2016 SilverHook® Powerboats Proposal by Cox Group

day live race coverage superboat.com/LIVE-TV

35th SBI Key West World Championship on NBC Sports

MOST POPULAR

offshore racing series

TABLE OF CONTENTS welcome

A Message From Team SilverHook速 Powerboats.... 2

OVERVIEW

The Sport................................................................. 3

Key West World Championships

Our Super Bowl....................................................... 4

2016 TEAM Schedule

World Class Racing................................................. 6

RACE DAY

MEDia Coverage

Competition............................................................ 8

The records

Nigel Hookâ&#x20AC;&#x2122;s Career Highlights............................... 10

Partnership Opportunities

Meet the Team........................................................ 14

Lucas Oil Stadium................................................... 16

Associate Level........................................................ 18

Magazines............................................................... 26

Newspapers............................................................ 27

Internet & Live Streaming....................................... 28

Social Media............................................................ 30

Ride of a Lifetime.................................................... 32

Demographics

Super Boat Fans...................................................... 36

Recreational Boating............................................... 37

Economic impact Silverhook powerboats ÂŽ

Success.................................................................... 38

Grand Touring Model: 48GT.................................... 20

WELCOME

From SilverHook® Powerboats

SilverHook® Powerboats is the new frontier in ocean speed and safety. A radically unique boat, designed from experience and ingenuity to be the fastest, most efficient mono-hull (of all time). The team is on the fast track to breaking the Unlimited Speed Record for immersed propeller mono-hulls. The SilverHook® factory team competes in the 2016 Super Boat International series. Six Grand Prixes each competing over a 3 day weekend culminating in the points for the national championship, topped with a season finale with three races in November held at the 36th Annual Key West World Championships – SilverHook®, carrying its Lucas Oil sponsorship, is gunning for that coveted title and fifth World Championship.

Lucas Oil has proved to be the fastest growing motor sports driven brand over the past 20 years. Team captain and throttleman, Nigel Hook, promises “We have promoted Lucas Oil across the world for the last 16 years... join us as an associate sponsor and hold on for the ride – nothing comes close to 140 mph in up to 6-foot seas! Supercharge your brand with us.”

Nigel Hook, Throttleman

Owner SilverHook® Powerboats – Built only to win!

OVERVIEW

THE SPORT

Super Boat Racing

Media

•

Boats reach speeds in excess of 180 mph

•

Attracts thousands of fans at each event

NBC Sports – Championship 3-episodes and reairs (Prime Sports Television)

•

Races take place in premier locations

•

Boats compete close to shore

•

Previous coverage by NBC Today Show with Matt Lauer & CBS Early Show

•

Local media at every event

•

National press releases and AP coverage

Competition •

60 miles of competition on a 6-mile long course

•

Vee Bottom and Super Cats compete in different classes

•

Kilo Speed Runs in excess of 200 mph

Industry*

Marketing •

Marketing opportunities in major metropolitan cities

•

Successful initiatives by Budweiser, Seminole Hard Rock, Rockstar Energy Drink and GEICO

•

Onsite branding and sampling options Beachside corporate and employee hospitality venues

•

35 billion dollar industry

•

88 million U.S. recreational boaters (at least once during the year)

•

12.1 million registered boats

Celebrities

History •

#1 Offshore Racing Organization

•

Races from New York, San Diego, South America and the Bahamas to Key West, Florida

•

100 mile race courses to stadium style racing

* Source: National Marine Manufacturers Association

•

TV shows and big screen movies with Super Boat International racing

•

Jamie Foxx, Colin Farrell, Kurt Russell, Chuck Norris, Bruce Jenner and Don Johnson have raced super boats

•

Hulk Hogan, Princess Caroline and music teams Montgomery Gentry and Crosby, Stills and Nash have attended races

