McDonald Avenue Brooklyn, NY 11223 718-336-4513 718-998-8058 fax joseder@derdau.com www.derdau.com Contact: Customer Service ACCESSORY BAGS, APPAREL

PANTS/ JEANS, APPAREL LEATHER, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, FOOTWEAR FASHION, LEATHER CARE, MISCELLANEOUS

Desert Diva By Sherry Holt

25092 Alicia Drive Dana Point, CA 92629 714-315-3914 949-234-0171 fax slrdiva@cox.net www.desertdiva.com Contact: Sherry Holt APPAREL PANTS/ JEANS, APPAREL GENERAL

Desert Rose

P.O. BOX 2068 Stephenville, TX 76401 918-961-8586 www.theofficialdesertrose.com ACCESSORY JEWELRY

31524 Bruner Road Waller, TX 77484 800-728-7376 936-931-2177 936-372-2177 fax pat@designsbypat.com www.designsbypat.com Pres.: Pat Dahnke ACCESSORY GENERAL, APPAREL

GENERAL, APPAREL PANTS/ JEANS, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, HATS

Designs By Rocki Gorman 119 Old Santa Fe Trail Santa Fe, NM 87501 505-983-7833 505-983-7851 fax rocki@rockigorman.com www.rockigorman.com Owner: Rocki Gorman ACCESSORY JEWELRY

Devenyns Limited Editions 1435 Southfork Road Cody, WY 82414 800-966-7623 307-587-6867 art@stevedevenyns.com www.stevedevenyns.com Owner: Steve Devenyns ART WESTERN

Dian Malouf Jewelry, Inc. 3110 Webb Avenue, Suite 202 Dallas, TX 75205 214-520-3123 214-520-2455 fax sales@dian-malouf.com www.dian-malouf.com ACCESSORY JEWELRY

Dixie Leather Belt Company

1516 Highway 64 West Hayesville, NC 28904 828-389-3536 828-389-3716 fax Owner: Judy Hawkins ACCESSORY BAGS, ACCESSORY GENERAL, HAT ACCESSORIES

Don Beck Bronze Sculpture

P.O. Box 713 Baker City, OR 97814 541-524-1633 donbeck@donbeckbronzes.com www.donbeckbronzes.com Sculptor: Don Beck ACCESSORY GENERAL, ART

COLLECTIBLES, ART WESTERN, GIFTS, HOME DÉCOR GENERAL

Dorfman-Pacific Hat Company

2615 Boeing Way Stockton, CA 95206 800-367-3626 209-982-1400 800-437-4287 fax custservice@dorfman-pacific.com www.dorfman-pacific.com VP Sales & Mktg.: Todd Gardner ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, HAT ACCESSORIES, HATS

Double D Ranchwear

122 West Grand Yoakum, TX 77995 800-899-3379 361-293-2394 361-293-6238 fax www.ddranchwear.com Contact: Audrey Franz APPAREL PANTS/ JEANS, APPAREL GENERAL

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Double J Saddlery

2243 US Highway 77A South Yoakum, TX 77995 800-669-2535 361-293-6364 361-293-6365 fax sales@doublejsaddlery.com www.doublejsaddlery.com Sales: Kristyn DeBord ACCESSORY BAGS, ACCESSORY

GENERAL, ACCESSORY JEWELRY, HOME DÉCOR GENERAL

Double-H Boots

See HH Brown 800-438-7026 www.doublehboots.com FOOTWEAR BOOTS, FOOTWEAR FASHION

Douglas Magnus

905 Early Street Santa Fe, NM 87505 505-983-6777 505-983-0810 fax info@douglasmagnus.com www.douglasmagnus.com Owner: Douglas Magnus ACCESSORY GENERAL, ACCESSORY JEWELRY

Dowling Graphics, Inc.

12920 Automobile Boulevard Clearwater, FL 33762 800-749-6933 727-573-5997 727-572-9714 fax info@dowlinggraphics.com www.dowlinggraphics.com APPAREL PANTS/ JEANS, APPAREL

Dri Duck Traders, Inc.

7007 College Boulevard, Suite 700 Overland Park, KS 66211 913-648-8222 913-234-6280 fax customerservice@driduck.com www.driducktraders.com ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL OUTERWEAR, APPAREL WORK

2250 Airport Boulevard, Suite 300 Aurora, CO 80011 800-395-8225 720-975-9295 fax info@downunderweb.com www.downunderweb.com ACCESSORY GENERAL, APPAREL

PANTS/ JEANS, APPAREL OUTERWEAR, APPAREL SPECIALIZED, HATS, LEATHER CARE

6926 Gateway East El Paso, TX 79915 800-351-7847 915-544-1000 info@elpasosaddleblanket.com www.elpasosaddleblanket.com Gen. Mgr.: Dennis Rice ACCESSORY BAGS, HOME DÉCOR GENERAL

Dubarry USA, LLC

106 West Christine Road Nottingham, PA 19362 866-658-3569 610-932-8719 fax sales@dubarry.us www.dubarry.us Contact: Danny Hulse ACCESSORY BAGS, FOOTWEAR BOOTS, LEATHER CARE

Durango Boot

See Rocky Boots 866-442-4908 740-753-1951 www.durangoboot.com FOOTWEAR BOOTS, FOOTWEAR FASHION

Dusty Rocker Boots

7004 State Highway 79 North Wichita Falls, TX 76305 940-761-9960 sales@dustyrockerboots.com www.dustyrockerboots.com Owner: Leslie and Brian Thompson FOOTWEAR BOOTS, FOOTWEAR

Elden Collections

1551 East Orangethorpe Avenue Fullerton, CA 92831 714-738-8424 HOME DÉCOR GENERAL

Ellenbecker Trading Company 2329 Ponderosa Lawrence, KS 66046 785-842-6105 www.ellenbeckertrading.com Contact: Joseph Ellenbecker HOME DÉCOR GENERAL

Ely & Walker

208 Hartmann Drive Lebanon, TN 37087 800-359-1878 615-443-1878 615-443-2214 fax customerservice@elyandwalker.com www.elyandwalker.com Nat'l Sales. Mgr.: Mike Christiansen APPAREL PANTS/ JEANS,

FASHION

APPAREL CHILDREN'S, APPAREL OUTERWEAR, APPAREL SHIRTS

E.Vogel Custom Boots & Shoes

Empire Designs, Inc.

GENERAL

Down Under Saddle Supply, Inc.

El Paso Saddle Blanket Company

19 Howard Street New York, NY 10013 212-925-2460 212-941-1650 fax info@vogelboots.com www.vogelboots.com Pres.: Dean Vogel FOOTWEAR ACCESSORIES,

7 South Main Street Englishtown, NJ 07726 732-446-6447 www.empire-designs.com Pres.: Kathy Bien APPAREL GENERAL, APPAREL

FOOTWEAR FASHION

Engraver, The

Edgewood Leather

#3 Cheyenne Trail Moriarty, NM 87035 505-832-0313 505-832-2213 fax sales@edgewoodleather.com www.edgewoodleather.com Contact: Don Freeman ACCESSORY GENERAL

PANTS/ JEANS, GIFTS

West Chester, PA 19380 610-430-0123 610-430-6670 fax the-engraver@msn.com www.the-engraver.us Contact: Barbara Jacobsen ACCESSORY GENERAL, MISC

Episode 39, LLC

2951 Marina Bay Dr #130-451 League City, TX 77573 281-538-3072 sales@sarahmarr.com www.sarahmarr.com Contact: Sarah Marr ACCESSORY BAGS, ART GREETING

Epona

P.O. Box 271 Fairfax, CA 94978 800-863-7662 415-454-7016 415-455-8432 fax info@eponaproducts.com www.eponaproducts.com Contact: Customer Service ACCESSORY BAGS, GIFTS, LEATHER CARE

Equine Imagewear

700 Lake Avenue, Northeast Atlanta, GA 30307 866-917-4335 404-522-COOL (2665) 404-460-1260 fax jordy@iceboxmail.com www.iceboxcoolstuff.com Contact: Jordy Gamson APPAREL PANTS/ JEANS, APPAREL GENERAL

Equipment of Culture 18358 Northwest 27th Street Morriston, FL 32668 352-465-2464 rm@eofc.com www.eofc.com Contact: Richard Moss HOME DÉCOR GENERAL

Eternal Perspective Handbags, LLC

7020 Arbutus Street Arvada, CO 80004 303-944-8381 lynn.gerber@comcast.net www.eternalperspectivehandbags.com Contact: Lynn Gerber ACCESSORY BAGS, ACCESSORY JEWELRY

BUSINESS

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F & M HAT COMPANY

FOUR WINDS WEST

HAT ACCESSORIES, HATS

ACCESSORY BAGS, ACCESSORY GENERAL

103 Walnut Street (PO Box 40) Denver, PA 17517 800-953-HATSS (4287) 717-336-5505 717-336-0501 fax info@fmhat.com www.fmhat.com Contact: Ashley Vichtorn

FARM BOY & FARM GIRL BRAND CLOTHING

235 6th Street East, Suite 500 St. Paul, MN 55101 866-317-6430 651-917-7444 651-646-1463 fax info@farmboybrand.com www.farmboybrand.com Contact: Brian Goldenman ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL CHILDREN'S, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SPECIALIZED, APPAREL WORK, GIFTS, HATS, HOME DÉCOR GENERAL

FASHION HORSE

229 Larsson Street Manhattan Beach, CA 90266 714-724-6979 karin@fashionhorse.com www.fashionhorse.com Owner: Karin Eitlhuber HOME DÉCOR GENERAL

FERRINI USA, INC.

1810 Surveyor Boulevard Carrollton, TX 75006 800-626-9193 972-478-7878 972-478-7877 fax sales@ferriniusa.com www.ferriniusa.com Office Mgr.: Bijel Naran ACCESSORY BAGS, ACCESSORY GENERAL, FOOTWEAR BOOTS, FOOTWEAR FASHION

FIEBING COMPANY, INC. P.O. Box 694 Milwaukee, WI 53201 414-271-5011 800-558-1033 414-271-3769 fax sales@fiebing.com www.fiebing.com VP Sales: Scott Kravetz

FOOTWEAR ACCESSORIES, LEATHER CARE

2851 North Silver Spur Drive Tucson, AZ 85745 520-622-7536 520-444-3008 520-622-2545 fax info@fourwindswest.com www.fourwindswest.com Owner: Joel Rubiner

FREDERIQUE'S STUDIO

4310 Spring Wood Drive Free Union, VA 22940 434-441-0910 info@treasureyourhorse.com www.treasureyourhorse.com Contact: Frederique Poulain HOME DÉCOR GENERAL

FRONTIER BOOT AND SHOE REPAIR 317 Main Street Rapid City, SD 57701 605-721-9366

FOOTWEAR ACCESSORIES, LEATHER CARE

FRYE COMPANY

160 Great Neck Road Great Neck, NY 11021 800-826-FRYE (3793) 516-829-1717 516-829-2971 fax dave.moore@jimlar.com www.fryeboots.com FOOTWEAR BOOTS

G.T. REID EQUESTRIAN SALES 2552 Turkey Creek Road Oilville, VA 23129 888-870-7343 804-749-3184 888-786-9700 fax www.gtreidsales.com

ART GREETING, FOOTWEAR ACCESSORIES, GIFTS, HOME DÉCOR GENERAL, MISC BUSINESS

GABRIELLE ENGLAND, INC. 1520 Woodard Court, Northwest Olympia, WA 98502 888-956-1017 360-956-9493 fax www.gabrielleengland.com Owner: Gabrielle England

GAME DAY BOOTS

GRAYS CUSTOM SADDLERY

ACCESSORY BAGS, FOOTWEAR BOOTS

ACCESSORY GENERAL, APPAREL LEATHER, ART COLLECTIBLES, ART WESTERN, GIFTS, HAT ACCESSORIES, HATS, HOME DÉCOR GENERAL, LEATHER CARE

4612 Burleson Road, Suite K Austin, TX 78744 512-693-4263 866-826-4667 fax marsha@gamedayboots.com www.gamedayboots.com Contact: Marsha Wright

GEIER GLOVE COMPANY 810 West Main Centralia, WA 98531 360-736-5883 360-736-0147 fax info@geierglove.com www.geierglove.com

ACCESSORY GENERAL, APPAREL CHILDREN'S, APPAREL GENERAL , APPAREL PANTS/ JEANS, APPAREL LEATHER, FOOTWEAR FASHION, MISCELLANEOUS

GIBBS SMITH PUBLISHER P.O. Box 667 Layton, UT 84041 800-835-4993 800-748-5439 800-213-3023 fax tradeorders@gibbs-smith.com www.gibbs-smith.com Acct. Mgr.: Kim Eddy

ART GREETING, BOOKS HUMAN INTEREST, BOOKS LIFESTYLE, BOOKS WESTERN

GIST SILVERSMITHS

4385 Pleasant Valley Road Placerville, CA 95667 800-456-4478 530-644-8000 530-644-8067 fax info@gistsilversmiths.com www.gistsilversmiths.com Mktg. Mgr.: Wende Heinen ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS, MISCELLANEOUS

GRABBER PERFORMANCE GROUP

365 84th Street Southwest, Suite 4 Byron Center, MI 49315 800-423-1233 steve.gringrich@warmers.com www.warmers.com Mktg.: Steve Gingrich APPAREL SPECIALIZED, FOOTWEAR ACCESSORIES

