COMPANY PROFILE
CONTENTS 02 04 05 08 09 08 11 13 18 19
LEO BURNETT WORLDWIDE Mission Statement Company Overview Leo Burnett Himself The Apple Story Big Black Pencil Locations Leaders Clients Awards
22 LEO BURNETT DETROIT 23 Location/Services 24 The Team
LEO BURNETT WORLDWIDE
MISSION We make a life-long meaningful relationship between people and brands. We believe when you create human value, you create value for your clients. That’s why an impressive number of the world’s most valuable brand- work with Leo Burnett. Clients share our purpose-centered approach and, like us, they know that agencies don’t create great brands. People do. Our primary function in life is to produce the best advertising in the world, bar none.
04
COMPANY OVERVIEW Leo Burnett Worldwide is one of the world’s largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand’s purpose at the
Leo Burnett holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand’s story. With this HumanKind approach, Leo Burnett ensures that people who buy into client brands believe in
center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates “Acts, not just Ads,” for some of the world’s most valuable brands including The Coca-Cola Company, Kellogg’s, McDonald’s, Hallmark, P&G, Allstate and Nintendo.
them all the more. With expertise in mass advertising and digital, promotional and retail marketing. Founded in Chicago in 1935, Leo Burnett Worldwide is a wholly-owned subsidiary of Paris-based Publicis Groupe S.A. with 96 offices in 84 countries and more than 8,500 employees
05
06
07
LEADERS
Tom Bernardin Chairman & CEO, Worldwide
Eddie Booth Regional Chairman & CEO, Greater China
Giorgio Brenna Chairman & CEO, CWE
Jean-Paul Brunier Chairman & CEO, Belgium & France
Patrick Dumouchel EVP, Chief Financial Officer, Worldwide
Andrew Edwards Chairman & CEO, UK & President, Central Europe
Paulo Giovanni CEO, Tailor Made
Catherine Guthrie President, Multi-National Clients
13
Michelle Kristula-Green EVP, Global Head of People & Culture
Alison McConnell Chief Growth Officer, Worldwide
Carla Michelotti EVP, Chief Legal, Government, Corporate Affairs Officer
Nicolas Menat President, Beacon Communications, Japan
Isabel Ontoso Chairman & CEO, Iberia
Michael Peters Global Director of Corporate Strategy, Worldwide
Arvind Sharma Chairman & CEO, India SubContinent
Rich Stoddart President, Leo Burnett North America
14
Vladimir Tkachev Chairman & CEO, Russia & Eastern Europe
Raja Trad CEO, Middle East & North Africa
Olga Lucia Villegas President, Latin America
Jarek Ziebinski President, Asia Pacific
Mark Tutssel Chief Creative Officer, Worldwide
15
Patrick Venetucci President of Global Operations, Worldwide
CLIENTS
GM Since 1935
Kellogg’s Since 1949
P&G Since 1952
Altria Since 1954
Philip Morris International Since 1954
McDonalds Since 1982
Hallmark Since 1988
Nintendo Since 1991
Fiat Since 1995
Samsung Since 2005
Coca-Cola Since 2007
18
AWARDS 1997-2010
19
LEO BURNETT DETROIT
SERVICES “We are a full service integrated agency that believes creativity has the power to change human behavior.� + Quantitative Research + Experience Planning + Context Planning + Strategic planning + Optimization + Segmentation and Targeting + Digital Strategy + Speciality insights Leo Burnett Detroit 3310 West Big Beaver Rd., Suite 107 Troy, Michigan 48084 + 248 458 8300
+ Communications + Connections
23
THE TEAM
Rick Bennington SVP. Operations Director
Tony Booth SVP. Creative Services Director
Steve Chavez EVP. Global Executive Creative Director
Skip Drayton EVP. Integrated Marketing Group Director
Bruno Hohmann VP. Design Director
Jenn Kerasiotis Creative Director
John McClaire Creative Technologist
Mike Muscat EVP. Planning Director
Delayne Turner VP. Talent Director
Kelly Wang Jr. Designer
24
Š Kayla Cox 2013 Information collected from: www.leoburnett.com www.redbooks.com www.linkedin.com/company/leo-burnett www.facebook.com/LeoBurnettWorldwide www.biographyshelf.com www.fundinguniverse.com