Wounded Warriors hit the road next week
LIVING, Page 18 mpany A Scotiabank Co
Shawnigan wraps up perfect hockey season
SPORTS, Page 30
• Mutual Funds • GIC’s ns • Income Solutio ®
, BBA, RRC Chris Schultz CFP ®
or Investment Advis . Scotia Capital Inc V9L 1M4 reet Duncan (BC) 110 - 80 Station St 0 Tel.: (778) 422-324 holliswealth.com wealth.com llis ho @ ltz hu chris.sc
Serving the Cowichan Valley
www.cowichanvalleycitizen.com
BE MORE THAN A BYSTANDER, SAY BC LIONS
Friday, February 13, 2015
Caprice aims to reel in Valley with big changes LEXI BAINAS CITIZEN
BC Lions quarterback Travis Lulay signs the T-shirt of Chemainus Secondary School teacher Jennie Hittinger following a presentation by Lulay and fullback Rolly Lumbala, part of the Lions’“Be More Than a Bystander” campaign. The public is invited to a similar presentation at Cowichan Secondary’s Quamichan Campus next Monday at 6 p.m. See page 13 for more. [KEVIN ROTHBAUER/CITIZEN]
The days of huge reels of film, waiting while other centres saw the new films first and even cashonly ticket sales are over at the Caprice movie theatre in downtown Duncan. Moby Amarsi of Hollywood 3 Cinemas took over June 1, 2014 and has been busy bringing the theatre into the 21st century and going after a new crowd. It didn’t take long to get the improvements to the projection and sound equipment up and running, he said. “By June 26 we already had our new equipment installed. We have digital equipment now. It’s no longer those big spools anymore. That’s a thing of the past now. That’s why the picture quality wasn’t all that great before. We also have digital sound now, as well, and 3-D, which was never here before.” Another big change: lower cost tickets. “We also dropped our prices by
almost 15 per cent. Before 6 p.m. it’s $6.50 and after 6 p.m., it’s $8.50. And on Tuesday, all day, it’s $5,” Amarsi said. He wanted to create an inexpensive night out for people. “The whole idea is that while this is a small town we don’t want them to travel to Victoria or Nanaimo.” They can also offer a bigger selection of movies, partly because digital prints are cheaper to get — only two or three per cent of what they used to spend on a print — but also because there was less of a selection of movies for the old reel type films. “We see there’s a huge potential here. We premiere movies the same time as everywhere else. Fifty Shades of Grey opens Thursday and it will here, too. The SpongeBob Movie opened the same day as everywhere else. That means were up to date,” he said. They are trying to attract families as well. See OWNER BRINGS, Page 3