406 Market Street Horseshoe Bend, AR 72512 870-670-4800 870-670-5934 john7gray@centurytel.net www.grayscustomsaddlery.com Owner: John Gray

GREELEY HAT WORKS, INC. 2613 8th Avenue Greeley, CO 80631 888-FOR-A-HAT (367-2428) 970-353-7300 970-346-5153 fax trent@greeleyhatworks.com www.greeleyhatworks.com Hatter: Trent Johnson HAT ACCESSORIES, HATS

GYPSY JUNKIES

2015 E Windmill Lane Las Vegas, NV 89123 323-848-8900 info@gypsyjunkies.com www.gypsyjunkies.com ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL

HAMMER PLASTICS

1015 East 12th Street Mishawaka, IN 46544 877-302-7123 574-255-7230 574-255-1887 fax sales@hammerplastics.com www.hammerplastics.com VP: Colette Russell ACCESSORY BAGS, HAT ACCESSORIES

HANSEN WESTERN GEAR 725 Townhill Road Oakdale, CA 95361 209-847-7390 209-847-7389 fax tim@hansensilver.com www.hansensilver.com Owner: Tim Hansen

ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS, HAT ACCESSORIES, MISCELLANEOUS

APPAREL PANTS/ JEANS, APPAREL GENERAL, GIFTS, MISCELLANEOUS

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HARLEY DAVIDSON FOOTWEAR 9341 Courtland Drive, HA-125 Rockford, MI 49341 616-866-6250 616-866-5517 616-866-5734 fax chris.hayes2@wwwinc.com www.harley-davidsonfootwear.com Sales Dir.: Chris Hayes FOOTWEAR BOOTS, FOOTWEAR FASHION

HOBBY HILL FARM

HORSE HOLLOW PRESS

JAMA CORPORATION

ACCESSORY GENERAL, APPAREL GENERAL, APPAREL SHIRTS

ART PROMOTIONAL, BOOKS HUMAN INTEREST, ART WESTERN, BOOKS LIFESTYLE, GIFTS

APPAREL PANTS/ JEANS, APPAREL CHILDREN'S, FOOTWEAR BOOTS

P.O. Box 217 Powhatan, VA 23139 804-598-6095 804-598-6094 fax sharon@hobbyhillfarm.com www.hobbyhillfarm.com Owner: Sharon Munyak

HOBBY HORSE, INC. HARTMANN LUGGAGE 200 Hartmann Drive Lebanon, TN 37087 800-331-0613 www.hartmann.com ACCESSORY BAGS

HATCO

601 Marion Drive Garland, TX 75042 972-494-0511 972-494-2369 fax info@hat-co.com www.hat-co.com Pres.: Stan Redding ACCESSORY GENERAL, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, HAT ACCESSORIES, HATS

HH BROWN

107 Highland Street Martinsburg, PA 16662-1424 800-438-7026 814-793-9272 fax doublehbootservice@hhbrown.com www.hhbrown.com FOOTWEAR FASHION

HIEND ACCENTS

3011 Skyway Circle South Irving, TX 75038 866-960-9710 972-484-2996 214-291-7238 fax sales@hiendaccents.com www.hiendaccents.com Contact: Cynthia Zheng GIFTS, HOME DÉCOR GENERAL

13775 Stockton Avenue, Suite T Chino, CA 91710 800-569-5885 909-613-1686 800-462-2439 fax suzi@hobbyhorseinc.com www.hobbyhorseinc.com Contact: Suzanne Drnec ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, HATS

HOME COMFORTS AND MOORE

11415 S Shoshoni Drive Phoenix, AZ 85044 480-598-2982 sales@homecomfortsandmoore.com www.homecomfortsandmoore.com Contact: Marlene Moore HOME DÉCOR GENERAL

HOMEMAX IMPORTS

1800 Diplomat Drive, Suite 300 Dallas, TX 75234 866-960-9710 972-484-2996 972-484-2999 fax sales@homemaximports.com www.homemaximports.com Contact: Cindy Shapiro HOME DÉCOR GENERAL

HONEY HOUSE NATURALS

P.O. Box 1348 Milton, WA 98354-9318 866-423-3227 253-926-8193 253-922-6762 fax customerservice@honeyhousenaturals.com www.honeyhousenaturals.com GIFTS, MISCELLANEOUS

P.O. Box 456 Goshen, NY 10924 800-414-6773 845-651-2389 fax info@horsehollowpress.com www.horsehollowpress.com Contact: June Evers

HORSECITY.COM

4525 Ironton Street Denver, CO 80239 877-KID-BOOT (543-2668) 303-295-3849 877-965-6600 fax usoffice@jamaoldwest.com www.jamaoldwest.com Contact: Aseem Sharma

JANE HEART, LLC

2112 Montgomery Street Fort Worth, TX 76107 817-569-7149 817-737-9266 www.horsecity.com Contact: Sonny Williams

P.O. Box 6399 Scottsdale, AZ 85261 888-703-0503 480-596-9248 fax jane@janeheart.com www.horsejewelry.com Contact: Peggy Matzie

MISC BUSINESS

HORSEMAN VIDEO SHOWCASE 21415 Cypresswood Drive Humble, TX 77338-1287 281-446-7232 713-816-5558 281-446-0113 fax darolyn@swbell.net www.horseridingfun.com Owner/ CEO: Darolyn Butler AUDIO-VIDEO LIFESTYLE

HOT TO TROT APPAREL

18134 Fort Lauder Lane Perris, CA 92570 949-887-3278 hottotrot@hottotrotapparel.com www.hottotrotapparel.com Owner: Gina Konn APPAREL GENERAL, APPAREL SHIRTS, FOOTWEAR ACCESSORIES

HOUSE OF WOLVES

2442 NW Market St., #745 Seattle, WA 98107 206-771-5603 info@houseofwolves.com www.houseofwolvesleather.com ACCESSORY BAGS

J.H. DISPLAY & FIXTURE COMPANY, INC. P.O. Box 432 Greenwood, IN 46143 317-888-0631 317-888-0671 fax jon@jhdisplay.com www.jhdisplay.wordpress.com VP: Trudy Holbrook

ACCESSORY JEWELRY

JAXONBILT HAT CO. P.O. Box 417 Salmon, ID 83467 208-756-6444 208-756-6445 fax roy@jaxonbilthats.com www.jaxonbilthats.com Owner: Roy Jackson

ACCESSORY GENERAL, FOOTWEAR ACCESSORIES, HAT ACCESSORIES, HATS, LEATHER CARE

JEDCO LEATHER

P.O. Box 206 Hedley, TX 79237 806-856-5251 jedco@arn.net www.jedcoleather.com Owner: John Dickson ACCESSORY BAGS, ACCESSORY GENERAL, GIFTS, HAT ACCESSORIES, MISCELLANEOUS

JENUINELY JENI, INC.

21 Noble Drive Chelmsford, MA 01824 978-758-0487 540-358-4324 540-358-4325 fax jenuinelyjeni@suddenlink.net www.jenuinelyjeni.com Contact: Jeni Benos ACCESSORY JEWELRY

ART COLLECTIBLES, HOME DÉCOR GENERAL, MISC BUSINESS SPRING 2017 ★ WESTERN LIFESTYLE RETAILER

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Jerry Beagley Braiding Company

3569 Caney Creek Road Calera, OK 74730 580-924-4995 580-924-6080 fax jbeagley@usa.net www.rodeoworldsnumber1sport.com Contact: Jerry Beagley ACCESSORY GENERAL, MISCELLANEOUS

Jesse's Jewelz

Flower Mound, TX 75028 817-247-9418 jfkg81@aol.com www.jessesjewelz.com ACCESSORY JEWELRY

Jim Allen Packaging

103 East 35th Street Chanute, KS 66720 800-643-9025 620-431-7815 800-722-2627 fax sales@jimallenpackaging.com www.jimallenpackaging.com Contact: Patrick J. Allen ACCESSORY BAGS, MISC BUSINESS

JK Brand Custom Designs 4031 Green Bush Road Katy, TX 77494 713-540-1068 713-725-7708 281-392-8784 fax jk@jkbrand.com www.jkbrand.com Owner/Designer: Jennifer King ACCESSORY BAGS, ACCESSORY

GENERAL, ACCESSORY JEWELRY, APPAREL PANTS/ JEANS, APPAREL LEATHER, GIFTS, HOME DÉCOR GENERAL

Johnny Ringo Boots

See Rod Patrick Bootmakers 817-599-5200 www.johnnyringoboots.com FOOTWEAR FASHION

Johnny Was

127 E. 9th Street #1011 Los Angeles, CA 90015 213-629-1717 213-629-5118 fax www.johnnywas.com ACCESSORY BAGS, ACCESSORY

GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL, APPAREL PANTS/ JEANS

JT International Distributing, Inc.

12607 Southeastern Avenue Indianapolis, IN 46259 317-862-6842 317-862-5173 fax sales@jtidist.com www.jtidist.com Pres.: Jack Sievers ACCESSORY BAGS, ACCESSORY GENERAL, FOOTWEAR ACCESSORIES, FOOTWEAR FASHION, GIFTS, HOME DÉCOR GENERAL

Juan Antonio Leather

740 Del Corro Place Chula Vista, CA 91910 619-656-0445 jcerrillo@att.net ACCESSORY BAGS, ACCESSORY GENERAL

Julie Rose & Company/ Equestrian Treasures 4527 East Paseo La Casita Tucson, AZ 85718 520-529-8733 520-529-8734 fax jr@julierose.com www.julierose.com Contact: Julie Rose ACCESSORY BAGS, ACCESSORY

GENERAL, ACCESSORY JEWELRY, GIFTS, HOME DÉCOR GENERAL

Just Merino Sheepskin Products

5090 West Horseshoe Lane McNeal, AZ 85617 800-323-9665 520-364-7764 fax jmsproductsusa@gmail.com www.jmsproductsusa.com Owner: Judith M. Sperling GIFTS, HOME DÉCOR GENERAL,

LEATHER CARE, MISCELLANEOUS

Justin Brands, Inc.

610 West Daggett Avenue Fort Worth, TX 76104 800-545-8707 817-348-2081 817-348-2850 fax webinfo@justinboots.com www.justinboots.com Contact: Customer Service FOOTWEAR BOOTS, FOOTWEAR

K Bar J Leather Company P.O. Box 107 Newell, SD 57760 605-456-1332 605-456-1337 fax kjleather@sdplains.com www.kbarjleather.com Contact: Jack Gully ACCESSORY BAGS, ACCESSORY

GENERAL, HOME DÉCOR GENERAL

Kabana

616 Indian School Road, Northwest Albuquerque, NM 87102 800-521-5986 505-843-9330 505-843-9624 fax customerservice@kabana.net www.kabana.net Contact: Joe Bodick ACCESSORY JEWELRY

Karman, Inc.

14100 East 35th Place, Suite 100 Aurora, CO 80011 303-571-2296 1-888-ROPE ONE (767-3663) 303-571-2248 fax www.karmaninc.com APPAREL GENERAL, FOOTWEAR, BOOTS

Kathy's Show Equipment 2402 Ramona Drive Vista, CA 92084 800-745-8300 760-726-9560 760-726-5490 fax info@kathysshowequipment.com www.kathysshowequipment.com Pres.: Stacy Dial ACCESSORY BAGS, ACCESSORY

GENERAL, ACCESSORY JEWELRY, GIFTS, HAT ACCESSORIES

KC Graphics

2108 1ST Avenue Canyon, TX 79105 806 570-1005 806-331-3527 806-331-3529 fax kevin@scarspec.com www.scarspec.com Contact: Kevin Conger APPAREL GENERAL, APPAREL

SHIRTS, APPAREL WORK, ART GREETING CARDS, ART WESTERN, GIFTS, HAT ACCESSORIES, HATS, MISC BUSINESS

Kellogg Home

451 E 58th Avenue, Suite 2266 Denver, CO 80216 303-881-4226 888-270-6754 fax info@hellogghome.com www.kellogghome.com ART WESTERN, HOME DÉCOR GENERAL

Kelly Herd Fine Jewelry 2713 Magnolia Court Cleveland, TN 37312 866-617-4653 432-479-8607 fax www.kellyherdjewelry.com Owner: Kelly Herd ACCESSORY JEWELRY

Kenco Fashion, Inc.

17421 East Gale Avenue, #A City of Industry, CA 91748 888-536-2677 626-581-8881 866-536-2688 fax sales@kencofashion.com www.kencofashion.com Pres.: Jenken Chang ACCESSORY BAGS, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL SHIRTS, APPAREL WORK

Kerrits Equestrian Apparel P.O. Box 1143 Hood River, OR 97031 541-386-4187 541-386-1145 541-386-6076 fax michele@kerrits.com www.kerrits.com Contact: Michele McAlpine ACCESSORY GENERAL,

APPAREL PANTS/ JEANS, APPAREL CHILDREN'S, APPAREL OUTERWEAR

Keswick Hat Company P.O. Box 200 Keswick, VA 22947-0200 434-971-7100 joangoodenough@gmail.com www.etsy.com/shop/ KeswickHatCompanyLLC Owner: Joan Goodenough APPAREL GENERAL, APPAREL

LEATHER, APPAREL OUTERWEAR, HAT ACCESSORIES, HATS

FASHION

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Kimes Ranch

28150 Alma School Pkwy 103-419 Scottsdale, AZ 85032 480-471-7457 602-510-9989 ranchhands@kimesranch.com www.kimesranch.com Sales Mgr.: Garrett Cooper APPAREL PANTS/ JEANS

Kippys

1114 Orange Avenue Coronado, CA 92118-3407 619-435-6218 xt 2 800-547-7976 619-238-0670 fax bob@kippys.com www.kippys.com Pres.: Bob Kipperman ACCESSORY BAGS, ACCESSORY

GENERAL, APPAREL CHILDREN'S, APPAREL LEATHER, APPAREL OUTERWEAR, FOOTWEAR ACCESSORIES, GIFTS, HATS

Kiss Me In The Garden 8845 Shirley Avenue Northridge, CA 91324 800-547-7889 818-576-1155 518-576-1199 fax info@kissmeinthegarden.com www.kissmeinthegarden.com GIFT, MISCELLANEOUS

Kit Carson

45635 North 20th Street New River, AZ 85087 623-465-2680 www.kitcarsonjewelry.com ACCESSORY JEWELRY

Klass Design, Inc.

