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Mission Statement We know change is a natural part of life. At Cox Group, we choose to embrace it as the true spirit of opportunity. Change can be overwhelming as it is unfamiliar, but we welcome these occasions and all of their challenges. It is our chance to improve strategy, ignite creativity and drive award-winning results. Our approach is customized to each of our clients and their specific needs in today’s hectic world of marketing noise. We understand your organization is unique, and we take the time to look at it from different angles and fresh perspectives, to identify the best course of action to take with every change. Effectively communicating what you’re doing, what you’re selling and what you’re promising your customers is key for an organization in any industry. The message needs to be succinct, it needs to be interesting and it needs to reach a wide audience. From real estate to retail, all organizations have the same need when it comes to corporate communications; smart people, great counsel and outstanding results. That’s what we offer.
CONTENTS
About Us
Accomplishments 4
Services
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6
Experience
Website Design 9 Social Media 13 Public Relations 15 Advertising 19 Graphic Design 21 Branding 25 Event Management 27 Media Tracking 29
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About Us In 1998, with two brothers and one client, Cox Group was put on the map. Fifteen years later, we’ve continued to grow and maintain our commitment to providing exceptional client service. We are a multidisciplinary agency, with a collective 80 plus years of experience, dedicated to our clients and their needs. That is why our client list has grown from a single company to a list of more than 100, spanning across four continents in key industries such as sports and entertainment, consumer products, medical and lifestyle. With depth, enthusiasm and a proven track record of results, Cox Group ensures credibility and success in everything we do. From sports sponsorship, PR management and event activation to advertising, product management or a fully loaded digital marketing strategy, Cox Group will create unique, “winning” solutions for you, regardless of the task.
The leaf of the Bradford Pear tree in our logo symbolizes how change is inevitable. Like our tag line states,
Change... Part Nature. Part Opportunity.
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Accomplishments and Experience At Cox Group, we choose to embrace change as the true spirit of opportunity. Sports and Entertainment is a perfect example of an ever-changing business environment. With sponsorship turn-over and corporate change, the effective use of sponsorship and key marketing initiatives is crucial. Our ability to adapt to changing business landscapes helps us ensure success for your organization. Developing innovative approaches, taking smart risks and staying on top of industry trends, are only few examples of how we ensure the strategic execution of our clients’ objectives. Your needs may change overnight, but no matter the project, our solutions hit the mark. If you are looking for a marketing solutions provider with extensive expertise, we would appreciate the opportunity to welcome you as a new partner to our team.
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Developed and executed the Bud Light Hotel concept for the Super Bowl and Vail Resorts for client Anheuser-Busch, Inc.
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Coordinated support, planning and execution of Club Bud at the 2008 Beijing, 2010 Vancouver and 2012 London Olympic Games
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Involved with managing 50 Plus Sports Properties; NFL, MLB, NBA, Extreme Sports, Olympics and more ...
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Coordinated with 30 Plus Entertainment Properties; Live Nation, Ticketmaster, AEG, Zac Brown Band, Eric Church, Pitbull and more for Anheuser-Busch, Inc.
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Executed for 10 years the Longest Running Team and Product Sponsorships in NASCAR; CITGO Petroleum, Budweiser and Busch Beer
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Successfully executed events for multiple years near The Equator and Inside the Arctic Circle
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Have worked with nearly Every Broadcast and Cable Outlet in the United States and European countries for sports and entertainment
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Services Services and Experience that Cover the Globe •
Representing Clients on Every Continent
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Over 1,000 Cities of Fulfillment and Executable Services
