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You’ll flip for our case studies

Crayola

Throughout our multi-year relationship with Crayola, Coyne PR has developed numerous ground-breaking campaigns to support new product launches, company initiatives, anniversaries, and more.

Coyne PR helped Crayola unveil a solar farm generating the electricity needed to make one billion crayons annually. The “Crayola Green Team” which consisted of ten children from around the county helped to introduce the solar farm. To launch Crayola’s new Glow Explosion product, Coyne PR created a slam dunk event by teaming up with the worldfamous Harlem Globetrotters for the first-ever glow-in-the-dark basketball game. The Globetrotters transformed into the “Crayola Glowtrotters” and were cheered on by more than 300 students waving glowing signs they created with Crayola Glow Explosion. To generate awareness for Crayola’s new line of outdoor products, Coyne PR helped create the Crayola Outdoor Fitness Challenge, a nationwide initiative aimed at inspiring families to spend more time exercising their bodies and minds. The team successfully enlisted Olympic gold medalist Dan O’Brien to break a

GUINNESS WORLD RECORDS™ title for the Fastest Game of Hopscotch to draw attention to the campaign. Coyne PR also orchestrated a celebration for the 50th birthday of the iconic Crayola 64 Box, featuring a kids’ fashion show to reveal eight new limited-edition colors. After the fashion show, a limited-edition 50th birthday 64 Box was unveiled along with a giant replica birthday cake created by celebrity chef Duff Goldman. Coyne PR has made a lasting impact for Crayola, generating billions of media impressions throughout the partnership.

VTech Toys

VTech, a world leader in age-appropriate and developmental stage-based electronic learning products for children, has been turning to Coyne PR to deliver unprecedented consumer brand-building campaigns for more than 10 years. With a strong focus on strategic product launches, building engaging relationships with influencers, strengthening brand reputation and delivering measurable results, our team has helped elevate VTech to a premier brand in the industry. As their portfolio grew with the acquisition of LeapFrog, the team was tasked with developing a comprehensive program to keep VTech in the media spotlight while also ensuring LeapFrog shined just as bright. As AOR, Coyne PR continues to build on past success, drive awareness and surpass KPIs year after year.

While elevating VTech and LeapFrog as premier toy brands in the U.S., Coyne PR was also tasked with providing additional support for VTech in Canada. Coyne PR executed several initiatives, including spring and holiday influencer campaigns to drive social engagement, a virtual media preview to showcase the latest product offerings and holiday media outreach to generate earned coverage for key drivers. In addition, Coyne PR managed a partner agency to coordinate a PR campaign specifically for the FrenchCanadian audience, including an in-person media preview in Montreal and media outreach specifically targeting French-speaking press and influencers.

VTech Baby Monitors

VTech turned to Coyne PR to generate widespread awareness for its VTech and LeapFrog baby monitors and soothers. Through a multi-faceted campaign encompassing a wide range of media and influencer tactics and a mix of earned and paid initiatives, including influencer campaigns, award submissions and media outreach, Coyne PR delivered a steady drumbeat of news for key products. Additionally, Coyne PR was tasked with reaching a targeted audience of pregnant women while they were in the process of creating their baby registries. We partnered with nano-influencers across the U.S. and Canada and popular registry platforms, including Babylist and BabyCenter/ What to Expect, on branded media sponsorships. Combined, these initiatives drove purchase intent among expectant parents.

Spin Master

As a leading global children’s entertainment company, Spin Master consistently looks to Coyne PR to help elevate awareness for key brands in the company’s portfolio, including Hatchimals, Kinetic Sand, PAW Patrol, Swimways and more. The Coyne PR team has provided support on various initiatives, including seasonal media relations campaigns, influencer campaigns, anniversaries and trade show support. The Coyne PR studio team was also instrumental in working with Spin Master for the creation and development of comprehensive Look Books tied to the holiday season.

Etch A Sketch

Spin Master challenged Coyne PR with driving awareness for the 60th anniversary of Etch A Sketch®, the iconic red-framed drawing toy. To mark the milestone anniversary, the Etch A Sketch brand teamed up with other iconic names including MONOPOLY, space exploration leader NASA, heritage toy Rubik’s and comic book marvel Stan Lee for a series of limited-edition launches. To leverage the partnerships and celebrate the anniversary, Coyne PR developed a comprehensive campaign that included a multitude of touchpoints beginning with an exclusive story on Yahoo! Entertainment ahead of Toy Fair in February and ending with a national segment on the TODAY show in July for National Etch A Sketch Day.

Kinetic Sand

To support the first-ever Global Kinetic Sand Day which was founded to share the magic of Kinetic Sand, Coyne PR coordinated a partnership with Hilaria Baldwin, mother of six, to encourage families to share on social media how they play with Kinetic Sand. And, as part of the partnership, Baldwin took over the @KineticSand Instagram. Coyne PR also coordinated a survey that was released in advance of Global Kinetic Sand Day focusing on how parents made the most of the summer despite the COVID-19 pandemic, highlighting that many parents chose to purchase toys that had additional benefits like creative expression or sensory play.