51815 North Forepaugh Peak Road Wickenburg, AZ 85390 928-685-4720 602-317-0685 kim.klass01@yahoo.com www.kimklassdesign.com Owner: Kim Klass ACCESSORY JEWELRY

Kokopelli of NH, Inc.

P.O. Box 730 West Ossipee, NH 03890 603-539-6115 603-539-4700 603-539-6711 fax ducosalesnh@gmail.com www.kokopellinh.com Contact: Michael Tetreault ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL SPECIALIZED, ART COLLECTIBLES, ART GREETING CARDS, ART PROMOTIONAL, ART WESTERN, GIFTS, HAT ACCESSORIES, HATS, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, FOOTWEAR FASHION, LEATHER CARE, MISC, HOME DÉCOR GENERAL, ENTERTAINMENT, WESTERN, MUSIC

Kowboyz

345 W Manhattan Avenue Santa Fe, NM 87501 505-984-1256 505-670-8627 505-424-1262 fax cristina@swcp.com www.kowboyz.com Owner: Cristina Iverson ACCESSORY GENERAL, ACCESSORY JEWLERY, APPAREL CHILDREN'S, APPAREL GENERAL, APPAREL SHIRTS, ART COLLECTIBLES, HATS, FOOTWEAR BOOTS, MISC

Kurtmen

P.O. Box 646 Martindale, TX 78655 512-357-1234 kurtmendesign@yahoo.com Sales: Amanda ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL GENERAL, FOOTWEAR BOOTS, GIFTS

L&B Clothing

11422 Harry Hines Blvd. #123 Dallas, TX 75007 972-243-7860 972-243-1240 fax www.landbapparel.com APAPREL GENERAL

Lane Boots

2550 114th Street, Suite 170 Grand Prairie, TX 75050 888-302-6687 info@laneboots.com www.laneboots.com Contact: Patrick Lane FOOTWEAR BOOTS

Lantana Made

P.O. Box 157 Hominy, OK 74035 405-328-4032 lantana.made@gmail.com www.lantanamade.com ACCESSORY BAGS

Leather Therapy/ Unicorn Editions, Ltd. 8076 Enon Church Road The Plains, VA 20198 800-711-8225 540-364-0156 540-364-0159 fax info@leathertherapy.com www.leathertherapy.com CEO: Pino Blangiforti APPAREL LEATHER, APPAREL

SPECIALIZED, FOOTWEAR ACCESSORIES, GIFTS, LEATHER CARE, MISCELLANEOUS

LeatheRock

Lazy SB Boot Co.

1865 FM 2114 West, TX 76691 254-829-0323 817-578-7890 254-829-9711 fax sararbowen@hotmail.com www.lazysb.com Owner: Sara Sulak ACCESSORY GENERAL, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, FOOTWEAR FASHION

Leaders In Leather 7216 290 East Austin, TX 78723 800-810-5050 877-902-5050 fax saks@leadersinleather.net www.leadersinleather.net ACCESSORY BAGS

5285 Lovelock Street San Diego, CA 92100 800-466-6667 619-299-7625 www.leatherockwholesale.com ACCESSORY GENERAL

Leatherwork Unlimited 5144 Fairgrounds Road Mariposa, CA 95338 800-288-7759 209-966-4827 209-742-5535 fax dawn@leatherworkunlimited.com www.leatherworkunlimited.com Owner: Dawn and Kevin Jackson ACCESSORY BAGS, ACCESSORY GENERAL, GIFTS, HAT ACCESSORIES, HOME DÉCOR GENERAL

Lee Douglas Distributor Leather CPR

11601 Wilshire Blvd, Ste 500 Los Angeles, CA 90025 800-931-3988 310-235-1469 310-235-1494 fax www.leathercpr.com Contact: Jo Myers LEATHER CARE

46 Wakeley Road Sheridan, WY 82801 307-737-2222 307-737-2248 fax Contact: Lee Douglas ACCESSORY GENERAL, ART WESTERN

Leather Products, Inc. dba Steel Strike 27940 County Road 319 Buena Vista, CO 81211 719-395-8802 info@steelstrike.com www.steelstrike.com Contact: Phillip Smith HOME DÉCOR GENERAL

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Legendary Western

127 W 2nd Street Chadron, NE 69337 308-279-2211 jessirae@legendarywestern.com www.legendarywestern.com Owner: Jessi Rae Schwager ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWLERY, APPAREL CHILDREN'S, APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SHIRTS, APPAREL SPECIALIZED, ART WESTERN, GIFTS, HATS, FOOTWEAR BOOTS, HOME DÉCOR GENERAL

Leonard Haraga

P.O. Box 592 Sweetgrass, MT 59484 403-308-0994 leonardharaga@hotmail.com www.haraga.com Owner: Leonard Haraga ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS, HOME DÉCOR GENERAL, MISCELLANEOUS

Leslie Engelhart Western Art

13489 Westside Road Lakview, OR 97830 541-947-7448 leslie@cowboyprints.com www.cowboyprints.com Owner: Leslie Engelhart ART COLLECTIBLES, ART

GREETING, ART WESTERN, GIFTS

Lewis Bobrick Antiques 1213 East Fourth Avenue Denver, CO 80218 303-744-9203 lewis@lewisbobrickantiques.com www.lewisbobrickantiques.com Owner: Lewis Bobrick ART COLLECTIBLES

Lexol / Summit Industries

839 Pickens Industrial Drive Marietta, GA 30065 800-241-6996 770-590-0714 fax www.lexol.com Contact: Phillip M. Meyers LEATHER CARE

Liberty Black Boots by Caborca Boots

Industriales No. 205 Fracc Julia de Obregon Leon, Gto Mexico 37290 303-594-4049 214-598-9151 greg.neighbors@liberty-black.com www.liberty-black.com FOOTWEAR BOOTS,FOOTWEAR FASHION

Liberty Boot Company 286 Crawford Street Toronto, ON M6J 2V8 Canada 416-588-5013 www.libertybootco.com FOOTWEAR BOOTS

Limpia Creek Custom Hats 200 North State Street Fort Davis, TX 79734 432-426-2130 jldavis13@att.net www.limpiacreekhats.com Contact: Kelly & Zol Owens HAT ACCESSORIES, HATS

Little Hand

636 Clayton Street Denver, CO 80206 303-399-2554 303-333-9957 fax design@littlehand.com www.littlehand.com Contact: Jere Hart HOME DÉCOR GENERAL

Lone Wolf Photography P.O. Box 712 Kempner, TX 76539 512-932-9651 lonewolfphoto@earthlink.net www.lonewolfphotography.com Firm Admin.: Stephenie Wolf ART GREETING, ART WESTERN,

BOOKS HUMAN INTEREST, BOOKS LIFESTYLE, BOOKS WESTERN, HOME DÉCOR GENERAL

Lonestar Collection

Dallas, TX 214-352-1010 214-351-1259 fax lonestarcollections@covad.net www.lonestarcollection.com Contact: Margaret Sullivan ACCESSORY JEWELRY, HOME DÉCOR GENERAL

LoulaBelle /Triple Creek

M.L. Leddy's

GENERAL, ACCESSORY JEWELRY, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL WORK, GIFTS, HOME DÉCOR GENERAL

GENERAL, FOOTWEAR BOOTS

See Triple Creek Products 877-853-5442 jennifer@triplecreekproducts.com www.triplecreekproducts.com Pres.: Jennifer McKnight ACCESSORY BAGS, ACCESSORY

Love Tokens Jewelry 12008 Peppertree Place Oklahoma City, OK 73120 405-503-6656 405-286-0408 fax chrisdltj24@me.com www.lovetokensjewelry.com Owner: Chris DeGraffenreid ACCESSORY JEWELRY

Lucchese, Inc.

40 Walter Jones Boulevard El Paso, TX 79906 915-778-3066 888-238-0468 fax www.lucchese.com Contact: Doug Kindy FOOTWEAR BOOTS

Lucky Lulu's Trading Co. 1308 Stapleton Lane Flower Mound, TX 75028 800-780-7433 972-841-9083 luckylulutx@yahoo.com www.lucky-lulus.com Owner: Lou Mallory ACCESSORY GENERAL, ART

COLLECTIBLES, ART GREETING CARDS, ART WESTERN, GIFTS, HOME DÉCOR GENERAL

Ludwig’s Leather

197 South Sequine Avenue New Braunfels, TX 78130 830-629-0540 www.ludwigsleather.com Owner: Clinton Ludwig LEATHER CARE

Lyons Press, The

2455 North Main Street Fort Worth, TX 76164 888-565-2668 817-624-3149 817-625-2725 fax info@leddys.com www.leddys.com Contact: Sheryle Wright APPAREL PANTS/ JEANS, APPAREL

M.P. & K.D. Horn & Leather Shop 408 East Drew Street Fort Worth, TX 76110 817-927-8061 info@hornandleather.com www.hornandleather.com Contact: Duane Miller ACCESSORY BAGS, ACCESSORY GENERAL, HATS

Madole Spurs

16805 Acme Road Shawnee, OK 74801 405-273-5410 classicspurs@aol.com www.spurmakers.com Owner: Bill & Sally Madole ACCESSORY GENERAL, ART

COLLECTIBLES, ART GREETING, ART WESTERN, GIFTS, HOME DÉCOR GENERAL

Marc Taggart & Company 1735 East Sheridan, Suite 217 Cody, WY 82414 307-587-1800 307-899-9381 marc@marctaggart.com www.marctaggart.com ART COLLECTIBLES, HOME DÉCOR GENERAL

Marrika Nakk

Los Angeles, CA 90046 323-882-8278 323-876-2882 fax info@marrikanakk.com www.marrikanakk.com Contact: La Dane Smith APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL SPECIALIZED

246 Goose Lane Guilford, CT 06437 888-249-7586 203-458-4500 www.globepequot.com BOOKS LIFESTYLE, BOOKS RODEO, BOOKS WESTERN

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Martie Helweg Fine Art

8710 Independence Way Arvada, CO 80005-1247 303-940-1371 303-940-7728 fax mhfineart@comcast.net www.mhfineart.com Owner: Martie Helweg ART GREETING, ART

PROMOTIONAL, ART WESTERN, GIFTS, HOME DÉCOR GENERAL

Marushka

2633 Fairway Ridge McKinney, TX 75070 972-562-8305 Artist/Designer: Paige Wallace ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY

Material Things, Inc.

877-295-1445 303-295-1446 fax materialthingsshowroom@gmail.com www.materialthingsinc.com Contact: Kim Yubetta ACCESSORY BAGS, ACCESSORY JEWELRY, APPAREL LEATHER, APPAREL OUTERWEAR, FOOTWEAR BOOTS, HOME DÉCOR GENERAL

Maverick Rose Jewelry Co.

501 Farine Drive Irving, TX 75062 972-659-1798 972-252-8307 fax linda@maverickrose.com www.maverickrose.com Contact: Linda or Leonard Fisher ACCESSORY GENERAL, ACCESSORY JEWLERY, APPAREL GENERAL, APPAREL SHIRTS, GIFTS, HAT ACCESSORIES

Mazmania, Inc.