KEY WEST WORLD CHAMPIONSHIP 2016 will be the 36th anniversary of the Super Boat International Key West World Championships. Founder, John Carbonell, organized the first club race in 1980 and, ever since, it has attracted competitors from around the world. Racers converge on the tropical island community during the second week of November for the most exciting and fastest event in all powerboat racing. Key West World Championship Facts • $30,525,000 economic impact from the 2015 Super Boat International race week • 45,000 people attend Duval Street boat parade • 70,000 - 80,000 people during Championship week • Largest event for Key West People and Parties • Over 4,620 rooms in Key West sold race week • 87% occupancy average for week (26.1% increase over 2014) • Average 60 parties a night Wednesday through Sunday • 5 cruise ships port during championship week * Source: Monroe County Tourist Development Council Estimate & Key West Star Report

COMMUNITY SUPPORT United States Coast Guard

United States Navy

Florida Fish and Wildlife

Key West Charter Boat Captains

Army Corps of Engineers

Conch Republic Offshore Racing

NOAA

Tourist Development Council

City of Key West

Key West International Airport

Key West Police Department

Monroe Sheriff’s Department

Key West Fire Department

The Turtle Hospital

Monroe County

Sea Tow

FAA

Private Staff Dive & Rescue Safety

Key West Port Authority

Ryder Trauma Center Miami

Fort Taylor State Park

Lower Keys Medical Center

“The Super Boat International World Championship is the largest event featured in Key West!” • • •

160 miles of racing per team during race week 40 hours of racing and testing 22 organizations involved with the Key West World Championship

SCHEDULE 2016 SilverHook速 Powerboats Race Schedule

May 13-15 Cocoa Beach, FL

7th Annual Space Coast Super Boat Grand Prix

Jun 24-26 Marathon, FL

2nd Annual Marathon Super Boat Grand Prix

Jul 01-03 Sarasota, FL

32nd Annual Sarasota Powerboat Grand Prix

Aug 05-07 Michigan City, IN

8th Annual Super Boat Great Lakes Grand Prix

Aug 26-28 Mentor, OH

Inaugural Mentor Super Boat Grand Prix

Date TBA Pt Jefferson, NY

Inaugural Port Jefferson Super Boat Grand Prix

Sep 30 - Oct 02 Clearwater, FL

8th Annual Clearwater Super Boat National Championship

Nov 06-13

36th Annual Key West World Championship

Key West, FL

RACE SITES

SilverHook Powerboats

2016 Race Sites SBI Past Race Sites

Photo Credit: Loren Morrissey

RACE DAY

COMPETITION AND FANS

Super Boats are the most powerful and fastest styles of race boats in the world. Teams compete on unpredictable ocean waves and on famous inland waterways. Fans watch from yachts, piers and crowded beaches as race boats drag race along the shores.

Race Day Facts

Outrageous Boats

•

Average 5 mile rectangle race course

•

Vee bottom and twin hull catamaran style boats

•

12 laps and 60 miles of competition

•

Unlimited boats up to 6,000 hp

•

Boats crane in two hours before race time

•

Racing 75 feet off beaches and shoreline

•

Boats lineup deck to deck for rolling start

•

Average 25 Super Boats per National event

•

2nd fleet of boats get on plane and start immediately after first start

•

Average attendance 20,000 – 25,000

•

Boats stage on event site for fans

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Photo Credit: Chuck Carroll ÂŠ2016 SilverHookÂŽ Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.

NIGEL HOOK 2014 2013 2013 2012 2012 2012 2012 2011 2011 2010 2009 2009 2008 10

CAREER HIGHLIGHTS

National Champion Superboat Unlimited 2nd Superboat Extreme World Championship National Champion Superboat Extreme 2nd Superboat Extreme World Championship National Champion Superboat Extreme 1st Overall Sarasota Grand Prix Kevin Brown Sportsmanship Award SBI 2nd Super Vee Unlimited World Championship OGP 1st Siracusa Grand Prix GPS 2nd World Championship Powerboat P1 4th World Championship Powerboat P1 1st Turkish Grand Prix APBA/UIM World Champion, Super V Unlimited

2008 2007 2006 2006 2005 2005 2005 2004 2004 2004 2003 2003 2003

Powerboat P1 4th World Championship Powerboat P1 British Grand Prix Champion APBA/SBI World Champion, Super V APBA/SBI 2nd National Championship APBA/SBI 4th World Championship APBA Ten Mile Speed Record APBA 1st Chattanooga, Tennessee APBA Central Division Champions APBA 2nd National Championship Nuestros Rios Son Navegables 1st in Class World Record, San Francisco to L.A. APBA Western Division Champion APBA 3rd World Championship Photo Credit: Paul Kemiel