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Achieved Over a Trillion Client PR Impressions
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Representing Clients at the Equator and Arctic Circle
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Multiple Olympic Entertainment Events
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Negotiated the Most Lucrative Sports Sponsorship Deals
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MLB, NFL, NBA & NASCAR Official Status Experience
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Experience with Budgeting Over a Billion Dollars of Client Spending
Sponsorship and Entertainment • • •
Evaluation Negotiation Activation
Brand Development • •
L ogo and Identity Design Mission and Positioning
Event Planning Advertising and Marketing • • • • • • •
Strategic Planning Direct Mail Media Planning and Buying Merchandising Moblie Marketing Research Cause Marketing
Creative • • •
Graphic Design Web Development Product Packaging
Custom Publishing • • • • •
Brochures Product Guides Newsletters Media Guides Retail Magazines
Media Tracking • • •
Sponsorship Valuation Clipping Multi-Sports
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Corporate Events Festivals Sales Conferences Trade Shows
Photography and Video • • • •
Hi-Resolution Photography Video Production Editing and Enhancement Online Proofing
Public Relations • • • • • • • •
Corporate Communications Community Relations Media Relations Media Training Press Conferences PressWriting Public Service Announcements Media Kits
Copywriting • • • •
Advertising Print TV and Radio Web
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gasseracing.com
gasseracing.com/blog/
gasseracing.com/streaming/
gasseracing.com/shop/
gasseracing.com/goose-juice-images/
Website Design Client: Gasse Racing Project: New Website Design and Hosting Goal: Develop a new and vibrant website, for an up and coming offshore race team Result: Successfully developed a website that streams exciting race coverage video and bridges the gap to Norwegian fans 9
superboat.com
mysticpowerboats.com
sterlingperformance.org
centerforspinaldisorders.com
eastbrookvillagegreen.com
lakeprofile.com
marker17marine.com
americanmedical.com
saratogaresortandspa.com
alignlife.com
theseri.com
bblades.com
stihloffshoreracing.com
worldsailfish.com/blog/
zoombait.com
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fastboats.com
marinetechnologyinc.com
cmsmechanical.com
realfastmarine.com
Website Examples Client: Various Industries Served Platform: Wordpress - the largest content management system SEO: Optimized for Search Engine Optimization plugins
Result: 95% of all clients retain Cox Group for monthly digital content management services
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facebook.com/STIHLOffshoreRacing
Statistics - facebook.com/STIHLOffshoreRacing
twitter.com/STIHLRacing
youtube.com/user/stihlracer13
Social Media Client: STIHL Offshore Racing Project: Improve Facebook and Twitter pages Goal: Increase Facebook page “Likes” and provide content related to Offshore Team
Result: 4,630 Likes = 3200% Increase
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Public Relations Client: Sheridan Ridge Private Reserve Project: Media Event Goal: To generate exposure in the media for the motorsports-influenced mountain resort community
Result: More than 50 media members in attendance at the Chilhowie, VA event 15
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Public Relations Client: Bacardi Silver Project: NBC Today Show / Matt Lauer Ride Goal: Gain national exposure for Bacardi Silver through the use of their Offshore Powerboat sponshorship
Result: Seven minute segment on NBC’s Today Show 17
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Advertising Client: Fish Harder Companies Project: On-going advertising campaign Goal: Design a full-scale ad campaign from conceptualization through implementation Result: New packaging was created and new advertisements were designed to link the new campaign to existing products 19
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Graphic Design Client: Anheuser Busch (Bud Select and Bud Light) Project: Collateral and Photography for the Offshore Racing / Poker Run Teams Goal: To create a coherent look and feel for multiple printed pieces promoting the Bud Select/Bud Light Offshore and Poker Run teams
Result: Posters, autograph cards, apparel, billboards, etc... 21
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Graphic Design Client: OneMain Racing Project: OneMain Race Team collateral Goal: To create a coherent look and feel for multiple printed pieces promoting the OneMain Race Team
Result: Collateral used at track side, corporate offices and bank branches 23