327 North Madison Street Allentown, PA 18102 800-355-1271 610-776-6576 fax info@mazmaniainc.com www.mazmaniainc.com Contact: Martin Mazurek APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR

Melie Bianco Accessories, Inc. 9545 Brasher Street Pico Rivera, CA 90660 562-908-9830 562-908-9831 562-908-9833 fax info@meliebianco.com www.meliebianco.com ACCESSORY BAGS

Meredith Lockhart Collections

11561 Highway 116 Nortonville, KS 66060 913-886-2247 www.meredithlockhart.com ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL LEATHER, HOME DÉCOR GENERAL

Mermac Mink Oil

39827 Montgomery Drive Scio, OR 97374 503-488-5873 503-488-5874 fax sales@mermackminkoil.com www.mermacminkoil.com Owner: Lou Louden LEATHER CARE

Meyda Tiffany

55 Oriskany Boulevard Yorkville, NY 13495 800-222-4009 315-768-3711 315-768-1428 fax info@meyda.com www.meyda.com Contact: Customer Service ART PROMOTIONAL, GIFTS

Michelle Julene Couture 50 S King Street Jackson, WY 83001 307-277-4527 Contact: Michelle Julene APPAREL PANTS/ JEANS, APPAREL LEATHER

Michelle Monroe Studios

Modern Cowgirl

GENERAL

PANTS/ JEANS, APPAREL GENERAL, ART GREETING, ART WESTERN, GIFTS

19469 Via Del Caballo Road Yorba Linda, CA 92886 714-693-8622 714-970-5492 fax jolie@michellemonroestudios.com www.michellemonroestudios.com Contact: Michelle Cravens ACCESSORY BAGS, ACCESSORY

Milano Hat Company 1565 Highway 66 Garland, TX 75040 800-325-HATS (4287) 214-342-0071 214-342-1285 fax info@milanohats.com www.milanohats.com Pres.: Richard Milano HATS

6916 4th Street Northwest Albuquerque, NM 87107 800-318-2345 info@moderncowgirl.com Owner: Shana Gibson ACCESSORY JEWELRY, APPAREL

Montana Pitch-Blend Products P.O. Box 1611 LaPine, OR 97739 800-728-0970 541-536-2323 541-536-2929 fax mtpb@twopeaks.net www.montanapitchblend.com Pres.: Francesca Weeks FOOTWEAR ACCESSORIES,

Miller International

8500 Zuni Street Denver, CO 80260 800-688-4449 www.miller-international.com ACCESSORY GENERAL, APPAREL

PANTS/ JEANS, APPAREL GENERAL, APPAREL SHIRTS

Minnetonka Moccasin P.O. Box 529 Minneapolis, MN 55440 612-331-8493 800-325-5797 fax sales@minnetonkamocc.com www.minnetonkamoccasin.com FOOTWEAR FASHION

LEATHER CARE

Montana Silversmiths

P.O. Box 839 Columbus, MT 59019 800-548-4511 406-322-6035 406-322-4225 fax jwagner@montanasilversmiths.com www.montanasilversmiths.com Mktg. Dir: Judy Wagner ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, ART COLLECTIBLES, ART WESTERN, GIFTS, HOME DÉCOR GENERAL, MISCELLANEOUS, MISC BUSINESS

Montana Watch Company

Miss Macie Boots

292 Rock Road Bailey, CO 80421 303-816-5455 customerservice@missmacie.com FOOTWEAR BOOTS, FOOTWEAR FASHION

Mo' Betta

104 East Evans Apache, OK 73006 800-259-9222 www.mobettaclothing.com Owner: Nancy Tate ACCESSORY BAGS, ACCESSORY

GENERAL, APPAREL CHILDREN'S, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, APPAREL WORK, ART COLLECTIBLES, ART WESTERN

124 North Main Street Livingston, MT 59047 406-222-8899 info@montanawatch.com www.montanawatch.com Owner: Jeffrey Nashan ACCESSORY JEWELRY

Montecarlo Hats, LLC

20861 Johnson Street, Suite 112 Pembroke Pines, FL 33029 877-405-6099 954-670-0216 customerservice@montecarlohats.com www.montecarlohats.com Mktg. Asst.: Phillip Restrepo ACCESSORY GENERAL, APPAREL

LEATHER, APPAREL PANTS/ JEANS, APPAREL OUTERWEAR, HAT ACCESSORIES, HATS

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Morris Kaye & Sons Furs 3060 Stemmons Freeway Dallas, TX 75247 214-631-0804 214-631-0825 fax sales@morriskayefurs.com www.morriskayefurs.com Contact: Carol Kaye ACCESSORY BAGS, ACCESSORY

GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR

Mortenson Silver & Saddles

96 Bonanza Creek Road Santa Fe, NM 87508 505-424-9330 505-424-9230 fax info@silverandsaddles.com www.silverandsaddles.com Owner: Clint & Sylvia Mortenson ACCESSORY GENERAL, ART

COLLECTIBLES, ART GREETING, BOOKS HUMAN INTEREST, BOOKS LIFESTYLE, BOOKS WESTERN, LEATHER CARE, MISCELLANEOUS

Moss Brothers, Inc.

810 West Utah Avenue, #4 Payson, UT 84651 866-466-8035 801-465-8038 fax calhountee@juno.com www.moss-brothers.com Sales Mgr.: Calvin Calhoun ACCESSORY GENERAL, APPAREL

PANTS/ JEANS, APPAREL GENERAL, GIFTS, MISCELLANEOUS, MISC BUSINESS

Mountain High Furniture

12365 Huron Street, #200 Westminster, CO 80234 720-383-5083 303-886-3069 303-955-5672 fax mtnhighfurniture@gmail.com www.mountainhighfurniture.com Owner: John & Wendy Powers HOME DÉCOR GENERAL

Mountain Press Publishing Company

P.O. Box 2399 Missoula, MT 59806 800-234-5308 406-728-1900 info@mtnpress.com www.mountain-press.com Contact: Customer Service BOOKS WESTERN

Mountains To The Sea invalid P.O. Box 2115 Park City, UT 84060 435-640-8446 luanahutton777@gmail.com Owner: Luana Hutton APPAREL PANTS/ JEANS

Ms. V Designs

6338 N New Braunfels Ave Ste 156 San Antonio, TX 78209 210-825-4431 210-568-6866 fax msvdesigns4u@gmail.com www.msvdesigns.com Contact: Sheila Masterson ACCESSORY GENERAL, ACCESSORY JEWELRY

National Saddlery

1400 South Agnew Oklahoma City, OK 73108 405-239-2104 info@nationalsaddlery.com www.nationalsaddlery.com Contact: John Rule ACCESSORY BAGS, ACCESSORY

GENERAL, ART WESTERN, GIFTS, HAT ACCESSORIES, LEATHER CARE

Nativa

5124 Broadway San Antonio, TX 78209 866-8NATIVA 210-829-5555 210-829-5558 fax info@nativashop.com ACCESSORY JEWLERY, ACCESSORY GENERAL, APPAREL GENERAL, HOME DÉCOR

Nature's Best

608 Highway 46 East Boerne, TX 78006 210-392-3243 sales@t-macsales.com www.t-macsales.com Contact: Ty Young HOME DÉCOR GENERAL 100

Nick's Custom Boots

3805 North Market Street Spokane, WA 99207 800-824-2685 509-483-1248 509-489-9414 fax nick@nicksboots.com www.nicksboots.com Gen. Mgr.: Frank Petrilli ACCESSORY GENERAL, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, LEATHER CARE

Nikwax North America

400 North 34th Street, Unit #202 Seattle, WA 98103 800-563-3057 206-633-1459 fax inquiries@nikwax.com www.nikwax.com Sales Mgr.: Tom Savelle APPAREL PANTS/ JEANS, APPAREL GENERAL, LEATHER CARE

Noble outfitters

4335 North Star Way Building E Modesto, CA 95356 855-526-6253 209-566-7800 209-526-1936 fax customerservice@nobleequine.com www.nobleoutfitters.com ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL GENERAL, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, FOOTWEAR FASHION, MISCellaneous

North Pole West

10645 North Oracle Rd, Ste 121 Oro Valley, AZ 85737 520-343-2066 520-749-4029 fax wildwestchristmas@gmail.com www.northpolewest.com Contact: Sam Travers GIFTS

North Star Leather Company, Inc.

218 Market Street Ruby, SC 29741 800-338-7637 843-634-6262 843-634-6961 fax nstarleather@shtc.net www.northstarleather.com Owner: Stephen Batson ACCESSORY BAGS, ACCESSORY

Novelty's Q-tee

222 W Main Street Farmington, NM 87401 505-564-2274 noveltysqtee@gmail.com Contact: Isidro and Maria Espinosa ACCESSORY GENERAL,

ACCESSORY JEWLERY, GIFTS, HAT ACCESSORIES, HATS, MISC, MISC BUSINESS, HOME DÉCOR GENERAL

Nussbaumer Fine Art 314 South Guadalupe Santa Fe, NM 87501 505-982-1767 ART WESTERN, HOME DÉCOR GENERAL

O.T.B. Retail Systems P.O. Box 985 Santa Monica, CA 90406 800-444-4682 310-829-5148 mort@otb-retail.com www.otb-retail.com Pres.: Mort Haaz MISC BUSINESS

Oak Tree Farms

9000 9th Street #130 Rancho Cucamonga, CA 91730 888-235-9877 805-987-1300 805-987-1330 fax tony@oaktreefarms.com www.oaktreefarms.com Contact: Tony Sugden FOOTWEAR BOOTS, FOOTWEAR FASHION

Ol' West Whittlin's / H & H Studio

2013 County Road 1790 Sunset, TX 76270 940-427-2817 940-427-7482 fax Contact: Mrs. Hefner ART COLLECTIBLES, GIFTS, HOME DÉCOR GENERAL

Olathe Boot Company P.O. Box 13 Mercedes, TX 78570 956-565-9121 956-565-5555 fax www.olatheboots.com Contact: J.P. Moody FOOTWEAR BOOTS

GENERAL, GIFTS, HATS

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Old Friend Footwear, A Division of JAB International, Inc. 18812 Lake Drive East Chanhassen, MN 55317 800-537-4361 952-358-5640 800-824-0857 fax sales@oldfriendfootwear.com www.oldfriendfootwear.com Sales Mgr.: John Bang FOOTWEAR ACCESSORIES,

FOOTWEAR FASHION, MISCELLANEOUS

Old Gringo

2275 Michael Faraday Dr, Ste #3 San Diego, CA 92154 866-395-8735 619-423-7690 fax sales@oldgringoboots.com www.oldgringoboots.com Pres.: Ernie F. Tarut FOOTWEAR BOOTS, FOOTWEAR FASHION

Original Muck Boot Company

Outback Trading Company, Ltd.

P.O. Box 87 Oxford, PA 19363 800-932-5141 wstearns@outbacktrading.com www.outbacktrading.com Pres.: Wilson King ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, APPAREL WORK, HAT ACCESSORIES, HATS, MISCELLANEOUS

Outlines By Mochi

68 Ellsworth Hill Road Campton, NH 03223 603-726-7430 outlinesbymochi@hotmail.com www.mochi.com Pres.: Cat Tartaglia APPAREL PANTS/ JEANS, APPAREL GENERAL, ART GREETING

P Diamond Designs

1136 2nd Street Rock Island, IL 61201 800-777-9021 www.muckbootcompany.com VP Mktg.: Arlen Stensrud FOOTWEAR BOOTS

19611 Juanita Lane Tecumseh, OK 74873 877-581-7975 pdiamonddesigns@mac.com Sales: Kerry Pryor ACCESSORY GENERAL

Originals By Pierce & Company

Panhandle Slim/ Westmoor Manufacturing, Company

20 Main Street Fairhaven, MA 02719 508-997-4794 508-996-1134 fax originalsbypierce@comcast.net www.originalpierce.com Office Mgr.: Cathy Sylvia ACCESSORY GENERAL, ACCESSORY JEWELRY, ART COLLECTIBLES, ART WESTERN, GIFTS

4901 North Freeway Fort Worth, TX 76106 800-433-2888 817-625-2841 817-624-1554 fax gina@pslim.com www.panhandleslim.com Pres.: Jeffrey Hochster APPAREL PANTS/ JEANS, APPAREL

Outback Survival Gear

GENERAL, APPAREL OUTERWEAR, APPAREL SHIRTS

460 Broadway Saratoga Springs, NY 12866 800-430-7150 518-580-4522 518-580-4525 fax sales@outbacksurvivalgear.com www.outbacksurvivalgear.com Owner: Mick Rodgers ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL OUTERWEAR, APPAREL SPECIALIZED, FOOTWEAR FASHION, HATS

Paradise Horses

P.O. Box 4002 Greenwich, CT 06831 203-625-0008 203-625-0009 fax info@paradise-horses.com www.paradisekids.com Contact: Amy Pennington GIFTS

Parker Enterprises

320 Highway 62-65 North Harrison, AR 72601 800-851-5011 870-741-9412 800-798-9160 fax parkerems@windstream.net www.parkerhorseequipment.com Contact: Kathy Parker ACCESSORY BAGS, ACCESSORY

Patricia Wolf, Inc.

P.O. Box 807 Smithville, TX 78957 800-PAT-WOLF 512-237-2851 fax patwolfsupport@aol.com www.patriciawolf.com Pres.: Sam Wolf APPAREL GENERAL, APPAREL LEATHER, HOME DÉCOR GENERAL

GENERAL, MISCELLANEOUS

Party Kits & Equestrian Gifts 10920 Plantside Drive, Suite C Louisville, KY 40299 800-993-3729 502-261-7111 502-719-9200 fax info@partykits.com www.partykits.com Contact: Becky Biesel ACCESSORY BAGS, APPAREL

PANTS/ JEANS, APPAREL CHILDREN'S, ART COLLECTIBLES, ART GREETING, GIFTS

Pat Areias Sterling

P.O. Box 4412 Carmel, CA 93921 831-626-8668 831-626-8004 fax contactus@patareias.com www.patareias.com Dir. Op.: Marne Mobley ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, HAT ACCESSORIES

Pat Dahnke

31524 Bruner Rd Waller, TX 77484 936-931-2177 281-382-0009 designsbypat@hotmail.com www.patdahnke.com Pres.: Pat Dahnke ACCESSORY GENERAL, APPAREL GENERAL, APPAREL PANTS/ JEANS, APPAREL SHIRTS, APPAREL SPECIALIZED, GIFTS, HAT ACCESSORIES, HATS

Pat Pruitt

P.O. Box 1119 Paguate, NM 87040 505-552-7344 pat@patpruitt.com www.patpruitt.com ACCESSORY JEWELRY

Pecard Leather Care Company 1836 Industrial Drive Green Bay, WI 54302 800-467-5056 920-468-1399 fax info@pecard.com www.pecard.com Pres.: Phil Wadzinski LEATHER CARE

Peet Shoe Dryer, Inc.