SilverHook Powerboats

2002 2002 2002 2001 2001 2000 2000 2000 2000 2000 2000 1999 1998

Grand Bahamian Champion APBA Western Division Champion APBA N.E. Division Champion APBA 3rd National Championship APBA Western Divisional Champion APBA 3rd National Championship APBA 2nd World Championship GOLD CUP – 2nd Place APBA N.E. Division Champion APBA Central Division Champion APBA/UIM World Speed Record GOLD CUP – 3rd Place APBA Western Divisional Champion

1998 1998 1998 1998 1998 1998 1998 1997 1997 1997 1995 1994 1993

APBA N.E. Divisional Champion APBA S.E. Divisional Champion APBA National High Points Overall APBA National Champion, US1 APBA/UIM World Champion GOLD CUP Champion Inductee APBA Hall of Champions APBA National Champion, US1 APBA Western Divisional Champion Canadian Classic Champion International Offshore Champion, Puerto Rico APBA National Champion, US1 APBA/UIM World Speed Record

MEET THE TEAM

Silverhook® Powerboats PILOTS Nigel Hook (UK / USA) – Throttles, Owner Jay Johnson (USA) – Driver Michael Silfverberg (Sweden) – Driver CREW Bruce Baker – Engines Tim Pattison – Shop & Equipment Manager Tom Marks – Logistics & Equipment Manager Sam Steele – Telemetry & Electronics Kieran Ironmonger – Race Technology Ken Robertson – Hospitality Scott Knight – Support Boat Cole McGowan – Activation Janet Wilson – General Manager

From Left to Right: Jay Johnson, Nigel Hook and Bruce Baker

Photo Credit: David Helmly Jr.

SilverHook Powerboats

RACE BOAT SPECS Hull Manufacturer: Boat Model: Boat Construction: Boat Class: Drive Train: Engines:

SilverHook® Powerboats 48GP Carbon Fiber Superboat Unlimited Weismann Gearbox and BPM Shaft Drives Mercury 1350 Turbo (2)

SUPPORT EQUIPMENT • Kenworth T2000 Tractor • GMC “6-door” truck • Dropdeck Trailer

• Transporter • GMC Box Truck

Photo Credit: Emilia Hillerstrom ©2016 SilverHook® Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.

LUCAS OIL STADIUM Home of the NFL Indianapolis Colts The Lucas Oil Stadium with its state-of-the-art retractable roof seats 63,000 for football, and can also be reconfigured to seat 70,000 for NCAA basketball and the 2012 Super Bowl. This stadium hosts major conventions, trade shows, exhibitions and concerts. Lucas Oil Stadium has consistently ranked as one of the best stadium experiences in all of sports, taking the top spot on the Stadium Journey 2012 best stadium experiences list. It has been the highest ranked NFL stadium experience every year since 2011. The Lucas Oil Plaza is approximately 30,000 square fee of WOW and highlights the Lucas Oil histroy of racing. Fans have a unique excalator view of Nigel’s raceboat which was featured in the Miami Vice movie. Lucas Oil racers hold special autograph sessions during pre-game activities.

ANNUAL ATTENDANCE - Impressions 2015 1,321,974 2014 1,492,939 2013 1,231,241 2012 1,185,954 (Super Bowl)

2011 1,291,419 2010 1.408,321 2009 1,098,365 2008 1,112,445

SPECIAL EVENTS • NCAA Men’s Basketball Final Four (2015) • NCAA Women’s Basketball Final Four (2016) • General Conference Sessions of Seventh-Day Adventists (2020) • NCAA Men’s Basketball Final Four (2021) • Monster Energy Supercross (Field Motor Sports) • Monster Jam (Field Motor Sports) • Youth High School Football • College Football and Basketball

SilverHook Powerboats

ADVERTISING OPPORTUNITIES

SilverHook Powerboats

Powerboat Racing provides excellent â&#x20AC;&#x153;real estateâ&#x20AC;? for branding your logos and identity. A huge logo presence on the boats, team transporters and uniforms combine to give sponsors the most impact and potential for exposure.

