The Play Date

The Toy Association and Adventure Media & Events joined forces to host The Play Date event in New York City, during which top toy companies provided a first look at the year’s hottest playthings. Coyne PR was tapped to secure media and influencer attendees for the first-time event and blew the lid off the toy box with over 100 attendees from top-tier outlets including CNBC, Good Housekeeping, Best Products, Consumer Reports, INSIDER, Popular Science and Yahoo! Entertainment. The Coyne PR team generated over 80 million media impressions, with coverage highlights from The New York Post, Gizmodo, Reader’s Digest and more!

Nanob B

Nanobébé enlisted the help of Coyne PR to introduce the nanobébé brand and its line of infant feeding essentials to consumers in the United States, with a spotlight on the company’s Breastmilk Bottle, the first baby bottle designed to preserve breast milk nutrients. Coyne PR developed and executed a comprehensive launch program, including a wire release and a nationwide earned media relations campaign targeting print, broadcast and online media outlets. In addition, Coyne PR conducted deskside meetings with key parenting media including Parents and Good Housekeeping to showcase the new Breastmilk Bottle and other items in the line. Coyne PR also coordinated a paid celebrity seeding program to help generate brand awareness.

Nuk

NUK, a leading global baby care brand, enlisted Coyne PR to help establish its “better for baby” position with consumers. Our team created a strategic communications plan which featured numerous initiatives, including a robust news bureau program and an aggressive celebrity seeding campaign.

Graco

Graco, one of the world’s most recognized and trusted baby product companies, looked to Coyne PR to keep the brand top of mind among new and expectant parents in a marketplace with increasing competition. The team executed a year-round media relations campaign to generate widespread awareness for the brand and its new products, as well as providing crisis communications support as needed. In addition, Coyne PR provided trade show support at the ABC Kids Expo, booking media and influencer booth appointments. The team also developed and executed events, such as the “Fashioning the Future” event, to launch a new limited-edition Cynthia Rowley stroller. High-profile influencers and key media spanning both parenting and fashion outlets were in attendance.

BabyBjörn

BabyBjörn called upon Coyne PR to raise current awareness levels among new and expectant parents across all its product categories. Media coverage of the BabyBjörn brand in the U.S., despite the company having more than 20 products in its portfolio, had predominately been carrier-driven, led by sweeping coverage of celebrity baby-wearing fans. As a first step, Coyne PR set out to re-introduce the brand to key juvenile product industry influencers, opinion leaders and members of the media by taking the show on the road through a series of cross-country media one-one-ones. The results were two-fold: important connections were re-established and the full breadth of the BabyBjörn line was introduced, resulting in ongoing, multiple placements each month across leading parenting media outlets.

Kent

Kent, a leading manufacturer of bikes for the whole family, looked to Coyne PR to build greater awareness for the brand. The Coyne PR team developed and executed a diverse communications program that included an aggressive media relations campaign targeting national and local broadcast and print outlets, as well as key online outlets. Coyne PR also coordinated a successful influencer campaign to secure content on Instagram and implemented a strategic, always-on social media campaign and programmatic advertising targeted to key demographics.

Yvolution

Yvolution took a ride with Coyne PR as the team generated more than 645 million impressions for the brand’s new and existing lines of wheeled goods, including the launch of the company’s new NEON line featuring heel wheels, sneakers and ride-ons. Coyne PR rolled out nationwide spring and holiday media relations campaigns and, in less than a year, secured national media coverage with outlets such as the TODAY show (2 segments), The View, FOX & Friends, PopSugar, Best Products and more. The team also secured local broadcast segments in top markets nationwide, including Los Angeles, Chicago and Philadelphia, among others.