919 Saint Maries River Road St. Maries, ID 83861 800-222-7338 208-245-6505 customerservice@peetshoedryer.com www.peetshoedryer.com VP Sales: Rick Meier FOOTWEAR ACCESSORIES

Pendleton Woolen Mills P.O. Box 3030 Portland, OR 97208-3030 877-996-6599 503-226-4801 503-535-5805 fax mwsales@penwool.com www.pendleton-usa.com Contact: Debbie Coryell ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL OUTERWEAR, APPAREL SHIRTS, GIFTS, HOME DÉCOR GENERAL

Peter Hoffman Design

P.O. Box 247 La Jolla, CA 92038-0247 858-775-4916 info@peterhoffmandesign.com www.peterhoffmandesign.com Owner/Designer: Peter Hoffman ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, FOOTWEAR BOOTS, FOOTWEAR FASHION

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Peyote Bird Designs

675 Harkle Road Santa Fe, NM 87505 800-723-4502 www.peyotebird.com Sales Mgr.: Denise Ardis ACCESSORY JEWELRY

Pica Publishing

5785 Horseradish Gulch Road Golden, CO 80403 303-278-9109 720-979-6471 303-278-8815 fax tracypica@aol.com www.picapublishing.com Owner: Tracy Dowson MISCellaneous BUSINESS

Pipestone China

P.O. Box 264 Red Lion, PA 17356 800-652-8973 www.pipestonechina.com HOME DÉCOR GENERAL

Plum Island Silver Company P.O. Box 60 West Newbury, MA 01985 800-543-7177 978-499-8203 978-499-8208 fax sales@plumislandsilver.com www.plumislandsilver.com Owner: Guy Anderson ACCESSORY JEWELRY, GIFTS

Pointer Hill

1701 Lincoln Avenue, Apt 52 Marquette, MI 49855 989-709-0716 989-345-5055 989-345-8850 fax ethanr@pointerhillstore.com www.pointerhillstore.com Contact: Ethan Resteiner ACCESSORY GENERAL, ACCESSORY

JEWELRY, APPAREL GENERAL, APPAREL OUTERWEAR, FOOTWEAR BOOTS, FOOTWEAR FASHION

Ponderosa Ranch Outfitters

19191 Calle Teresa Murrieta, CA 92562 662-321-1918 inquiries@ponderosaranchoutfitters.com www.ponderosaranchoutfitters.com Mng Principal: George Preston ART COLLECTIBLES, ART

Prairie Karen

P.O. Box 56 Kiowa, CO 80117 303-870-9966 303-648-3705 fax www.prairiekaren.com Owner: Karen B. Ross ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL SHIRTS, ART GREETING, HOME DÉCOR GENERAL, MISCELLANEOUS

Prairie Soap Company

930-D Northwest Blue Parkway Lee's Summit, MO 64086 816-352-8206 benjamin@prairiesoapcompany.com www.prairiesoapcompany.com Contact: Benjamin Aaron GIFTS, MISCELLANEOUS

Prairie Song Designs, Inc. P.O. Box 74 Valley Center, KS 67147 800-765-2627 316-775-2929 316-755-2828 fax info@prairiesong.com www.prairiesong.com Sales Mgr.: Debbie Finney MISCellaneous BUSINESS

ProphetLine, Inc.

2120 S Waldron Road, #128-B Fort Smith, AR 72903 479-452-6526 479-452-9115 479-452-6592 fax bob.brown@prophetline.com www.prophetline.com Contact: Bob Brown MISCellaneous BUSINESS

Pure West

P.O. Box 430 Bastrop, TX 78602 512-321-5472 512-321-5639 fax purewestcl@aol.com www.purewest.net Contact: Cheryl Long ACCESSORY BAGS, ACCESSORY JEWELRY, APPAREL PANTS/ JEANS, APPAREL GENERAL, ART WESTERN

R & D Packaging

7 Medinah Court Lake in the Hills, IL 60156 800-223-6469 847-658-1945 847-658-1949 fax larry@rdpackaging.com www.rdpackaging.com Pres.: Larry Bock ACCESSORY BAGS, ART PROMOTIONAL, MISC BUSINESS, HOME DÉCOR GENERAL

R Cinco Ranch

1111 N. Main Street Winnsboro, TX 75494 903-342-3718 kredding@rcincoranch.com www.rcincoranch.com ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL, APPAREL PANTS/JEANS

R.J. Classics, Inc.

125 Castle Road Secaucus, NJ 07094 877-412-7467 201-867-5685 800-581-9252 fax www.rjclassics.com Owner: Roberta Weintraub ACCESSORY GENERAL, APPAREL GENERAL, APPAREL CHILDREN'S, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SPECIALIZED

R.W. Hampton Cowboy

P.O. Box 150 Cimarron, NM 87714 800-392-0822 505-483-0042 sales@rwhampton.com www.rwhampton.com Contact: Lisa Hampton AUDIO/VIDEO LIFESTYLE, AUDIO/

Ranch Dressing Clothing Company, LLC 2675 Perth Street Dallas, TX 75220 214-920-9981 Contact: Leory Perry APPAREL PANTS/ JEANS, APPAREL GENERAL

Rand's Custom Hats 2205 1st Avenue North Billings, MT 59101 800-346-9815 406-259-4886 406-259-5634 fax randhats@randhats.com www.randhats.com HAT ACCESSORIES, HATS

Ray Holes Leather Care Products, Inc. P.O. Box 736 Grangeville, ID 83530 888-983-3017 info@rayholesleathercare.com www.rayholesleathercare.com Sales: Jan Robinson LEATHER CARE

RBR, Inc./Original Cowgirl Apparel

13311 S. Bon View Ave., Ontario, California 91761 (909) 947-8099 info@OriginalCowgirlClothingCo.com www.redbarnranchwholesale.com APPAREL GENERAL

RC Custom Boots

VIDEO MUSIC

5101 34th Street, Suite B Lubbock, TX 79410 806-791-4780 806-548-0104 rcboots@hotmail.com www.rccustomboots.com Contact: Alejandra Garcia FOOTWEAR BOOTS

Rafter N Gems

Reflections of Joi

Big Foot, TX 78005 210-827-4504 info@rafterngems.com www.rafterngems.com Contact: Glenn & Sue Neumann ACCESSORY JEWELRY

31320 East 91st Street South Broken Arrow, OK 74014 918-638-5214 joi@reflectionsofjoi.com Owner: Joi Kilgore HOME DÉCOR GENERAL

WESTERN, HOME DÉCOR GENERAL

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Rendezvous West

9795 Morrison Road Lakewood, CO 80227 303-669-4126 shamah@rwestart.com www.rwestart.com Contacts: Deborah & Russell Shamah ACCESSORY GENERAL, ACCESSORY JEWLERY, ART WESTERN, HOME DÉCOR GENERAL

Retail Pro / Big Hairy Dog Information Systems 3205 Ramos Circle Sacramento, CA 95827 800-377-7776 916-368-3939 916-368-1411 fax info@bighairydog.com www.bighairydog.com Mktg. Dir.: Jan Woodworth MISC BUSINESS

Ringler Custom Leather Company 31 Shining Mountain Road Powell, WY 82345 307-645-3255 vonringler@yahoo.com www.ringlercustomleather.com Owner: Von Ringler ACCESSORY BAGS, ACCESSORY

GENERAL, APPAREL SPECIALIZED

Rios of Mercedes Handmade Boots

P.O. Box 895 Mercedes, TX 78570 956-565-1242 956-565-6936 fax www.riosofmercedes.com Pres.: J.P. Moody FOOTWEAR BOOTS

Rivers Edge Products RHA Enterprises / Rustic Ranch Tack 30250 West Latham Street Buckeye, AZ 85396 623-393-0456 4horses@rusticranchtack.com www.rusticranchtack.com shoppingcartsplus.com Owner: Richard Aungst HOME DÉCOR GENERAL

Rhed Lucy

5202 Kinglet Houston, TX 77035 713-503-5611 julie@rhedlucy.com www.rhedlucy.com Owner: Julie D. Stevenson ACCESSORY JEWELRY

One River's Edge Court Saint Clair, MO 63077 888-326-6200 636-629-7300 636-629-7557 fax info@riversedgeproducts.com www.riversedgeproducts.com Pres.: Pat Wrob ART WESTERN, GIFTS, HOME DÉCOR GENERAL

Rocketbuster Boots USA 115 South Anthony Street El Paso, TX 79901 915-941-1300 915-562-1116 fax howdy@rocketbuster.com www.rocketbuster.com Contact: Nevena Christi FOOTWEAR BOOTS

Rhonda Stark Designs

324 West Quail Trax Place Murray, UT 84107 801-262-1155 801-262-1121 fax rhondastarkdesign@yahoo.com www.rhondastark.com Contact: Rhonda Stark APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR

Rockin B Antler Design 162 Tusa Lane China Spring, TX 76633 254-214-2890 254-836-4375 rockinbantlerdesign@yahoo.com www.rockinbantlerdesign.com Owner: Blair & Lora Pryor ACCESSORY GENERAL, GIFTS,

HAT ACCESSORIES, HOME DÉCOR GENERAL, MISCELLANEOUS

Rockin Out Designs

Rodeo Quincy

JEWELRY

MISCELLANEOUS

Rockmount Ranch Wear Manufacturing Company

Rodeo Video, Inc.

7370 Veal Station Road Azle, TX 76020 940-782-0288 walkerengraving@yahoo.com www.rockinoutdesigns.com ACCESSORY GENERAL, ACCESSORY

1626 Wazee Street Denver, CO 80202 800-7-ROCKMO 303-629-7777 303-629-5836 fax info@rockmount.com www.rockmount.com APPAREL SHIRTS

9303 West Airport Drive Visalia, CA 93277 559-786-3583 sales@rodeoquincy.com www.rodeoquincy.com ACCESSORY GENERAL,

412 North Main Street Snowflake, AZ 85937 800-331-1269 928-536-7111 928-536-7120 fax info@rodeovideo.com www.rodeovideo.com Contact: Customer Service BOOKS RODEO, AUDIO/ VIDEO HUMAN INTEREST

Rocky Mountain Watch Company (See Montana Watch Company) 301 North Railroad Avenue E Manhattan, MT 59741 866-591-4828 info@rockymountainwatch.com www.rockymountainwatch.com ACCESSORY JEWELRY

Rocky Shoes & Boots

39 East Canal Street Nelsonville, OH 45764 800-848-9452 740-753-9100 740-753-4024 fax amber.vanwy@rockybrands.com www.rockyboots.com Sales Mgrs.: Walter Mathias FOOTWEAR BOOTS

Rod Patrick Bootmakers 1830 Ranger Hwy Weatherford, TX 76088 817-599-5200 info@rodpatrickboots.com www.rodpatrickboots.com FOOTWEAR BOOTS

Rogers-Whitley

4100 Caven Road Austin, TX 78744 800-533-5256 800-869-1339 800-451-8144 fax customerservice@rogers-whitley.com www.rogers-whitley.com Contact: Pete Rogers ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY

Roja Collection

13-15 37th Avenue Long Island City, NY 11101 718-433-0009 303-229-8335 www.rojacollection.biz Rep: Colin Brockman APPAREL GENERAL

Rojo Leather

605-499-9170 info@rojoleather.com rojohandbags.com Owner: Robin Zebrowski ACCESSORY BAGS, LEATHER CARE

Rodeo King

See W. Alboum Hat Co., Inc. 800-428-1921 www.rodeoking.com HATS

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ROPER APPAREL & FOOTWEAR See Karman, Inc. 888-ROPE-ONE (767-3663) 303-893-2320 303-571-2248 fax custinfo@karmaninc.com www.roperusa.com Pres.: Gary Mandelbaum

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL CHILDREN'S, APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, FOOTWEAR BOOTS, FOOTWEAR FASHION

ROWDY SILVER

P.O. Box 2585 Las Cruces, NM 88006 575-640-8090 575-647-1258 fax rowdysilver@gmx.com www.rowdysilver.co Contact: Stacey Sloan ACCESSORY GENERAL, ACCESSORY JEWELRY

RUNNING BEAR TRADING POST 1010 Highway 66 Gallup, NM 87301 505-722-3878

ACCESSORY JEWELRY

RUSTIC ACCENTS

4837 West Snow Leopard Drive Tucson, AZ 85742 949-497-7901 520-744-9391 520-744-1689 fax services@rusticaccents.com Owner: Luan Stombaugh ART WESTERN, HOME DÉCOR GENERAL

RUSTIC WEST

5840 Grape Creek Road San Angelo, TX 76901 325-486-2688 325-481-3213 fax rusticwest@gmail.com Owner: Cassie Henkhaus APPAREL PANTS/ JEANS, APPAREL GENERAL

RUSTY DORR ORIGINALS RUBY JEAN

5025 Durango Drive Garland, TX 75043 214.683.1309 972-686-0305 fax rubyjean@tx.rr.com www.rubyjean.net Contact: Sydney Long ACCESSORY JEWLERY

RUBY'S RUBBISH

P.O. Box 241 Collinsville, TX 76273 866-802-RUBY 903-328-7290 market@rubysrubbish.com www.rubysrubbish.com

95 Hunt Hill Road Andes, NY 13731 877-RUSTYDORR (787-3677) 845-586-3435 rustydorr@catskill.net www.rustydorr.com Contact: Rusty Dorr APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SPECIALIZED

RYAN MICHAEL

APPAREL GENERAL

5150 Stilesboro Road, Bldg. 400 Kennesaw, GA 30152 855-899-1708 770-514-7948 fax cs@ryanmichael.com www.ryanmichael.com Pres.: Michael Ryan