ASSOCIATE LEVEL ADVERTISING OPPORTUNITY Bask in the glory of being in the limelight of the world’s fastest Ocean Vee Race Boat showcased with the prestigious 77 Lucas Oil team. The excitement generated by racing fans, television cameras, and journalists from around the world creates an ideal environment for international exposure of your products and services before, during, and after the race. Your company logo on race boats and support vehicles • Receive advertising value every second the race boat is seen on television or by the fan at the race. • Pictures last forever... Lucas Oil does a lot of advertising with this boat and your company logo is along for the ride. • Colts stadium boat - the show boat hanging is the Colts stadium will be decaled like the active race boat. Seen by over a million people a year. Race boat and pilot appearances • Draw business to your location with a live appearance of our pilots to greet customers, sign autographs, and pose for photographs. • Promote a special event or campaign with the presence of the eye-catching race boat. Your logo on pilot and crew clothing • Use the buzz created by pilot appearances and media interviews to increase brand loyalty. Pit-side hosting • Invite your customers, best prospects, and employees to a race where they can have their pictures taken with our pilots and our race boat featuring your logo Pit-side banner advertising • Create awareness and visibility to launch a new product or service, enter a new market, or simply get the word out. Use of pictures of race team • Gain zing in magazine advertising by using pictures of the race boat or pilots endorsing your products. • Build awareness in social media such as YouTube by creating a video of our pilots visiting your company. Web marketing on team related websites • Drive traffic to your retail locations or websites. Ride of a lifetime! • Take a ride in the world’s fastest ocean race boat.

MEDIA COVERAGE

Publications / Magazines

• National and International publications cover Super Boat racing, the venues and the teams • Colorful, unique and expensive boats grace magazine covers and excite fans • Industry trade publications contribute stories, photos and results for the entire series that runs May through November • Non traditional magazines and phone books have adorned their covers with Offshore Race Teams • Publications have added online content to compliment their newsstand publications, extending the life of the stories

Trade Publications

Boating

Premier Magazines – Sports, lifestyle and money

magazines often cover extreme sport of offshore racing

Ultimate Boating and Lifestyle Magazine

Sports Illustrated

World of Powerboats Magazine

Forbes Magazine

Motor Boat & Yachting

Playboy

Power Boating Canada

Dupont Registry

Boating Life

Ocean Drive

H2O

L•O PROFILE

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MEDIA COVERAGE

NEWSPAPERS

One of the most important aspects of marketing and communication activation is properly taking advantage of media exposure. Creating and maintaining positive momentum in the media is paramount. Activation of a strong public relations campaign can expect solid local media coverage and with the right tactics, could expect a reasonable amount of national coverage. Much of today’s newspaper coverage includes the media outlet’s online digital partner. The shelf life of the coverage is extended and broadened beyond the local market.

Various Newspapers

Wire Services

USA Today

St. Petersburg Times

AP Wire

New York Tmes

Tampa Bay Business Journal

PR Newswire

Miami Herald

Los Angeles Times

Reuters

Sun Sentinel

Herald-Tribune

St. Louis Dispatch

and many more ...

MEDIA COVERAGE

INTERNET

Superboat.com traffic exceeds millions of hits per year and keeps users on the site for extended periods of time. Numerous marine related websites produce or distribute racing content around the globe.

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MEDIA COVERAGE

LIVE STREAMING

Live Race Day Coverage • superboat.com/LIVE-TV

Seen Around the World Ability to pre-register to receive text or email notifications when LIVE coverage begins. • Over 1,000,000 viewers and growing • Smart phone ready

• Live race coverage • Interviews • Photos and more

Various Websites • NigelHook.com

• SilverHook.com

• Superboat.com

• Powerboat-World.com

• SpeedontheWater.com

• BoatStars.com

• OffshoreOnly.com

• TheNewsDispatch.com

• Seriousoffshore.com

• LuvMyBoat.com

MEDIA COVERAGE

SOCIAL MEDIA

Social media is more than just water cooler talk when it comes to offshore super boat racing. The explosion of Facebook, Twitter, Instagram, YouTube and other social sites has penetrated more offshore fans and boating enthusiasts in the heart of major metropolitan cities. Active users and fans post pictures and videos online at a startling rate. GLOBAL DIGITAL STATS

