BRAND IDENTITY MANUAL
Kayla Cox Š Silver Lining Talent 2012 P.O Box 1236 Big Rapids, Michigan www.silverliningtalent.com
SILVER LINING TALENT IDENTITY
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CONTENTS 01
MISSION STATEMENT
03 04 05 06 07 08 11 12 13 14
VISUAL IDENTITY Primary Mark Secondary Mark Solid Black Mark Alternate Mark Colors Sizing and Proportion Clear Space Unacceptable Use Color Scheme Typeface
17 20 22
BUSINESS SYSTEM System System Specifications
25 26
BROCHURE Membership Brochure
29 30 32
WEB Interactive Experience Inside the Website
35 36 38 40 41 43
EXTENSIONS iPhone App Social Media E-mail Campaign Avatar Brand Application
49 50 51 52 54 60
PROCESS Research Naming Mood Board Identity Application
MISSION STATEMENT
MISSION STATEMENT Silver Lining Talent is a community theatre group that serves Mecosta County, Michigan and its environs. This non-profit organization began at the Old Jail in Big Rapids, Michigan with a meeting of a dozen people in September, 1981. These charter members started a wonderful tradition of family involvement, friendships and community support for a love of theatre that has lasted for well over thirty years. Today Silver Lining Talent boasts a membership of over 170 families and has presented over 100 productions. Silver Lining Talent encourages those passionate about theatre, educates the community and its young people through special presentations and workshops and also supports drama in the local schools.
Every so often we look back at these wonderful memories, friendships and special nights of magic; and we are mindful of those who have given so much time, energy and talent to get us to this point. Each anniversary is a time for reflection, regeneration,rebirth, reawakening and a rededication to what lies ahead of us. Our mission remains in the name of our organization, Silver Lining Talent. It reflects the positivity and optimism shown from its members since 1981. There is talent within us all, and we give you an opportunity to share that with the rest of community.
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VISUAL IDENTITY
VISUAL IDENTITY
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PRIMARY “Silver Lining� is a metaphor for optimism. Our name Silver Lining Talent compliments our mission. Through our brand, we want to show the positive emotions our members have expressed through theatre since 1981. This atmosphere brings the community together to create wonderful friendships with lasting memories. The logo mark consists of the year in which Silver Lining Talent was established through negative space. The italicized and script type creates a balance that brings the brand together in a sleek and inviting way.
VISUAL IDENTITY
SECONDARY There are alternative options to the main mark. The wordmark can be used by itself and so can the logo. To maintain a strong brand image it is important that the mark is always applied consistently wherever it appears. It should never be manipulated or distorted. Its color, position, and size will be specified within this document
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SOLID BLACK MARK A solid 100% black mark is available to use in appropriate applications. These applications may include situations when the two colors in the primary mark do not show up well on top of the application.
VISUAL IDENTITY
ALTERNATIVE MARK COLORS These are alternative full color options to the secondary mark. These can be applied to applications in which the primary mark colors will not show up on the background.
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1.5” mark height
1.25” mark height
SIZING AND PROPORTION The sizing restrictions above are to ensure that these marks do not appear too small for readability. The 0.25”mark is the minimum mark height.
VISUAL IDENTITY
1” mark height
.75” mark height
.5” mark height
.25” mark height
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x
x
x = 1/2 height of mark
CLEAR SPACE Clear space is needed to ensure an appropriate amount of space around the identity. Other visual elements should not be within the specified clear space. The clear space requirements are based on half the height of the mark. The larger the mark, the larger the minimum clear space around it should be. There should be one unit of clear space around the entire identity.
VISUAL IDENTITY
x
x
x
x = 1/2 height of mark
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UNACCEPTABLE USE These are examples of how the mark should not be treated. The mark cannot be altered in any way. No flipping, stretching, case-changing, or typeface substitutions are acceptable. Such treatments will hurt the recognizability of the identity.
VISUAL IDENTITY
Pantone 282
Pantone 429
R 29 G 59 B 110
R 161 G 171 B 178
C 94 M 74 Y 11 K 35
C 21 M 11 Y9 K 23
#1D3B6E
#A1ABB2
COLOR SCHEME The primary colors are blue and silver. The color silver is sleek and elegant and represents the brand. The touch of silver pops against blue.
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TYPOGRAPHY Silver Lining Talent uses Bauer Bodoni and JaneAusten in its mark. These typefaces are only to be used for the mark itself. All other type accompanying this organization should be Frutiger. Various weights are used, a majority of the applications use Frutiger Light.
VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Frutiger Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Frutiger Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Frutiger Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bauer Bodoni Roman
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BUSINESS SYSTEM
BUSINESS SYSTEM
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BUSINESS SYSTEM
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SYSTEM OPTIONS The business system offers different color choices on the business cards.
Silver Lining Talent 123 State Street Big Rapids, MI 49307
silver lining
talent
BUSINESS SYSTEM
silver lining
talent
silver lining
President
Silver Lining Talent 123 State Street Big Rapids, MI 49307 silverliningtalent.com Tel Fax Email
Linda Rineheardt
talent
Linda Rineheardt
231.592.8499 231.111.1234 rinehardtl@yahoo.com
President
Silver Lining Talent 123 State Street Big Rapids, MI 49307 silverliningtalent.com Tel Fax Email
silver lining
231.592.8499 231.111.1234 rinehardtl@yahoo.com
talent
Linda Rineheardt President
Silver Lining Talent 123 State Street Big Rapids, MI 49307 silverliningtalent.com Tel Fax Email
231.592.8499 231.111.1234 rinehardtl@yahoo.com
s i l v er lin in g
talent
3/19/2012 Mr. Robert Clark Silver Lining Talent Member 123 S. State Street Dear Robert Clark, Our friends at Stage Door Players will be auditioning for an upcoming play and would like to extend an invitation to Silver Lining Talent’s members and friends to participate in this event. "Exploding Love" is an uproarious tale of love, divorce, and marriage illustrating that no matter how nuts you think you are, someone out there will love you. Quick plot summary: Skeeter still loves his ex wife. When he hears she is about to remarry, he dons a belt of dynamite and barges into the judge's chambers to disrupt the ceremony. He is forced to retreat to the city hall men's room where the groom-to-be and Zeke, a charming eccentric who claims to be a dog angel, become his hostages. Stage Door Players invite you to participate in this hilarious comedy either on stage or crew for performances on May 18, 19, 27, and 28. Eva Walter of Howard City will be auditioning men and women from age 18 to 60 on March 1 & 2 from 6:00-8:00 PM at Stage Door Theater, 1147 Wilcox in White Cloud. Please call Kathy McFarlane at 231-937-8492 or the theater at 231-689-5137 for more information. Sincerely, Linda Rinehardt President
P.O. Box 1236
Big Rapids, MI 49307
Tel 231.592.8499
Fax 231.592.8498
silverliningtalent.com
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SYSTEM SPECIFICATIONS
LETTERHEAD
.75in s i l v e r l i ni ng
talent
Size:
8.5 x 11in
Color:
Pantone 282 Pantone 429
Paper:
French Paper Pure White 70lb Text
Text:
9/12 Bauer Bodoni Roman
3/19/2012 Mr. Robert Clark Silver Lining Talent Member 123 S. State Street Dear Robert Clark, Our friends at Stage Door Players will be auditioning for an upcoming play and would like to extend an invitation to Silver Lining Talent’s members and friends to participate in this event. "Exploding Love" is an uproarious tale of love, divorce, and marriage illustrating that no matter how nuts you think you are, someone out there will love you. Quick plot summary: Skeeter still loves his ex wife. When he hears she is about to remarry, he dons a belt of dynamite and barges into the judge's chambers to disrupt the ceremony. He is forced to retreat to the city hall men's room where the groom-to-be and Zeke, a charming eccentric who claims to be a dog angel, become his hostages. Stage Door Players invite you to participate in this hilarious comedy either on stage or crew for performances on May 18, 19, 27, and 28. Eva Walter of Howard City will be auditioning men and women from age 18 to 60 on March 1 & 2 from 6:00-8:00 PM at Stage Door Theater, 1147 Wilcox in White Cloud. Please call Kathy McFarlane at 231-937-8492 or the theater at 231-689-5137 for more information. Sincerely, Linda Rinehardt President
P.O. Box 1236
Big Rapids, MI 49307
Tel 231.592.8499
Fax 231.592.8498
silverliningtalent.com
.45in 1.5in
BUSINESS SYSTEM
.5in
1in
1.3in
.5in ENVELOPE
.5in Silver Lining Talent 123 State Street Big Rapids, MI 49307
Size:
#10
Color:
Pantone 282 Pantone 429
Paper:
French Paper Smart White 80lb Text
Text:
7/9 Frutiger Light, Bold
.2in .2in
BUSINESS CARD
.3in
Size:
2 X 3.5in
Color:
Pantone 282 Pantone 429
Paper:
French Paper Pure White 100lb cover
Text:
7/9 Frutiger Light, Roman
1in Linda Rineheardt President
Tel Fax Email
231.555.1234 231.111.1234 rinehardtl@yahoo.com
Silver Lining Talent 123 State Street Big Rapids, MI 49307 silverliningtalent.com
.5in .17in
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BROCHURE
BROCHURE
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MEMBERSHIP BROCHURE This print piece is available for people interested in learning more about Silver Lining Talent. It is an informational piece that includes Upcoming Productions, Ticket Information and Membership Information. A detachable membership form will be included to mail back in to Silver Lining Talent. This piece will be located at every facility they have productions.