RUDDOCK SHIRTMAKERS

ACCESSORY GENERAL, APPAREL GENERAL, APPAREL PANTS/ JEANS, APPAREL SHIRTS

1801 Magoffin Avenue El Paso, TX 79901 866RUDDOCK(783-3625) 915-544-3530 915-544-9460 fax info@ruddockshirts.com www.ruddockshirts.com Pres.: John Ruddock APPAREL SHIRTS

SABONA

609 Davis Boulevard Sikeston, MO 63801 800-497-4199 573-472-2080 573-471-2238 fax info@sabona.com www.sabona.com Gen. Mgr.: Darryl Griggs

SABRENA'S GIFTS

2030 Oak Grove Road Leander, TX 78641 512-260-7490 wyattandsabrena@aol.com GIFTS, HOME DÉCOR GENERAL, MISCELLANEOUS

SADDLE BARN, INC. 1102 North Garden Roswell, NM 88201 877-759-2276 505-622-0663 fax info@saddlebarn.com www.saddlebarn.com Pres.: Marc Andrus

ACCESSORY BAGS, ACCESSORY GENERAL, GIFTS

SADDLEONLINE, INC. 631 Frontier Way Bensenville, IL 60106 800-967-2335 630-350-7664 800-705-2240 fax jesse@saddleonline.com www.saddleonline.com Contact: Jesse Douglas

ACCESSORY GENERAL, LEATHER CARE

SAJEN (RICHLINE GROUP) 1385 Broadway New York, NY 10018 800-966-8800 www.richlinegroup.com Sales: Anna Kopacz ACCESSORY JEWELRY

SAN DIEGO HAT COMPANY 2793 Loker Carlsbad, CA 92010 888-868-0588 760-804-9780 760-804-9120 fax www.sandiegohat.com Pres.: Teresa Gardner HATS

SAN FRANCISCO HAT COMPANY

SANTA FE STONEWORKS 3790 Cerrillos Road Santa Fe, NM 87507 800-257-7625 505-471-3953 505-471-0036 fax knives@rt66.com www.santafestoneworks.com MISCELLANEOUS

SANTOS FURNITURE

P.O. Box 176 Cody, WY 82414 307-527-4407 www.santosfurniture.com HOME DÉCOR GENERAL

SARAPE GIRL

5101 Colter Street Florence, OR 97439 541-997-5127 541-997-5009 fax sarapegirl@q.com www.sarapegirlstore.com APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, HOME DÉCOR GENERAL

SCHAEFER RANCHWEAR P.O. Box 2969 Mesilla Park, NM 88047 800-426-2074 575-524-6764 575-524-0763 fax rick@schaeferranchwear.com www.schaeferranchwear.com Pres.: Rick Grant

ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SHIRTS

SCHNEE'S BOOTS & SHOES 6597 Falcon Lane Bozeman, MT 59718 888-922-1510 800-922-15625 service@schnees.com www.schnees.com FOOTWEAR BOOTS

P.O. Box 1817 San Leandro, CA 94577 800-452-4287 510-352-7600 www.sfhat.com Contact: Sally Kellman HATS

ACCESSORY JEWELRY

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SCULLY LEATHER

1701 Pacific Avenue Oxnard, CA 93033 805-483-6339 805-483-6439 fax info@scullyleather.com www.scullyleather.com Contact: Dan Scully ACCESSORY BAGS, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL SHIRTS

SEAGRAVES INDUSTRIES 209 Main Seagraves, TX 79359 806-546-2807 Owner: Charlene High

APPAREL PANTS/ JEANS, APPAREL OUTERWEAR

SELECT LINES JEWELRY

451 E 58th Avenue, Suite 2569 Denver, CO 80216-8228 303-297-2403 303-295-2082 303-295-0456 fax sales@selectlines.com www.selectlines.com Owner: Sam Suleiman ACCESSORY JEWELRY

SENDRA BOOTS

c/ Aparadoras, No. 3 Aptdo 2 02640 Almansa, Spain +34 967340508 mail@sendra.com www.sendra.com FOOTWEAR BOOTS

SERGIOS COLLECTION

3410 West Mac Arthur Blvd, #F Santa Ana, CA 92704 800-333-4497 714-540-5222 714-540-5668 fax info@sergioscollection.com Op. Mgr.: Anthony Giampa ACCESSORY BAGS

SERRATELLI HAT COMPANY

418-26 Central Avenue Newark, NJ 07107 888-FELT-HATS(335-8428) 973-623-4133 888-244-3070 fax customerservice@serratellihatcompany.com www.serratellihatcompany.com Contact: Dean Serratelli HATS

SHABBY SOUL DESIGNS 409 Taos Court #E Aledo, TX 76008 817-307-0069 brittany@shabbysoul.com ACCESSORY JEWELRY

SHACKELFORD SALES, INC. 3320 US Highway 87 Sheridan, WY 82801 307-672-3320 Sales Rep.: Bill Shackelford

ACCESSORY GENERAL, APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SHIRTS, APPAREL SPECIALIZED, FOOTWEAR BOOTS, HAT ACCESSORIES, HATS, LEATHER CARE

SHADOW WEST CARD COMPANY

12171 Southeast 38th Avenue Milwaukie, OR 97222 503-652-8800 503-652-8802 faxsales@shadowwest.com www.shadowwest.com ART GREETING

SHADY BRADY HAT COMPANY

SHAFER-WILSON DESIGNS Route 1 Box 64 Lostant, IL 61334 800-267-8177 website@sswdesigns.com Pres.: Suzanne Shafer-Wilson ART WESTERN

SHOPKEEPER, THE

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL

SIDE SADDLE CO.

P.O. Box 2653 Ramona, CA 92065 760-870-1272 619-917-5332 866-958-3438 fax cowgirl@CowgirlsGame.com www.CowgirlsGame.com Owner: Julie Crider ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL, ART PROMOTIONAL, GIFTS, HOME DECOR GENERAL, MISCELLANEOUS

SIDRAN, INC.

1050 Venture Court, Suite 100 Carrolton, TX 75006 800-969-5015 214-352-7979 214-352-0439 fax info@sidraninc.com www.sidraninc.com CEO: Roland S. Mizrahi ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SHIRTS

SILVER CLOUD, INC.

HATS

ACCESSORY JEWELRY

P.O. Box 21583 Albuquerque, NM 87154-1583 505-888-8994 505-292-3835 fax silvercreations@silvercreationssw.com www.silvercreationssw.com Owner: Gundi ACCESSORY GENERAL, ACCESSORY JEWELRY

13496 County Road 25 New Ulm, MN 56073 507-359-7722 Owner: Loren Gag

300 Orr Springs Road Ukiah, CA 95482 707-462-9441 707-462-9442 fax wholesale@shadybrady.com www.shadybrady.com VP: Danette M. Fitch

SILVER CREATIONS FROM THE SOUTHWEST

3334 Princeton Drive Northeast Albuquerque, NM 87107 505-875-1910 505-875-1957 fax silvercloudjwlry@aol.com Pres.: Charles Springer

SILVER JACK IRON WORKS & LIGHTING

14 Main Street Baker, NV 89311 888-716-8484 775-234-7111 775-234-7114 fax www.silverjackironworks.com Owner: Katherine or Bill Rountree GIFTS, HOME DÉCOR GENERAL

SILVER KING

21728 Devonshire Street Chatsworth, CA 91311 818-700-1999 818-700-1561 fax info@silverkingusa.com www.silverkingusa.com Contact: Malila Davalos ACCESSORY GENERAL, ACCESSORY JEWELRY

SILVER NUGGET, INC.

416 Juan Tabo Northeast Albuquerque, NM 87123 800-343-9380 505-292-0367 fax www.silvernuggetjewelry.com ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS

SILVER SAGE DESIGNS 37 Longhorn Drive Columbus, MT 59019 406-322-5731 Contact: Brenda Siegfried

GIFTS, HOME DÉCOR GENERAL, MISCELLANEOUS

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Silverado Home

1318 4th Street Northwest Albuquerque, NM 87102 505-248-1221 505-764-9570 fax silveradohome@gmail.com www.silveradohome.com Pres.: Sylvia Spence ACCESSORY GENERAL, HOME

Sliester Bits & Spurs

33041 Auberry Road, Suite 112 Auberry, CA 93602 559-855-8211 559-855-3566 fax sales@sliester.com www.sliester.com VP: James Dunn ACCESSORY GENERAL, GIFTS,

DÉCOR GENERAL

MISCELLANEOUS

Singer Art Studio

Smith Music Group

125 North Baker Street Winona, MN 55987 507-454-4047 msingart@hbci.com www.msingerart.com Owner: Mary Singer ART COLLECTIBLES, ART

GREETING, ART WESTERN

Skechers USA, Inc.

228 Manhattan Beach Boulevard Manhattan Beach, CA 90266 800-746-3411 310-318-3100 info@skechers.com www.skechers.com FOOTWEAR FASHION

Sky Hawk Rugs

4201 Broadway Boulevard Southeast Albuquerque, NM 87105 866-SKYHAWK (759-4295) www.skyhawkrugs.com Sales: Barry Edwards HOME DÉCOR GENERAL

Skyline Silversmith & Vaquero Trophy & Tack

P.O. Box 870 Marysville, CA 95901 530-634-9732 530-634-9734 fax info@skylinevaquero.com www.skylinevaquero.com Sales: Ryan Flower ACCESSORY BAGS, ACCESSORY

GENERAL, ACCESSORY JEWELRY, ART PROMOTIONAL, FOOTWEAR ACCESSORIES, GIFTS, HAT ACCESSORIES, MISCELLANEOUS

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131 E Exchange Avenue, Suite 102 Fort Worth, TX 76164 817-378-0900 832-326-2289 817-378-0936 fax sales@smithmusic.com www.smithmusic.com VP Sales: Frank Jackson VID/ AUDIO MUSIC, MUSIC

Smoky Mountain Boots, Inc. 2684 Northbrook Drive Doraville, GA 30340 770-934-9224 888-575-4773 fax smoky@smokymountainboots.com www.smokyboots.com Pres.: Bob Thorp FOOTWEAR BOOTS

Southwest Spirit Gallery

6815 Academy PKWY W NE Albuquerque, NM 87109 800-827-6543 x218 505-345-5304 505-345-5445 fax customerservice@carolynpollack.com www.carolynpollack.com Pres.: H. W. Pollack ACCESSORY JEWELRY

Spur Ridewear, Inc.

P.O. Box 973 Loveland, CO 80538 970-744-1882 sales@spurridewear.com www.spurridewear.com CEO: Kristin Holtzendorff ACCESSORY GENERAL, APPAREL GENERAL

Spurfect

113 Mill Street Silver Cliff, CO 81252 719-783-3240 719-783-2987 fax Contact: Cynthia L. Israel GIFTS, HOME DÉCOR GENERAL

Spyderco 6235 WT Montgomery San Antonio, TX 78252 210-858-6672 office@sofiasrusticfurniture.com http://sofiasrusticfurniture.com/ Contact: Lena Daniels HOME DÉCOR GENERAL

820 Spyderco Way Golden, CO 80403 800-525-7770 303-279-8383 303-278-2229 fax www.spyderco.com Sales Mgr.: Kelly Williams MISCELLANEOUS

Sonora Boutique

SSG Riding Gloves

Sofia's Rustic Furniture

See HH Brown 800-441-4318 www.sonoraboutique.com FOOTWEAR ACCESSORIES, FOOTWEAR GENERAL, FOOTWEAR FASHION

Sonoran Range

P.O. Box 28530 Aurora, ON, L4G 6S6 Canada 905-727-9203 905-841-3768 fax info@ssgridinggloves.com www.ssgridinggloves.com Pres.: Ed James ACCESSORY GENERAL

Stallion Boot Company, The 100 North Cotton Street El Paso, TX 79901 915-532-6268 512-296-3333 915-533-0996 fax info@stallionboots.com www.stallionboots.com Contact: Pedro Munoz ACCESSORY GENERAL, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS

Stetson Apparel & Boots

See Karman, Inc. 303-571-2296 866-271-7077 stetsoninfo@karmaninc.com www.stetsonapparel.com APPAREL PANTS/ JEANS, APPAREL SHIRTS, FOOTWEAR BOOTS, HATS

Stetson hats

601 Marion Drive Garland, TX 75042 www.stetsonhats.com HATS

Steve Guitron Custom Braiding P.O. Box 878 Vista, CA 92085 800-252-7913 760-726-3042 760-726-6048 fax rawhide@cox.net www.customrawhide.com Contact: Steve Guitron ACCESSORY GENERAL, GIFTS

Stirrups Clothing Company

2190 Branden Trail Alpharetta, GA 30004 800-477-3385 770-844-0949 fax info@stirrupsclothing.com www.stirrupsclothing.com Pres.: Michael Whatley ACCESSORY GENERAL, APPAREL

CHILDREN'S, APPAREL PANTS/ JEANS, APPAREL GENERAL, GIFTS

2050 Stemmons Freeway #11062 Dallas, TX 75207 214-698-2999 sales@sonoranrange.com www.sonoranrange.com Contact: Ramon Cordova HOME DÉCOR GENERAL

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Stoecklein Photography & Publishing 10th Street Center, Suite A1 Ketchum, ID 83340 800-727-5191 208-726-5191 tess@dcsphoto.net www.stoeckleinphotography.com ART COLLECTIBLES, ART

GREETING, ART WESTERN, BOOKS HUMAN INTEREST, BOOKS LIFESTYLE, BOOKS WESTERN, GIFTS, HOME DÉCOR GENERAL

Storey Publishing

210 MASS MoCA Way North Adams, MA 01247 800-827-7444 800-441-5700 800-865-3429 fax sales@storey.com www.storey.com Sales Mgr.: Margaret Lennon BOOKS LIFESTYLE

Stormy Kromer

1238 Wall Street Ironwood, MI 49938-1763 888-455-2253 info@stormykromer.com www.stormykromer.com ACCESSORY GENERAL, APPAREL OUTERWEAR

STS Ranchwear

See Carroll Companies, Inc. 800-884-2521 www.stsranch.com APPAREL LEATHER

Summit Hats, Inc.