LEADING SOCIAL NETWORKS

Total Population: 7.210 billion

Facebook: 1.3666 billion active users

Active Internet Users: 3.010 billion

Google+: 343 million active users

Active Social Media Accounts: 2.078 billion

Instagram: 300 million active users

Unique Mobile Users: 3.649 billion

Twitter: 284 million active users

Active Mobile Social Accounts: 1.685 billion

YouTube: 1 billion+ active users

70% of marketers plan to increase social media advertising this year, including mobile promos – Adweek on platforms such as Facebook, Twitter, Instagram and Snapchat. FACEBOOK

GOOGLE

•

1.3666 billion active users

•

1 in every 13 people on the planet is on Facebook

Currently runs over 1 million computer servers around the world

•

71.2% of all USA internet users are on Facebook

•

Handles over 1 billion searches per day

•

More than 70 translations are available

•

7.2 billion daily page views

•

More than 2.5 million websites have integrated with Facebook

•

87.8 billion monthly worldwide searches

•

Daily visitors to Google is 620 million

•

People spend over 700 billion minutes per month on Facebook

•

95% of web traffic goes to links that appear on the first page of Google results

•

Serves 3 billion videos every day

•

Added social media to basic brand searches

YOUTUBE

TWITTER

•

Over 2 billion videos are viewed every day

•

284 million active users every month

•

YouTube Mobile gets over 100 million views per day

•

50 million users every day / 400 million visitors a month

•

Over 700 billion video playbacks

•

575 million registered users

•

A full 10% of YouTube videos are in HD

•

94 of AdAge’s top 100 advertisers have run campaigns on YouTube

•

55 million users login to Twitter from their phone each month Twitter reached a new deal with Google to add tweets back into Google’s search results this year

GOOGLE+, INSTAGRAM, SNAPCHAT, PINTEREST, LINKEDIN, FLICKR, VIMEO ... Employing a cross-promotional strategy in conjunction with optimizing content for discovery, can help gradually boost posts. 30

Sources: DMR, Zephoria, LunaMetrics, YouTube, Adweek

SilverHook Powerboats FIND US HERE Facebook.com/NigelHook

Twitter.com/NigelHook

Facebook.com/SilverHook

Twitter.com/SilverHookPower

YouTube.com/NigelHook

Instagram.com/SilverHookPowerboats

Yvette Diuri - Ocean Discovery 32

Carl Fogarty - 4-Time World Superbike Champion Photo Credit: Fire Drill Productions

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Pedro Lamy - 24 Hours of Le Mans Driver

Crash Gladys - SpeedFreaks.tv ÂŠ2016 SilverHookÂŽ Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.

Photo Credit: AJ / Hammer Down Boating

DEMOGRAPHICS Audience Gender Male: 64% Female: 36% Audience Language 1 - English 2 - German 3 - French 4 - Spanish 5 - Dutch

SUPER BOAT FANS

Audience Income U.S. Population Super Boat Fans $50 - $75,000 18.27% 19% $75 - $100,000 10.93% 23% $100,000+ 15.73% 27% Audience Age U.S. Population Super Boat Fans 18 - 34 30.90% 21% 35 - 44 20.00% 33% 45 - 54 19.30% 28%

Race Markets Metropolitan Statistical Area (MSA) Population Midwest Michigan City / Chicago 9.5 million Central Florida West Clearwater / Orlando 5.6 million Central Florida Tampa / St. Petersburg / Sarasota 3.6 million Central Florida Brevard County / Orlando 3.3 million Florida Keys Dade / Monroe 2.5 million Gulf Coast AL / MS / FL 1.1 million

PORT JEFFERSON MENTOR

MICHIGAN CITY

COCOA BEACH CLEARWATER MARATHON KEY WEST

Sources: National Marine Manufacturers Association & 2012 Miami International Official Show Guide