BROCHURE
MEMBERSHIP INFORMATION
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WEB
WEB
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INTERACTIVE EXPERIENCE The primary purpose of the Silver Lining Talent website is to inform the community on upcoming productions, ticket information, donations and involvement. Silver Lining Talent needs as much support and publicity as they can get. Social media will play a big part in getting their name out. The ability to buy merchandise, give donations and buy tickets all in one spot makes it convenient for its users.
WEB
Home page
s ilver lining
talent
UPCOMING PRODUCTIONS
SHOWS
TICKETS
SUPPORT
MERCHANDISE
ABOUT
CONTACT
search
DONATE NOW!
Moon Over Buffalo April 12-15, 2012 The King and I July 26-29, 2012 Guys & Dolls November 2012 Clue: The Musical February 2013 silver lining
Proof April 2013
talent
LIKE US 245 people like this. Be the first of your friends.
Š silver lining talent
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Productions page
s i l ver l i n i n g
talent
SHOWS
calendar
TICKETS
tickets
SUPPORT
upcoming productions
ABOUT
CONTACT
search
production history
UPCOMING PRODUCTIONS MOON OVER BUFFALO APRIL 12-15, 2012
THE KING & I
GUYS & DOLLS
CLUE: THE MUSICAL
JULY 26-29, 2012
NOVEMBER 2012
FEBRUARY 2013
A raucous farce about a dysfunctional theatre group putting on a play in Buffalo with the possibility of Frank Capra coming to select two cast members for his movie.
The wonderful Rodgers & Hammerstein musical of a teacher who brings Western ways to Siam and in turn learns how much the Eastern world has to offer.
A fable about what happens to gambling men and the women who long to tame them, set in the colorful world of New York City in the mid 20th century. This romantic and funny story is populated wi th g a ng ste rs a nd gamblers, missionary dolls and scantily clad showgirls, and has one the great musical scores in the history of American theatre.
The internationally popular game is now a fun filled musical which brings the world's best known suspects to life and invites the audience to help solve the mystery: who killed Mr. Boddy, in what room, and with what weapon.
Š silver lining talent
INSIDE THE WEBSITE Some inside pages include productions and tickets. The primary and secondary navigation, search and social media links are always visible at the top of the page. Users can easily view what the up comin g produc t ions a re a nd v ie w t he ve n u e and p u rc h a s e t i c k e t s q u i c k l y. T h e p ro c e s s f o r purchasing tickets is easily laid out for the user.
WEB
PROOF APRIL 2013 A warm exploration of one mathematical family and a mystery about the authorship of one mathematical proof and about the sources, sanctuaries, and emotional risks of intellectual passion in general.
Tickets page
si l v e r l i ni ng
talent
SHOWS
TICKETS
purchase
SUPPORT
ABOUT
CONTACT
search
membership perks
MOON OVER BUFFALO
THE KING & I
GUYS & DOLLS
CLUE: THE MUSICAL
PROOF
Purchase Tickets
BACKGROUND OPENING NIGHT:
February 2, 2013
RUNNING TIME:
2 hours and 10 minutes
TICKET PRICES:
$5 for students, $12 for adults
VENUE:
TBA
DIRECTOR:
Jim Rumpf
YOUR INFO
PAYMENT
SUBMIT ORDER
CONFIRMATION
FIRST LAST EMAIL
The internationally popular game is now a fun filled musical which brings the world's best known suspects to life and invites the audience to help solve the mystery: who killed Mr. Boddy, in what room, and with what weapon.
PHONE ADDRESS CITY STATE / ZIP
NEXT STEP © silver lining talent
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BRAND EXTENSION
BRAND EXTENSIONS
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Loading Screen
Home Screen
NAME THAT PRODUCTION
PLAY INSTRUCTIONS NAME THAT PRODUCTION
SETTINGS HIGH SCORES QUIT
IPHONE APPLICATION Silver Lining Talent presents its iPhone application, “Name That Production.” This is a game where you try and guess the production that is being shown with four possible answers. If you guess incorrectly, it will show the correct answer. The more you get correct, the higher your score is. This application is linked to Facebook, so you can compete with your friends.