1120 Roberts Street Houston, TX 77003 888-741-5987 713-224-2683 fax info@summithats.com www.summithats.com Contact: John Kim HATS

Summit Industries / Corona-Lexol P.O. Box 7329 Marietta, GA 30065 800-241-6996 www.summitinds.com LEATHER CARE

Sunbody Hats

3580 East TC Jester Boulevard Houston, TX 77018 800-310-7093 713-861-5133 713-861-0619 fax inforequest@sunbody.com www.sunbody.com Contact: Jimmy Pryor HATS

4215 McEwen Road Dallas, TX 75244 800-278-8227 972-991-2053 fax info@stubbscollection.com www.stubbscollection.com Mgr.: Jody Martinez APPAREL SHIRTS

Studio 8241 Ranch

8241 W FM 455 Celina, TX 75009 972-358-0817 a8241ranch@aol.com www.facebook.com/ RockinBohemian Contact: Meredith ACCESSORY BAGS, ACCESSORY

P.O. Box 4839 Sparks, NV 89432 775-425-9425 775-425-2702 fax mindy@jackass.net www.jackass.net Contact: Mindy Stillwell ART GREETING, BOOKS HUMAN

1619 Rossville Avenue Chattanooga, TN 37408 423-267-1603 Owner: Steve Gouger ACCESSORY BAGS, APPAREL OUTERWEAR, GIFTS, HOME DÉCOR GENERAL, LEATHER CARE

43205 Business Park Drive Temecula, CA 92590 951-694-1695 951-694-9946 fax www.sunsettrails.com ACCESSORY GENERAL

SureShot Jewelry

16998 Huelhorst Lane Marthasville, MO 63357 314-520-8388 sales@thekeyofa.com www.sureshotjewelry.com Owner: Anne Jansen ACCESSORY JEWLERY, GIFTS, HAT

Taos Twist

INTEREST

P.O. Box 2949 Ranchos de Taos, NM 87557 877-958-3277 575-758-9051 575-758-0389 fax taostwist@taosnet.com www.taostwist.com Contact: Tricia or Randy HOME DÉCOR GENERAL

Suzanne Garofalo Design

Tasha Polizzi

224 Cain Lake Road Sedro Woolley, WA 98284 973-879-7820 suzanne@suzannegarofalo.com Contact: Suzanne Garofalo ACCESSORY JEWELRY

Sweet Bird Studio

4949 North Broadway #116 Boulder, CO 80304 303-440-9891 info@sweetbirdstudio.com www.sweetbirdstudio.com ACCESSORY GENERAL, ACCESSORY JEWELRY

T.O. Stanley Sunrider Supply Co.

Sunset Trails Stubbs Collection, Inc.

Surrounded by Asses, Inc.

2435 McKinley 41B El Paso, TX 79930 915-588-5419 915-533-1794 915-533-8525 fax toboots1@aol.com http://tostanleyboots.com Mktg. Dir.: Christopher Abbott ACCESSORY GENERAL, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS

Tanner Mark Boots

8241 W FM 455 Celina, TX 75009 972-358-5020 972-358-0326 tannermarkboots@gmail.com www.tannermarkboots.com Contact: Tanner Horn ACCESSORY GENERAL, HAT

ACCESSORIES, HATS, FOOTWEAR BOOTS, FOOTWEAR FASHION

287 Main Street Great Barrington, MA 01230 413-528-6500 413-528-6370 fax www.tashapolizzi.com Contact: Jack or Tasha Polizzi APPAREL OUTERWEAR, APPAREL SHIRTS, HOME DÉCOR GENERAL

T-Bone Brands

8902 E Via Linda, 110-55 Scottsdale, AZ 85261 480-330-3619 800-934-9248 fax info@tbonebrands.com www.tbonebrands.com Owner: John, Mgr.: Debby ART PROMOTIONAL, GIFTS, HOME DÉCOR GENERAL, MISCELLANEOUS

Team Equine, LLC

33750 South Dickey Prairie Road Molalla, OR 97038 503-759-4012 sales@teamequineusa.com www.teamequineusa.com Gen. Mgr.: Justen Oedell ACCESSORY BAGS, ACCESSORY GENERAL

Terra Leather

P.O. Box 2908 Weatherford, TX 76086 817-599-6064 www.terraleather.net Owner: Jon Ann Alex ACCESSORY BAGS, GIFTS, HOME DÉCOR GENERAL

ACCESSORIES, HATS

GENERAL, ACCESSORY JEWLERY, GIFTS, HATS, HOME DÉCOR GENERAL SPRING 2017 ★ Western Lifestyle Retailer

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Tervis Tumbler Company

201 Triple Diamond Boulevard North Venice, FL 34275 866-392-1964 866-886-2537 941-966-6887 fax sales@tervis.com www.tervis.com Contact: Sales ART PROMOTIONAL, GIFTS

Texas / Laredo Boot Company See Dan Post Boots Clarksville, TN 37040 800-447-3533 info@danpostboots.com www.danpostboots.com FOOTWEAR BOOTS

Texas Hats

216 Century Boulevard Laredo, TX 78046 800-573-1178 956-724-1473 www.texashatco.com Contact: JR Torres HATS

Texas Leather Manufacturing

104 East Main Street Honey Grove, TX 75446 903-378-2100 903-378-2101 fax txlm@earthlink.net www.texasleather.com Pres.: Richard Ohr ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS, HOME DÉCOR GENERAL, MISCELLANEOUS

TexHas

3022 Southeast Loop 820 Fort Worth, TX 76140 817-568-8370 817-886-3961 fax harold@texhas.com www.texhas.com Owner: Harold Arnett ACCESSORY GENERAL, ACCESSORY JEWELRY, ART PROMOTIONAL, FOOTWEAR ACCESSORIES, GIFTS, HAT ACCESSORIES

108

THB Designs

Toklat Originals

WESTERN, HOME DÉCOR GENERAL

PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, LEATHER CARE

P.O. Box 65 Rainbow, TX 76077 469-834-9990 469-533-4876 fax hermanymerritt@cctc.net www.thbdesigns.com Contact: Therisa & Herman Merritt ART COLLECTIBLES, ART

Three Palominos

P.O. Box 115 Jonesboro, TX 76538 254-679-1520 design@threepalominos.com www.threepalominos.com APAPREL GENERAL

Thymes, LLC

629 9th Street Southeast Minneapolis, MN 55414 800-366-4071 612-338-4471 612-338-3853 fax www.thymes.com GIFTS, MISCELLANEOUS

Tim Cox Art - Eagle Creek Enterprises 891 Road 4990 Bloomfield, NM 87413 505-632-8080 505-632-5850 fax scox@timcox.com www.timcox.com Owner: Tim and Suzie Cox ART GREETING, ART

PROMOTIONAL, ART WESTERN, HOME DÉCOR GENERAL

Toh-Atin Gallery & Publishing Company (Somerset Fine Art)

29370 McKinnon Road, Suite A Fulshear, TX 77441 800-444-2540 866-742-2679 866-742-2925 fax inquiries@somersethouse.com www.somersetfineart.com Pres.: Antonia Clark ART GREETING, ART WESTERN

P.O. Box 488 Lake Oswego, OR 97034 888-286-5528 503-636-6212 503-636-6296 fax info@toklat.com www.toklat.com APPAREL CHILDREN'S, APPAREL

Tom Balding Bits & Spurs 655 Riverside Sheridan, WY 82801 800-672-8459 307-674-4066 fax sales@tombalding.com www.tombalding.com Contact: Tom Balding ACCESSORY GENERAL, ACCESSORY JEWELRY

Topgallant Merchants

648 Dauphine Court, Unit E Elk Grove, IL 60007 800-544-8194 847-981-1121 847-981-1313 fax topgallantmerch@aol.com www.topgallantmerchants.com Pres.: H. Lee Prager ACCESSORY GENERAL, ACCESSORY JEWELRY

Totem Salvaged

1532 N Columbus Avenue Glendale, CA 91202 818-244 3877 stephanie@totemsalvaged.com http://totemsalvaged.com ACCESSORY GENERAL, ACCESSORY JEWELRY

Touch of Art

336 North Rudd Street Burleson, TX 76028 817-447-7290 touchofart@sbcglobal.net GIFTS, HOME DÉCOR GENERAL

Trader Gene

P.O. Box 13413 Scottsdale, AZ 85267 800-258-3746 602-765-3996 602-996-8673 fax info@tradergene.com www.tradergene.com Contact: Phil & Gale Benner ACCESSORY JEWELRY

Trenditions, LLC

3507 Raider Drive Hurst, TX 76053 877-679-3774 817-399-0800 817-399-0802 fax customer_service@trenditions.com www.trenditions.com Pres.: Jeff Pecora ACCESSORY BAGS, ACCESSORY GENERAL, GIFTS, HOME DÉCOR GENERAL

Trendsetters, The

2204 East Magnolia Phoenix, AZ 85034 888-356-1052 602-889-1281 trenddsl@yahoo.com www.thetrendsetters.com Pres.: David Sierzchula GIFTS, HAT ACCESSORIES, HOME DÉCOR GENERAL

Triple Creek Products

4310 Adler Drive, Suite 204 Dallas, TX 75211 877-853-5442 214-819-9494 214-580-2204 fax jennifer@triplecreekproducts.com www.triplecreekproducts.com Pres.: Jennifer McKnight ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL WORK, GIFTS, HOME DÉCOR GENERAL

Trophy Glove Company 122 Washington Avenue Albia, IA 52531 800-323-2928 641-932-2183 641-932-7430 fax trophyglove@hotmail.com www.trophyglove.com Sales: Chuck Nolan ACCESSORY GENERAL

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Troyer's Leather Goods 9490 East Skeels Road Fremont, MI 49412 231-924-1977 Owner: John A. Troyer ACCESSORY BAGS

Tru Fragrance - Tru Western

7725 South Quincy Street Willowbrook, IL 60527 800-443-3000 214-808-3392 630-321-0000 fax customercare@trufragrance.com www.trufragrance.com Sales Dir./VP: Kevin Hanks GIFTS, MISCELLANEOUS

Tru Luxe Jeans

10367 Brockwood Road Dallas, TX 75238 800-899-9980 ext.162 214-349-1891 214-349-3159 fax donnell@truluxejeans.com www.truluxejeans.com APPAREL PANTS/ JEANS

True West

P.O. Box 441 Royse City, TX 75189 888-636-7922 972-635-2059 fax truewesthome@aol.com www.truewesthome.com Dir. Sales & Mktg.: Pat Turner GIFTS, HOME DÉCOR GENERAL

Tucson Gourmet Foods Company 222 E. Congress St Tucson, AZ 85701 520-551-9428 amc.distributors@gmail.com www.balsamichotsauce.com MISCELLANEOUS FOOD

Tully Markets, LLC

P.O. Box 848 Snellville, GA 30078 770-972-2644 info@tullymarkets.com www.tullymarkets.com Contact: Roger Tully MISCellaneous BUSINESS

Tumbleweed Ranch Clothing

U-Braid-It Braiding Supply

JEWELRY, APPAREL GENERAL, FOOTWEAR FASHION

GENERAL

123 E Montecito Ave Sierra Madre, CA 91024 818-341-7616 800-446-7806 customerservice@arthurcourt.com www.arthurcourt.com HOME DÉCOR GENERAL

Unicorn Woman, The

VF Canada, Inc.