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DEMOGRAPHICS Recreational Boating Demographics • 72% of boat owners have a household income less than $100,000 • 8-in-10 boaters are middle class – who exceed the average income of $75,000 per year • 1-in-10 U.S. households own a boat – average of 32 percent of all adults will go boating in a 12-month period • Recreational boating is seasonal by region – Boat owners spent an average of 28 days (or 14 total weekends) on the water in a year (Warmer climates average significantly higher averages)

Recreational Boating Facts and Figures • 35 billion dollar industry • 338,500 Marine industry jobs (manufacturing, dealers/wholesalers, services) at 34,800 marine industry businesses • 93% of the boats sold in the U.S. are made in the U.S. • U.S. recreational boating industry 2014 saw a 7-8 percent increase in sales of new powerboats with an estimated continued growth of an additional 5 percent in 2015 ©2016 SilverHook® Powerboats LLC. All Rights Reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.

ECONOMIC IMPACT Consistency brings success When the extreme sport of Super Boat racing comes to town, not only does it bring the most impressive powerboats ever, but it brings fans and dollars to local communities. 2011 was recorded as one of the worst post recession years in economic times for growth and unemployment. The sport of Super Boat racing brought 3 cities better than expected crowds, financial returns including food and beverage revenue and hotel stays the week of the Super Boat race.

Number of Years for Super Boat Races 36th Annual World Championship Key West, FL 8th Annual National Championship Clearwater, FL 7th Annual Space Coast Grand Prix Cocoa Beach, FL 2nd Annual (Past Location) Grand Prix Marathon, FL 8th Annual Great Lakes Grand Prix Michigan City, IN Inaugural Mentor Grand Prix Mentor, OH Inaugural Port Jefferson Grand Prix Port Jefferson, NY

Photo Credit: Speed Racer Photos

SilverHook Powerboats

39 39

“Super Boat race was a model for success in tough times” – St. Petersburg Times

“Clearwater Beach powerboat race thundering success” – Tampabay.com

POSITIVELY IMPACTING CITIES

Cocoa Beach, Florida Source: Race Organizers

Sarasota, Florida

• Over 85,000 spectators

Source: Jack Arnett, Executive Director of the CVB Laporte County - (2014 Race Week)

• Estimated $16M economic impact in 2015

• Reached 14 million dollars raised since inception for construction projects for special needs kids • $15,549,300 Financial Impact during race week • 110,000 Estimated Attendance • 20,000 livestream viewers and radio listeners on race day • Record 13,400 room nights sold

Michigan City, Indiana Source: Michigan City Visitor Bureau

• Non-local visitors added $9M to economy • Local visitors contributed an additional $340,000 • 90% visitors from Indiana, Illinois and Michigan • Visitors also from NY, Ohio, Florida, Alabama and Canada • 143,000 spectator driven event

Sources: *Key West Star Report

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“Super Boat races a hit in Clearwater Beach” – Bay News 9

National Championships – Clearwater Beach, Florida Source: Reported in Clearwater Gazette

• 170,000 Estimated fans participated all weekend • 8,500 Fans visited Race Village over 3-day event • 5,500 Boats in spectator fleet • 5,000 People Saturday Night Fireworks display • 70,000 People on the beach and hotels race day • Economic record over $18,567,000 (per DDB)

“Offshore race a winning event for boats, spectators and city” – Clearwater Gazette

World Championships – Key West, Florida • $30,525,000 Financial impact to Key West and Lower Keys (8 days) during race week • 70,000 - 80,000 Estimated fans participated • 87% Occupancy average for week • Est. room revenue $8,500,000 • 26.1% Increase in revenue from 2014 • 45,000+ Estimated attendance to the Friday Night Block Party

SilverHook Powerboats

USA General Manager, Janet Wilson 5675 Ruffin Road Suite 100 San Diego, CA 92123

Europe – Supreme Marine Michael Silfverberg Supreme Marine AB Biskopsuddens Marina Biskopsvägen 7 115 21 Stockholm, Sweden

t. (619) 733-1428 Janet@SilverHook.com www.silverhook.com

t. +46 8 662 35 33 Michael@SilverHook.com www.suprememarine.se

Cover Photo Credit: FIREDRILL PRODUCTIONS

Materials by Cox Group • www.coxgp.com • 704.896.2323 • rodrick@coxgp.com #160211