Steps Ahead, but still at home on the stage: layared!
A&E, Page 14
Destiny fulfilled: T-Birds take provincial title: layared! SPORTS, Page 3
al fresco Din ing at The O Courtyard P ld Fork! atio Openin g June 1st A Quiet Fam ily-Frien dly Setting arking Lot!
Minus the P
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Serving the Cowichan Valley
www.cowichanvalleycitizen.com
Wednesday, May 29, 2013
Scan me,
I’m layared
WATCH: Citizen Editor
Andrea Rondeau’s photo come to life with
Find more layared content: • page 3 • page 14 • page 5 • page 15 • page 11 • page 27 • page 13 • wrap • page 12
I
magine opening your newspaper and watching a video. Or instantly buying items you see in your paper from an advertiser’s online store. Or seeing the story behind the story. We can help you do that. We are erasing the line between print and digital media through the use of augmented reality. It’s easy for you to join the experience. All it takes is Layar, an app you can download for free to make the
Cowichan Valley Citizen come to life. While Layar has been used by hundreds of magazines in Europe, the Vancouver Island Newspaper Group — our parent company — along with our affiliated Lower Mainland Publishing, is the first media chain in the world to use the app across all its publications. “Our plan is to increase engagement between our newspapers and our readers, increase the time they spend with us, improve the utility
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of the product, and seamlessly integrate our customers’ digital assets into our newspapers,” said Alvin Brouwer, president of Lower Mainland Publishing, a division of Glacier Media. Layar uses your iPhone, iPad or Android smartphone or tablet to recognize images in the Citizen that have been enabled for augmented reality. It translates these images into buttons and notifications on your device’s screen, allowing you to
instantly view related videos, share articles on social networks, click on websites mentioned in stories and much, much more. Start the app, point your phone’s camera at the page, tap the “scan” button and Layar’s interactive buttons will appear on your screen. Tap any of them to be taken to video, photo galleries, Facebook pages, Twitter and more. Layar is versatile. If you can imagine it, Layar can do it. “The technology’s finally here
to bring print to life, and more and more advertisers have digital content that can be layared,” said Brouwer. Layar bridges the gap between traditional newsprint and the evolving digital landscape. To join the more than 28 million people who have downloaded Layar, visit layar.com or your app store and start scanning you newspaper today. VI Newspaper Group
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