451 E 58th Avenue, Showroom 3585 Denver, CO 80216 303-750-6951 303-750-9344 www.TWRClothing.com ACCESSORY GENERAL, ACCESSORY

P.O. Box 6541 Santa Fe, NM 87502 505-995-0347 info@ubraidit.com www.ubraidit.com Pres.: Cybele Geideman ACCESSORY BAGS, ACCESSORY

953 FM 55 South Purdon, TX 76679 972-937-0337 turquoisehaven@att.net www.turquoisehavenwholesale.com ACCESSORY GENERAL, APPAREL

P.O. Box 595 Lillian, TX 76061-0595 817-783-6329 unicornwoman@unicornwoman.com www.unicornwoman.com Owner: Melody Snow ART COLLECTIBLES, ART

GENERAL

WESTERN, GIFTS

Twisted X Boots

Union of Angels

Turquoise Haven

P.O. Box 1419 Decatur, TX 76234 888-894-2668 940-626-4349 fax sandy@twistedxboots.com www.twistedxboots.com Contact: Walter Mathias FOOTWEAR BOOTS

Two Bar West

315 Highway 90 East Sabinal, TX 78881 830-988-2830 830-988-2373 fax twobarwest@swtexas.net www.twobarwest.com Partner: Laurie McFadin ACCESSORY BAGS, HOME DÉCOR GENERAL

TXLC Custom Tile Murals

790 Constellation Road Wickenburg, AZ 85390 800-524-5909 928-231-0416 928-684-0450 fax txlctile@yahoo.com www.txlctile.com Ex. Asst.: Patricia Mee GIFTS, HOME DÉCOR GENERAL

VagaBond House/Arthur Court

105 Corporate Center Boulevard Greensboro, NC 27408 336-424-6000 www.vfc.com APPAREL PANTS/ JEANS, APPAREL GENERAL

Vintage Collection

214 W 39th Street, Suite 1103A, Final Touch Showroom, #3771 New York, NY 10018 212-944-6533 1-800-297-2708 www.vintagecollectiondesign.com VP Sales: Stacy Collins ACCESSORY GENERAL, APPAREL

1510 Randolph Street Suite 201 Carrolton, TX 75006 844-385-2643 561-952-2706 fax info@unionofangels.com www.unionofangels.com Owner: Cindy Bapst ACCESSORY BAGS

GENERAL

Vintage Sculpture Uniquely Equine

10350 Audie Brook Drive Spring Hill, FL 34608 231 839-5501 cathy@uniquelyequine.com_ www.uniquelyequine.com ACCESSORY JEWELRY, GIFTS

University Of Oklahoma Press 2800 Venture Drive Norman, OK 73069 800-627-7377 405-325-2000 405-364-5798 fax presscs@ou.edu www.oupress.com Asst. Sales Mgr.: JoAnn Reece BOOKS LIFESTYLE

Urban Cowgirl

14355 Saratoga Avenue, Suite A Saratoga, CA 95070 408-867-3633 store@urbancowgirl.com www.urbancowgirl.com GIFTS, MISCELLANEOUS

5190 Fulton Street Norwalk, IA 50211 515-981-5189 515-865-3943 515-981-0627 fax vintagesculpture@studiogonline.com www.vintagesculpture.com Owner: Brad and Sundie Ruppert ART WESTERN, FOOTWEAR ACCESSORIES, GIFTS, HOME DÉCOR GENERAL

Vogt Western Silversmiths

P.O. Box 1129 Woodland, CA 95776 800-344-7457 530-669-6840 530-669-6850 fax info@vogtsilversmiths.com www.barvranchsilver.com Contact: Casey Vogt ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, HOME DÉCOR GENERAL

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W. Alboum Hat Company, Inc.

West & Company

Western Crossings, LLC

Walls Outdoor Goods

West By Southwest Décor

Western Heritage Furniture

1439 Springfield Avenue Irvington, NJ 07111 800-428-1921 973-371-9100 973-399-4110 fax hats@rodeoking.com www.rodeoking.com Pres.: Stuart Alboum HATS

125 S. Jennings Street Fort Worth, TX 76104 1-844-25WALLS 817-259-2557 fax salesorders@walls.com www.walls.com APPAREL PANTS/ JEANS, APPAREL

5215 CR 513 Stephenville, TX 76401 888-811-4501 254-965-2026 254-968-4277 fax sales@westandcompanyjewelry.com www.westandcompanyjewelry.com Owner: Jill West ACCESSORY JEWELRY

GENERAL, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL WORK

303 Southwest 45th Street Lawton, OK 73505 800-351-6790 580-357-4663 sales@pickmygiftstores.com www.westbysouthwestdecor.com Owner: Rita Perdue GIFTS, HOME DÉCOR GENERAL

Watson Gloves

West Coast Cowgirl

See Lee Douglas Distributor 307-737-2222 www.watsongloves.com ACCESSORY GENERAL, ART WESTERN

Wear N. E. Wear Jewelry & Gift Company

2306 Woodlands Drive Tyler, TX 75703 888-298-7303 903-534-1342 903-534-1391 fax sales@wearnewear.com www.wearnewear.com Pres.: Karrie Telscher ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS, HOME DÉCOR GENERAL

WESA

451 E 58th Avenue, Suite 4128 Denver, CO 80216 800-295-1040 www.denver-wesa.com Contact: Toni High MISCellaneous BUSINESS

P.O. Box 893098 Temecula, CA 92592 951-767-1719 951-767-0213 fax kimmccomas@msn.com www.facebook.com/ westcoastcowgirljewelry ACCESSORY JEWELRY

Western & Co

P.O. Box 746 Clements, CA 95227 westernandco@gmail.com Shopwesternandco.com APPAREL GENERAL

Western Border and Company, LLC

P.O. Box 512 Mead, CO 80542 970-779-0382 970-535-0767 contact@westernborderandco.com www.westernborderandco.com Owner: Caroline Riepler ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL CHILDREN'S, APPAREL GENERAL, ART GREETING CARDS, FOOTWEAR BOOTS, FOOTWEAR FASHION, GIFTS, HOME DÉCOR GENERAL

1960 Gap Road Granger, WA 98932 509-439-1227 509-837-6821 509-839-5999 fax cindy@westerncrossings.com www.leterbuckcologne.com Contact: Cindy Hoctor MISCELLANEOUS

887 Hampshire Avenue Jerome, AZ 86331 928-639-1424 www.westernheritagefurniture.com HOME DÉCOR GENERAL

Western Horseman Books and Products

2112 Montgomery Street Fort Worth, TX 76107 800-874-6774 817-569-7101 817-731-0573 fax wholesalebooks@westernhorseman.com www.westernhorseman.com Contact: Tonya Ward ART GREETING, BOOKS HUMAN

INTEREST, BOOKS LIFESTYLE, BOOKS RODEO, BOOKS WESTERN, MISCELLANEOUS, GIFTS

Western International,Inc. 2220 Delaware Street Lawrence, KS 66046 785-856-1840 785-856-1845 fax info@yourbooksource.com www.yourbooksource.com VP: Erin & Todd Stauffer ART GREETING, BOOKS HUMAN

INTEREST, BOOKS LIFESTYLE, BOOKS RODEO, BOOKS WESTERN, GIFTS, AUDIO/ VIDEO HUMAN INTEREST, AUDIO/ VIDEO MUSIC

Western Photographers 5407 Nez Perce Drive Island Park, ID 83429 206-384-8513 208-521-5170 info@westernphotographers.com www.westernphotographers.com Owner: Tamara Gooch & Jess Lee ART GREETING CARDS, ART

Western Vintage Revival 313 Falcon Road Altus, OK 73521 580-379-9060 580-379-9062 fax vintagerevival@sbcglobal.net www.westernvr.com Owner: Jacqueline Smiley ACCESSORY JEWELRY

Western Wishbone, The

948 H Street Phillipsburg, KS 67661 785-476-5601 785-543-1860 westernwishbone@hotmail.com www.westernwishbone.com Owner/Designer: Ashley Schilowsky ACCESSORY GENERAL, ACCESSORY JEWELRY, FOOTWEAR ACEESSORIES

White Horse Apparel Company

109 West Pine Centralia, WA 98531 888-693-7837 800-239-5907 fax carol@whitehorseapparel.com www.whitehorseapparel.com Contact: Dick Baker APPAREL SHIRTS

Whitehall Products 8786 Water Street Montaque, MI 49437 800-728-2164 231-894-6318 fax www.whitehallproducts.com Mktg. Mgr.: Hillary Fuller MISCellaneous BUSINESS

Wik Leather Company 3354 Pioneer Drive Southeast Salem, OR 97302 503-391-8130 503-581-4448 fax wik1@dsl-only.net www.wikleatherco.net Owner: William Cutting ACCESSORY GENERAL

WESTERN, BOOKS LIFESTYLE, BOOKS WESTERN

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Williamson-Dickie Mfg. Company P.O. Box 1779 Fort Worth, TX 76101 800-263-1924 www.dickiesb2b.com ACCESSORY GENERAL, APPAREL

PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL WORK

Willow Creek Press

P.O. Box 147 Minocqua, WI 54548 800-850-9453 715-358-7010 715-358-2807 fax wholesale@willowcreekpress.com www.wcpretail.com Contact: Jeremy Petrie ART GREETING,ART WESTERN, GIFTS

Windhorse, Inc.

7518 Southeast Hogan Road Greshaw, OR 97080 800-356-2799 503-661-3184 800-994-6643 fax mail@ss4horses.com www.ss4horses.com Owner: Gary Dillon ACCESSORY JEWELRY, GIFTS

WoodZwayz

P.O. Box 1083 Kremmling, CO 80459 970-406-8432 woodzwayz@gmail.com www.woodzwayz.com Owner: Mark Mahorney ART WESTERN, HOME DÉCOR GENERAL

Wrangler

400 North Elm Street Greensboro, NC 27420 800-888-8010 888-784-8571 336-332-4358 fax www.wrangler.com ACCESSORY GENERAL, APPAREL

CHILDREN'S, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SHIRTS, APPAREL SPECIALIZED, APPAREL WORK

Wyo-Horse, Inc.

Y Knot Branded, LLC

CHILDREN'S, APPAREL GENERAL, APPAREL SHIRTS, ART GREETING, GIFTS

GENERAL, FOOTWEAR FASHION

P.O. Box 181428 Denver, CO 80218 877-763-3624 303-953-9423 303-416-4434 fax info@wyo-horse.com www.wyo-horse.com Owner: Kerstin Stock ACCESSORY JEWELRY, APPAREL

Wyoming Custom Leather 22 Heather Road Cody, WY 82414 307-587-4130 307-899-0790 rjkrier@wyomingcustomleather.com www.wyomingcustomleather.com Owner: Randy Krier ACCESSORY GENERAL, HOME DÉCOR GENERAL

Wyoming Traders

P.O. Box 262 Afton, WY 83110 888-869-7955 307-885-7500 307-885-7600 fax www.wyomingtraders.com Owner: Alan Chadwick ACCESSORY GENERAL, APPAREL

PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, AUDIO/ VIDEO HUMAN INTEREST

Wyoming West Designs P.O. Box 4557 Jackson Hole, WY 83001 307-733-4096 trusk@wyowest.com www.wyowest.com Pres.: Harry Talermo ACCESSORY BAGS, ACCESSORY

17815 Highway 126 Sisters, OR 97759 541-420-7774 281-853-5028 888-971-3197 fax ownit@yknotbranded.com www.yknotbranded.com Contact: Wendy Weems ACCESSORY BAGS, ACCESSORY

YETI Coolers

5301 Southwest Parkway Suite 200 Austin, TX 78735 512-394-9384 www.dealers.yeti.com MISCELLANEOUS

Young Essence

833 Mahler Road, Suite 13 Burlingame, CA 94010 650-697-8816 650-307-3819 650-692-0388 fax jessica@youngessence.com www.youngessence.com Mgr.: Jessica Tam APPAREL GENERAL, APPAREL OUTERWEAR

Zespi Rustic Furniture, Inc. 508 109th Street Arlington, TX 76011 817-633-6530 817-633-6003 fax manuela.zespi@gmail.com www.zespirusticfurniture.com Contact: Manny Lopez HOME DÉCOR GENERAL

GENERAL, APPAREL CHILDREN'S, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, ART PROMOTIONAL

XOXOART & CO.

2823 Ehlinger Becker Road Fayetteville, TX 713-253-3869 979-966-2995 www.xoxoartandcompany.com ACCESSORY GENERAL, APPAREL

GENERAL, ACCESSORY JEWELERY

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ADVERTISER INDEX Advertiser.........................................................................................................................................Page Ariat......................................................................................................................................................67 Big Country Farm Toys...........................................................................................................................33 Charlie 1 Horse Hats.............................................................................................................................25 Cinch......................................................................................................................................................35 Cinch WRX............................................................................................................................................77 Corral Boots..........................................................................................................................................61 Cowgirl Confetti by AndWest.................................................................................................................42 Cowgirl Justice......................................................................................................................................16 Cowgirl Tuff Co........................................................................................................................................ 9 Cruel Denim...........................................................................................................................................27 Double D Ranchwear............................................................................................................................... 3 Double J Saddlery.................................................................................................................................17 Durango Boots.......................................................................................................................................C4 HiEnd Accents.......................................................................................................................................69 Hooey Brands........................................................................................................................................65 Hopper Expositions................................................................................................................................43 Justin Boots...........................................................................................................................................41 Kimes Ranch..........................................................................................................................................71 Lane Boots............................................................................................................................................15 Liberty Black Boots................................................................................................................................. 7 Miss Macie Boot Co...............................................................................................................................29 Montana Silversmiths............................................................................................................................39 Nativa....................................................................................................................................................79 Noble Outfitters, Belly Band..................................................................................................................75 R Cinco Ranch.......................................................................................................................................36 Resistol .................................................................................................................................................23 Resistol- Sherry Cervi............................................................................................................................21 Rocky Boots...........................................................................................................................................C3 Rojo Leather..........................................................................................................................................76 Sonoma.................................................................................................................................................78 Spur Ridewear.......................................................................................................................................60 Tim Cox Fine Art...................................................................................................................................80 True West...............................................................................................................................................81 Twisted X...............................................................................................................................................37 WESA...................................................................................................................................................11 Wrangler...............................................................................................................................................C2 XOXO Art & Co......................................................................................................................................38

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TAKE CHARGE OF YOUR COMFORT WITH THE NEW ROCKY TR SERIES

le o s in d e B y g r e n Rocky E m a o f y r o m e m h wit Showroom 3535 Western_retailer_mag_ad.indd 1 136501-A2-8.indd 1 WLRMG_170100_0c2-029.indd 3

11/3/16 8:21 AM 11/3/16 11/9/16 11:00:24 4:08:45 PM AM

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