Global News wiNter
2009
In thIs Issue 2 3 4 6 6 7 8 10 11 12
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Branding Client: PIC Group, Inc. Project: Brand Development Goal: To develop a brand image consistent with PIC’s vision, “To be the industry standard and most valued, independent global power generation service provider by exercising fairness, innovation and harmony in all our service solutions.” Result: Delivered an integrated campaign of ads, web site, trade show booths, collateral, newsletter, etc...
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Event Management Client: Bosch Rexroth Project: National Sales Conference Goal: To coordinate, plan and implement the logistics, transportation, vendor coordination, information packets, agendas, etc., for a 600 person sales conference
Result: A successfully coordinated, well-organized conference 27
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KEVIN VANDAM
KEV
IN V AND
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2012 Media Exposure Summary
TELE V MUL ISION TI-M MA INTE EDIA GAZI NE R TOR NET - B NEWSP EDITOR AP IA A I TELE L - ADV NNER AD ER - TE AL - AD VISIO ERT LEVI VER M MUL N - ISEME ULTI SION TISEM TI -M N M E INTE -MEDIA AGAZI T - INT EDIA - MAGAZ NT - I RNET - NE NE E ERN NEW INE NTER E D TOR - B WSP ITOR T - SPA EDITO NET AP IA PE A B I R TELE L - ADV NNER AD ER - TE AL - AD ANNER A R - TEL IAL - A BANNE VISIO ERT LEVI VER D - EVIS DVER R AD M I I S T MUL N - SEME ULTI ION ISEM MUL ON TISE M TI -M T N M E INTE -MEDIA AGAZI T - INT EDIA - MAGAZ NT - I I-MEDIA MAGAZI ENT NE N R N E I N TOR NET - B NEWSP EDITOR RNET - EWSPA NE EDITO TERNET NEWSP E EDIIAL ANN APER IAL BAN PER A R I A B TELE - ADV ER AD - TE - AD NER A - TEL L - A ANNE PER D R V E L E D V MUL ISION - RTISEME - MULTI EVISION ERTISEM - MUL VISION VERTISE AD M TI -M T N M E INTE -MEDIA AGAZI T - INT EDIA - MAGAZ NT - I I-MEDIA MAGAZI ENT RNET - NE NE E ERN NEW INE NTER - N NE E TOR - B WSP DITOR ET - SPA EDITO NET EWSP DIAP IA PE A B A I R TELE L - ADV NNER AD ER - TE AL - AD ANNER A R - TEL IAL - A BANNE PER D R VISIO ERT E L D V V E V E V I E MUL N - ISEME MULTI ISION RTISEM - MUL SION RTISE AD M TI -M T N M E INTE -MEDIA AGAZI T - INT EDIA - MAGAZ NT - I I-MEDIA MAGAZI ENT RNET - NE NE E ERN NEW INE NTER - N NE E TOR - B WSP DITOR ET - SPA EDITO NET EWSP DIAP IA PE A B A I R TELE L - ADV NNER AD ER - TE AL - AD ANNER A R - TEL IAL - A BANNE PER VISIO ERT LEVI VER D - EVIS DVER R AD M MUL N - ISEME ULTI SION TISEM MUL ION TISE M TI -M T N M E INTE -MEDIA AGAZI T - INT EDIA - MAGAZ NT - I I-MEDIA MAGAZI ENT RNET - NE NE E ERN NEW INE NTER - N NE E E D E E TOR - B WSP ITOR T - SPA DITO NET WSP DIAP IA PE A B A I R TELE L - ADV NNER AD ER - TE AL - AD ANNER A R - TEL IAL - A BANNE PER D R V E L E D V MUL ISION - RTISEME - MULTI EVISION ERTISEM - MUL VISION VERTISE AD M TI -M T N M E INTE -MEDIA AGAZI T - INT EDIA - MAGAZ NT - I I-MEDIA MAGAZI ENT RNET - NE NE E ERN NEW INE NTER - N NE E TOR - B WSP DITOR ET - SPA EDITO NET EWSP DIAP IA PE A B A I R TELE L - ADV NNER AD ER - TE AL - AD ANNER A R - TEL IAL - A BANNE PER D R VISIO ERT E L D V E E MUL N - ISEME MULTI VISION RTISEM - MUL VISION VERTISE AD M TI -M T N M E INTE -MEDIA AGAZI T - INT EDIA - MAGAZ NT - I I-MEDIA MAGAZI ENT RNET - NE NE E ERN NEW INE NTER - N NE E TOR - B WSP DITOR ET - SPA EDITO NET EWSP DIAP IA PE A B A I R TELE L - ADV NNER AD ER - TE AL - AD ANNER A R - TEL IAL - A BANNE PER D R VISIO ERT E L D V V E V E V I E S R MUL N - ISEME MULTI ISION TISEM - MUL ION RTISE AD M TI -M T N M E INTE -MEDIA AGAZI T - INT EDIA - MAGAZ NT - I I-MEDIA MAGAZI ENT RNET - NE NE E ERN NEW INE NTER - N NE E 2 TOR - B WS0P 0 DITOR ET - SPA EDITO NET EWSP DIIAL ANN AP8ERM IAL BAN PER - AD ER A - Ted - A NER - TE RIAL - - BANN APER VERT D - ELEiVa DVE AD LEVIS ADVE ER A ISEM MULT ISEIOxNp RTISE - MU ION RTISE D ENT I-ME -oMsu MEN LTI-M - MA MEN T E - IN DIA AGrAe T TERN - NE ZINSEum INTE DIA - N GAZINE ET - WSPA EDITm RNET EWS EDIO a P BAN PER A NER - TE RIArLy- A - BANN PER AD LEVIS DVE ER A - MU ION RTIS D LTI-M - M EMEN EDIA AGAZ T - NE INE ED WSP IAPER -
Media Tracking
Client: Professional Bass Anglers Project: Cox Reports
Goal: Track the angler’s exposure across various media platforms and compile a comprehensive book including visual clips and monetary value of exposure
Result: A unique tool for anglers to report their values to sponsors Ad Value: $15,494,993 29
Charlotte Office
Midwest Office
16315 Northcross Drive, Suite F Huntersville, NC 28078
Rodrick Cox
c) 704.905.7441 e) rodrick@coxgp.com
307 Hartcourt Avenue Jerseyville, IL 62052
www.coxgp.com (o) 704-896-2323 (f ) 704-896-2324
Change... Part Nature. Part Opportunity.
Cider Toddy Cafe 30
Brad Brown
c) 314.852.1036 e) brad@coxgp.com