Sonic Fin

Spin Master had reimagined the look of its Aerobie® Sonic Fin™ Football, which is officially endorsed by Russell Wilson, to coincide with the NFL quarterback’s new team colors. After working with Spin Master and Wilson to officially launch the football in 2021, the Coyne PR team knew they would need a strategic media plan to help usher in the new Denver Broncos/Russell Wilson-era. With that, Coyne PR focused on niche and local Denver media that they knew would have a genuine interest in Wilson and his new team. As a result, Pat McAfee, former All-Pro NFL punter and host of the sports talk show, The Pat McAfee Show, featured the Sonic Fin on his podcast, which is simulcast on its YouTube channel with over 1.98 MM subscribers. This placement alone drove sales of the Sonic Fin football up 150% on Amazon.

Hasbro

Hasbro brought Coyne PR on board to generate nationwide awareness for Candy Land’s 60th birthday. The curves of Lombard Street in San Francisco turned out to be the perfect match for a transformation into the magical Candy Land path. Area children were divided into four teams to represent the game pieces and oversized cards dictated the moves along the colored path, which was nearly 30,000 times the size of the actual board. Candy Land’s 60th Birthday became a national hit with nearly 800 broadcast placements, the eighth most searched term on Yahoo!’s homepage and Yahoo!’s most e-mailed photo of the month. Additionally, sales increased on average double digits the weekend immediately following the event.

Playmates Toys

Playmates Toys, the company behind the popular Teenage Mutant Ninja Turtles toy line, enlisted Coyne PR to help bring back the heroes in a half shell for a new generation of fans. Coyne PR jumped into action and developed a comprehensive support plan that not only leaned into the deep-rooted nostalgia of the brand, but also brought awareness to the all-new iteration of the toys. The toy line made its debut at New York Toy Fair, where media, including the loyal collector community, were first given an in-depth look at the new action figures, vehicles and more. To continue the momentum, Coyne PR then executed an aggressive media relations campaign, timed to the key holiday shopping season, earning millions of impressions for the brand. Cowabunga!

Horizon

Coyne PR worked with Horizon Group USA to strengthen the company’s profile as a dynamic leader in the creative D.I.Y. marketplace, generate excitement for the new, ontrend products from its portfolio of brands and introduce media and consumers to the Horizon Group master brand. Coyne PR regularly pitched the brand’s products based on timely calendar triggers and trending news, securing an ongoing stream of top-tier media coverage. However, when the COVID-19 pandemic hit, Coyne PR recognized the need to find ways for families to spend meaningful and engaging time together. The team reassessed its pitching efforts in support of Horizon Group products and shifted its focus to the company’s Craft Project Ideas website, a free online resource offering unique how-tos for parents and kids. The initiative generated numerous placements, including Parents.com, Reader’s Digest, GoodHousekeeping.com, Yahoo!, The Toy Insider and more.

BabyCenter

What’s in a name? To generate widespread media attention for BabyCenter’s annual Baby Names campaign, the Coyne PR team executed a multi-phased media strategy that consistently delivered top-tier results and shattered impression numbers year-over-year. Kicking things off with an exclusive reveal on a national morning show and a simultaneous feature story with an online partner, followed by aggressive outreach to key national and local print, online and broadcast outlets, created a snowball effect that consistently surpassed KPIs and drove over a 50 percent increase in site traffic on launch day.

BabyCenter.com turned to Coyne PR to help position itself as a resource for media for all things related to pregnancy and parenting, thus further solidifying its status as THE go-to website for moms and moms-to-be. Coyne PR developed a strategic campaign to help increase visibility and awareness with key media that included a panel of experts who could be leveraged across a myriad of topics associated with pregnancy and parenting as well as the BabyCenter PressCenter, a monthly e-letter designed to share the latest news and trends and offer spokespeople for commentary. In the first year of the campaign alone, BabyCenter experts appeared on the TODAY show more than 10 times and were quoted by numerous print and online media, including USA Today, The Wall Street Journal, The New York Times and more.

Ollie’s

Ollie’s, a discount retail chain, challenged Coyne PR to highlight its large assortment of brand-name toys offered at deeply discounted prices during the holiday shopping season. Coyne PR engaged with influencers to help showcase the retailer’s diverse offering of toys and the savings it provided to shoppers. Influencers were provided with an Ollie’s gift card to shop for the best deals, showing off the toys they found and their savings on their social channels. As part of the campaign, Coyne PR also helped Ollies set a GUINNESS WORLD RECORDS™ for the Largest Bobblehead. As a result, Ollie’s reported a nearly 10% rise in fourth-quarter sales.

littleBits

Coyne PR was enlisted by littleBits to generate buzz for its new Star Wars Droid Inventor Kit and make it the hottest toy of the year, while also helping prime the company for sale. Following a successful launch on Force Friday and sustaining the momentum through the all-important holiday season, Coyne PR generated over three billion media impressions for the Droid Inventor Kit with coverage on major national broadcast shows, print magazines and top-tier websites. Simultaneously, Coyne PR secured business stories and interviews for the company’s founder, Ayah Bdeir, with outlets such as TIME, TechCrunch, HuffPost and more. The awareness the Coyne PR team generated helped the littleBits Star Wars Droid Inventor Kit win a coveted Toy of the Year (TOTY) Award from The Toy Association, deeming it one of the hottest toys of the year. The business coverage also helped littleBits fulfill its goal of being acquired.