BRAND EXTENSION
Play Screen
Answer Screen
Grease
Grease
Hairspray
Hairspray
The Addams Family
The Addams Family
Mamma Mia
Mamma Mia
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SOCIAL MEDIA Social media is a huge asset to a business, including non-profits. Using Facebook and Twitter allows Silver Lining Talent to reach more people all over. People can more easily stay updated and connected to what is going on within the organization.
BRAND EXTENSION
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FROM US TO YOU
Become a member today!
E-MAIL CAMPAIGN E-mail marketing campaigns have become a standard way for businesses to advertise their brand because of the widespread use of computers. Silver Lining Talent will send out e-mails with membership and merchandise discounts.
BRAND EXTENSION
AVATAR The Avatar will appear when the brand is shown on commercials or other similar electronic applications where animation can be used within the mark. The Avatar is introducing the mark and bringing it together as a whole.
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BRAND APPLICATION
BRAND APPLICATION
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BANNERS AND SIGNAGE Banners and signage can be used to promote Silver Lining Talent. These types of advertisements can be placed in areas within the community to promote upcoming productions.
BRAND APPLICATION
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MERCHANDISE Only black, grey, and white should be used unless a textile color is identified to match the specified Pantone swatches.
BRAND APPLICATION
TAKEAWAYS Items will be given away at productions. These include window clings, drawstring bags and coffee mugs. Becoming a member entitles you to all items.
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PROCESS
PROCESS
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Research
PROCESS
Naming
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Mood Boards
PROCESS
Mood Boards
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Identity
PROCESS
Identity
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Identity
PROCESS
Identity
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Identity
PROCESS
Identity
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User Personas
DYLAN
DARLENE
Male 21 years old. Student at Ferris State University, studying business. Works part-time on campus. He spends most of his free time rehearsing for productions with Silver Lining Talent.
Female 70 years old. Retired. Involved with many organizations throughout the Big Rapids community.
TECHNICAL INFORMATION: Uses Google Chrome on a Mac. Dylan uses the internet for homework, social networking, weather, and browsing. He spends 30+ hours a week online. Dylan dislikes websites with too much content along with bad navigation.
TECHNICAL INFORMATION: Darlene is very tech-savvy for her generation. She uses Safari on a Mac. Darlene uses the internet for news, weather and updates and news from her organizations. She spends 20+ hours a week online. Darlene dislikes websites that are unordered and cluttered, making it difficult to intake the necessary information.
MOTIVATIONS AND NEEDS: Since Dylan is dedicated and passionate about acting, he is always on Silver Lining Talent’s website. He is always showing his friends and family the website to look at for upcoming productions along with past photos. He would like for them to be able to see what it is all about through a well-organized photo gallery.
PROCESS
MOTIVATIONS AND NEEDS: Darlene has never missed a Silver Lining Talent production. She would like to be able to order her tickets directly online, and be able to pick them up right before each production. She likes to view past photos along with seeing upcoming productions. It would be beneficial if the website had an updated calendar of productions so she can plan ahead.
Site Map
SILVER LINING TALENT
Search
Facebook/Twitter
SHOWS
TICKETS
SUPPORT
ABOUT
Calendar
Purchase
Membership
History
Tickets
Locations
Donate
Mission
Production History
Prices
Sponsors
Upcoming Season
Membership Perks
Become an Angel
CONTACT
Merchandise
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LOGO
HOME
SHOWS
TICKETS
SUPPORT
ABOUT
CONTACT
SEARCH
SOCIAL MEDIA
CYCLE OF PAST PRODUCTION IMAGERY
UPCOMING PRODUCTION DATES & “BUY TICKETS” OPTION
LINK TO MERCHANDISE PAGE. “PURCHASE MERCHANDISE”
“DONATE NOW”
‘LIKE US’ ON FACEBOOK
CONTACT INFORMATION Wireframe, home page
PROCESS
LOGO
HOME
SHOWS
TICKETS
SUPPORT
ABOUT
CONTACT
SEARCH
SOCIAL MEDIA
SUB NAVIGATION CURRENT PRODUCTION IMAGERY
LIST OF UPCOMING PRODUCTIONS, DESCRIPTIONS, AND “LOCATION” AND “PURCHASE TICKETS” INFORMATION.
CONTACT INFORMATION Wireframe, productions page
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Website Sketches
PROCESS
Website Sketches
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